canadian packaging april 2015

IN THIS ISSUE: GLOBAL LEADERSHIP AWARDS SUPPLEMENT Starts opposite page 14

APRIL 2015 | $10www.canadianpackaging.com

Publication mail agreement #40069240.

BEAR NECESSITIESIconic Canadian Kraft brand taps into the eternal fountain of youth

with an inspired packaging redesignStory on page 40

Published in partnership with:

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It’s not sealed until it’s Scotch® Brand sealed.

Right tapes.

Right system.

Right partner.

3M Scotch, 3M-Matic and the Plaid Design are trademarks of 3M. Used under licence in Canada © 2015, 3M. All rights reserved.

Learn more about Scotch® Brand Tapes at 3M.ca or call 1-800-3M-HELPS.

Brand

FOR MORE INFORMATION CIRCLE 101

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IntelligentMotionTM

With its breakthrough design, the 9550 applies labels directly onto packs without the need for an applicator, while self-adjusting label placement accommodates varying line speeds, throughput and package sizes. Revolutionary Intelligent Motion™ technology targets zero unscheduled downtime as it precisely and automatically controls the entire system.


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http://www.videojet.com

(416) 298.8101 • (800) 268.5620 • www.atlantic.ca

Being in business for over 65 years isn’t what makes us a leader in the packaging industry.

It’s the hundreds of loyal customers, multitudes of innovative products, and the countless times we’ve delivered unrivaled customer satisfaction that does.

Corrugated Packaging Paper Bags Displays Supply and Inventory Management Recycling Mills

Add Ink (Decorative & Display)(416) 421.3636www.addink.ca

Color Pak (Pre-printed Linerboard)(416) 298.5518www.colorpak.ca

Mitchel-Lincoln Packaging Ltd.Montreal and Drummondville(800) 361.5727www.mitchellincoln.ca


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THE APPLE OF THEIR EYES

APRIL 2015 • CANADIAN PACKAGING WWW.CANADIANPACKAGING.COM • 3

UPFRONT

Just as an over-ripe apple rarely falls

far off from its tree, best pack-

aging ideas sometimes quietly lie in plain view right in front of one’s eyes—literally begging to be un-veiled from an existing packaging structure through a moment of sheer ingenuity, creative inspiration, or just plain old good luck.

Whatever the case, the recently-launched new plastic stand-up pouches used to pack the Red Prince brand apples grown by the Thornbury, Ont.-based grower Binkley Apples Ltd. provide a compel-ling proof to the notion that packaging innovation does not always have to come in epic, game-changing breakthroughs: sometimes, a simple packaging sleight-of-hand can be just as effective in compelling consumers to look at their everyday food staples in a whole new light.

Which is more or less what the Content Group

business of St. Joseph Communi-cations did with its superficially average polybag to convince the Canadian Packaging judging panel to select it as the winner of the magazine’s Consumer’s Voice award in this year’s PAC Global Leadership Awards competition of the Toronto-headquartered PAC, Packaging Consortium. (Please see all the com-petition winners in a special supplement starting opposite of page 14)

Cleverly using the see-through poly material as the transparent

backdrop canvas for a life-size f lexo-printed craft paper bag with a weaved-rope carrying handle that’s not actually there (see picture), the daring sim-plicity of this packaging optical illusion is counter-balanced by incorporation of very real functional benefits of a high-quality PTC (press-to-close) re-sealable closure running along the top of the bag and the stand-up footprint of its bottom layer.

Neither of these value-added functionalities is immediately apparent until one actually picks up

the bag by its virtual handle to have a closer look, but that is exactly the “gotcha” mo-ment that made this package such a hit with the judges.

By hook or by crook, getting a consumer to give the package more than a cursory passing glance and nod is what all effective packages must aim to do for the product they contain.

And doing so while virtually winking at consumers picking up the 2.5-pound faux papier bags of Red Prince apples at the pro-duce aisles of their grocery stores is a timely testament to the virtues of mixing fun with work and using a little sense of humor for a common good and cheer, without spending a princely ransom to make it happen.

APRIL 2015VOLUME 68, NO. 4

SENIOR PUBLISHERStephen Dean • (416) 510-5198 [email protected]

EDITORGeorge Guidoni • (416) [email protected]

FEATURES EDITORAndrew Joseph • (416) 510-5228 [email protected]

ART DIRECTORSheila Wilson • (416) 442-5600 x3593

[email protected]

PRODUCTION MANAGERBarb Vowles • (416) 510-5103

[email protected]

CIRCULATION MANAGERAnita Madden • 442-5600 x3596

[email protected]

ANNEX PUBLISHING & PRINTING INC.Vice-President Annex Business Media East

Tim [email protected]

President & CEO • Mike [email protected]

HOW TO REACH US: Canadian Packaging, established 1947, is published monthly by Annex Publishing & Printing Inc. 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 510-5198; Fax (416) 510-5140.

EDITORIAL AND ADVERTISING OFFICES: 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 442-5600; Fax (416) 510-5140.

SUBSCRIBER SERVICES: To subscribe, renew your subscription or to change your address or information, contact us at 416-442-5600 or 1-800-387-0273 ext. 3555.

SUBSCRIPTION PRICE PER YEAR (INCLUDING ANNUAL BUYERS’ GUIDE): Canada $72.95 per year, Outside Canada $118.95 US per year, Single Copy Canada $10.00, Outside Canada $27.10. Canadian Packaging is published 11 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues.

©Contents of this publication are protected by copyright and must not be reprinted in whole or in part without permission of the publisher.

DISCLAIMER: This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue. Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Ca-nadian Packaging, its affiliates and assignees may use, reproduce, publish, re-publish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.

PRIVACY NOTICE: From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 1-800-668-2374 Fax: 416-442-2191 Email: [email protected] Mail to: Privacy Office, 80 Valleybrook Drive, North York, ON M3B 2S9

PRINTED IN CANADAPUBLICATIONS MAIL AGREEMENT NO. 40069240, ISSN 008-4654 (PRINT), ISSN 1929-6592 (ONLINE)

We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for our publishing activities. Canadian Packaging is indexed in the Canadian Maga-zine Index by Micromedia Limited. Back copies are available in microform from Macromedia Ltd., 158 Pearl St., Toronto, ON M5H 1L3

3 UPFRONT By George Guidoni

4 NEWSPACK Packaging news round-up.

6 NOTES & QUOTES Industry briefs and company updates.

7-8 FIRST GLANCE New technologies and solutions for pack-

aging applications.

11 ECO-PACK All about packaging sustainability.

12 imPACt Monthly insight from PAC, Packaging

Consortium.

51 EVENTS Pre-show callouts for SIAL Canada 2015

and Bakery Congress 2015.

52 CHECKOUT By Jaan Koel Joe Public speaks out on packaging hits

and misses.

FEATURES13 THE DAILY GRIND By Andrew Joseph Hardworking Quebec meat processor

answers the calls of duty with cutting-edge thermoforming equipment.

44 A BRAND NEW EXPERIENCE By George Guidoni Canadian branding services provider

leverages technological savvy and know-how to expand its fast-growing client base.

48 THE NEED FOR SPEED By Andrew Joseph

Canadian manufacturer of feeder equip-ment feeds off its automation partners to build better and faster machines.

DEPARTMENTS & COLUMNS

COVER STORY40 BEAR NECESSITIES By George Guidoni Venerable bestselling peanut butter brand undergoes a comprehensive packaging

make-over to cement its market-leading status with the new generation of Canadian consumers.

Cover photography courtesy of PAC, Packaging Consortium

SPECIAL REPORTPAC GLOBAL LEADERSHIP AWARDSsupplement begins opposite page 14


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Canadian Packaging judges select its Consumer’s Voice award winner.

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NEWSPACK

4 APRIL 2015

TORONTO CRAFT BREWER SERVES UP AN AWARD-WINNING PACKAGING KEEPSAKELast year’s Oktoberfest may now be just a f leet-ing hazy memory for some, but not for the On-tario beer-lovers with the foresight to have picked up a commemorative two-pack of Steam Whistle Pilsner cans packed with a collectible, ceramic one-liter drinking stein paying homage to the world-renowned celebration.

Selected as Gold Winner in the Corrugated Con-tainers (Structural Design) category of the PAC Global Leadership Awards competition of PAC, Packaging Consortium, the eye-catching gift-pack was produced by the Concord, Ont.-based corrugated converter Packaging Technologies Inc. (PTI) to coincide with the annual Oktober-fest celebrations last fall.

Used as part of the Toronto-based Steam Whistle Brewing’s successful Keep the Stein pro-motional campaign—also involving free stein

giveaways to restaurant patrons ordering a liter of the brewer’s popular f lagship brand—the keepsake branded steins were inspired by the world-famous Munich Oktoberfest celebrations taking place in Bavaria’s capital city in late September each year and enthusiastically replicated worldwide—nota-bly in soutwestern Ontario, with its rich German cultural heritage.

“There are not many gift-pack options available in the LCBO (Liquor Control Board of Ontario) in September and October, and we saw an oppor-tunity to respond to this need,” explains Steam Whistle’s marketing director Bromlyn Bethune.

“The Oktoberfest Gift Pack with its collectible ceramic stein honors a timeless tradition and pro-vides the perfect way to bring the Oktoberfest ex-perience home.”

The limited-edition cases feature high-impact graphics—created by the brewer’s former in-house graphics designer Elton Clemente—that are litho-printed on a clay-coated stock, laminated onto the E-f lute linerboard, and formed into a well-made pack designed to withstand handling, transpor-tation and the weight of the stein and the two aluminum beer cans without compromising the attractiveness of the pack, according to PTI.

“The packaging beautifully showcases the lim-ited-edition Steam Whistle ceramic stein and the two 500-ml cans of premium Pilsner to tell the story of Oktoberfest through custom-designed graphics embodying the camaraderie, folk culture

and pageantry of the renowned German festival,” says PTI account manager Ian Page, pointing out that the handle of the stein inside the case clev-erly pops out of the back of the carton to serve as the gift-pack’s carrying handle.

“By integrating the custom-built dividers into the packaging to secure the products in place, we were able to create an open, clean and premium aesthetic without leaving the packaging susceptible to tinkering.”

UNTAPPING SPARKLING INNOVATION

Just as water is one of Mother Nature’s greatest gifts to man-kind, Nestlé Waters Canada (NWC) is a gift that just keeps on giving to Canadian con-sumers in the form of healthy beverages packed in planet-friendly containers.

Early last month, the Puslin-sch, Ont.-basedbottler added four new f lavors to its bestselling Nestlé Pure Life Sparkling Water brand of f lavored waters—retailing in a choice of fully-recyclable 500-ml and one-liter plastic bottles, as well as in 100-percent recyc-lable, 355-ml aluminum cans sold in 12-pack cases.

Sold at leading retailers across Canada, the zero-calorie, zero-sugar f lavors include Original, Black Cherry, Lemon-Lime, Mango-Peach-Pineapple and Raspberry-Lime variations to provide a suitable, healthy hydrations choice for just about every taste and occasion, ac-cording to NWC, a subsidiary of the Nestlé Waters North America of Stamford, Conn.

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6 APRIL 2015

Weber Packaging Solutions has been ap-pointed as a Canadian distributor for the full range of Series 8 continuous inkjet printers (picture below)

and related con-sumables and accessories manu-factured by the Fort Worth, Tex.-based BestCode. “Our products are successfully marketed in over 60 world mar-kets, and partner-ing with Weber further strength-

ens our world position,” says BestCode president Richard Fox. “We are excited to add BestCode’s product range, thereby extending Weber’s reach into the Canadian marking and coding sector,” adds

NOTES & QUOTES

Michael Brown, vice-president and general man-ager of Weber Marking Systems – Canada in Mississauga, Ont.

Flexible plastic films supplier Klöckner Penta-plast Group, Inc. of Gordonsville, Va., has formed a marketing alliance with Evansville, Ind.-based Berry Plastics Group, Inc. for joint development and global commercialization of groundbreaking new form/fill/seal packaging solutions for cus-tomers in the food, consumer, pharma ceutical and medical markets, incorporating multiple types of forming films to produce trays with Berry’s non-forming lidstock films using various sealant chemis-tries. “By marketing our products together, we will serve as a single source for our customers for engin-eering specific solutions to meet their performance criteria, including seal-and-peel, gas barrier, clarity, heat resistance, and post-consumer recycled content, for some of the most demanding packaging applica-

tions,” says Greg Kughn, sales development director for Berry Plastics’ f lexible packaging division.

French manufacturer of capping machinery Ets André Zalkin has selected its sister company Fowler Products of Athens, Ga., to be its exclusive value-added services dis-tributor in Canada, while appointing Oakville, Ont.-based Alex E. Jones & Associates as Canadian sales agent for new Zalkin capping equip-ment (see picture) widely used in the food-and-beverage, household prod-ucts, personal-care and pharmaceut-ical industries. Like Fowler Products, Zalkin is part of the globally-operat-ing Pro Mach, Inc. group of com-panies, headquartered in Loveland, Ohio. Under the announced partner-ship, Alex E. Jones will supply Zalkin machinery across Canada from its Oakville, Montreal and Edmonton operating locations.

Toronto-based metal detectors manufacturer Fortress Technology Inc. has moved its Brazilian oper-ations to a larger 33,000-square-foot production and office facility near São Paulo in Vila Rosina, Caieiras, to keep up with company’s fast growth in local markets. “We are very pleased about the unprecedented growth we’ve achieved in such a short time and the support from our customers, and the new plant will dramatically increase the manufacturing capacity in response to customer demand and the growth their clients are experi-encing in the region,” says Pierre DiGirolamo, executive director of Brazilian operations.

MULTIVAC produces a wide range of fresh produce packaging formats for retail, foodservice and wholesale products. Our packaging is suitable for: prepared fruit,

soft fruit, vegetables, fresh produce, leafy greens and fresh salads.

FreshSAFE, MULTIVAC’s innovative packaging process for fresh produce, ensures that through a combination of MAP and EMAP packaging the shelf life of these products

can be significantly enhanced. Many of these pack formats can also be designed with easy open features, portion control or in convenient multipack layouts.

Challenge MULTIVAC to produce your better packaging.

Packaging Produce?

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Sitting from left: Berry Plastics sales development director Greg Kughn and executive vice-president Keith Brechtelsbauer joined by vice-president of sales develop-ment Joe Marinacci (standing left) and Klöckner’s direc-tor of strategic business development Jeffrey Best.

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http://ca.multivac.com

APRIL 2015 7

FIRST GLANCE

their moisture-sensitive products, as well as for con-verters and resin producers who want to test film materials and the finished packages.MOCON, Inc. 402

TO SERVE AND PROTECTApplied directly onto coffee packaging to prevent premature product deterioration, the new V55 ex-ternal coffee protection valves developed by Bosch Packaging Technology are claimed to have been meticu-lously designed to enhance product protection, while offer-ing significant material, logis-tics, and storage space savings, along with changeover time reduction. According to Bosch, coupling this technology with its existing, well-tested applicator systems for equipping soft bags or cans of coffee with external valves can enable cof-

REALITY CHECKThe new C3000 system from the Product Inspec-tion business of Mettler-Toledo International Inc. is a highly versatile next-generation check-weigher covering an extensive weighing range of up to 10 kilograms, while allowing food and pharma-ceutical manufacturers to inspect up to 600 prod-

ucts per minute. Boasting superior protection against vibrations caused by other production machinery, the machine’s stability is further enhanced by its rapid throughput rate and a modular design to allow for a variety of configura-tions as dictated by space constraints. Moreover, the system is offered with a

range of optional product inspection technology combinations—such as metal detection (CM model) or vision inspection (CV model)—to ensure that the checkweighed product are free of metal con-taminants and other imperfec-tions. The system’s single HMI (human-machine interface) seamlessly controls the check-weighing and metal detection technology—thereby reducing programming time and the risk of operational error—while also integrating centralized inventory management tech-nology to enable faster, more effective reporting on product changeovers and the rejection of defective products.Mettler-Toledo Product Inspection 401

PASSING THE TEST The new PERMATRAN-W Model 3/34 G system from permeation instrumentation specialists MOCON, Inc. is claimed to be the first-ever, fully-automated water vapor transmission rate (WVTR) testing system for packaging and other barrier structures, ac-cording to the company. Boast-ing superior capability to test for WVTR—the steady-state rate at which water vapor per-meates through a film at speci-fied conditions of temperature and relative humidity this new PERMATRAN-W Model 3/34 G can save significant time and associated costs for food, pharma, beverage, medical de-vice and electronics compan-ies in selecting and qualifying optimum barrier materials for

fee manufacturers to apply up to 150 valves per minute. With 1,000 grams of roasted coffee beans estimated to emit around six liters of carbon-diox-ide within five weeks, the V55 valves allow for the roasting gas to escape without letting oxygen and external odors to enter the bag or can to degrade the aroma of the premium product inside, while also preventing the bag from bloating.Bosch Packaging Technology 403

INVISIBLE TOUCHThe new InvisiPac GM100 Plug-Free hot-melt ap-plicator from Graco Advanced Fluid Dispense is claimed to offer all the benefits of plug-free adhesive dispensing in a compact design that fits tight spaces and mounts seamlessly into existing packaging lines currently using other alternatives, according to the company, making it especially well-suited for both original equipment manufacturers (OEMs) and end-use packaging equipment for the food-and-


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8 • WWW.CANADIANPACKAGING.COM CANADIAN PACKAGING • APRIL 2015

FIRST GLANCE

beverage industry. Taking less than 10 minutes to warm up, the durable, highly reliable ap-plicator features an innovative, patent-

pending module tip filter that eliminates nozzle plugging, ensuring optimal uptime performance at speeds of up to 10,000 cycles per minute.Graco Advanced Fluid Dispense 404

SPLICE OF LIFEDesigned primarily for the food-and-beverage industry packaging applications, he new SP1 ser-ies automatic film splicer from Butler Automatic is designed to elimin-ate the packaging line downtime caused by manual film roll changes, according to the com-pany. Featuring simple mechanical design and capable of running at speeds of up to 600 feet per minute, the splicer is designed to ‘sense’ the expiring roll of film and automatically splice the end of each expiring roll onto the new roll, thereby eliminating interrup-tions to the production process.Butler Automatic 405

JOINT EFFORTSDeveloped jointly with WeighPack Systems Inc., the new custom-built packaging solution from Eagle Packaging Machinery offers everything required for fully-automatic filling and sealing of stand-up pouches; erecting, loading and sealing cases; and palletizing ship-ready cases for customer delivery or storage. Featuring WeighPack’s auger filler and horizontal bagger, the system consists of

Eagle’s Boxxer T12 case-erec tor, which erects and tapes 12 cases per minute and transfers them to the box indexing

machine. While the cases are formed and indexed, the product is weighed and filled into stand-up pouches, which are indexed and arranged in alter-nating patterns in preparation for case-loading. Once the case is in position, the bags are dropped directly into the case, which is then transferred to the EZ-Tape case-sealer for sealing, picked up by the Z.Zag palletizer, and transferred to a pallet for shipping.Eagle Packaging Machinery 406

FREEZE FRAMEDesigned specifically for frozen food packaging applications, the new BVC 400 V/F/F/S (vertical fill/form/seal) bagging machine from Rovema North America is a continuous-motion, dual-axis, servo-driven system deigned to offer broad

f lexibility in product sizes and shapes demanded by the frozen-foods sector. Capable of running up to 150 cycles per minute at a maximum forming width of 400-mm, the highly-hygienic BVC 400 machine boasts a patent-

pending Sense & Seal quality control system that determines if there is any product present in the cross-seal area—automatically discharging the af-fected bag without applying seal pressure.Rovema North America 407

LIFE SENTENCEDeveloped to maximize the print quality and per-formance levels when used with HP’s pigmented Digital Electroinks range of printing inks, the Durable Digital film label materi-als from Weber Packaging Solutions are engineered to remain fully attached to dur-able goods throughout the product’s life. Covered with a layer of Digilam PET coating over laminate film for optimal durability, they are supplied in three versions:• Digiflex BOPP, an economical material for printing decorative graphics;• Digiweb Vinyl material for curved surfaces;• Digiplate PET for f lat industrial surfaces.Weber Packaging Solutions 408

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Account Sales RepresentativesWestern Canada (Calgary and BC)

Job Description: Successful candidates will have direct selling and business development experience in the labelling and/ or industrial packaging industry or similar. Responsible for maintaining already developed territory and developing new sales opportunities. Must be highly motivated, driven, responsible and demonstrate unquestionable integrity and honesty.

Candidates must have the following minimum qualifications:

• a college/ university degree preferably in Business or Marketing• minimum of 5 years proven outside sales performance• a clear and clean drivers abstract• proven track record• experience in Labels, Print & Apply labelling systems• other marking and coding technologies will be considered a tremendous asset

Desired Skills & Experience: You are highly motivated, driven, honest and are willing to invest the time and effort to enhance and enjoy your career. You are professional in all aspects of your business life, you develop strong business partnerships through excellent service and integrity and you have a strong desire to succeed!

Contact Mark Quinn at 905-564-6881 or at [email protected]

Careers at Weber - Marking Systems of Canada

www.webermarking.ca

Marking Systems of Canada

John Lamb as National Segment Manager

John has many years of experience within the fluid power and fluid control industries and is the Chair for the Canadian Fluid Power Association. “I am excited to work within a well established field for ASCO Numatics and help support our customers by learning their needs and offering solutions.”More about ASCO Numatics:ASCO fluid control and Numatics fluid power products have been on the job in food and beverage applications for more than 100 years. Today, ASCO Numatics provides superior fluid automation solutions for engineers, purchasers, and managers at original equipment manufacturers (OEMs), skid and panel builders, engineering houses, and leading food and beverage plants worldwide. ASCO Numatics is the source of fluid automation products for process/packaging automation in splash/wet areas and other parts of the food and beverage plant.

ASCO Numatics products emphasize durable build quality and robust components for greatly extended life cycles, to cut maintenance costs and maximize uptimes. This dependability is attested by the industry’s widest range of third-party certifications – CSA, UL Listed, NSF, UL Recognized, IECEx, FM, and more. Furthermore, increase plant throughput via our sophisticated integration of advanced fieldbus electronics and proportional technology.

APPOINTMENT

Brantford, ON: ASCO Numatics – Emerson Industrial Automation has appointed John Lamb as National Segment Manager – Packaging, Food & Pharma for Canada.

• Processing - from mixing, stirring, sterilizing, and pasteurizing to filtering, dosing, and ensiling• Packaging - from filling, capping, labelling, and shrink wrapping to case erecting and palletizing• Infrastructure/utility - from boiler or compressor room to transport lines and comfort heating• Water/wastewater - from clean water supply to recycled discharge

John Lamb National Segment Manager

JEFF JONES has been appointed General Manager for FlexLink Canada. FlexLink is a leading provider of automated production flow solutions-giving improved production efficiency to industry. Having extensive experience in the Canadian manufacturing and packaging industries, he has held various positions with Domino Printing Solutions for the past 10 plus years and most recently Jeff held the position of National Sales Manager for the past 5 years. He states; “I am excited to work with the talented and experienced team at FlexLink who value their customers and their commitment with the Canadian marketplace. I look forward to leading this team.” FlexLink Canada has offices and production facilities in Burlington, Ontario. Jeff goes on to say “It is an exciting time for FlexLink Canada and FlexLink globally with the introduction of new products and processes that our customers are quickly adopting”. FlexLink is part of Coesia, an innovation based Group consisting of 14 companies, specialized in automated machinery and industrial process solutions.

FlexLink Systems Canada, Inc.1-1549 Yorkton CourtBurlington, ON L7P 5B7 / CanadaT +1-905-639-6878F +1-905-639-4632www.flexlink.com

PMMI’s Emerging Leaders Network engages future leaders while building a network of peers and industry advocates. The committee is made up of 14 members and includes several industry leaders, such as: Scott Chehak (Arrowhead Systems), Greg Berguig (Packaging Aids), Christopher Canna (Schneider Packaging Equipment), Brian Ormanic (ARPAC), Mark Suchy (MASSMAN) and Matt Job (Hartness International).

“I’m excited and honored to be selected for the Emerging Leaders Committee,” said Laura Studwell. “I look forward to fostering the growth of the packaging and processing industry’s next generation of leaders, and helping them to realize their potential.”

Founded in 1933, PMMI is a leading trade association with the mission to improve and promote members’ ability to succeed in the global marketplace. PMMI has more than 700 member companies in North America and includes manufacturers of packaging, processing and packaging-related converting machinery, commerically-available packaging machinery components, containers and materials.

Studwell has an extensive background in the food and packaging industries, working with associations and governing bodies throughout the Pan-Americas to drive standards for food safety and quality. In addition to her new role on the Emerging Leaders Committee, Studwell is an active member of PMMI and the Packaging Association of Canada. Prior to joining Omron, Studwell worked at Loma Systems (an ITW company), Xerox and IBM. She received her MBA from Northern Illinois University.

HOFFMAN ESTATES, IL (March 10, 2015) – Omron Automation and Safety (www.Omron247.com) announced that Laura Studwell, Food, Beverage & Packaging Industry Marketing Manager, has been appointed to the Emerging Leaders Committee of The Association of Processing and Packaging Technologies (PMMI). During her four-year term on the committee, Studwell will mentor future industry leaders as well as provide expertise and insights on issues addressed by PMMI.

Omron’s Laura Studwell Appointed to Emerging Leaders Committee

by The Association of Processing & Packaging Technologies (PMMI)

www.omron247.com



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Linking consumer-friendliness with eco-minded sensitivity is a tricky balancing act, but it’ll soon become second nature for the Jack Link’s Beef Jerky brand of dried beef strips produced by the Minong, Wis.-based Link Snacks, Inc.

As the latest high-profile recruit into the Fresh-Lock Zipper Spool Recycle and Reuse program implemented by leading plastic closures manufacturer Presto Products Company, the brand is expected to sup-port the reuse of 30,000 pounds of HIPS (high-impact polystyrene) plastic per year.

“This is part of an comprehensive sustain-ability program at Jack Link’s, where we always strive to be great stewards of our natural resources,” says the company’s director of corporate sustainability Thomas Myers.

“Our policy is to incorpor-ate sustainability throughout our business practices and procedures, with the ultimate goal of mini-mizing our environmental impact and strengthening the commun-ities where we do business.

“There are three key initiatives driving our current sustainabil-ity efforts: reducing energy con-sumption, reduction in overall waste, and increasing our supply chain and packaging efficiency,” says Myers, noting that improve-ments in all three areas have enabled the company’s meat-snack manufacturing facility in Alpena, S.D., to achieve zero-landfill status in the past year.

As a supplier of choice for the Jack Link’s brand business for near-ly a decade, the Appleton, Wis.-based Presto Products provides

Jack Link’s with press-to-close (PTC) zippers for all the small, medium and large pouch for-mats used for all of its branded

products, as well as technical ser-vice and consultation to support the company’s proactive commit-ment to green initiatives.

Last year, Presto used its pro-prietary soft-seal resin to develop a new blend of ethylene vinyl acetate (EVA) and low-density polyethylene (LDPE).

According to Presto, this innov-ative material provides a high melt index that gives operators more time to ensure the zipper adheres properly to film pouches, while reducing the number of imper-fect pouches that come down the line. By minimizing the number of imperfect pouches, the material helps to decrease costly product waste and increase process effi-ciency and product quality.

“By minimizing the number of imperfect pouches, the solution helps to decrease costly product

waste and increase the efficiency and quality out-put of the facility,” says Myers.

In addition to providing Jack Link’s with PTC closures that advance sustain-ability and efficiency, Presto also provides the company with technical service and sup-port to speed delivery times, streamline processes, and respond rapidly to urgent order requests, as well as proactive consultation for implementing ‘big picture’ improvements to pack-

aging operations.“Closures represent a frequent point of inter-

action between the product and the consumer, so it is critical for brands to put their best foot for-

ward here,” says Brad Hansen, president of the Presto Specialty Group business.

“We love working with companies that share this belief and understand that the de-sign, engineering, materials and natural resources that go into delivering a quality closure are all important factors that can impact their supply chains in a positive way and contribute to building brand loyalty.”Since launching its Fresh-Lock Zipper

Spool Recycle and Reuse program to help manufacturers enhance the sustainability of their supply chains in 2009, Presto has championed the reuse of 3,000,000 pounds

of HIPS plastic across various product categor-ies—diverting this material from landfills and re-using the spools in new shipments of Fresh-Lock Zipper brand closures.

APRIL 2015 11

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Industry Sector Trends Retail, Brand Manufacturers and Food Service

Package Design Strategies Graphic, Technology, Structural, Optimized, Sustainable

The vital partner and catalyst for the packaging value chain Founded 1950

FOR MORE INFO www.pac.ca/2015-summit.html or contact Lindsey Ogle - [email protected] or 416-646-4641

PAC K AG I N G CO N S O R T I U M

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BACK BY POPULAR DEMANDSee six schools compete in our Interactive Student Packaging Design Competition… join in the fun of imagining the next Walmart brand. Winners selected by audience.

Design thinking is our focus as we explorehot trends for 2015

Here’s a sneak peek at two of our presenters...

PACKEX TorontoJune 16-18, 2015

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p 12 cpac april 2015 imPAC p 12.indd 12 15-04-08 8:15 AM

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PACKAGING FOR SHELF-LIFE

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY PIERRE LONGTIN

Life may sometimes seem a grind to some folks, but for one Quebec-based meat pro-cessor, grinding massive cuts of raw meat

down to shreds is a beautiful way to make a living. Based in Terrebonne, Que., Les Aliments

BestCo Foods is a family-owned and operated business specializing in mincing and grinding of various types of meats for the retail and institu-tional sectors within the province and throughout the rest of Canada.

“We are a production facility, not a distributor, supplying distributors who do not have the neces-sary specialized equipment or access to a HACCP (Hazard Analysis and Critical Control Points) fa-cility dedicated to food safety,” BestCo president Dino Scopelleti explained to Canadian Packaging magazine in a recent interview.

Although situated within a large 30,000-square-foot facility, Scopelleti and his 10 employees run the busy operation out of a compact rented 5,000

square-foot space that he has turned into a Gold-classified operation inspected annually by the GFTC (Guelph Food Technology Centre).

“Dealing with meat and poultry, we are fully cognizant of the health and safety issues our cus-tomers and their customers face,” states Scopelleti.

“It’s why we work with a healthy and safe work ethic which we follow stringently, working with an exterior laboratory to analyze our products to ensure we maintain our industry-respected level of quality.”

Started up in March of 2000, BestCo Foods in-itially had a different vision than what currently exists, acknowledges Scopelleti.

“I started the company with the intention of pro-ducing a high volume of fresh and frozen kebobs.

“I did that for a few years, and had good success with it,” Scopelleti recalls.

“But the problem with that as my main focus was the fact that it’s a highly seasonal product, with a very high volume for five months of the year.”

Seeking to avoid the seasonal ups and downs of capacity, in 2004 Scopelleti decided to shift BestCo’s

focus to specialize in producing ground meats and other different products for foodservice distributors as the core customer base.

“It meant reinventing ourselves, but doing so provided my company and our employees with a much more stabilized yearly production,” he notes.

Nowadays BestCo Foods produces and packs

BestCo Foods president Dino Scopelleti (left) and son and vice-president Vincent examine the high-quality pack seal created by the model VC999 RS420c rollstock thermoformer.

Processed and packed for industrial sale, packs of ground meats exit a VC999 RS420c thermoformer that has helped BestCo Foods achieve notable reductions in packaging time and costs.

MAKING THE BEST OF A DAILY GRIND

Quebec meat and poultry processor enjoys improved machine uptime achieved with a new VC999 rollstock thermoformer that also reduces operating costs

and extends product shelf-life

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VC999 sales manager for East/Atlantic and distri-bution sales leader Carl-Michel Cloutier. “It shows just how reliable and well-built the equipment is.”

According to Scopelleti, BestCo Foods first began working with VC999 in 2008, when it pur-chased the RS420c thermoformer, adding different types of tooling since then to provide it with new packaging options.

Cloutier says the rs-Series thermoform packaging machines produce precision deep-drawn packages from plastic high-barrier films, while the XtraVac CM640 uses FlexOStar vacuum pouches supplied by XtraPlast Packaging Materials, a VC999 sister-company.

“With the ease of changeover we get from the thermoformer, we can pack product anywhere from 300 grams to five kilos,” notes Scopelleti, adding that the only product packaged in trays are the duck roasts it does for Brome Lake.

“We run it to its full capacity every day, packaging more than 960 packages per hour,” he extols.

“It’s a great machine that produces clear, tight packaging; plus it has really helped us save on packing time and dollars.”

Scopelleti says the RS420c provides BestCo a maximized shelf-life for fresh products, delivering a value-added package presentation while also pro-viding a high level of product protection and hy-gienic cleanliness.

According to VC999, the numerous advantages of rs-Series thermoformers include:• Longer product shelf-life;• Reduced associated labor costs;• Precise control over package sizes and shapes;

425-gram paperboard packs, as well as 800-gram duck roasts for their label.”

Scopelleti’s son Vincent joined the business in 2013 as both partner and vice-president, around the same time as the company moved into its current facility, which enabled it to essentially double its production output.

Proud papa Dino adds that thanks to the work of Vincent, BestCo will probably double its grinding capacity in the very near future.

“Right now, we are in the last stages of achiev-ing our Halal certification,” points out Scopelleti. “We always work closely with our customers in the research-and-development of new products, while also offering them personalized packaging.

“Attaining the Halal-certification will open up brand new growth opportunities for BestCo,” he enthuses.

Despite still being a relatively ‘small’ company in terms of volumes, Scopelleti says that maintaining a high degree of f lexibility for changing customer needs is both a priority and a competitive advantage.

Helping BestCo achieve that f lexibility on a con-sistent basis is VC999, a Switzerland-headquartered global designer and manufacturer of vacuum cham-ber machines, thermoform (rollstock) packaging machines, tray-sealers, skin packaging, and f low-wrappers, as well as related robotics, vision inspec-tion systems, conveyor/converger systems, weighing, labeling and product scanning machinery.

After assessing BestCo’s production needs, VC999 supplied it with a full packaging solution, featur-ing a RS420c compact rollstock thermoformer and a XtraVac CM640 double-chamber vacuum machine.

“BestCo has never been down with work stop-pages since acquiring this equipment,” relates

about 30 different products, with about 60 per cent of its production being minced (ground) or cubed products, including beef, veal, pork, lamb and chicken, and has at times produced marinated duck breast and roasts for a key customer.

“Our production is split between processing and packaging for distributors and cooking facilities, like those that make different sauces,” Scopelleti relates.

Over an eight-hour daily shift, BestCo produces between eight to 10,000 kilograms of product, which in 2014 added up to volumes of 550,000 kilograms of minced meats, as well as 50,000 kilos of lamb and 20,000 kilograms of duck products and more.

By meat type, production of BestCo Foods breaks down to: 40 per cent beef; 20 per cent pork; 20 per cent lamb; 10 per cent duck; five per cent apiece for veal and chicken.

Scopelleti says he is not bothered in the slightest by the inherent anonymity of his line of work.

“Nothing is actually packed under the BestCo name,” confides Scopelleti. “My customers are distributors, and I mostly pack under their brand names, so you won’t see my company’s name any-where on the packaging.”

With about 60 per cent of the product processed and packaged by BestCo destined for hospitals, schools, hotels and restaurants, the remaining 40 per cent of output is supplied to the retail sector.

“About 12 years ago, BestCo Foods began pro-cessing products for the renowned Knowlton, Que.-based duck meat specialists Brome Lake Ducks (Canard Du Lac Brome),” recalls Scopelleti.

“We now produce a wonderful marinated duck breast consisting of a Dijon mustard and honey mixture that we pack in Brome Lake-supplied

Say CheeseIncreased uptime provides many reasons to smile

A leading food manufacturer was experiencing significant delays in packaging their cheese slices. The valves that came with their count and stack equipment were breaking down, causing production delays.

ASCO Numatics provided 2005 series valves to replace the five malfunctioning valves on each of the two systems.

That first month, 24 hours of downtime were eliminated and 2.3 million more cheese slices were produced. This put a smile on the maintenance manager’s face.

For more information contact [email protected]

Visit us at PackEx Toronto booth number 1278

A BestCo Foods employee manually places precise portions of meat into the VC999 RS420c thermoformer, which can process over 960 units per hour.

The model RS420c rollstock thermoformer manufactured by VC999 provides a high level of product protection and hygienic cleanliness for the BestCo Foods plant.

The XtraVac CM640 double-chamber vacuum packing machine from VC999 is used by BestCo to package portioned meat products weighing up to 30 kilograms in weight.

To ensure optimal food safety compliance, BestCo Foods uses a Mettler-Toledo Safeline metal detection system, distributed in Canada by Shawpak Systems Ltd.

Continues on page 39



p S01 2015 PAC Awards Cover p S01.indd 1 15-04-08 8:23 AM

davisdesign.ca

*Glenn Davis Group operates two branding and design agencies, Bridgemark and Davis. We drive the business performance of North American and global brands, and have for 45 years.

Congratulations to our clients for collaborating on 27 PAC wins

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Just in di�erent agencies* Just in di�erent agencies*


p S02 2015 PAC Global Awards reworked p S02.indd 2 15-04-08 8:24 AM

http://www.davisdesign.ca

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CELEBRATING GLOBAL PACKAGING EXCELLENCE & LEADERSHIPA Message from the PAC President & CEO

The PAC Global Leadership Awards competition continues to attract some of the most innovative packaging entries from across the

global packaging community—as evidenced by the super cool award-winning entry submitted by Molson Coors Japan in this year’s competition.

This year we received over 240 submissions in the competition’s primary categories: the PAC Packaging Competition celebrating innovation, branding, graphic design, in-store marketing and technical achievement; and the PAC Sustainable Packaging Competition for recognizing environmental sustainability leadership.

Always striving to be the pioneer, we are also pleased to introduce the inaugural PAC Food Waste Competition, which is the first awards program in North America dedicated to raising awareness of the important role that packaging will play in coming years to mitigate food waste.

In the secondary categories we received a record number of dynamic Brand Marketing submissions, while Rigid Packaging and Flexible Packaging categories featured some of the most technically advanced innovations we have seen in years. For their part, the Fiber-related categories comprised a number of leading-edge complex structural designs, while showcasing the powerful capabilities offered by today’s increasingly mainstream digital printing technologies.

Over 65 dedicated industry experts selflessly gave up their Saturday earlier this year—diligently grading every entry in the competition with scorecards in hand. For their part, our 10 sustainability and food waste experts performed deep online evaluations of packaging entered in these key categories. I wish to extend my gratitude to all participating judges for their continued commitment to this long-running PAC competition, as well as for ensuring that all the entries received objective and expert scoring and evaluation.

Under the leadership of Michael Hill, our awards committee added several high-quality new members this year, which has resulted in some great improvements to the competition, the gala and the awards. We are most grateful for their enduring commitment to overseeing such a dynamic competition and for bringing the fun and energetic awards gala to life, most notably to Shirley Buchanan of Davis, Joe Campbell of

Atlantic Packaging Products, Elizabeth Ferrier of Molson Coors, and Mark Spurgeon from SGS.

We would also like to extend our thanks to the Canadian Packaging magazine—our long-standing media partner and sponsor of the competition’s Consumer’s Voice award—for its continued support to both the PAC community and the packaging industry at large. We are also delighted to have the Applied Arts magazine present a Best of Show award at this year’s competition.

This year we are presenting a total of six Best of Show (BOS) awards, including:

• PAC Leadership Award. Presented to the brand manufacturer recognized as the “Leader among Leaders,” as selected from all submissions.

• Consumer’s Voice Award from the Canadian Packaging magazine, as selected from all entries by a panel of regular contributors to the publication’s Checkout column of new product packaging reviews.

• Design and Craft Award from the Applied Arts magazine, as selected from all submissions.

• PAC Packaging Award, as selected from all submissions.

• PAC Sustainable Packaging Award, as selected from the Sustainable Packaging category submissions.

• PAC Food Waste Award, as selected from the Food Waste Packaging category submissions.

Congratulations to all of the 2015 competition winners for their brilliant packaging submissions and leadership to our industry! Please remember to drop by the PAC, Packaging Consortium booth at this year’s PACKEX Toronto 2015 national packaging technologies exhibition, June 16-18, 2015, to get a more close-up look at all of the competition’s entries and winners.

Sincerely,

James D. Downham,President & CEO, PAC, Packaging Consortium

APRIL 2015 • CANADIAN PACKAGING WWW.CANADIANPACKAGING.COM • S3

Publisher: Stephen DeanEditor: George Guidoni

Features Editor: Andrew JosephCreative Director: Bryan Dilts

Creative Director: Sheila WilsonProduction Manager: Barb Vowles

1 Concorde Gate, Suite 607Toronto ON M3C 3N6

[email protected]

www.pac.ca

The 2015 PAC Global Leadership Awards Gala Is Bullfrog Powered

2015 PAC GLOBAL LEADERSHIP AWARDS STEERING COMMITTEE

Special thanks go to the steering committee and the 65 judges who contributed their personal time to the selection process.

Michael Hill, Committee ChairmanTC Transcontinental

Shirley Buchanan, Davis

Joe Campbell, Atlantic Packaging Products Ltd.

Kevin Collins, Rayment & Collins Ltd.

Jim Downham, PAC, Packaging Consortium

Elizabeth Ferrier, Molson Coors Brewing Company

Mark Spurgeon, Southern Graphic Systems

Stuart Werle, Werle Design Associates

PAC BOARD OF DIRECTORS

Chair Bruce SmithDirector of Global PackagingMolson Coors Brewing Company

Immediate Past ChairRobert Cockerill, BC Inc.

First Vice ChairKim Rapagna KR Inc.

DIRECTORS AT LARGE

Alan Blake, Executive DirectorPAC NEXT

Kevin Brown, Sales DirectorBemis Co Inc.

Parbinder CheemaDirector of Pkg Innovation & Sust.Maple Leaf Foods

James DavidsonVP: Sales, Marketing & Product DevelopmentWestern Concord Mnfg

James D. Downham, Pres.& CEOPAC, Packaging Consortium

Keith Fanta, Senior Engineer, Global Pkg SustainabilityProcter & Gamble

Sheldon GouthroVP SalesMaritime Paper Products Ltd.

Jennifer Hottinger-SloanDirector: PackagingCoca-Cola

Karimah Hudda, Sustainability ManagerMondelez International

Louis Lemaire, VP SalesGraphic Packaging Int’l Canada

Julie May-RogersManager Gov’t RelationsMcDonald’s Restaurants

Linda McGregor, VP Acct DirectorDavis

Erica Ocampo, Sustainability & AdvocacyThe Dow Chemical Co.

Richard Pileski, Senior VP, Bus. DevelopmentJones Packaging

Mike Richmond, Vice PresidentPackaging Technology Integrated Solutions

Yasmin Siddiqi, Global Packaging Relationship ManagerDuPont Pkg & Industrial Polymers

Louis St. AmandDirector of Pkg: R&D North AmericaMcCain Foods

Scott TudorDirector SustainabilitySobeys Inc.

Denis Vachon, Sales ManagerO-I Canada Corp.

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http://www.pac.ca


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3. REFLEXEntering company: Steger Creative SolutionsCustomer: Canadian TireGraphic designer: Steger Creative SolutionsPre-press / printer: Transcontinental

4. VOLTARENEntering company: Reset BrandingCustomer: Novartis Consumer HealthcareGraphic designer: Reset Branding

5. SPECTROEntering company: Pigeon BrandsCustomer: GSKGraphic designer: Pigeon BrandsPre-press / printer: Moisturizers: SGS /Jones Packaging; Cleansers: SGS /CCL Label

6. NICODERMEntering company: BridgemarkCustomer: Johnson & JohnsonGraphic designer: BridgemarkPre-press / printer: Jones Packaging Inc.

BRAND MARKETING: BRAND REVITALIZATION – NONFOOD

1. GOODTIMES LUNCHMATES SPOONSEntering company: BridgemarkCustomer: Goodtimes Brands Inc.Graphic designer: BridgemarkStructural designer: BridgemarkPre-press / printer: China

2. PRESIDENT’S CHOICE GREENEntering company: Loblaw Brands Ltd.Customer: Loblaw CompaniesGraphic designer: Loblaw Brands Ltd.

2015 COMPETITION WINNERS: PAPERBOARDGOLD WINNERS

GOLD WINNERS SILVER WINNERS

1.

1. 3.

4.

5. 6.

3.

6.

4.

5. 2.

7. PERSONELLE Entering company: Cabana Séguin Inc.Customer: The Jean Coutu Group Inc.Graphic designer: Cabana Séguin Inc.Pre-press/printer: Foreign Trade Wuxi Printing Co. Ltd

8. ELIZABETH GRANTEntering company: Goldrich PrintpakCustomer: Elizabeth GrantGraphic designer: Elizabeth GrantStructural designer: Goldrich PrintpakPre-press/printer: Goldrich Printpak

9. MOTRIN PLATINUM MUSCLE & JOINTEntering company: Jones Packaging Inc.Customer: McNeil Consumer Healthcare (J&J Inc.)Graphic designer: BridgemarkStructural designer: Jones Packaging Inc.Pre-press/printer: Jones Packaging Inc.

10. MAVEAEntering company: QVS BrandingCustomer: MAVEAGraphic designer: QVS BrandingPre-press/printer: Rayment & Collins

11. ALLESSIAEntering company: DavisCustomer: Aurora ImportingGraphic designer: DavisPre-press/printer: Artigrafiche Galvan, via Turchi Marino, 66100 Chieti (CH) Italy

12. PRESIDENT’S CHOICEEntering company: Cascades Boxboard Group, a division of Cascades Canada ULCCustomer: Loblaw Inc.Graphic designer: Loblaw Inc.Structural designer: Mark Gasparowicz: Cascades, Jon Schlaich: Hartmann N.APre-press/printer: Cascades Cobourg Division

13. AMD (ADVANCED MICRO DEVICES)Entering company: Rayment & CollinsCustomer: AMD (Advanced Micro Devices)Graphic designer: Rayment & CollinsPre-press/printer: Rayment & Collins

SILVER WINNERS

7. 8. 9. 12.

10. 11. 13.

1. TOBLERONEEntering company: FX CreativeCustomer: Mondelez InternationalGraphic designer: Turner Duckworth (UK)Structural designer: FX Creative (Canada)Pre-press: SGS/FX CreativePrinter: Ellis Group

2. MUSKOKA BREWERYEntering company: Cenveo MM&TCustomer: Muskoka BreweryStructural designer: Cenveo MM&TPre-press / printer: Cenveo MM&T

3. SMARTIESEntering company: Jones Packaging Inc.Customer: Nestlé Canada Inc.Graphic designer: Evolution DesignWorksStructural designer: Jones Packaging Inc.Pre-press / printer: SGS/Jones Packaging Inc.

4. NESTLÉ HÄAGEN-DAZSEntering company: Anthem WWCustomer: Nestlé Canada Inc.Graphic designer: Anthem WWStructural designer: Cascades (in partnership with Anthem WW and Nestlé Canada Inc.)Pre-press / printer: Southern Graphics International/Cascades Inc.

5. COLIO PRISM GIFT BOXEntering company: Jones Packaging Inc.Customer: Colio Estate WineryGraphic designer: Enns DesignStructural designer: Jones Packaging Inc.Pre-press/printer: Jones Packaging Inc.

6. WRIGLEY FUN BOOKSEntering company: BridgemarkCustomer: Wrigley CanadaGraphic designer: BridgemarkStructural designer: BridgemarkPre-press / printer: SGS

2.

p S05-11 2015 PACGAs p S05-11.indd 5 15-04-08 8:25 AM

S6 • WWW.CANADIANPACKAGING.COM CANADIAN PACKAGING • APRIL 2015

We provide Sleeman Breweries with a full suite of nationwide integrated marketing solutions — from package design and print ads to POP displays, prepress, online ordering, digital asset management, and specialty printing.

[email protected]

We provide Sleeman Breweries with a full suite of nationwide integrated marketing solutions — from package design and print ads to POP displays, prepress, online ordering, digital

This partnership is a This partnership is a recipe for success.

We provide Sleeman Breweries with a full suite of nationwide

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BRAND MARKETING: BRAND REVITALIZATION – FOODSILVER WINNERS

7.

10.

14. 15. 16. 17.

11. 12. 13.

8. 9.

BRAND MARKETING: BRAND REVITALIZATION – FOODGOLD WINNERS

3. 4.

5.

2.

6.

1.

7. RUDOLPH’S BAKERIESEntering company: Perennial Inc.Customer: Rudolph’s Bakeries Ltd.Graphic designer: Perennial Inc.Pre-press / printer: Trident/ Polyson Polyethylene Products Ltd.

8. TRIDENT (US)Entering company: DavisCustomer: Mondelez InternationalGraphic designer: DavisPre-press / printer: SGS

9. TERRA BEATAEntering company: DavisCustomer: Terra Beata Farms Ltd.Graphic designer: DavisPre-press / printer: Pouches: Winpak; Display: ProPrint Services Jars: Maritime Labels & Packaging; Bottles: Safety Seal Plastics

10. MOLSON CANADIAN LIMITED EDITION VICTORYEntering company: Molson Coors CanadaCustomer: Molson Coors CanadaGraphic designer: Molson Coors StudioStructural designer: Molson Coors CanadaPre-press / printer: SGS

11. THE GREAT JAMAICAN OLD TYMEEntering company: Pigeon BrandsCustomer: I-D Foods CorporationGraphic designer: Pigeon Brands

12. KRAFT PEANUT BUTTEREntering company: Kraft Canada Inc.Customer: Kraft Canada Inc.Graphic designer: Pigeon BrandsPre Press: SGS Printer: Fort Dearborne Co.

13. IRRESISTIBLES ARTISANEntering company: METROCustomer: METROGraphic designer: St. Joseph Communications Content GroupStructural designer: Bag: Carfabel / Box: Royal Print PackagingPre-press / printer: Bag: Dianic / Carfabel and Box: SGS / Royal Print Packaging

14. OIKOSEntering company: Pigeon BrandsCustomer: Danone Inc.Graphic designer Pigeon BrandsStructural designer: DanonePre-press / printer: SGS, Emsur

15. OKANAGAN SPRING BREWERYEntering company: Reset BrandingCustomer: Sleeman BreweryGraphic designer: Reset BrandingPre-press / printer: Rayment & Collins

16. IRRESISTIBLES GLUTEN FREEEntering company: METROCustomer: METROGraphic designer St. Joseph Communications Content GroupStructural designer / Pre-press / printer: Various

17. VACHONEntering company: Pigeon BrandsCustomer: Vachon Bakery Inc.Graphic designer: Pigeon BrandsPre-press / printer: Cascades Inc.

1. SMIRNOFF CAESAREntering company: Evolution DesignWorksCustomer: Diageo CanadaGraphic designer: Evolution DesignWorksPre-press / printer: SGS

2. KAWARTHAEntering company: BridgemarkCustomer: Kawartha DairyGraphic designer: BridgemarkPre-press / printer: Stanpac

3 CARAMILKEntering company: DavisCustomer: Mondelez Canada Inc.Graphic designer: DavisStructural designer: Mondelez InternationalPre-press / printer: SGS

4. SEAGRAM’SEntering company: invõk (formerly Shear Partnership/Polan & Waski)Customer: Pernod Ricard USAGraphic & Structural designer: invõk (formerly Shear Partnership/Polan & Waski)Pre-press / printer: George Schmitt & Company

5. PERFORMATRIN ULTRAEntering company: Peel Plastic Products Ltd.Customer: Petvalu Canada Inc.Graphic designer: PetvaluStructural designer: Peel Plastic ProductsPre-press / printer: SGS /Peel Plastic Products

6. WHEAT THINSEntering company: Davis Customer: Mondelez USGraphic designer: Davis


We provide Sleeman Breweries with a full suite of nationwide integrated marketing solutions — from package design and print ads to POP displays, prepress, online ordering, digital asset management, and specialty printing.

[email protected]

We provide Sleeman Breweries with a full suite of nationwide integrated marketing solutions — from package design and print ads to POP displays, prepress, online ordering, digital

This partnership is a This partnership is a recipe for success.

We provide Sleeman Breweries with a full suite of nationwide



RC Identity FINAL – Reverse 2C

Primary ColourPMS XXXXCMYK 100,90,60,0RGB XXX,XXX,XXX

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Secondary ColourPMS 144CCMYK 0,48,97,0RGB XXX,XXX,XXX



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3. SONIC BLUE TEETH WHITENING SYSTEMEntering company: Veritiv CorporationCustomer: Go Smile Inc.Graphic designer: Bill Kerr, Go Smile Inc.Structural designer: Veritiv CorporationPre-press / printer: Veritiv Corporation

4. BLACKWEBEntering company: BridgemarkCustomer: Walmart CanadaGraphic designer: BridgemarkPre-press / printer: Benchmark

5. MOTRIN PLATINUMEntering company: BridgemarkCustomer: Johnson & JohnsonGraphic designer: BridgemarkPre-press / printer: Jones Packaging Inc.

6. ÖKOCATEntering company: invõk (formerly Polan & Waski)Customer: Healthy PetGraphic designer: invõk (formerly Polan & Waski)

BRAND MARKETING: NEW BRAND – NON-FOOD

1. ROYALE TIGER TOWELEntering company: Pigeon BrandsCustomer: Irving Consumer Products LimitedGraphic designer: Pigeon BrandsPre-press / printer: PolyCello

2. RAMPAGEEntering company: Anthem WWCustomer: RampageGraphic designer: Anthem WWStructural designer: Carton: Anthem WW Hair Dryer: Altitude Inc. & Anthem WWPre-press / printer: Unknown (Printing was done in Asia and brokered by John-Mak)

BRAND MARKETING: NEW BRAND – FOOD

1. FUZE TEA DROPSEntering company: Werle Design AssociatesCustomer: Coca-Cola Ltd.Graphic designer: Werle Design AssociatesPre-press / printer: AF Seal / Graphic Packaging International.

2. COORS ALTITUDEEntering company: Molson CoorsCustomer: Molson CoorsGraphic designer: Molson Coors Studio- Andrew Laufer, & RETHINK Structural designer: Ball, Crown Cork & Seal and MeadWestvacoPre-press / printer: Ball, CCS, MeadWestvaco

3. TIM HORTONS HOLIDAY CUPEntering company: Pigeon BrandsCustomer: Tim HortonsGraphic designer: Pigeon Brands

4. CADBURYEntering company: Davis / FX CreativeCustomer: Mondelez Canada Inc.Graphic designer: DavisStructural designer: FX Creative / DavisPre-press / printer: FX Creative / SGS / Ellis Packaging

5. MAPLE LEAF NATURAL SELECTIONS PROTINIS COMPLETE PROTEIN SNACKEntering company: Pigeon BrandsCustomer: Maple Leaf FoodsGraphic designer: Pigeon Brands Prepress: – SGS / Printers: Lids – Multivac, Sleeve – Beresford Box

6. DELISSIO RUSTICOEntering company: invõk (formerly Polan & Waski)Customer: Nestlé Canada Inc.Graphic designer: invõk (formerly Polan & Waski)Pre-press / printer: MM Packaging, Germany

GOLD WINNERS

GOLD WINNERS

SILVER WINNERS

1.

3. 4.

2.

1.

6.

2. 3.

4. 5.

5.

6.



7. POWERADE ZERO DROPSEntering company: Werle Design AssociatesCustomer: Coca-Cola Ltd.Graphic designer: Werle Design AssociatesPre-press / printer: AF Seal / Hammer Packaging

8. OLD TOMORROW CPAEntering company: BridgemarkCustomer: Old Tomorrow Ltd.Graphic designer: BridgemarkPrinter: Crown Beverage Packaging

9. SABINE’S COLLECTIONS BAGUETTE BITES AND BAGUETTE CRISPSEntering company: Werle Design AssociatesCustomer: Backerhaus VeitGraphic designer: Werle Design AssociatesPre-press / printer: Goldrich Printpak Inc.

GOLD WINNERS cont’d

8. 7. 9.

10. BLAK MAXEntering company: Steger Creative SolutionsCustomer: Cott Beverages U.S.A.Graphic designer : Steger Creative SolutionsPre-press / printer: Cott PPG (Print Production Group)

11. SAM’S CHOICE ICE CREAMEntering company: Anthem WWCustomer: Wal-mart Stores Inc.Graphic designer : Anthem WWPre-press / printer: Schawk/Stanpac

12. MCCAFÉ PREMIUM ROAST COFFEEEntering company: DavisCustomer: Kraft Canada Inc.Graphic designer : DavisPre-press / printer: SGS

13. SMIRNOFF ENCOREEntering company: Evolution DesignWorksCustomer: Diageo CanadaGraphic designer : Evolution DesignWorksPre-press/printer: SGS

14. IOGO MOMENTEntering company: Bo Branding & Design Agency Ltd.Customer: Aliments UltimaGraphic designer : Bo Branding & Design Agency Ltd.Pre-press / printer: Grenier Packaging, RockTenn, IML

15. SAM’S CHOICE APPETIZERSEntering company: Anthem WWCustomer: Wal-mart Stores Inc.Graphic designer : Anthem WWPre-press / printer: Schawk / Walter G. Anderson, Boehmer Box, Four Star Color & Americraft Carton

16. OLD EL PASO RESTAURANTEEntering company: Hunter StrakerCustomer: General Mills Canada CorporationGraphic designer : Hunter StrakerPre-press/printer: JJM

17. NESTEA – NEW FLAVOURSEntering company: Werle Design AssociatesCustomer: Nestlé S.A./ Beverage Partners Worldwide North AmericaGraphic designer : Werle Design AssociatesPre-press / printer: Trident / Hammer Packaging / MeadWestvaco

18. DASANI DROPSEntering company: Werle Design AssociatesCustomer: Coca-Cola Ltd.Graphic designer : Werle Design AssociatesPre-press / printer: AF Seal/Hammer Packaging

19. LIMITED EDITION TURTLESEntering company: invõk (formerly Polan & Waski) Customer: Nestlé Canada Inc.Graphic designer : invõk (formerly Polan & Waski) Pre-press / printer: SGS / Cascades / Master Packaging

20. COMPLIMENTS GLUTEN FREEEntering company: Sobeys Inc.Customer: Sobeys Inc.Graphic designer : Fish Out of WaterPre-press / printer: Boehmer Box

21. RICH’S CHEF INSPIREDEntering company: BridgemarkCustomer: Rich’s CanadaGraphic designer : BridgemarkPrinter: Colourbox

22. COMPLIMENTS – JAMIE OLIVER TASTE OF CANADAEntering company: Sobeys Inc.Customer: Sobeys Inc.Graphic designer : Fish Out of WaterPre-press / printer: The Ellis Group, Royal Print & Packaging Inc.

23. BLUE MOONEntering company: Molson Coors JapanCustomer: Molson Coors Brewing CompanyGraphic & Structural designer: InternalPre-press / printer: Internal

BRAND MARKETING: NEW BRAND – FOODSILVER WINNERS

10.

16.

20

14.

21.

12.

19.

11.

17.

13.

18.

15.

22.

23.



FLEXIBLEGOLD WINNERS

1. QUE PASAEntering company: Genpak AuroraCustomer: Nature’s PathGraphic designer: Nature’s PathPre-press / Printer: Genpak Aurora

2. NATURE’S CAREEntering company: Peel Plastic Products Ltd.Customer: The Scotts Miracle Gro CompanyGraphic designer: CBXStructural designer: Peel Plastic Products Ltd. Pre-press / Printer: Stevenson Color Inc./ Peel Plastic Products Ltd.

3. PERFORMATRIN ULTRAEntering company: Peel Plastic Products Ltd.Customer: Pet Valu Canada Inc.Graphic designer: Pet Valu Canada Inc.Structural designer: Peel Plastic Products Ltd.Pre-press / Printer: SGS / Peel Plastic Products Ltd.

4. PRONTOPACK™ DUO POUCH Entering company: Georgian CollegeCustomer: Tempo Plastics LimitedGraphic designer: Kait Belaner; Caitlin Brooks; Alex Ciprian; Alex SimmondsStructural designer: Tempo Plastics LimitedPre-press / Printer: Optium / Tempo

5. BALL PARK® PARK’S FINEST™Entering company: Bemis Company, Inc.Customer: Tyson FoodsGraphic designer: SGSStructural designer: Bemis Company, Inc.Pre-press / Printer: Bemis Company, Inc.

6. RED PRINCE APPLESEntering company: St. Joseph Communications Content GroupCustomer: Binkley ApplesGraphic designer: St. Joseph Communications Content Group Pre-press / Printer: Vortex Packaging Niagara Inc.

SILVER WINNERS

7.

6.4.

2.

9.

1.

8.

3.

10.

5.

LABELSGOLD WINNERS SILVER WINNERS

1. STEINHART DISTILLERYEntering company: Metro Label Co. Ltd.Customer: Steinhart DistilleriesGraphic designer: Red Riot Halifax NSStructural designer/ Pre-press/Printer: Metro Label Co. Ltd.

3. FORTY CREEK COPPER POTEntering company: Jones Packaging Inc.Customer: Forty Creek Distillery Ltd.Graphic designer: Duff AdvertisingStructural designer: Duff AdvertisingPre-press / printer: Jones Packaging Inc.

4. POLAR ICECustomer: Corby Spirit and Wine LimitedGraphic designer: Corporate Visuals Inc.Pre-press / printer: Spectrol Graphics/Signature Label

5. CRIOLLOEntering company: Corporate Visuals Inc.Customer: Corby Spirit and Wine LimitedGraphic designer: Corporate Visuals Inc.Pre-press / printer: Fort Dearborne Company

6. J.P. WISER’SCustomer: Corby Spirit and Wine LimitedGraphic designer: Corporate Visuals Inc.Pre-press / printer: Fort Dearborne Company

7. CLASSICO & HEINZEntering company: DECO Labels & Flexible PackagingCustomer: Godin ProductionsPre-press / printer: DECO Labels & Flexible Packaging

8. BELLA UNION CABERNET SAUVIGNONEntering company: Metro Label Company Ltd.Customer: Nickel & NickelPre-press / printer: Metro Label Company Ltd.

9. TRAGICALLY HIP FULLY COMPLETELY GRAND RESERVEEntering company: ASL Print FX Ltd.Customer: Stoney Ridge Estate WineryGraphic designer: Don Wininger – Spritz CreativePre-press/Printer: ASL Print FX Ltd.

10. BERNATEntering company: Spinrite Yarns LPCustomer: Spinrite Yarns LPGraphic & Structural designer: Spinrite Yarns LPPre-press / printer: Jinda (Bernat Lovie, Bernat Viva and Bernat Blanket), Ersur (Bernat Mega Bulky)

10.

1.

6.4.

2.

8.7.

3.

9.

5.

2. LUSH BRUT ROSEEntering company: ASL Print FX Ltd.Customer: Two Sisters VineyardsGraphic designer: Campagner Creative Advertising & DesignPre-press/Printer: ASL Print FX Ltd.

7. FARNELL PACKAGING LIMITED – FARNELL ACRESEntering company: Farnell Packaging LimitedCustomer: Farnell Packaging LimitedGraphic designer: Jeff Deal Graphic DesignStructural designer: Farnell Packaging LimitedPre-press / Printer: SGS / Farnell Packaging Limited

8. MUTANT MASSEntering company: Peel Plastic Products Ltd.Customer: Fit Foods Ltd.Graphic designer: Fit Foods – In house design groupStructural designer: Peel Plastic Products Ltd.Pre-press / Printer: SGS / Peel Plastic Products Ltd.

9. HAMSTER & GERBIL ORIGINAL PLUSEntering company: Prolamina IncCustomer: Industries Hagen Inc.Graphic designer: Bo Branding & Design Agency LtdStructural designer/ Pre-press / Printer: Prolamina Inc

10. BISTRO FRESHEntering company: Alpha Poly – Packaging Done RightCustomer: Downey Potato FarmsGraphic designer: Ken Hall DesignStructural designer: Alpha Poly – Packaging Done RightPre-Press: Sam Chung & Associates Inc.Printer: Alpha Poly – Packaging Done Right



FLEXIBLESILVER WINNERS cont’d

15.

13.

22.

25.

11.

20.

18.

16.

17. 19.

12.

14.

23.

26.

24.

27.

21.

11. TERRA BEATAEntering company: DavisCustomer: Terra Beata Farms LtdGraphic designer: DavisPre-press / Printer: Winpak

12. DARE FOODS BOULANGERIE GRISSOL ARTISANAL BAGUETTESEntering company: Sonoco Flexible PackagingCustomer: Dare Foods LimitedGraphic designer: Sonoco Flexible PackagingStructural designer: Sonoco Flexible PackagingPre-press / Printer: Sonoco Terrebonne Flexibles Plant

13. REAL FRUITEntering company: Prolamina IncCustomer: Dare Foods LimitedGraphic designer: Dare Foods LimitedStructural designer/ Pre-press / Printer: Prolamina Inc

14. MISFITSEntering company: BridgemarkCustomer: Mars CanadaGraphic designer: BridgemarkPre-press / Printer: Sonoco

15. E-Z SNACKPAKEntering company: Ampac Customer: E-Z SnackPakGraphic & Structural designer: PatrussPre-press / Printer: Ampac

16. CHUCK E CHEESEEntering company: TC Transcontinental CapriCustomer: Chuck E Cheese distributed by Schreiber FoodsPre-press: SGS Appleton. Printer: TC Transcontinental Capri

17. FELIX & NORTONEntering company: Prolamina IncCustomer: Felix & NortonGraphic designer: Design SocietyStructural designer / Pre-press / Printer: Prolamina Inc

18. ASTROPAQ® WINE AND SPIRIT POUCHESEntering company: Bemis Company, Inc.Customer: Astra PouchGraphic designer: Astra PouchStructural designer: Bemis Company, Inc.

19. PRONTOPACK™ THE EDGE / EUROPE BESTEntering company: Tempo Plastics LimitedCustomer: Hain-Celestial Canada, ULCGraphic designer: Carley HoffmanStructural designer: Tempo Plastics LimitedPre-press / Printer: SGS / Tempo

20. OREO® US SOCCER PROMOTIONAL PACKAGEEntering company: Sonoco Flexible PackagingCustomer: Mondelez InternationalGraphic designer: Spring DesignStructural designer: Mondelez / Sonoco Flexible PackagingPre-press / Printer: Sonoco / Edinburgh Flexibles Plant

21. CHIPS AHOY! OREO CRÈME FILLEDEntering company: DavisCustomer: Mondelez USGraphic designer: Davis

22. JACK LINK’SEntering company: DavisCustomer: Jack Link’s Beef JerkyGraphic designer: DavisPre-press: Pen & Inc. Printers: Interflex (flexo) and Flair (roto)

23. KOOL AID LIQUID CONCENTRATEEntering company: SGSCustomer: Kraft Canada Inc.Graphic designer: Pigeon BrandsStructural designer: Kraft Canada Inc.Pre-press / Printer: SGS/Fort Dearborn

24. HIGH LINER SIMPLY FISHEntering company: Anthem WWCustomer: High Liner FoodsGraphic designer: Anthem WWPre-press / Printer: Schawk / Labelprint America (Labels) & Pro-Pals (Poly Film)

25. COMPLIMENTS Entering company: Sobeys Inc.Customer: Sobeys Inc.Graphic designer: Fish Out of WaterPre-press / Printer: Tray – Cascades, Shrink Wrap label - Walle

26. MCCAFÉ PREMIUM ROAST COFFEEEntering company: SGSCustomer: Kraft Canada Inc.Graphic designer: DavisStructural designer: Kraft Canada Inc.Pre-press / Printer: SGS/Bemis/FresCo/Sonoco

27. MIO SPORT LIQUID CONCENTRATEEntering company: SGSCustomer: Kraft Canada Inc.Graphic designer: Pigeon BrandsStructural designer: Kraft Canada Inc.Pre-press / Printer: SGS/Fort Dearborn



2015 BEST OF SHOWPAC LEADERSHIP AWARD LEADER AMONG LEADERS

Mondelez InternationalMondelez US.; Mondelez Canada, Inc.; Mondelez International, Inc.

Winner of 4 Gold and 4 Silver awards. Exceptional

technical reproduction and innovative levels for

graphics and structure.Robust brand identity

and package integrity. Leadership in flexible pkg,

brand marketing (new brand and revitalization),

paperboard and in-store marketing floor display.

p S12-14 2015 PAC Awards Best of Show spread p S12-14.indd 12 15-04-08 8:26 AM

PAC PACKAGING AWARD

Kawartha

Bridgemark

Kawartha is a family owned business, making quality dairy

products since 1937. With deep roots in Canadian cottage

country, the key marketing objective was to leverage the

brand’s emotional appeal through its strong association

with cottaging and summer vacations.

PAC FOOD WASTE AWARD

EcoCup™ Capsules with FlavorMax filter technology

Mother Parker’s Tea & Coffee

The introduction of single serve coffee and tea capsules has grown rapidly over the past 5 years.

A study to analyze the comparison of traditional drip brew coffee vs single serve coffee was

conducted in partnership with Quantis, PAC and Club Coffee. The results of this study indicated

that these two preparation methods (assuming no waste) are not significantly different. However,

once waste due to product expiry or over preparation in the traditional drip brew scenario was

incorporated, the single serve solution was found to be beneficial in reducing the food waste.

Through single serve capsules, there is an opportunity to increase the freshness of the product

that the consumer enjoys while providing a controlled dosage to reduce wastage.

DOUBLE WINNER!

CANADIAN PACKAGING CONSUMERS’ VOICE AWARDand APPLIED ARTS DESIGN & CRAFT AWARD

Red Prince Apples

St. Joseph Communications Content Group

The poly bag is transformed to represent a hand crafted paper bag with letterpress

era graphics style, telling an editorial story about the artisan journey of the uniquely

cultivated Red Prince apple variety. The bag led a repositioning campaign that

spanned in-store display and web site redesign (redprinceapple.ca). The new position

and graphics have massively improved store listings with major grocers in Canada and

the northeastern US.

PAC SUSTAINABLE PACKAGING AWARD

Simply Bottle - EPET Extrusion

Coca-Cola Canada

Partnering with Plastipak Packaging, Coca-Cola Canada worked to develop a new

2.63L Simply™ jug using 100% a mono-layer PET through a modified wheel extrusion

technology called Gem-Pak™. They were able to overcome many technical challenges

to manufacture a virtually crystal clear jug that was an invisible change to their

system and the consumer. The package remains safe and healthy, is made from

a more sustainable material as it can be more easily recycled, and the package is

desiged to optimize materials and energy in manufacturing.





http://www.anthemww.com


1. HERSHEY’SEntering company: SGS SamplepakCustomer: Hershey CanadaGraphic & Structural designer: SGS SamplepakPre-press/Printer: SGS Samplepak

2. KRAFT PEANUT BUTTEREntering company: Kraft Canada Inc.Customer: Kraft Canada Inc.Graphic designer: Pigeon BrandsStructural Designer/ Pre-press/Printer: Pro Print Services

CORRUGATED CONTAINERS – GRAPHICGOLD WINNERS

3. RICH’S WISHESEntering company: BridgemarkCustomer: Rich’s CanadaGraphic designer: BridgemarkStructural designer: Rich’s Canada

4. NESTLÉ PURINAEntering company: ADDINK – A Division of Atlantic Packaging Products Ltd.Customer: Nestlé Purina PetCare CanadaGraphic designer: Nestlé Purina PetCare CanadaStructural designer: ADDINK - A Division of Atlantic Packaging Products Ltd.Pre-press/Printer: Annan Bird

SILVER WINNERS

1. STEAM WHISTLEEntering company: Packaging Technologies Inc.Customer: Steam Whistle BrewingGraphic designer: Steam Whistle BrewingStructural designer/Pre-press/printer: Packaging Technologies Inc.

2. PABER/ LM PACKAGING PARTNERSHIPEntering company: LM PackagingCustomer: PaberGraphic & Structural designer: LM Packaging

SILVER WINNERSCORRUGATED CONTAINERS – STRUCTURALGOLD WINNERS

RIGID/SEMI-RIGIDGOLD WINNERS

1. DRINK BLOCKSEntering company: TricorBraunCustomer: Drink BlocksStructural Designer: TricorBraun Design and InnovationCreative: Nonbox

2. COORS ALTITUDEEntering company: Molson CoorsCustomer: Molson Coors Graphic designer: Molson Coors Studio- Andrew Laufer, & RETHINK Structural designer/ Pre-press/Printer: Ball

3. 3 GALLON RECTANGULAR FRESH PAILEntering company: Jokey Plastics North AmericaGraphic designer: Jokey PlasticsStructural designer: Jokey Plastics Pre-press: Stephanos Karydakis S.A., Greece

1.

1.

1.

2.

2.

2.

3.

3.

4.

p S15-S22 2015 PAC Global Awards reworked p S15-S22.indd 15 15-04-08 8:27 AM


RIGID/SEMI-RIGIDSILVER WINNERS

Working side-by-side with Veritivpackaging experts, we’ll help you

implement unique-to-you solutions.

© 2015 Veritiv Corporation. All rights reserved. Veritiv and the Veritiv logo are trademarks of Veritiv Corporation or its affiliates. Unisource and xpedx recently combined to form Veritiv™, a leading provider of Packaging Solutions. We are 100% focused on shaping success for our customer’s business and brands.

veritivcorp.com

From materials and design, to automation and fulfi llment we provide award-winning solutions that deliver on both form and function. And with approximately 170 distribution centers in North America, our reach isextensive – but we hang our hat on localized and personal service.

• Gain greater effi ciencies in your supply chain• Improve the visual and physical design of your packaging• Develop a process that reduces steps and increases speed to market• Meet your sustainability goals and earn certifi cations

Your packaging needs to perform – from concept to destination. Learn more about our offerings by contacting your Veritiv representative, or visit veritivcorp.com.

Veritiv™ designs award-winning packaging and is a proud winner of the PAC™ 2015 Global Leadership Award

WINNER

4. KRAFT PHILADELPHIA Entering company: Polytainers Inc.Customer: Kraft Canada Inc.Graphic designer: DavisStructural designer /Pre-press/Printer: Polytainers Inc.

5. KROGEREntering company: Polytainers Inc.Customer: KrogerGraphic designer: Gravity and PhototypeStructural designer / Pre-press/ Printer : Polytainers Inc.

6. TEMPTEEEntering company: DavisCustomer: Kraft Canada Inc.Graphic designer: DavisPre-press/Printer: SGS

7. 3M PATCH PLUS PRIMER 4-IN-1Entering company: TricorBraunCustomer: 3MStructural designer: TricorBraun Design and Innovation

8. PHILADELPHIAEntering company: DavisCustomer: Kraft Canada Inc.Graphic designer: DavisStructural designer: Davis/Kraft/Radius/NyproPre-press/Printer: SGS

9. COORS LIGHT/MOLSON CANADIAN VENTED CANEntering company: Molson Coors CanadaCustomer: Molson Coors CanadaGraphic designer: Molson Coors StudioStructural designer: Molson Coors Canada / CROWN Beverage Packaging N.APre-press/Printer: CROWN Beverage Packaging North America

10. AMSTERDAM 416Entering company: St. Joseph Communications Content GroupCustomer: Amsterdam Brewing Co.Graphic designer: St. Joseph Communications Content GroupStructural designer: REXAMPre-press/Printer: REXAM

11. AMSTERDAM DOWNTOWN BROWNEntering company: St. Joseph Communications Content GroupCustomer: Amsterdam Brewing Co.Graphic designer: St. Joseph Communications Content GroupStructural designer/Pre-press/Printer: Crown

8. 9.

11.

7.

4.

6.

5.

10.

1. FERRERO ROCHEREntering company: ADDINK – A Division of Atlantic Packaging Products Ltd.Customer: Ferrero Canada LimitedGraphic designer: SchawkStructural designer: ADDINK – A Division of Atlantic Packaging Products Ltd.Pre-press / printer: Annan Bird

2. PURINA DOG/CAT HOUSE DUMPBINEntering company: ADDINK – A Division of Atlantic Packaging Products Ltd.Customer: Nestlé Purina PetCare CanadaGraphic designer: Nestlé Purina PetCare CanadaStructural designer: ADDINK – A Division of Atlantic Packaging Products Ltd.Pre-press / printer: Toronto Trade Group

3. MCCAFÉ PREMIUM ROAST COFFEEEntering company: DavisCustomer: Kraft Canada Inc.Graphic designer: DavisStructural designer /Pre-press / printer: IMS – FX Creative/Artisan

4. CIBC TIM HORTONS DOUBLE DOUBLE™ VISA CARD STANDEntering company: Pigeon BrandsCustomer: Tim HortonsGraphic designer: Pigeon BrandsStructural designer / Pre-press / printer: Artisan Complete

IN-STORE MARKETING – FLOOR DISPLAY MERCHANDISERGOLD WINNERS

1. 2. 3. 4.




© 2015 Veritiv Corporation. All rights reserved. Veritiv and the Veritiv logo are trademarks of Veritiv Corporation or its affiliates. Unisource and xpedx recently combined to form Veritiv™, a leading provider of Packaging Solutions. We are 100% focused on shaping success for our customer’s business and brands.

veritivcorp.com




Veritiv™ designs award-winning packaging and is a proud winner of the PAC™ 2015 Global Leadership Award

WINNER



http://www.veritivcorp.com


STEERING COMMITTEEMichael Hill TC TranscontinentalKevin Collins Rayment & Collins Ltd.Mark Spurgeon Southern Graphic SystemsStuart Werle Werle Design AssociatesElizabeth Ferrier Molson Coors Brewing CompanyJoe Campbell Atlantic Packaging Products Ltd.Shirley Buchanan DavisJim Downham PAC, Packaging Consortium

BRAND MARKETING JUDGESStuart Werle Werle Design AssociatesMichael Azulay Polan & Waski GraphicsKatherine Dean KAT & COKenny Li Werle Design AssociatesDoug Robson DavisAngela McIntosh Coca-Cola MarketingMarlene Tolomizenko General MillsMathieu Gamache McDonalds Restaurants of CanadaElsie Cross Ripple Effect Procurement ConsultingDonna Singleton QVS BrandingGary Oakley Hunter StrakerLuis Prior Atlantic Packaging Products Ltd.Bryan Dilts Rayment & Collins Ltd.

CORRUGATED CONTAINERS JUDGESMark Spurgeon Southern Graphic SystemsJonathon Cardwell The Central GroupRichard Blassnitz Molson Coors Brewing CompanyTim Boissinot Packaging Technologies IncMichael Tabakoff Atlantic Packaging Products Ltd.

PAPERBOARD JUDGESJoel Porter Coca-ColaLynn More Werle Design AssociatesJoe Puntillo Mars CanadaKristine Ramezani Sobeys IncBrad Wilson Rayment & Collins Ltd.Brian SchiedelRyan Andrews Coca-ColaAna Lankarani Irving Consumer ProductsSherri McMillan MWV

IN-STORE MARKETING JUDGESGreg Wege The Central GroupThinh Tran Atlantic Packaging Products Ltd.Terence Tse BridgemarkLisa Olay DavisWally Petrac Strategica

FLEXIBLE PACKAGING JUDGESRoss Gilbert Bemis Co. Inc.David Haslam Southern Graphic SystemsAndrew Laufer bylauftHarley Wong Chan Metro LabelPatrick Dickinson TC TranscontinentalDave Carruthers Bemis Co. Inc.Carla Tulli Southern Graphic Systems

RIGID AND SEMI-RIGID PACKAGING JUDGESMirjana Suric Polytainers Inc.Lawrence Dadds DavisRick Prinzen CBSBill Traynor Grupo Phoenix

LABELS JUDGESKaren Blumel CascadesJeff Anderson Colgate PalmoliveJohn Kissoon Kraft Canada Inc.Gary PeterMonica Mulligan LabelinkScott Taggart DECO LabelsMichele Loeffen Metro Label

CANADIAN PACKAGING JUDGESGeorge Guidoni Canadian Packaging magazineJaan Koel Canadian Packaging magazineJulie Saunders Canadian Packaging magazineElena Langlois Canadian Packaging magazineRhea Gordon Canadian Packaging magazinePaul Pethik Canadian Packaging magazine

APPLIED ARTS JUDGESRosetta Heckhausen Applied Arts Magazine

2015 PAC PACKAGING COMPETITION JUDGES

1. FERRERO ROCHER OPEN CONCEPT COUNTEREntering company: ADDINK – A Division of Atlantic Packaging Products Ltd.Customer: Ferrero Canada Ltd. Graphic designer: SchawkStructural designer: ADDINK – A Division of Atlantic Packaging Products Ltd.Printer: Annan Bird

1. HERSHEY ICE-BREAKER COLLAPSIBLE COUNTEREntering company: ADDINK – A Division of Atlantic Packaging Products Ltd.Customer: Hershey CanadaGraphic designer: ADDINK – A Division of Atlantic Packaging Products Ltd.Structural designer: ADDINK – A Division of Atlantic Packaging Products Ltd.Printer: Toronto Trade Printers Inc.

IN-STORE MARKETING – COUNTER TOP DISPLAYGOLD WINNER SILVER WINNER

1. 1.

IN-STORE MARKETING – FLOOR DISPLAY MERCHANDISER

5. KRAFT PEANUT BUTTER GIANT JAREntering company: Kraft Canada Inc.Customer: Kraft Canada Inc.Graphic designer: Pigeon BrandsStructural designer / Pre-press/Printer: Pro Print Services

6. CADBURY HALLOWEENEntering company: Davis/FX CreativeCustomer: Mondelez Canada Inc.Graphic designer: DavisStructural designer / Pre-press/Printer: FX Creative

SILVER WINNERS

5. 6.



1. ECOCUP™ CAPSULES WITH FLAVORMAX FILTER TECHNOLOGYEntering company: Mother Parker’s Tea & Coffee

2. SUNSET® TOP SEAL FILMEntering company: Mastronardi Produce

BRANDED PACKAGEGOLD WINNER

SILVER WINNER

RAW MATERIAL, PRODUCT OR ANCILLARY SERVICES

2015 FOOD WASTE COMPETITION AWARDS

GOLD WINNER SILVER WINNER

1. 2.

2.

1.

1. TIME FRESH™Entering company: Tempo Plastics LimitedGraphic Designer: AS AdvertisingPre Press: SGSPrinting & Pouch Converting: Tempo Plastics Limited

2. LIQUIGLIDEEntering company: LiquiGlide



Saluting the pursuit of excellence in packaging…

And all those who pursue it.

Print - website news and search engine - Canadian Packaging TV - Digital blasts & e-newsletters - Table Top Expo

www.canadianpackaging.com

The SilenT SaleSman Top 50

Packaging Ideas

Expo


http://www.canadianpackaging.com


To learn more visit

prolamina.com

We keep good company.Year after year, Prolamina

proves its commitment to

leadership and innovation in

the fl exible packaging industry.

In 2015, PAC honors Prolamina

with three Global Leadership

Awards—which we’ll proudly

display with the 15 others we’ve

collected over the years.

3.

1.

1.

4.

2. GENPAK COMPOSTABLE COFFEE BAG WITH COMPOSTABLE VALVEEntering company: Innovia Films

3. BRANDCHECKEntering company: Brandcheck, a div. of Chantler Packaging Inc.

RAW MATERIAL, PRODUCT OR ANCILLARY SERVICES

2015 SUSTAINABLE COMPETITION AWARDS

GOLD WINNER

SILVER WINNERS

1. TETRA PAK INC. – LAUNCH OF BIO-BASED CAPSEntering company: Tetra Pak Inc.

1. SIMPLY BOTTLE – EPET EXTRUSIONEntering company: Coca-Cola CanadaManufacturer: Plastipak Packaging

2. PURINA PRO PLAN® RENEW™ CAT LITTER JUG Entering company: Ecologic BrandsCo-Designer & Brand Owner: Nestlé PurinaCo-Designer & Manufacturer: Ecologic Brands

3. SUNSET® ECO FLAVOR BOWL™ Entering company: Mastronardi Produce/SUNSET

4. NO. 4 POUCHEntering company: Tempo Plastics LimitedDesign, Printing & Pouch Conversion: Tempo Plastics LimitedPre Press: Graphic SavvySubstrate: Poly Experts

BRANDED PACKAGEGOLD WINNERS

SILVER WINNERS

2.

1.

3.

2.


Saluting the pursuit of excellence in packaging…

And all those who pursue it.

Print - website news and search engine - Canadian Packaging TV - Digital blasts & e-newsletters - Table Top Expo

www.canadianpackaging.com

The SilenT SaleSman Top 50

Packaging Ideas

Expo


http://www.prolamina.com


ELEVATE YOUR BRAND WITH BRILLIANT COLORHigh impact graphic packaging that wins at retail

Retail Ready Packaging . Award Winning Flexographic PrePrint . Solution Based Structural Design . Vendor Managed Inventory Solutions . Point of Purchase Displays . Club Store Packaging . Flexible Manufacturing Capabilities

1-800-303-5883 or 905-738-8226

www.ptibox.com

2015 PAC SUSTAINABLE COMPETITION JUDGES

2015 PAC FOOD WASTE COMPETITION JUDGES

Guy McGuffin Guy McGuffin ConsultingDavid Yousif City of HamiltonEna Popic Loblaw Companies LtdAlan Blake PAC NEXTRachel Morier PAC NEXT

Alan Blake PAC NEXTRachel Morier PAC NEXTRon Cotterman Sealed AirYasmin Siddiqi DuPont Packaging & Industrial PolymersScott Tudor Sobeys

Thank you to our sponsors!



http://www.ptibox.com

TORONTO | MONTRÉAL | COLUMBUS

1Your successis our greatest

reward

Twelve great reasonsto work with us.

Congratulations to our award-winning clients!


p S23-24 2015 PAC Awards IBC OBC p S23-24.indd 23 15-04-08 8:28 AM


Graphic Packaging* offers our customers the capabilities and resources needed to succeed at retail. Through global scale, local execution and insight-driven innovative packaging solutions, many of the world’s leading brands turn to Graphic Packaging to provide paperboard cartons that inspire unforgettable moments. Our paperboard mills, converting assets and robust integrated supply chain make us uniquely equipped to meet our customers’ packaging challenges. Let us inspire your consumers.

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* Graphic Packaging International, Canada, a subsidiary of Graphic Packaging International, Inc. acquired the folding carton and related mill assets from Norampac, a division of Cascades Canada ULC on February 4, 2015.

Packaging That Inspires Unforgettable Moments

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• Robust stainless-steel construction;• Quick-change tooling; • Sanitary design for easy and effective washdown;• A reliable PLC (programmable logic controller)

platform; • Ease-of-operation, thanks to the user-friendly

multilingual machine HMI (human-machine interface);

• Free lifetime technical support. “It hardly seems necessary considering its robust-ness,” opines Scopelleti, but after having grown fond the RS420c, when the time came to expand in 2014, he got in touch with VC999 again, pur-chasing a double-chamber XtraVac CM640 vacuum packing machine to package portioned product up to 30-kilos in weight.

Compact in design, the economical XtraVac CM640 is considered ideal for small- to medium-sized production runs, but providing excellent prod-uct shelf-life and a handsome product presentation.

“From the moment it was delivered, the VC999 team was here helping us program the machine to our specifications,” he relates.

“And, should we require any additional informa-tion, we’re confident help is just a phone call away,” says an impressed Scopelleti adding that VC999 has an excellent preventative maintenance program to support its equipment.

Adds Cloutier: “We have a preventative main-tenance service program for their machine, which helps explain why their operating costs are so low.

“We take very good care of their equipment.” VC999 also supplies BestCo with quality XtraPlast

film, that enables the thermoformer and the vac-uum-packing chamber machines to achieve superior

Say CheeseIncreased uptime provides many reasons to smile

A leading food manufacturer was experiencing significant delays in packaging their cheese slices. The valves that came with their count and stack equipment were breaking down, causing production delays.

ASCO Numatics provided 2005 series valves to replace the five malfunctioning valves on each of the two systems.

That first month, 24 hours of downtime were eliminated and 2.3 million more cheese slices were produced. This put a smile on the maintenance manager’s face.

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forms and seals, virtually eliminating the meat pro-cessor’s concerns about package rejects.

“It shows how import-ant it is when a customer deals directly with us for both machine and film requirements,” explains Cloutier. “It’s their best guarantee of perform-ance, peace-of-mind and trouble-free packaging.”

Scopelleti is also quick to extend special praise to Bertoldi’s, a Mont-real-headquartered equipment supplier spe-cializing in industrial knives and cutting machinery.

“With Bertoldi’s, we purchased and set up a meat grinding line where we run a pair of Biro AFMG industrial grinders, helping us output 2,000 kilo-grams of meat per hour,” explains Scopelleti.

He adds that BestCo also recently purchased a 2501CE Hydrauflaker—combination f laker and slicer—from the Sheboygan, Wis.-based GMC (General Machinery Corporation), enabling BestCo to f lake over 3,000 kg of meats per hour.

Scopelleti relates that the equipment supplier per-forms weekly maintenance, and the sharpening of all the blades and grinding plates.

Other equipment used by BestCo to create their packages include Protec DDC 9600 and Zebra printers, which take care of all the thermal heat label requirements, producing durable labels containing clearly etched lot code data for easy traceability.

“The processing and packing services provided

by BestCo are superb, and I am cognizant of the fact that along with the wonderful work provided by my employees, the equipment we’ve purchased from companies like Bertoldi and VC999 are key to the positive reputation we have enjoyed in the industry,” sums up Scopelleti.

“I’m confident that our equipment and they way we utilize it hold the key to our continued success.”

VC999 Canada Ltd. 475Bertoldi’s 476Biro Manufacturing Company 477General Machinery Corporation 478XtraPlast 479Zebra Technologies Corporation 480Mettler-Toledo Product Inspection 481Shawpak Systems Ltd. 482

For More Information:

BestCo Foods uses its VC999 XtraVac CM640 double-chamber vacuum-packing ma-chine to create the inner pack of the premium-quality Dijon mustard and honey-flavored boneless duck breasts on behalf of its retail customer Brome Lake Ducks.

MAKING THE BEST OF A DAILY GRINDContinued from page 14





COVER STORY

THE BEAR ESSENTIALSAn inspired top-to-bottom packaging redesign helps Canadian consumers reconnect

with one of their most cherished childhood food brands

BY GEORGE GUIDONI, EDITOR PHOTOS BY COLE GARSIDE & PIGEON

If getting to the top is indeed the easiest part of stay-ing there, then the venerable Kraft Peanut Butter brand has got to be one of the hardest-working

brands in the history of Canada’s food marketing.And it just may be. At least since about a year ago,

when Toronto-based food giant Kraft Canada Inc. relaunched Canada’s bestselling peanut but-ter with a fresh new look and brand identity across the country in a concerted, multimedia market-ing blitz that has lifted its legendary mass appeal amongst Canadian consumers to a whole new level of branding and packaging excellence.

First introduced to Canada in 1960, Kraft Pea-nut Butter quickly rose to emerge as Canada’s clear Number One peanut butter brand by 1962—a market-leading position that it has not only held with an iron grip over the years, but has solidified it with unrivaled market share dominance and consumer reverence.

Familiar to millions of Canadian households from coast to coast, the brand also enjoys a unique status within Kraft’s vast product portfolio as one of its select few products line that is produced ex-clusively for the Canadian domestic marketplace, where its remarkably long-enduring love affair with consumers has made it one of the parent com-pany Kraft Foods Group, Inc.’s most celebrated branding success stories worldwide.

Perhaps even more remarkably, Kraft Canada has re-tained the services of the same package design agency

for the last 38 years—a virtual eternity in today’s con-stantly shifting marketing business landscape.

“Kraft Canada was my very first client, and their support over the years means a whole world to me both on a personal and professional basis,” says Thomas Pigeon, founder and chief executive offi-cer of the Oakville, Ont.-headquartered branding services provider Pigeon Brands.

“It really is a dream client that in many ways en-abled my company to become the well-recognized design agency it is today,” Pigeon told Canadian Packaging in a recent interview.

“The longevity of our relationship with Kraft is really something unheard of in this industry,” says Pigeon, whose company’s ever-growing product portfolio nowadays comprises an elite blue-chip roster of leading Canadian CPG (consumer pack-aged goods) brand-owners, with its founder widely acclaimed to be one of the country’s most know-ledgeable and authoritative thought-leaders in the graphic package design field.

In part because of the brand’s extraordinary prolonged grip on the market-leading position in Canada, major packaging redesigns have historic-ally been relatively few and far between over the years, Pigeon acknowledges.

TIME TO ACTSince the last major comprehensive package re-design in 1994, the family-size jars had remained looking largely the same—receiving a fairly minor graphic makeover during the wide-scale conver-sion of the jars from glass to PET (polyethylene terephthalate) plastic back in 2006.

But as sales for the entire spread products category began to soften across Canada in recent years, it started to become clear to both Kraft and Pigeon that a further packaging upgrade would ultimately be required to revitalize and play up the brand’s credentials as the category leader, as confirmed by an astounding 70-percent market share for its Kraft Smooth Peanut Butter anchor brand, according to Nielsen Marketing.

This realization ultimately led to last year’s dra-matic reemergence of the Kraft Peanut Butter brand in stylish, contemporary new packaging, an ex-panded range of f lavors, and a vastly increased em-phasis on using the brand’s iconic bears as a key sales driver and brand-builder.

“The early thinking on the next redesign began about five years ago, when we started to seriously try to understand what it is that drives the Can-adian consumers’ connection to this brand,” relates Pigeon Brands creative director Todd Ellis.

“After an extensive, in-depth exploration of the

Amy Rawlinson, Kraft Canada’s director of marketing for the Kraft Peanut Butter brand, describes the phenomenal success of the Stick Together marketing campaign based on a comprehensive packaging redesign and rebranding.

From Left: Kraft Canada’s senior brand manager Aaron Nemoy, finance manager June Au, category sales planning manager Caroline Drolet, senior director of grocery brands Leisha Roche, Amy Rawlinson, and associate brand manager Ananda Smith are joined by Pigeon Brands’ Todd Ellis (second from right) and Jeffrey Weaver.

Pigeon Brands founder and chief executive officer Thomas Pigeon (above) and his team have worked on a broad variety of package designs and other branding projects with Kraft Canada over the last 38 years.

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COVER STORY

launched Kraft Pea-nut Butter product family now com-prises 11 different f lavor varieties—Smooth, Smooth Light, Crunchy, Crunchy Light, Extra Creamy, Whipped, Unsweetened/Un-salted, All Natural Smooth, All Natural Crunchy, Honey and Chocolate—retail-ing across Canada in 500-gram, 750-gram and one-kilo-gram jars featuring their own unique color schemes and graphic treatment to easily identify each f lavor to the consumers.

Packaged in lightweight, high-impact, coex-truded, food-grade PET plastic containers expertly produced by nearby rigid plastic packaging manu-facturer Silgan Plastics Canada in Lachine, Que., the relaunched Kraft Peanut Butter is quickly garnering due peer recognition for its store-level impact and enthusiastic consumer response.

In addition to being selected as a finalist in this

Kraft’s director of marketing for the brand Amy Rawlinson.

“We wanted to make the gift of a teddy bear as personal as possible for our consumers with this one-of-a-kind packaging, and we were really ex-cited by their overwhelmingly positive response,” says Rawlinson, complimenting the entire Pigeon Brands project team—comprising 10 designers, account reps, graphic consultants and production artists—for their tireless work and efforts in help-ing make Stick Together an unqualified marketing success surpassing all expectations.

According to Rawlinson, Kraft has already or-dered another large quantity of the truly collectible teddy bears—reportedly fetching more than 10 times their original price on eBay and other online shopping sites—for the next “two waves” of Stick Together promotions to unfold later this year.

FAMILY VALUES“In addition to contemporizing the brand, we have elevated the bears to be the brand in order to make that all-important emotional connection with Canadian families,” reveals Rawlinson. “We worked closely with Gund to help them create the plush bears, from specifying the body dimensions and proportions to choosing the fur material and the eyes, to ensure that the bears were exact representations of the new Kraft Peanut But-ter bears used in the icon,” adds Ellis.

Produced at Kraft Ca-nada’s venerable Mont- Royal manufacturing plant in Montreal, the re-

brand, it became clear to us that the bears really are the brand,” he recalls.

“This made us believe that in order to solidify the brand’s iconic status as Canada’s dominant brand of peanut butter, we would need to bring the bears front-and-center and elevate them from just be-ing photos of stuffed teddy bears on the label into real-life, loveable, recognizable and transportable physical entities that Canadian families, both chil-dren and adults, would instantly relate to,” Ellis explains.

To accomplish that, Kraft and its partner agen-cies turned to Canada’s leading toymaker Gund Canada to produce the custom-designed, brand-trademarked iconic bears—distinguished only by their red and green bow-ties—that would go in-side some 100,000 special-edition gift-boxes con-taining newly-redesigned Kraft Smooth Peanut Butter as well as to be used at in-store promotions across Canada to draw public attention the brand makeover.

Working closely with Kraft’s internal branding team and the company’s Toronto-based advertis-ing agency partner Taxi, Pigeon designers used a combination of traditional illustration and CGI (computer-generated imagery) to develop the bears’ new look for the labels, jar closures, POP (point-of-purchase) merchandising displays, toy sets and other multimedia marketing platforms utilized in the nationwide Stick Together market-ing blitz that by all accounts took the Canadian marketplace by storm.

“All those thousands of bears sold out within two months of landing on the store-shelves,” beams


Produced by the Silgan Plastics Canada manufacturing facility in Lachine, Que., the new lightweight, impact-resistant plastic jars used to package Kraft Peanut Butter have helped the brand to achieve significant carbon footprint reductions by virtue of lighter weight and close proximity to Kraft Canada’s Mont-Royal manufacturing facility.



http://www.harlund.com

COVER STORY

sembled by the Toronto-based structural design specialists Pro Print Services Inc.

According to Rawlinson, Pigeon Brands duly deserves all the accolades it gets for the outstanding project execution involving one of Canada’s most important brands.

“It is the largest business within Kraft Canada’s grocery sector,” says Rawlinson, defining Kraft Peanut Butter as a core “focus brand behind which we will continue to invest and innovate.

“Faced with an ever-changing landscape of the spread products category, we saw a unique growth opportunity in the ‘all-naturals’ product segment, which is growing in double-digits, so that is our primary focus for continued product development and innovation,” says Rawlinson, while citing a “very positive” consumer response to the Honey

and Chocolate sub-brands intro-duced into the market last year.

ROOM TO GROW“There is also good growth po-tential for the product in terms of usage occasions, in going beyond just using it to spread on a piece of toast,” says Rawlinson, adding that Kraft is now marketing over 20 different snack recipes featur-ing Kraft Peanut Butter as one of the main ingredients.

With an estimated 79 million pounds of Kraft Peanut Butter prod-ucts sold in Canada in the last year, representing 37 million units, the comprehensive packaging make-over was as timely as it was effect-ive, according to Rawlinson.

“Although the whole peanut but-ter category has essentially been f lat for the last four years,” she says, “this relaunch has enabled us to increase the product’s house-hold penetration in Canada by 1.6 percent up to 61.8 percent, repre-senting seven-percent growth in the brand’s sales.”

Rawlinson attributes such stellar results to a f lawless execution of

42 APRIL 2015

year’s Canadian Grand Prix Awards compe-tition of the Retail Council of Canada (RCC), the brand has also picked up a Silver Award in the In-Store Marketing category of this year’s PAC Global Leadership Awards competition of PAC, Packaging Consor-tium, for the attract-ive, high-impact POP display (picture on pre-vious page) designed by Pigeon Brands and as-

We Make the Pieces Fit.Complete Systems Integration and Automated Packaging Solutions

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Pigeon Brands designers and graphic artists produced a multitude of sketch-es and preliminary design concepts leading up to the nationwide relaunch of the Kraft Peanut Butter brand in 11 different flavor varieties, each easily distinguished with its own unique color scheme and graphic treatment.

Each jar of different Kraft Peanut Butter flavors is topped off with a color-matching lid embossed with a graphic of the iconic brand’s mascot bears.


http://www.harpak.ulma.com

COVER STORY

APRIL 2015 43

Kraft Canada’s “purpose-led marketing initiatives” like the Stick Together campaign, the introduction of the plush Gund bears to generate industry hype and buzz, and the high-impact packaging redesign delivered by Pigeon Brands.

“The are a fantastic and very col-laborative partner to work with, being open to co-creation and feedback from our end, while maintaining a progressive, keen eye for all the design possibilities, to present a broad range of new concepts,” Rawlinson ref lects.

PROUD HISTORY“We have historically enjoyed a strong relationship with Pigeon Brands because they have always strived hard to help set us apart from the competition,” she relates.

“With this project, they have once again created a brilliant shelf presence and a fantastic bear icon that has really brought the brand into the 21st Century,” she asserts.

“If you look at the whole pea-nut butter category out there on the shelves, there is no shadow of a doubt that we are the category leader,” says Rawlinson.

“I am very proud of our graphics and the quality of our packaging—right down to the embossed lids and all the other finishing touches and f lourishes throughout the packaging.

“Our ambition is for this brand to be the icon of ‘family togetherness’ in Canada, and the new design really captures the brand’s nearly 60 years of heritage of bringing Canadian families together, reson-ating with consumers of any age,” Rawlinson states, citing a “tre-mendous amount of positive sup-port from consumers” for the new packages and brand mascots.

“We have had over 15,000 con-test entries from people writing in to comment on the new pack-aging and to send us pictures of themselves with the bears,” she reveals, saying the relaunch helped the brand to reignite its love affair with the all-important “millen-nial family” demographic of 18- to 34-year-old consumers.

Says Rawlinson: “According to

the Canada Food Guide, one serving of Kraft Pea-nut Butter equals a half-serving of meat or other alternatives.

Kraft Canada’s Amy Rawlinson shares a light moment with Pigeon Brands creative director Todd Ellis (left) and group account director Jeffrey Weaver.

The increased prominence of the brand’s twin bear mascots has enabled Kraft Peanut Butter to reignite the product’s endearing love affair with Canadian consumers.

“Not only does the product taste great, but it is also a good source of key nutrients such as Vita-min B, Vitamin E, niacin, foliate and magnesium, while also being transfat-free and low in saturated fats,” she point out.

“For the vast majority of individuals who can consume nut products, it can certainly play an important role in helping them maintain a well-balanced diet,” Rawlinson states.

Adds Kraft Canada’s senior manager of design strategy and capabilities John Kissoon: “There are remarkably few brands that have become a part of a nation’s culture, and Kraft Peanut Butter has done just that.”

States Kissoon, “This is why it is incumbent upon all of our partners who touch the brand to protect it with enthusiasm and ownership.”

June 16–18, 2015Toronto Congress Centre | Toronto, Ontario

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PACKAGE DESIGN GamechangerCombining high-quality colour with the efficiency of digital printing, HP Indigo will take your business to the next level.

Engineered for mid-web packaging applications such as flexible packaging and label printing, the HP Indigo 20000 Digital Press is a superior alternative to analog technology. It brings the same quality as gravure to your operation so you can meet all your client demands for medium and short runs while minimizing your operational costs. Grow your business with the HP Indigo 20000.

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© 2015 Hewlett-Packard Development Company, L.P.

A BRAND NEW EXPERIENCETechnological and marketing innovation help hardworking package design agency

spread its wings as a multiplatform tour de force in graphic communications

BY GEORGE GUIDONI, EDITOR PHOTOS BY COLE GARSIDE

While successful brand-building is un-doubtedly a far more daunting market-ing challenge in today’s digital, social

media-driven environment than it’s ever been, the role of packaging design as a key ingredient of a brand’s marketplace success or failure has not waned in the slightest, according to one of Canada’s lead-ing package design and branding services providers.

“The role of packaging is more critical than it was 10 years ago in a sense that excellence in a pack-age is just expected by clients, almost as if being taken for granted,” says Kevin Collins, president of thriving Canadian graphic communications agency Rayment & Collins (R&C).

“The real question today is, ‘What else are you doing to differentiate yourself, aside from just put-

ting the product on the shelf, to garner the atten-tion that you need to sell that product?’

“You need to know who your audience is and to touch the right trigger points to get its attention,” Collins told Canadian Packaging on a recent visit to the company’s lively headquarters in Markham, Ont.

Strategically located a short 20-minute drive north of Toronto, the 24,000-square-foot facility houses a diverse range of Digital Age technologies used for creating, imaging, proofing, printing and produ-cing packaging mock-ups, prototypes and samples, as well as other graphic communication products increasingly utilized by some of Canada’s leading brand-owners to boost their sales and market share.

“Not only is there a vast difference between how we do business today from what we did in the past, but things will also differ vastly in the future,” he says.

Joining the company in 2000, Collins is largely

responsible for steering its dramatic transformation through the years from a tiny six-employee pre-press/print shop into what he calls “an integrated marketing communications company” employing over 40 high-skilled professionals boasting a vast pool of collective expertise and knowledge across a broad range of communications disciplines.

“Our clients expect a lot from us because they know they can get it from us,” says R&C creative director Brian Dilts, pointing out the company runs a busy, two-shift operation daily to keep up with its growing and highly-demanding client base.

“A project may start off with one thing, like a photoshoot of a new packaging design, and be-fore you know it we are creating new point-of-sale (POS) materials, print advertisements, product literature, signage for delivery trucks and so on,” Dilts relates.

“It’s a constantly changing and highly exciting work environment, where you just don’t have the time to be bored by doing the same thing over and over.”

Recalls Collins: “Soon after I joined the com-pany, we started changing our focus on becom-ing a complete, end-to-end solutions provider that would deliver more services to our clients to help develop more revenue streams.

“To do that, we developed ourselves around the four pillars of creative, production, technology and fulfillment services,” says Collins, who was instru-mental in guiding the firm to invest in leading-edge equipment and technologies that would make it a true one-stop-shop for graphic communica-tions, offering exceptional f lexibility, agility and customer service.

In addition to purchasing a new-generation Hewlett-Packard Indigo 5000 digital press to enable short-run print production and full-color packaging mock-ups, the company also installed a six-color offset Heidelberg Speedmaster printing press with inline UV coating to provide customers with short-run requirements with finished pack-aging, commercial print, and POS products with exceptionally quick turnaround.

“There is a wide variety of work we can produce on that Heidi press: from packaging, calendars to commercial print work,” says Collins, adding R&C’s formidable in-house skillset also includes a full range of large- and wide-format printing ca-pabilities.

“Just being good in one environment is not enough nowadays: it is essential for us to possess

From Left: Rayment & Collins business development manager Ryan Gibbons, vice-president of operations Ross Benns, president Kevin Collins, creative director Bryan Dilts, and vice-president of sales Gabriel Araish stand in front of a massive display of a diverse range of packaging samples and mock-ups that the company developed for leading Can-adian beer producer Sleeman Breweries over the years of close cooperation with the country’s third-largest brewer.

p 44-47 cpac april 2015 Rayment p 44-47.indd 44 15-04-08 8:20 AM

GamechangerCombining high-quality colour with the efficiency of digital printing, HP Indigo will take your business to the next level.

Engineered for mid-web packaging applications such as flexible packaging and label printing, the HP Indigo 20000 Digital Press is a superior alternative to analog technology. It brings the same quality as gravure to your operation so you can meet all your client demands for medium and short runs while minimizing your operational costs. Grow your business with the HP Indigo 20000.

Find out more at www.hp.ca/go/indigo or call 866.828.3649.

© 2015 Hewlett-Packard Development Company, L.P. FOR MORE INFORMATION CIRCLE 126


http://www.hp.ca/go/indigo


PACKAGE DESIGN

different levels of expertise that allow us to be in-volved in different activities to satisfy our clients,” Collins explains.

“Pure package design still accounts for 15 to 20 per cent of our current business,” he confides, “but it is our experience and track record in packaging that allowed us to move into the other creative fields.

“We already have some clients for whom we do promotional campaigns on social media only—using no print at all,” Collins points out.

“We need to speak to the next generation of con-sumers growing up right now in ways they want to be spoken to, like through social media, so it

provides us with a big challenge to adapt in order to remain relevant,” he notes.

“That is why the infrastructure that we have de-veloped here over the last several years is all geared up to enable us to offer our customers more types of services for connecting with their audience in more novel ways.”

As part of that infrastructure development, R&C built up significant resources in its tech arena, with a dedicated department now employing seven full-time people.

These capabilities came in handily in a recent global marketing campaign the company did for leading global component and graphics card manu-facturer AMD (Advanced Micro Devices), which involved creation of high-end media kits, graphics stickers, branded memorabilia, and gen-eration and redemption of vast amounts of indi-vidual product codes for gamers to activate online through the tech center.

In addition, R&C developed the proprietary architecture for delivery and security for AMD gaming promotions, adds vice-president of sales Gabriel Araish.

“Over the past four years and four iterations, we have continually improved upon the initial solution to im-prove security measures, reduce risk and enhance por-tal site framework infrastructure,” Araish explains.

“We have played a significant role in helping AMD to expand its marketing strategy on a global scale—enabling their organization to increase the total number of promotional campaigns and de-velop new relationships.

Adds Collins: “The biggest benefit for the client is the database that we track and control, identify-ing each project by sales and other criteria.

“In effect, we are managing the value of our client’s brand by giving them access to being quicker-to-market, using one single location that will take care of all their different needs and re-quirements,” Collins states.

“Our technology department is really an R&D tech center,” Collins asserts.

“What comes out of there is what we employ in our daily business—not only to help support the business we currently have, but also to win new business and new markets.”

Other notable clients within the company’s growing portfolio include:• The Minute Maid Co Canada Inc. Working

with the beverage producer’s internal sales and marketing team on a product launch involving brand new and rebranded products in four new package types and seven different f lavors, R&C produced over 2,850 physical color-accurate package mock-ups to match the end product,

Vice-president of operations Ross Benns (foreground) and president Kevin Collins stand in front of the Heidelberg Speedmaster six-color offset printing press with inline UV coating, installed in 2011 for processing short- and mid-sized print runs in-house.

The HP Indigo 5000 digital printing press at Rayment & Collins mimics offset printing capabilities with high definition and patented HP ElectroInk printing inks to produce color-accurate packaging mock-ups from a broad range of common packaging materials.

“Today’s technological sophistication creates a level playing field for everybody, but it’s about using that

technology to your advantage that ultimately provides the key winning edge.”

Kevin Collins, President

Printed and assembled in-house, the multicomponent merchandise kits for AMD’s gaming software are fully supported online by R&C’s technical help center.

“We’ll do anything to keep our clients ahead of the game, even before the product has actually gone into

manufacturing. That is what having so many capabilities in-house allows us to do.”

Ryan Gibbons, Business Development Manager

“There are many packaging forms, many printing disciplines, and many design specifications to be taken into consideration to ensure that all products look the

same on the shelf wherever they are sold.”Bryan Dilts, Creative Director



PACKAGE DESIGN

including generating functional UPC barcodes specific to the product, end market, and 17 ship-ping destinations across Canada.

• Pet Valu Canada. The R&C staff created an array of eye-catching POS materials to support the pet-food retailer’s monthly in-store market-ing campaigns in timely manner.

With two campaigns per month, the project re-quired ongoing production of 900 fully-assembled kits per month–with 10 to 25 items like discount coupons, inserts, information leaf lets, and other components for each kit—along with printing an annual calendar.

Vice-president of operations Ross Benns says he takes immense pride in the close business relation-ship and rapport that R&C has cultivated over the years with Sleeman Breweries Ltd. of Guelph, Ont., the country’s third-largest beermaker.

Says Benns: “It is a big business for us: We’ve been working with them formally since 2000 and have a history with them going back years before then.

“As Sleeman has grown and become more suc-cessful, we have grown and become more success-ful in step with them, as real partners should.”

It is such a close partnership, in fact, that Benns often assumes a role of a Sleeman representative when traveling on the beermaker’s behalf to make presentations to prospective new customers.

It makes perfect sense, Benns point outs, because he has become more familiar with the brewer’s market-

specific packaging, branding, promotional and other key requirements than many of Sleeman’s own staff.

Says Benns: “There are many packaging forms, many printing disciplines, and many design speci-fications to be taken into consideration to ensure that all Sleeman products, which is hundreds of SKUs (stock-keeping units), look the same on the shelf wherever they are sold.

“For example, a 12-pack case being filled at the Guelph brewery may not be executed with the same precision as their Vernon brewery in Brit-ish Columbia because it has to travel up an incline conveyor during the filling process,” Benns points out.

“That means the case has to be reprinted with a special coating to keep it transferring at the right speed,” he points out.

“For a company doing business across Canada, knowing and accounting for all these subtle differences is an important part of operating a successful business.”

Gibbons explains this familiarity and mutual trust has enabled R&C to develop a customized online Sleeman Brewhouse internal project management system that enables all Sleeman reps and customers across Canada, such as bars and restaurants, to or-der their POS materials, posters, coasters, banners, etc., from one central location that keeps track of all the orders on a secure-access database.

“We have managed over 10,000 such orders for Sleeman so far,” Gibbons reveals. “The customer

places an order online, gets an approval, we pro-duce it here, and ship it anywhere across Canada with a detailed shipping report for their records, with all those steps recorded and entered into the Brewhouse digital asset management system.

“That is what having so many in-house cre-ative, production and order-fulfillment capabilities allows us to do for our customers,” Gibbons points out.

“We can even produce mock-up packaging, la-beling or shrinkwrap for a product that’s not even on the market yet the very same day we photo-graph it,” he extols. “We’ll do anything to keep our clients ahead of the game, even before the product has actually gone into manufacturing.”

This ability to anticipate market trends and shifts proactively, rather than merely react to them, is a core R&C competency that will help the company grow its client base and product portfolio well into the future, Collins sums up.

“Today’s technological sophistication creates a level playing field for everybody, but it’s about using that technology to your advantage to recog-nize an opportunity, and to do something about it, that provides the key winning edge.

“You need real intelligence to go onto the pack-age nowadays, and that’s what we do by providing a whole suite of services to a broad variety of cli-ents—giving us the competitive edge we need to grow our own business.”

and more efficient.

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A sampling of the different packaging formats designed for beer brands marketed by Sleeman Breweries across Canada and developed at the Rayment & Collins design studios in Markham.

First pressman Andy Cassidy (left) using a handheld densitometer to check out the print quality of paperboard sheets coming off the Heidelberg Speedmaster offset press alongside press technician Mussadiq Shah.

Business development manager Ryan Gibbons and client services administrator Vivy Harris going over the color specs of a packaging mock-up produced for Sleeman Breweries inside the company’s prepress department.





AUTOMATE NOW

THE NEED FOR SPEEDCanadian OEM of fast-speed feeder machinery prospers with leading-edge input

from automation partners

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY JOHN PACKMAN

Huddled away in a light industrial hub in Oakville, Ont., about a 40-minute drive west of Toronto, lies one of Canada’s one-

time best-kept secrets in the packaging OEM (ori-ginal equipment manufacturer) sector.

Known as the company that has been around since 1984, Pineberry Manufacturing Inc. has long enjoyed a solid reputation for its daring prob-lem-solving one-off equipment.

But it wasn’t until a new kid on the block pur-chased the business in 2009 that Pineberry has seen some tremendous growth, both in physical size and in its customer base.

Not that it was the proverbial hole-in-one for the current company president and chief executive of-ficer David McCharles.

A native of Nova Scotia’s scenic and famed Cape Bre-ton Island on Canada’s east coast, McCharles gradu-ated from university with full intentions of becoming a golf pro. But after a short introduction to the business, he soon changed his mind and decided to go back to school for further education in sales and marketing.

“What I loved about Pineberry Manufacturing when I first joined them in 2004, was that the guys already working here were brilliant,” McCharles told Canadian Packaging magazine during a recent visit to the company’s Oakville facility.

“Being the new sales guy, I surprised the current

owner one day by telling him I was going to buy the company from him,” he continues.

“And five years later at the ripe age of 34, I did just that.”

McCharles says that the original owner still comes in to work on some projects with Pineberry. While McCharles still holds him in high esteem and respects him tremendously, he thinks that he was perhaps so consumed with the design and manufacture of machines, that he was unable to put in the necessary resources and energy to grow the business.

While McCharles modestly concedes to being a decent salesperson, he says the quality equipment Pineberry fabricates actually does a lot of the sell-ing for him.

“I’ve surrounded myself with guys with great technical expertise, allowing me the opportunity to market ourselves aggressively,” he states.

Marketing itself as a feeder designer and manu-facturer, Pineberry designs and builds equipment that delivers one packaging component inside or onto another packaging component.

“Basically, we manufacture robust automation solutions for the printing, packaging, pharma-ceutical, food and plastic card industries,” explains McCharles. “Whether you need an off-the-shelf friction feeder, or a more complex automation solution, we have the experience to make your project a successful one.”

When McCharles purchased the company, there

were three employees working in a 1,200-square-foot footprint.

Over the next six years he expanded the facility to its current 12,500-square-foot space with 17 staff while continuing to grow by leaps and bounds.

“The year 2014 was a big growth year for us,” extols McCharles, “but so far in 2015, we have al-ready done more business than all of last year.”

While McCharles links some of that growth to the weaker Canadian dollar that allowed Canadian companies like Pineberry to pick up more Amer-ican clients, he notes that one still has to ‘walk-the-walk’ to maintain its high-quality equipment design and integration competencies without any drop-off in order to keep its hard-earned respect

A Schneider Electric Magelis series PLC (programmable logic controller) can be moved along the front of a Pine-berry Manufacturing feeder thanks to an igus E2 mini Energy Chain allowing ease-of-use for the operator.

Pineberry Manufacturing Inc.’s western sales manager Dan LaForce (left) and president David McCharles have plenty to smile about, thanks to the successful design, manufacture and integration of feeder machines that have helped propel the company to international renown.

p 48-50 cpac april 2015 Pineberry p 48-50.indd 48 15-04-08 9:41 AM


AUTOMATE NOW

“Apparently that’s never a good enough response, until I explain that Pineberry can make machines like the friction feeder so fast that they are going to need to hire additional manpower at the end of the line to handle the output, negating any line ef-ficiencies we can provide from our high-perform-ance machinery,” continues LaForce.

“So I repeat, ‘How fast do you need it?’“If you want speed, we’ve got speed, and accuracy

to boot.” LaForce says that the key focus for Pineberry has

always been to manage the customers properly: not to just give the customer what they want, but to ensure they get what they need.

“I like to think that we have used the experience of all our past projects to help us come into our own now,” says LaForce, adding that participating in trade-shows such as Pack Expo have helped it gather a lot of new business.

“Once prospective customers see the machines in action, they are hooked,” he states.

McCharles points out that Pineberry is not a typ-ical design and manufacturing company.

“We do not create machinery based on cost as the primary motivating factor,” he explains. “While we prefer to build the project completely to cus-tomer satisfaction, we are good enough that we only have to measure once and cut once—mean-ing our projects are not as expensive as one might expect them to be,” he notes.

“Quality and innovation wins out every time.”As proof of this self-confidence, LaForce points

out that Pineberry is perfectly comfortable with showing off its products to the public at large.

“We put all of our equipment out on YouTube,” begins LaForce, “because we are not afraid of ‘giv-ing away’ our technology.

“We’re confident that our innovation and quality will win out over would-be pretenders.”

Both LaForce and McCharles acknowledge that the company’s success continues to be achieved through the great partnerships it has cultivated over the years.

One of those partnerships includes automation components manufacturer ASCO Numatics, a division of Emerson Industrial Automation, who supply Pineberry projects with the pneumatic cylinders that help move the product.

ASCO Numatics is a combination of two entities: ASCO providing f luid control, commonly used in the process applications such as combustion, steam, nuclear, oil-and-gas, and water. In addition, Nu-matics offers a comprehensive array of f luid power for automotive, automation and packaging product applications.

“We are the world’s leading manufacturer of quality solenoid valves,” says ASCO Numatics technical sales specialist John De Luca. “In fact ASCO, founded in 1888, was the original inventor of the solenoid valve, and now we have over 50,000 different solenoid products on our menu.

“Numatics was founded in 1952 and introduced the f loating spool and sleeve valve that could per-form over a billion actuations over its lifetime,” says De Luca, citing the global parent company’s staff of over 4,000 operating from manufacturing and sales facilities in 42 countries.

In the Americas, ASCO Numatics’ nine manufactur-ing plants and 200-plus distributors provide a powerful infrastructure that delivers the reliable products.

Headquartered in Brantford, Ont., ASCO Can-ada employs over 75 people across Canada, provid-ing local market support with over $2.5-million in parts inventory, as well as manufacturing pneumatic

within the industry.“I think what separates us from others is the fact

that we are unafraid to take on the projects no one else wants to touch,” says McCharles.

“We won’t just provide a solution. We will key that solution specific to what the customer wants and needs right now and for the future.”

According to McCharles, Pineberry generates about 65 per cent of its revenue from the U.S., 25 per cent in Canada, and the remaining 10 per cent coming from customers situated from every corner of the world, which includes a current multimil-lion-dollar deal with a Swiss partner.

“Of course, we still do a lot of business within our own borders,” remarks McCharles. “In 2014 we did more business for Canadian customers than in all the years combined.”

“So we aren’t sacrificing Canada for the world, rather we have just found more success from serv-ing all corners of the globe.”

The impressive speed at which the company’s for-tunes have grown is only eclipsed by the remark-able operational speeds achieved by Pineberry’s friction feeders.

According to company vice-president Dan La-Force, Pineberry’s machines have the capacity for so much speed, that they often have to recommend against cranking it up all the way.

“Every prospective customer will ask us, ‘How fast can you make it?’, to which I reply, ‘How fast do you need it?’


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A SmartLase C350 laser coder from Markem-Imaje is part of a just-completed Pineberry high-speed feeder machine project for a major pharmaceutical manufacturer.

A fully-automatic foil tray denester recently designed and manufactured by Pineberry Manufacturing.

A Robotech Gluing Technology cold glue system with controller that helps reduce adhesive consumption and waste used by Pineberry in many of its machine designs.

cylinders, manifolds and FRL (filter, regulator, lub-ri cator) assemblies, testing and repairing anything it sells.

Says De Luca: “We have a pretty good relation-


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• Technical Adhesives, described by McCharles as a very competitive and consistent manufac-turer of premium packaging adhesives;

• Coding Products of Canada, Domino Print-ing Solutions, ID Technologies, Markem-Im-aje and Matthews—all described by McCharles as “key partners on the marking side.”

Working with Pineberry, ASCO Numatics’ De Luca describes his company’s ties to Pineberry as a ‘symbiotic relationship’ beneficial to the end-user.

McCharles agrees: “They can focus on growing their business and we have a reference that allows us to share tangible, working examples for new customers who may not be familiar with what ASCO Numatics products can provide.”

“It’s been a pretty exciting time for all of us at Pineberry,” says McCharles, adding the company is planning to expand its workforce.

“With the growth we have seen in the past five years and especially in the past 12 months, I am excited to be an entrepreneur,” he sums up.

“Our innovative thinking and ‘we-can-do-any-thing’ attitude allows us to manufacture and em-ploy here in Ontario. This is very important to me, especially coming from Cape Breton, where the loss of industry devastated the local economy.

“I would say that having great OEM partners has definitely helped us move along to the next level of design and manufacturing, and with the continued teamwork, the sky appears to be the limit for us.”

ship with Pineberry. Quite often they tell us about their project, and then we provide our recommen-dations on what products we possess that will best help the project to a successful conclusion.”

De Luca relates that after initially discussing the type of business Pineberry did, he began to dis-cuss with McCharles on the point of ‘why they do things the way they do.’

“Like many of our customers, Pineberry was fo-cused on the big picture and not about every little component of their business,” relates De Luca.

“Since we are experts of our own products and solutions, we felt we could take some of the heavy lifting off their hands by optimizing the right com-ponents for their designs.”

He says that ASCO Numatics was able to reduce the air consumption in Pineberry equipment and recommend the best fit-for-purpose solution for its applications, often offering helpful advice on how Pineberry could be even more competitive in its market segment.

“With a fresh set of eyes on how they were build-ing machines, we were able to introduce other ideas,” explains De Luca. “An example of this was when we performed some sizing calculations using our proprietary Numasizing tool that is based on thousands of pneumatic applications.

“Using that tool en-abled us to determine that although the exist-ing valves being used would work, they were actually oversized for the application.

“By downsizing the valves, we not only saved on equipment costs, but were also able to reduce the requirements for air consumption.

“The Numasizing tool makes it easy to determine what the ROI (return on investment) would be if you were to modify the pneumatic application,” offers De Luca.

Pineberry’s LaForce adds: “We are dealing with products and customers around the world, and ASCO Numatics being a multinational firm is very import-ant to us, but so is knowing they are able to work quickly to get us what we need, when we need it.

“From the time we design a machine, we have to push our suppliers; and ensuring they all have lo-cal distribution plays a role in helping us meet our project deadlines.”

Adds McCharles: “It’s not about the speed or maintaining the speed on our machines.

“It’s more about accuracy and durability—key factors we demand when we are building pick-and-place automation.”

Other Pineberry business partners include:• Hewlett-Packard, whom McCharles notes

that his company is actually an OEM supplier to them, having worked with their engineering team for the past 18 months;

• Cognex, bringing verification and accuracy satisfac-tion when printing or reading 1D or 2D barcodes;

• Schneider Electric, providing motors and con-trols, such as its Magelis PLC (programmable logic controllers);

• Robatech Gluing Technology, whose adhes-ive systems help reduce overall glue consumption and waste;


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For More Information:Pineberry Manufacturing Inc. 460ASCO Numatics, a Div. of Emerson Industrial Automation 461Hewlett-Packard Company 462Cognex Corporation 463Schneider Electric Canada 464Robatech Gluing Technology 465Technical Adhesives Limited 466Coding Products of Canada Ltd. 467Domino Printing Solutions Inc. 468ID Technologies 469Markem-Imaje Inc. 470Matthews Marking Systems 471igus inc. 472

A close-up view of a valve bank manufactured by ASCO Numatics, incorporated in equipment designed and built by Pineberry Manufacturing.


http://www.sewcan.ca/swapp


MORE FOOD FOR THOUGHTUpcoming Canadian food industry events highlight the sector’s economic clout and impact

As one of the world’s top food producing na-tions, Canada’s expertise in the global food business continues to attract worldwide

attention for all the right reasons, with two upcom-ing food industry events poised to highlight major advances in two of its most important food sectors.

SIAL CANADA 2015Running at Toronto’s Direct Energy Centre fair-grounds from April 28-30, 2015, the country’s most important agri-food industry event of the year will bring together more than 800 national and international exhibitors from 45 countries around the globe, with initial registration numbers indicating the arrival of more then 14,000 buyers from Canada, the U.S. and 64 other countries planning to attend the three-day event.

Produced by Expo Canada France Inc., SIAL Canada 2015 is Canada’s only domestic show offering a complete range of food products under one roof—including innovative new specialty, regional, ethnic and other important and emerging categor-ies—complemented by the concurrently-running SET Canada 2015 exhibition that will showcase a broad array of leading-edge equipment and technologies used by the North American retailers, food-processing companies and foodservice operators.For more information on SIAL Canada 2015, go to: www.sialcanada.ca

BAKERY CONGRESS 2015Produced by the Baking Association of Canada, the two-day Bakery Con-gress 2015, May 31–June 1, 2015, will turn Montreal’s Palais des congrès de Montréal into a stunning showcase of equipment, services, technology, and a comprehensive array of baked goods—ranging from fresh and par-baked to freezer-to-oven to thaw-and-serve offerings—highlighting the

bakers (independent and franchise), supermarket in-store bakers, supermarket chain bakeries, head of-fice, foodservice (restaurant, hotel and caterer) bakers, specialty bakers, wholesale bakers (intermediate and large volume), distributors, brokers, manufacturers and suppliers of ingredients, equipment and services that play a critical role in ensuring a prosperous future for the country’s baked-goods sector.

For registration and more information on the Bakery Congress 2015, visit: www.baking.ca

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Robotic Tool Changersincrease flexibilityand productivity.

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growth and evolution of Canada’s very important $6.7-billion baked-goods industry.

Launched in 1965, the biennial show is Canada’s largest baking-specific event providing an exciting forum for bakers and the buyers of baked goods to meet on common ground to network and conduct business on face-to-face-basis.

Comprising a trade show, educational seminars and workshop, and evening activities, Bakery Con-gress 2015 will welcome a diverse audience of retail

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Unknown to many of its citizens, Canada has been an international

leader in growing industrial hemp, with western Can-ada—specifically Manitoba—

accounting for the bulk share of that growth. Despite its distant relation to the more notorious recreational cannabis plants, the super-low-THC industrial hemp is actually an edible and drink-able ‘superfood’ that has traditionally been sold as a commodity item in the form of hemp oil, hemp beverage, shelled hemp seeds, and hemp protein powder. Recently, however, it has increasingly been used as a key ingredient in a growing number of value-added packaged food products.

Manufactured by Winnipeg-based Gorpworld Ltd., the GORP Clean Energy Bars are fast becom-ing a popular choice among many top-performance athletes, thanks to their powerful energy-boost-ing properties and a robust boost of protein, de-livering 11 grams of it in a tasty, 65-gram serving of cocoa, hemp and almonds. In fact, the Winni-

peg Jets hockey team is reportedly ordering them by the case-load to recharge the players’ spirits during intermis-sions. This ice-cool fac-tor is deftly played up with the frosty-colored

background of the heat-sealed, high-barrier f lex-ible polymer pouches in which they’re packed. Pro-duced by local f lexible packaging converter Popsyn Packaging, the pouches can be resealed after a few bites (they’re more filling than they look!) with the detachable top label, the brainchild of Cocoon Marketing, whose puck-shaped red graphic en-semble of snow-capped mountains and tree-tops in the center practically commands one to break out into an enthusiastic chant of “GO CANADA!”

As an award-winning contestant of the wildly popu-lar Dragons Den television show on the CBC net-work, Vancouver-based Holy Crap has everything going for its f lagship brand of breakfast cereals: shiny, brilliant-green stand-up pouches; super-informative

product labels, fully-re-sealable closures; pres-tigious international cer tifications galore; and a priceless endorse-ment by none other than Commander Chris Hatfield, ISS, Exped-ition 35, himself: “It’s

delicious, best taste in space.” If it’s good enough for NASA to send to space to feed its astronauts, it is more than good enough to justify its claim of be-ing “the world’s most amazing breakfast cereal,” as the 225-gram pouches proudly proclaim just under-neath the Holy Crap banner.

Also based in Winnipeg, Manitoba Harvest is one of the world’s leaders in the production of hemp seeds, cleverly marketed under the Hemp Hearts brand label. Intended for consumption as a topping for salads, cereals and yogurts, the crunchy little Hearts contain exceptionally high amounts of the ‘good-for-you’ Omega 3 and Omega 6 fatty acids, which are admir-ably protected inside the sturdy, multilayer stand-up pouches f lushed with just the right dose of nitrogen for extended shelf-life performance.

Despite the fact that Canada should be proud to have innovative companies like the ones listed above, industrial hemp’s superficial resemblance to marijuana still has the Canadian hemp industry operating largely at the mercy of Health Canada inspectors, with hemp still being classified as a

controlled substance. With a near-negligible THC content of 100-ppm (parts per million), compared to the average of 20,000-ppm for most of the illicit inhalable stuff, this is one product niche where Canadian producers have a real opportunity to get ahead of the game on a world scale. With the total acreage used to grow industrial hemp in Canada rising from 35,000 to 100,000 acres in recent years, it really is high time that Agriculture Canada does not let that opportunity slip away by starting to treat hemp as just another normal and perfectly legit foodstuff. We’ll all be better off for it—both in body and mind.

Until that happy day arrives, I resolve to ‘look don’t touch” at the recently-purchased PRISM Private Reserve Vidal ice-wine from Colio Win-ery of Harrow, Ont.—packaged in an outstanding triangular paperbox printed in stunning vibrant blue on metallic foil, with the metallic silver graphics on the box and the label clearly communicat-ing the high-quality essence of this relatively afford-able vino, which retails at $24.95 at 13 dedicated Colio outlets located inside large grocery stores across On-tario. According to Colio, which developed the prod-uct primarily for the Asian export market, the company had to rethink its original red-color design—natur-ally paying homage to Can-ada—to royal blue in response to feedback received from its customers in Asia. Brilliantly executed by the London, Ont.-based Jones Packaging De-sign, the beautiful box really gets more beautiful every time I look at it, cheers!

Jaan Koel is a Toronto-based freelance writer.

CHECKOUT JAAN KOEL


COOL PACKAGES GIVE UNHERALDED HEMP A FIGHTING CHANCE

R.S. # ADVERTISER Page

101 3M IFC

127 ABB Inc. 47

115 Anthem S14

122 ASCO Numatics 39

130 ATI Automation 51

103 Atlantic Packaging 2

112 Davis/Bridgemark S2

110 Domino 9

131 FCC – Farm Credit Canada 51

121 Graphic Packaging S24

123 Harlund Industries 41

124 Harpak 42

126 Hewlett-Packard 45

128 IGUS 49

104 KBA 4

132 Mettler Toledo IBC

R.S. # ADVERTISER Page

106 Multivac 6

118 Prolamina S21

119 Packaging Technology S22

120 Pigeon Brands S23

111 Reiser 11

114 Rayment & Collins S7

107 Schneider Electric 7

108,129 SEW-Eurodrive 8,50

113 Silgan Plastics S4

117 St. Joseph Communications S19

125 UBM Canon 43

109 VC999 8

116,133 Veritiv S17,OBC

102 Videojet 1

105 Weber Marking Systems 5

FREEPRODUCT INFORMATIONCIRCLE THE R.S. NO. THAT MATCHES THE NUMBER ON THE ADVERTISEMENT OR ARTICLE OF INTEREST.FAX THIS BACK TO US AT (416) 510-5140

ADVERTISERS’ INDEX

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Name

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Telephone

Fax

Email Address

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