can you name #5womenartists? a viral campaign for women's history month
TRANSCRIPT
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Can You Name #5WomenArtists?
A Viral Campaign for Women’s History Month
Emily Haight, Digital Editorial AssistantMara Kurlandsky, Project Coordinator for Digital Engagement
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NMWA is the only major museum in the world solely dedicated to recognizing women’s creative contributions.
Mission
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Women’s History Month Every March the museum has an opportunity to catch the attention of a wider audience to celebrate women artists—this year we wanted to do something fun and engaging
Social media +
the original question =
#5womenartists
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How Did We Do It?• Cross-departmental brainstorming
• Marketing & Communications• Digital Engagement
• Created a fact sheet & press release• Partner outreach• Early press coverage• Shared an introductory blog post
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The Campaign• Day 1: We didn’t know what to expect!• Published our first posts• Noticed lots of engagement right
away
• Day 2: Played catch-up…• Added Hashtracking Analytics• Published a home-page graphic• Printed takeaways• Added gallery signage
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Tracking• Big Spikes: Mar 1, Mar 8 (International Women’s Day), Mar 31
• The Work:• Scouring articles & blogs• Tracking spreadsheets• Twitter list of participating
organizations• Milestones:
Hitting 10,000 Instagram followers!Crossing 20,000 Twitter followersSome of our favorite museums started following us…
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Additional Opportunities• International Women’s
Day Instameet• Museum program on
women in science/tech• @52Museums• #MuseumWeek• Wikipedia Edit-a-Thon
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Other Museums
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The NMWA Recipe• Simple, mission-
driven idea• Ask a question• Issue a shareable
challenge• Low-to-no barrier
to participation• Plan in advance • Partner up!
• Get some press
• Plan for success• Be flexible• Fan the flames• Share your results
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Help us break the internet!
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• We’re planning for next year’s campaign already—it’ll be bigger and better!
• Contact us to let us know if you’ll be joining or have ideas
• Looking forward to seeing your #5womenartists posts!