campus mate welcome packet_spring2012

8/3/2019 Campus Mate Welcome Packet_Spring2012

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Media & Marketing

INTERNSHIP PROGRAM


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Introduction

Mission

Structure

Responsibilities

Goals

Resources

Evaluation

Benets

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Klassmateis aninternational company

dedicated to buildingweb and mobile

products for students

to use everyday.

Klassmate?

www.klassmate.com

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The goal of the CampusMate Media &

Marketing Internship is to build anationwide network of channels to reach

university students through social media,

video, and articles that are relevant totheir university and college experience.

CampusMates are responsible for

creating and sharing content on topicsthat are pertinent to their home

university. Interns will also develop and

execute marketing events and strategies.In doing so, CampusMates gain

experience in content creation,

publishing, marketing, and distribution.

CORE VALUES

CREATIVITYto build content and implementnew strategies

DISCOVERYof topics and information on

campus

SHARING of advice and content with the

larger Klassmate team

INDEPENDENCE on your home campus to

achieve program goals

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Klassmate USA

Boston Strategy Team

CampusMate CampusMate CampusMate CampusMate CampusMate

Your

Campus

Your

Campus

Your

Campus

Your

Campus

Your

Campus

Nationwide College Population

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CREATE, MAINTAIN, & POST

on social properties(i.e. Twitter, FacebookPage)

INITIATE AND DEVELOP

written content on

Klassmate.com

BRAINSTORM AND BUILD

a list of pertinent

campus topic areas

PLAN AND HOST marketing events to spreadword of Klassmate.com

PLAN AND SHOOT videoson interesting and

timely campus issues

DISTRIBUTE product

and marketinginformation bothonline and on

campus

REPORT to Boston Strategy Team on a weekly

basis on developments

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BUILD a library of campus content

on Klassmate

INFLUENCE others to add contenton Klassmate

HELP others discover Klassmate

INCREASE site usage

MAINTAIN and build campus-related social properties

PROVIDE feedback and ideas onhow to enhance the Klassmate

experience

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A dedicated time to share progress and ideas with other CampusMates and the Boston

strategy team. Feel free to share your thoughts, concerns, accomplishments, and needs.

As your on-campus needs grow, so can your on-campus team. Students specializing injournalism, photography, or video production can strengthen your team and allow you

the opportunity to focus on marketing strategies and events. You are responsible for

building out your own team if needed.

Ideas for promotions or marketing events will be funded by Klassmate. The budget isexible, but promotions should strive to be efficient, effective, and smart. Count on

the Boston team and larger Klassmate intern team to help with events, promotions, or

for anything else where help is needed. Camera equipment, design services, or

anything of that nature will also be provided for your use!

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MONTHLY MEETING

A time to discuss progress on campus, goals, needs, and future initiatives.

METRICS AND MONITORING

The Boston strategy team will provide CampusMates with the information and statistics to

help monitor the effectiveness of their marketing and content campaigns. You will be giventools or access to tools to see the outcome of your work allowing you to know how your

campus stands in relation to the overall Klassmate marketing effort. This allows for a certain

level of self-evaluation and re-direction.

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1. The ability to plan and executeentire marketing campaigns on

campus

2.

Data to evaluate and referenceyour results

3. The development of aninstitutional knowledge base for

your university

4. Creative and managerial control toexplore your marketing/career

interests

5. The opportunity to shape anddirect an evolving web product

6. Referable work experience andcareer contacts

7. Job opportunities post graduation

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1. Monthly team outings2. A budget for campus-team related

outings

3. Occasional travel opportunities foroutstanding work

4. Klassmate swag/gear5. Personal rewards for achievements

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Media & Marketing

INTERNSHIP PROGRAM

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campus mate welcome packet_spring2012

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