canadian service dog equipment investor presentation

Investor Overview2015Canadian Service Dog Equipment

Canadian Service Dog Equipment

Lynda Henshell founded Canadian Service Dog Equipment in 2015 after realizing the lack of available Canadian suppliers. She has over 20 years experience working with dogs and is raising her Service Dog Prospect Puppy at the moment. Ms. Henshell also brings over 5 years of business & Multimedia experience to the table.

Like our customers, our Service Dogs are important members of our family and our mission at Canadian Service Dog Equipment is to be Canada's #1 online source of Service Dog Equipment.

We are differentiated in the market by our specialized equipment and products. We offer a variety of service gear such as harnesses, collars, handles and more to Canadians with disabilities at lower prices than our competitors. We care about what our customer's need and try to find any item requested or suggested to our site.

Select Customers and Channels

Google Site

WebsiteFacebook Store

LinkedIn

HarnessesSold online

Represents 65% of expected sales

Speciality CollarsSold through the online website


Dog backpackSold through the online website


Other itemsSold through the online website


Canadian Service Dog Equipment Sales

We offer quality yet affordable service dog equipment to customers in Canada and the United States

Industry Size & Trends

The service dog industry is experiencing continued growth as a result of more disabled people using service animals

The overall pet industry is currently a billion dollar industry in the U.S.& Canada. The service Animal industry represents $20 million of the total pet market

The overall industry is expected to grow at 30% through 2015-2016 and the Service Dog segment of the market is expected to grow in-line with the overall pet industry

The growing focus on benefits of Service dogs is driving disabled people to need service dog gear at affordable prices. We expect this trend to continue to drive growth and profitability

The Service dog equipment industry is an untapped market in Canada, with most people buying gear from the United States. We want Canadians to buy their products from a Canadian company at affordable rates

Competitive Landscape

Other ProductsClothingLeashesService Harnesses

Canadian Service dog equipmentOther pet storesBold lead & designs U.SJulius K-9 U.S

Today our addressable market share is currently 60% and we see a path to 100% in the next year through implementation of our start up initiatives

Key growth opportunities

Further penetration of customers and channels: The only Canadian Online company supplying this industry in Canadian dollars

We have room to grow with our future customers through acquisition of additional storage space. We currently hold 10% of the addressable storage space and expect this to grow with to 100% with our building customer base over the next 24 months

Being the only online Canadian Service Dog equipment site is a major opportunity for the company.

New product introductions:Expand through new product lines, like custom made harnesses, Paracord Gear and more toys

New channels and customers: Growth through entrance into the mass channels

Expand our presence through new customers in our online store

Our Team

ManagementTitleExperience

Lynda HenshellOwner & operatorLynda Henshell founded the company in April of 2015. Ms. Henshell has over 8 years of business experience in the media Industry prior to founding Canadian Service dog Equipment. She has over 20 years experience working with dogs and has been a foster parent to numerous dogs in the past.

Lynda has a taken business courses and been the recipient of the My summer Company grant in 2009.

Start Up Sheet

ExpensesLegal$600

Insurance x 12 months$2,400

Rent x 12 months$600

Other Office expenses$2,500

Shipping$300

Advertising & Marketing costs$500

Packaging$1500

Web hosting & Domain name$150

Internet & phone installation$80

Total Start-up Expenses$8,630

AssetsOther Current Assets-$2,200

Long-term Assets in 12 months-$5,500

Total Assets$7,700

Costs Sheet

ExpensesLegal$600

Insurance x 12 months$2,400

Rent x 12 months$1200

Other Office expenses$2,500

Shipping x 12 months$1200

Advertising & Marketing costs x 12 months$2,500

Packaging$1500

Web hosting & Domain name$150

Internet & phone installation x 12 months$960

Ecwid X 12 months$180

Bank fees X 12 months $180

Total Yearly Expenses$9,670

Key Risks & Mitigants

RiskMitigant

Getting customers

Not getting funding

Competition from the U.S. Dollar

Manufacturer issues

We have multiple product lines allowing for product diversification

We are differentiated by the quality of our product and the price of our products, as well as our execution capabilities

We are the only Canadian online company of this type so competition is low

The HowSales Forcast

Keeping overhead costs low

Building a Solid Customer Base

Using Competition from the U.S. Dollar to our advantage

Using a continuous solid E-Marketing plan

Selling Ad space

Partnering with local vendors

Estimated Sales growth in one year $100 per day X 365= 36,500Ad Space- One 120 x 120 Ad =$50 per month works out to $600 yearly500 X 120 Banner Ad=$100 per month works out to $1,200 yearly

Partners 100 per month X 12 = $1,200Total estimated revenue = $39,500

The Return on Investment

Lynda Henshell

[email protected]

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canadian service dog equipment investor presentation

Small Business & Entrepreneurship