Canada’s Wonderland – Solar Powered

TOUR: 9620 02Mohit AgnihotriFuyang WeiLucy Porter

Core Product – Solar Powered Theme Park Experience

• Overall Experience• ADVENTURE• High Impact Fun• Low Environmental

Impact

Facilitating Products

• New Solar Powered Cabins Located Within the Park Site

• Organic Green House

Supporting Products

• Return of Surplus Power

• Support Local Non Profit Organizations such as LSF

http://r4r.ca/en/ecoleague

Augmented Products

• Healthy Living• Positive Well

Balanced Staff and Park goers

Product Life Cycle

• Our core product is at maturity stage

• Implementing the new technology (solar power) involves product development

• Every Fall season there is decline in our product life cycle - natural

Micro-Environment

• Suppliers

• Canadian Solar Inc.• Top 5• High quality

Micro-Environment

• Suppliers• Westbrook Greenhouse Systems LTD.• 50 years• Well-equipped

Micro-Environment

• Intermediaries• Travel agencies

e.g. Sears Travel Canada

• Direct Mail House

e.g. Micro Mailing Canada

Micro-Environment

• Public• Government Publice.g. Natural Resources Canada

• Local Publice.g. Local Food Plus

• Media Publice.g. Greenhouse Canada

Macro Environment• Macro Environment

describes the bigger picture of external factors.

• Factors which are sometimes uncontrollable.

Economic and Natural Environment• Canadian Economy is stable.• People do have money to spend

on their leisure.• Canada’s wonderland also

conducts international festivals to attract international traffic.

• Its plan is to generate their own energy(solar) and also supply it to locals to keep the local area sustainable.

• Also for in house and local restaurants, wonderland is planning to build its own green house.

Technological and Political• It offers 2 main passes to their guests.• Season Pass and Platinum pass.• It saves a lot of paper.• These cards include free parking, food

discounts, early entry to the rides etc.• Also it is planning to save the solar energy

and use it in to run its restaurants as well.• Its planning to minimize the use of electric

energy.• Right now this park is taken over by Cedar

Fair L.P for US $1.24 billion from CBS corp.• This park with its sustainable approach

affects the political environment as it includes the huge amount of wealth and also a crisp idea of sustainability.

Works Cited

Author Unknown. canada’s wonderland. “seasons passes”. canadaswonderland.com CFEC:2012. Web. 1 Nov. 2012.

Author Unknown. Canadian Solar. “Products”. canadiansolar.com. Kitchener, Canadian Solar Inc: 2012. Web. 1 Nov. 2012.

Author Unknown. CBCNews – Business. “Canada’s Wonderland Sold Again”. cbcnews.ca. CBC:2012. Web. 1 Nov. 2012.

Works Cited

Author Unknown. GOOD. “How can we put a value on ecosystem services?”. good.is.com. Good World Wide LLC: 2012: 1 Nov. 2012.

Author Unknown. Green House Canada. “About”. greenhousecanada.com. Annex Business Media: 2007-2009. Web. 1 Nov. 2012.

Author Unknown. Learning for a Sustainable Future. “Eco Leagues”. lsf-lst.ca. Web. 1 Nov. 2012.

Author Unknown. Local Foods Plus. “About”. Localfoodplus.ca. Local Food Plus:2012. Web. 1 Nov. 2012.

Works Cited

Author Unknown. Micro Mailing Canada. “Main Menu”. micromailingcanada.com. Micro Mailing Canada: 2009. Web. 1 Nov. 2012.

Author Unknown. Natural Resources Canada. “Home”. nrcan.gc.ca. 2011. Web. 1 Nov. 2012.

Author Unknown. Sears Travel. “Home”. searstravel.ca. Thomas Cook Canada Inc: 2012. Web. 1 Nov. 2012.

Works Cited

Author Unknown. Westbrook Green House Systems. “Greenhouses”. westbrooksystems.com. Westbrook Green House Systems Inc: 2012. Web. Nov. 1 2012.