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    Content

    Introduction to the GroupCorporate Overview

    Group Leadership Programs

    StratQ

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    Overview

    Diversified industrial conglomerate

    with interests in 7 business sectorsoperations spanning 5 continents

    group revenues of US$1.6 billionover 20,000 employeesmanufacturingandservicefootprintacross India enduring and successful

    partnershipswithglobal leaders

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    Companies

    Orient Cement

    HyderabadIndustries Limited

    Orient Paper

    Birlasoft

    Orient Electricals Fans Lighting Actus

    Industry leader in building products andsolutions space consisting of fibre cement,corrugated sheets, metal sheets etc. 13manufacturing facilities and 3,000

    distributors. Revenue of INR 11,700 million

    Operates in fans, appliances and lightingsegment. Countrys largest exporter of fans,premium home appliances and lighting. Witha revenue of INR 10,000 million.

    One of the select paper manufacturing unitto receive ECO mark license from govt.Exports to US, Europe, M.East and S.E. Asia.Revenue of INR 4,500 million.

    Earlier a part of Orient Papers andIndustries, recently hived-off into a separatecompany. Owns 2 manufacturing units andawarded with TPM Excellence by JapanInstitute of Plant Maintenance. Revenue ofINR 17,200 million.

    A leading provider of IT services in Banking,BFSI, Manufacturing, Insurance and otherverticals including Media, Retail andHealthcare. Revenue of INR 8,200 million.

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    Companies

    NationalEngineeringIndustries Limited

    AVTEC

    Neosym

    GMMCO

    Hindustan Motors

    Indias largest Independent power trainaggregate and component manufacturer.Company has 4 manufacturing set-up & hasa revenue of INR 7200 million

    Leading player in infrastructure sectorthrough engine power systems, sale andsupport of heavy construction and miningequipment. Network of 100 offices and arevenue of INR 14,700 million.

    Leading company in Indian non-ferrousmetal industry with 2 manufacturing unitswith a revenue of INR 3,000 million.

    Pioneers in automobile manufacturing inIndia, also manufactures automotive, forgedcomponents and armouring. First and onlyintegrated automobile plant in India.

    Licensed manufacturers for MitsubishiMotors in India with a revenue of INR 6,600million.

    One of the largest producer of bearings inIndia with exports to 12 different countriesand technical collaborations with NTN, Izumi(Japan) and Brenco (USA). Revenue of INR14,100 million.

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    One-stop solution provider:Meeting all needs for customers of Mining, Construction and Road-laying Machinesand Engines

    Representation:Caterpillar dealership, the worlds leader in Machines and Engines, in India

    Other Collaborations: Kroll Cranes, Kress Carrier Industry Solutions, Juntann Rigs and Hammers, Eurotires

    INFRASTRUCTUREEngineeringEstablished in 1967 I Headquarters: Chennai, India

    GMMCO

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    Healthcare

    The BM Birla HeartResearch Centre

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    Content

    Introduction to the GroupCorporate Overview

    Group Leadership Programs

    StratQ

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    CK Birla Group Leadership Programs

    How do we identify and develop high-potentialtalent to take up top management and

    leadership positions in the future?

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    CK Birla Group focuses extensively on leadership developmentof its employees

    Key leadership programs run by the Group

    Chairmans

    Circle

    Identifying and developing business leaderswho are readily deployable across the Group

    CEOs

    Circle

    Enabling leadership depth within individualcompanies

    NEXTGenProgram

    Selecting and developing young professionalsto become future leaders of the Group

    In addition, individual companies run various leadership programs fordifferent categories of talent

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    Chairmans Circle focuses on guiding and developing high

    potential employees into business leaders

    Provides an opportunity to work on most visible andhighest impact projects for the Group and forindividual companies

    Provides opportunity to undergo 20+ days of trainingby McKinsey & Co. and other leading institutions

    Enables development of the members on behavioraland functional aspects

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    NEXTGen Program develops campus leaders to become futurebusiness leaders

    Provides opportunity to work across multiple functionsin various industries

    1 Provides an entry route into the Chairmans CircleProgram at the end of year one, enabling acceleratedleadership development along with functional expertise

    2 Provides exposure to high impact projects of theGroup/individual companies guided by top management

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    What are the Leadership Competencies that the CK Birla Groupis trying to develop?

    Shows personal energy anddrive to excel

    Displays strongentrepreneurship

    Displays strategicthinking and

    businessjudgment

    Accelerates execution andprioritizes effectively

    Breaks barriers

    and workscollaboratively

    Develops othersthrough delegationand coaching

    Communicates effectively anddisplays executive presence

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    C KBirla GroupLeadershipCompeten-

    cies

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    About StratQ

    StratQ is an opportunity for the sharpest youngminds from Indias elite business schools to

    address a specific business case challenge

    The teams participating will be judged by seniorbusiness leaders from the Group; finals will be

    judged by Mrs. and Mr. Birla and adistinguished industry panel

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    Introduction to the case

    Orient Electricals is one of the Group companies which is poised to grow rapidlyto US$1 billion and increase their bottom line by 2018

    The event involves analyzing the case study to

    Identify strategies that will help Orient Electricals to multiply its top line in 5years while increasing its bottom line keeping strategic priorities in mind

    Identify Key levers to

    Achieve market leadership in fans and improve profitability?

    Enter the LED lighting business?

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    Structure of the competition

    Campus rounds

    StratQ has two tiers of competition- the Campus Challenge and the National Challenge.

    On campus, we invite entries for the Campus Challenge round from September, 2013

    Deadline for receiving entries will be 16thOctober, 2013

    Shortlisted candidates for the Campus Challenge round of presentations will be notified on31stOctober, 2013 and the presentations will take place on 8thNovember, 2013

    Campus presentations are limited to 20+10 minutes for the presentation and a Q&Asession

    Campus Challenge will be judged by senior CK Birla Group leaders and the results will beannounced on the same day

    National finals

    Winners of the Campus Challenge will be invited to attend the National Challenge, to be

    help on 23/ 24 November, and compete with Campus Challenge winners of other B-schools

    The Nationals Challenge will be judged by an elite panel including the Chairperson of theCK Birla Group

    R l f th t t

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    Rules for the contest

    Two-tier structure

    Campus Challenge National Challenge

    Submission of entries

    Teams are mandated to register themselveswith the Placement Committee on campus

    All presentations are to be sent via thePlacement Committee

    Team composition and size

    A team can have 2-4 participants

    Teams may comprise of any combination of firstyear and/or second year students

    All participants must be registered to a regulartwo-year program on campus

    P i d d

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    Prizes and awards

    Prizes

    Campus Challenge Winners

    Prize Money:`1,00,000

    Shortlist to CK Birla GroupCampus Interviews

    First Runners-Up

    Prize Money:`50,000

    Shortlist to CK Birla GroupCampus Interviews

    Second Runners-Up Prize Money:`25,000

    Shortlist to CK Birla GroupCampus Interviews

    National Challenge Winners

    Prize Money:`2,00,000

    Shortlist to CK Birla Group CampusInterviews

    National Finals Runners Up

    Prize Money:`1,00,000

    Shortlist to CK Birla Group CampusInterviews

    National Finals Second Runners Up Prize Money:`50,000

    Shortlist to CK Birla Group CampusInterviews

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