canned fruit makes great cents! from farmers to feeding programs
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Canned Fruit Makes Great Cents! From Farmers to Feeding Programs Ginny Hair, California Cling Peach Board & Apricot Producers of California Bob Durst, Senior Researcher, Linus Pauling Institute, OSU Diane Deshler, Director, Acalanes Union High School District - PowerPoint PPT PresentationTRANSCRIPT
Canned Fruit Makes Canned Fruit Makes
Great Cents!Great Cents!From Farmers to Feeding ProgramsFrom Farmers to Feeding Programs
Ginny Hair, California Cling Peach Board & Apricot Producers of CaliforniaGinny Hair, California Cling Peach Board & Apricot Producers of California
Bob Durst, Senior Researcher, Linus Pauling Institute, OSUBob Durst, Senior Researcher, Linus Pauling Institute, OSU
Diane Deshler, Director, Acalanes Union High School DistrictDiane Deshler, Director, Acalanes Union High School District
Kathy Hoy, RD, Produce for Better Health Foundation & “More Matters!”Kathy Hoy, RD, Produce for Better Health Foundation & “More Matters!”
SNA ANC July 1, 2009SNA ANC July 1, 2009
Ginny Hair, California Cling Peach Board & Apricot Ginny Hair, California Cling Peach Board & Apricot Producers of CaliforniaProducers of California
Bob Durst, Senior Researcher, Linus Pauling Institute, Bob Durst, Senior Researcher, Linus Pauling Institute, OSUOSU
Diane Deshler, Director, Acalanes Union High School Diane Deshler, Director, Acalanes Union High School DistrictDistrict
Kathy Hoy, RD, Produce for Better Health Foundation & Kathy Hoy, RD, Produce for Better Health Foundation &
“More Matters” programs“More Matters” programs
Introductions & OverviewIntroductions & Overview
Rajeev Davit, Chairman, Advertising and Promotion Rajeev Davit, Chairman, Advertising and Promotion Committee, CCPBCommittee, CCPB
Richard Lial, Grower; Justin Micheli, Grower; Richard Lial, Grower; Justin Micheli, Grower;
Joe Dickens, GrowerJoe Dickens, Grower Bill Ferriera, President of the Apricot Producers of CABill Ferriera, President of the Apricot Producers of CA Rich Hudgins, President of the California Canning Peach Rich Hudgins, President of the California Canning Peach
AssociationAssociation
Kathy Sheldon, Seneca FoodsKathy Sheldon, Seneca Foods
Introductions & OverviewIntroductions & Overview
Today! Why Canned Fruit Makes Sense Now!Today! Why Canned Fruit Makes Sense Now! AffordableAffordable VersatileVersatile Safe & Shelf StableSafe & Shelf Stable Kids Love It!Kids Love It! NutritiousNutritious
Canned Fruit: Yesterday and…Canned Fruit: Yesterday and…
Linus Pauling Institute Mission Linus Pauling Institute Mission StatementStatement
• Determine the function and role of vitamins and essential minerals (micronutrients) and chemicals from plants (phytochemicals) in promoting optimum health and preventing or treating disease.
• Determine the role of oxidative stress and inflammation in human health and disease, and the protective effects of dietary factors with anti-oxidant or anti-inflammatory properties.
• Help people everywhere achieve a healthy and productive life, full of vitality, with minimal suffering, and free of cancer and other debilitating diseases.
LPI Prescription for HealthLPI Prescription for Health Healthy EatingHealthy Eating
– 5 servings Fruits and Vegetables (9 is better)5 servings Fruits and Vegetables (9 is better)– Increase Omega-3 fatty acidsIncrease Omega-3 fatty acids– Reduce saturated and trans-fatReduce saturated and trans-fat– Avoid soft drinks, sugar-coated cereal, candyAvoid soft drinks, sugar-coated cereal, candy
Healthy LifestyleHealthy Lifestyle– Healthy bodyweightHealthy bodyweight– 30 minutes moderate, daily exercise30 minutes moderate, daily exercise
SupplementsSupplements– Multi-vitamins, C, D, E, calciumMulti-vitamins, C, D, E, calcium
Fruits & VegetablesFruits & Vegetables VitaminsVitamins Essential MineralsEssential Minerals FiberFiber PhytochemicalsPhytochemicals
– Flavonoids/PolyphenolsFlavonoids/Polyphenols– CarotenoidsCarotenoids– ChlorophyllChlorophyll– Etc.Etc.
Peach Storage StudyPeach Storage Study California Cling Peach BoardCalifornia Cling Peach Board Nutrient content of peach productsNutrient content of peach products How do processed peaches compare to How do processed peaches compare to
fresh?fresh? How does processing impact nutrients?How does processing impact nutrients? How does storage affect nutrients?How does storage affect nutrients? Promote healthy aspect of canned peachesPromote healthy aspect of canned peaches
Peach SamplesPeach Samples Canned in syrup (CS)Canned in syrup (CS) Canned in (pear) juice (CJ)Canned in (pear) juice (CJ) Frozen (Frzn)Frozen (Frzn) Fresh (Fresh)Fresh (Fresh) Storage TimeStorage Time
– 0, 3, 6 and 12 months0, 3, 6 and 12 months– Fresh samples 2007 & 2008Fresh samples 2007 & 2008
AnalytesAnalytes Vitamin EVitamin E Carotenoids (Vitamin A)Carotenoids (Vitamin A) PhenolicsPhenolics
– ProfileProfile– Total (F-C)Total (F-C)
AntioxidantsAntioxidants– Vitamin CVitamin C– FRAPFRAP
SugarsSugars FiberFiber
for 2009
Vitamin EVitamin E Processing increases levelsProcessing increases levels
– Canned in juice 2x higherCanned in juice 2x higher– Canned in syrup 3x higherCanned in syrup 3x higher– Frozen 4x higherFrozen 4x higher
Retention during storage Retention during storage – Canned in juice retained 67%Canned in juice retained 67%– Canned in syrup retained 50%Canned in syrup retained 50%– Frozen retained 73%Frozen retained 73%
4-17% RDA (fresh 2-5%)4-17% RDA (fresh 2-5%)
for 2009
Carotenoids (Vitamin A)Carotenoids (Vitamin A) Processing increases levelsProcessing increases levels
– Canned in juice 7x higherCanned in juice 7x higher– Canned in syrup 6.5x higherCanned in syrup 6.5x higher– Frozen 10x higherFrozen 10x higher
Retention during storage Retention during storage – Canned in juice retained 64%Canned in juice retained 64%– Canned in syrup retained 75%Canned in syrup retained 75%– Frozen retained 65%Frozen retained 65%
6-20% RDA (fresh 1%)6-20% RDA (fresh 1%)
for 2009
PhenolicsPhenolics No scientific proof that flavonoids exert No scientific proof that flavonoids exert
physiologically relevant antioxidant effects in physiologically relevant antioxidant effects in humans! humans!
Good scientific evidence that flavonoids Good scientific evidence that flavonoids exert (non-antioxidant) physiological effects, exert (non-antioxidant) physiological effects, and have possible health benefits, in and have possible health benefits, in humans! humans!
Phenolics in PeachesPhenolics in Peaches Phenolic fingerprintPhenolic fingerprint
– Dozens of unique compoundsDozens of unique compounds– Changes with processingChanges with processing
Changes in profile and Increase in amountsChanges in profile and Increase in amounts
– Minor changes with storageMinor changes with storage
Total phenolicsTotal phenolics– Frozen is highest Frozen is highest (?Vit C interference)(?Vit C interference)
– No changes with storageNo changes with storage
0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0
Minutes
0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
mA
U
Fresh Freestone
Canned in Juice (t12)
Vitamin CVitamin C Retention during storageRetention during storage
– CJ samples after 12 months storage retain over 70%CJ samples after 12 months storage retain over 70%– CS samples had 106% CS samples had 106% – Frozen sample had 90%Frozen sample had 90%
Difference between canned & frozenDifference between canned & frozen– Frozen samples had added ascorbic acid (and citric acid)Frozen samples had added ascorbic acid (and citric acid)– Significant addition compared to what's naturally presentSignificant addition compared to what's naturally present
Fresh had higher levels than processedFresh had higher levels than processed– Losses occurred during canning processLosses occurred during canning process
Little change during storageLittle change during storage
15-40% RDA (fresh 35-75%) (frozen 5-10x)15-40% RDA (fresh 35-75%) (frozen 5-10x)
for 2009
Canned in juice
Canned in syrup
Frozen
Fresh
Antioxidants (FRAP)Antioxidants (FRAP) Range of values measured is quite largeRange of values measured is quite large No change during storage in canned No change during storage in canned
samples samples – CS is 24% greater than CJ CS is 24% greater than CJ
Frozen samples significantly greaterFrozen samples significantly greater– Due to added ascorbic acidDue to added ascorbic acid– >50% loss during storage>50% loss during storage
Not fully accounted for by decrease in ascorbicNot fully accounted for by decrease in ascorbic
for 2009
Canned in juice
Canned in syrup
Frozen
Fresh
ConclusionsConclusions Processing Preserves and Increases Nutrients!Processing Preserves and Increases Nutrients!
Canned peaches are sources of (/100g)Canned peaches are sources of (/100g)– Vitamin CVitamin C
15-40% RDA (fresh 35-75%) (frozen 5-10x)15-40% RDA (fresh 35-75%) (frozen 5-10x)– Antioxidants Antioxidants
No RDANo RDA– Carotenoids (Vitamin A)Carotenoids (Vitamin A)
6-20% RDA (fresh 1%); 6-20% RDA (fresh 1%); Canned in syrup 6.5x higher!Canned in syrup 6.5x higher!– Vitamin EVitamin E
4-17% RDA (fresh 2-5%)4-17% RDA (fresh 2-5%)
http://LPI.OregonState.edu/infocenter
A Director’s PerspectiveA Director’s Perspective
Why Canned Fruit Makes Great Cents (Now More Than Ever!)
Locally Grown!
Why Research is Important to Canned Fruit
Innovating with Canned Fruit
Audience to Fill Out Tip Sheet
A Director’s PerspectiveA Director’s Perspective
California Canned ApricotsCalifornia Canned Apricots California Cling PeachesCalifornia Cling Peaches California PearsCalifornia Pears Northwest PearsNorthwest Pears Generation-Old Family Farms Generation-Old Family Farms Stewards of Our LandsStewards of Our Lands Committed to SustainabilityCommitted to Sustainability Committed to Our Schools & KidsCommitted to Our Schools & Kids
Locally GrownLocally Grown
Gene Bays
Sarb Johl
Supports what we know as directors!Supports what we know as directors!
Supports the increased consumption of fruits and vegetables in all forms Supports the increased consumption of fruits and vegetables in all forms – canned, frozen, dried and fresh– canned, frozen, dried and fresh
Reinforces USDA dietary guidelinesReinforces USDA dietary guidelines
Echoes what nutritionists & RDs tell us, “any fruit is a good fruit.”Echoes what nutritionists & RDs tell us, “any fruit is a good fruit.” Supports existing studies regarding canned and frozen nutritional valuesSupports existing studies regarding canned and frozen nutritional values
Allows programs to maintain flexibilityAllows programs to maintain flexibility
Proves nutritional value over time – “Picked at peak of ripeness”Proves nutritional value over time – “Picked at peak of ripeness” Provides cost savings, convenience, food safety & NUTRITION!Provides cost savings, convenience, food safety & NUTRITION!
Why The OSU Research Is Important!Why The OSU Research Is Important!
Fruit is the New Dessert!Fruit is the New Dessert!
Mix Commodity Fruits TogetherMix Commodity Fruits Together
California Orchard Salad BarsCalifornia Orchard Salad Bars
Power ParfaitsPower Parfaits
Breakfast BarsBreakfast Bars
Innovating with Canned Fruit!Innovating with Canned Fruit!
How Canned Fruit Fits Into How Canned Fruit Fits Into Increasing ConsumptionIncreasing Consumption
Most moms continue to believe that their families eat Most moms continue to believe that their families eat too little fruit and vegetablestoo little fruit and vegetables
The family’s consumption of VEGETABLES
% Respondents
The family’s consumption of FRUIT
Q19. Which of these statements best represents your family’s eating habits for each of the following? (Include fresh, canned, frozen, dried, and 100% juice)
% Respondents
2007 (n = 1000)2008 (n = 1000)2009 (n = 1000)
2006 (n = 550)2007 (n = 1000)2008 (n = 1000)2009 (n = 1000)
2006 (n = 550)
FRUITFRUIT VEGETABLESVEGETABLESRound Round
44Round Round
33Round Round
22Round Round
11Round Round
44Round Round
33Round Round
22Round Round
11
ServingServingss
ServingServingss
ServingServingss
ServingServingss
ServingServingss
ServingServingss
ServingServingss
ServingServingss
We eat too littleWe eat too little 1.771.77 2.212.21 1.801.80 1.591.59 1.991.99 2.142.14 2.022.02 1.941.94
We eat just We eat just enoughenough 3.123.12 3.313.31 2.622.62 2.302.30 2.862.86 3.023.02 2.742.74 2.592.59
n =n = 10001000 10001000 10001000 550550 10001000 10001000 10001000 550550
Most moms intend to include more fruit and Most moms intend to include more fruit and vegetables in the next 3 to 6 monthsvegetables in the next 3 to 6 months
Q46: Realistically, I plan to include more fruits and vegetables in my family’s meals and snacks in the next:Q47: What is one way that you plan to include more?
I plan to include more fruits and vegetables in the next:
% Respondents
Ways in which you plan to Ways in which you plan to include more:include more: %%
Buy/Eat more in generalBuy/Eat more in general 25%25%
Include in snacksInclude in snacks 11%11%
Make more accessible in homeMake more accessible in home 7%7%
Include at dinnerInclude at dinner 7%7%
Try new recipesTry new recipes 7%7%
More varietyMore variety 4%4%
Eat less of unhealthy food Eat less of unhealthy food 4%4%
Include in lunchesInclude in lunches 4%4%
Include in saladsInclude in salads 3%3%
Include as side dishesInclude as side dishes 2%2%
Financial reasons preventFinancial reasons prevent 2%2%
Only when seasonalOnly when seasonal 2%2%
In casserolesIn casseroles 2%2%
Grow own/grow gardenGrow own/grow garden 1%1%
Cook at home moreCook at home more 1%1%
OtherOther 10%10%
Canned fruit is ideal for increasing Canned fruit is ideal for increasing consumptionconsumption
All forms countAll forms count VarietyVariety ConvenienceConvenience Consistent qualityConsistent quality AffordableAffordable Shelf stableShelf stable
Moms feel they have less support this yearMoms feel they have less support this year
Please rate your level of agreement or disagreement with the following statements…
Q44. Please rate your level of agreement or disagreement with the following statements.
I would like to be able to I would like to be able to include a greater variety of include a greater variety of fruits and vegetables in my fruits and vegetables in my
family’s meals.*family’s meals.*
I am interested in knowing I am interested in knowing how to prepare fruits and how to prepare fruits and vegetables in new ways.vegetables in new ways.
I don’t know how to prepare I don’t know how to prepare fruits and vegetables in fruits and vegetables in
different ways.different ways.
I do not have the support I I do not have the support I need to include fruits and need to include fruits and vegetables in my family’s vegetables in my family’s
meals and snacks. meals and snacks. % Respondents (Top 2 Box)% Respondents (Bottom 2 Box)
Disagree Agree
20072008
+76+76 +81+81 --
+71+71 +70+70 +58+58
-12-12 -10-10 -30-30
-30-30 -48-48 -58-58
Net Scores
20092009 20082008 20072007
n =n = 10001000 10001000 100010002009
*Not asked in 2007
Moms finding it harder to get their family to eat fruit Moms finding it harder to get their family to eat fruit and vegetables during all occasionsand vegetables during all occasions
Q49. How easy is it for you to get your family to eat VEGETABLES at the following times? Q50. Please rate how easy it is to get your family to eat FRUIT at the following times?
How easy is it for you to get your family to eat fruit and vegetables at different times throughout the day?
% Respondents (Easy)
FRUIT VEGETABLES
% Respondents (Easy)
*Not included as an option in 2007 2007 (n = 1000)2008 (n = 1000)2009 (n = 1000)
2007 (n = 1000)2008 (n = 1000)2009 (n = 1000)
In general, how healthy do you consider the following foods to be?
Q13. In general, how healthy do you consider the following foods to be?
INFORMATION: Frozen and dried fruit & vegetables INFORMATION: Frozen and dried fruit & vegetables are perceived to be less healthy this year while fruit-are perceived to be less healthy this year while fruit-
based snacks & fruit flavoring less unhealthybased snacks & fruit flavoring less unhealthy
Fresh fruits or vegetablesFresh fruits or vegetables
Frozen fruits or vegetablesFrozen fruits or vegetables
100% fruit or vegetable 100% fruit or vegetable juicejuice
Dried fruits or vegetablesDried fruits or vegetables
Canned fruits or vegetablesCanned fruits or vegetables
Fruit-based snacks such as Fruit-based snacks such as fruit leathers (like fruit roll-fruit leathers (like fruit roll-
ups)ups)
Fruit flavorings in juice Fruit flavorings in juice drinks, soft drinks, water, drinks, soft drinks, water,
and other beverages and other beverages
% Respondents (Top 2 Box)% Respondents (Bottom 2 Box)
Not Healthy Healthy
2007 20062008
+93+93 +97+97 +99+99 +97+97
+77+77 +85+85 +81+81 +70+70
+77+77 +82+82 +77+77 +70+70
+62+62 +73+73 +64+64 +57+57
+37+37 +42+42 +33+33 +23+23
-31-31 -44-44 -56-56 -63-63
-43-43 -57-57 -70-70 -78-78
Net Scores
20092009 20082008 20072007 20062006
n =n =10010000
10010000
10010000
5505502009
Less popular types gaining in availability in the homeLess popular types gaining in availability in the home
Q23. Please rate the availability of fruit and vegetables in your home.
How available are fruit and vegetables in your home?
% Respondents (Available)
FRUIT VEGETABLES
% Respondents (Available)
2007 (n = 1000)2008 (n = 1000)2009 (n = 1000)
2007 (n = 1000)2008 (n = 1000)2009 (n = 1000)
Convenience and shelf-life are key drivers of non-Convenience and shelf-life are key drivers of non-fresh fruit and vegetablesfresh fruit and vegetables
Q24: Why do you purchase frozen fruits? (Please select all that apply)Q27: Why do you purchase canned fruits? Please select all that apply)Q32: Why do you purchase frozen vegetables? (Please select all that apply)Q35: Why do you purchase canned vegetables? (Please select all that apply)
Why do you purchase ...? (only asked if the product is available in the home)
% Respondents
Uses for Fruit and VegetablesUses for Fruit and Vegetables
Q25: How do you use frozen fruits? (Please select all that apply)Q28: How do you use canned fruits? (Please select all that apply)Q30: How do you use dried fruits? (Please select all that apply)Q33: How do you use frozen vegetables? (Please select all that apply)
How do you use...? (only asked if the product is available in the home)
% Respondents
Empty boxes indicate the category was not presented to the respondent
Q36: How do you use canned vegetables? (Please select all that apply)
Frozen FruitsFrozen Fruits Canned FruitsCanned Fruits Dried FruitsDried FruitsFrozen Frozen
VegetablesVegetablesCanned Canned
VegetablesVegetables
SnacksSnacks 3939 6464 7979
DessertDessert 5454 4646
Smoothies/BeveragesSmoothies/Beverages 6969 1616
Fruit SaladsFruit Salads 2929 3737
As isAs is 3333 6767
BakingBaking 3838
Trail mixTrail mix 3939
On cerealOn cereal 3131
In saladsIn salads 3030 1515 1616
Side dishSide dish 8989 8989
CasserolesCasseroles 5252 5151
Soups/stewsSoups/stews 5454 4949
Stir-fryStir-fry 4949 2020
Add to saucesAdd to sauces 1818 1313
OtherOther 44 44 11 22 11
Don’t useDon’t use 11 00 55 00 00n =n = 390390 687687 399399 854854 814814
Non-fresh fruit & vegetables are primarily not Non-fresh fruit & vegetables are primarily not purchased due to dislikepurchased due to dislike
Q26: What reasons best describe why frozen fruits are not usually available in your home? (Please select all that apply)Q29: What reasons best describe why canned fruits are not usually available in your home? (Please select all that apply)Q31: What reasons best describe why dried fruits are not usually available in your home? (Please select all that apply)Q34: What reasons best describe why frozen vegetables are not usually available in your home? (Please select all that apply)Q37: What reasons best describe why canned vegetables are not usually available in your home (Please select all that apply)
Why are they not available? (only asked if the product is not available in the home)
% Respondents
Frozen FruitsFrozen Fruits Canned FruitsCanned Fruits Dried FruitsDried FruitsFrozen Frozen
VegetablesVegetablesCanned Canned
VegetablesVegetables
Don’t useDon’t use 3232 2222 1515 3232 1919
Too expensiveToo expensive 2424 1818 2929 1515 33
Don’t know how to useDon’t know how to use 1414 11 22 22 22
Don’t likeDon’t like 3030 3131 2828 2929 5656
Not availableNot available 11 22 11 22 22
Family doesn’t likeFamily doesn’t like 1616 2222 3838 1919 3636
OtherOther 66 2222 99 1717 2121n =n = 570570 299299 551551 106106 191191
Fresh fruit is the most likely to be purchased more Fresh fruit is the most likely to be purchased more than once a weekthan once a week
Q38: How many times per week do you go to the store to purchase the following:
for 2009
% Respondents
(n=1000)
Using Canned FruitUsing Canned Fruit
At meals:At meals:On hot or cold cerealOn hot or cold cerealTopping for pancakes or wafflesTopping for pancakes or wafflesIn yogurt or cottage cheeseIn yogurt or cottage cheeseAdded to saladsAdded to saladsSmoothiesSmoothiesIn lunch boxIn lunch boxSide dishSide dish
Using Canned FruitUsing Canned Fruit
Snacks/AppetizersSnacks/AppetizersSalsaSalsaFruit trayFruit trayFruit KebobsFruit KebobsFrozen Frozen Fruit SoupFruit Soup
DessertDessertTop with pudding, tapioca or ice creamTop with pudding, tapioca or ice creamGrilledGrilledUse in cobblers, pies, etc.Use in cobblers, pies, etc.As IsAs Is
What This Means for KidsWhat This Means for Kids
Better nutritionBetter nutrition Healthy eating habitsHealthy eating habits More variety and interestMore variety and interest Tastes Great!Tastes Great!
What This Means For SchoolsWhat This Means For Schools
Opportunity to meet School Breakfast and Opportunity to meet School Breakfast and Lunch standards inexpensively and easilyLunch standards inexpensively and easily
Promote healthful eatingPromote healthful eating Versatility for menu planningVersatility for menu planning Less plate wasteLess plate waste
Thank You!Thank You!
QUESTIONSQUESTIONS&&
COMMENTSCOMMENTSThanks in advance for your support!