cansec 2015 sponsorship prospectus

www. d e f e n c e a n d s e c u r i t y . c a 2015

SPONSORSHIP PROSPECTUS

May 27-28, 2015EY Centre, Ottawa

CANADA’S PREMIER DEFENCE TRADE SHOW

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ABOUT CANSEC

CANSEC is Canada’s premier defence trade show. A two-day event hosted at the end of May, CANSEC features 120,000 square feet of indoor exhibits by leading-edge companies, as well as an extensive outdoor static exhibition and display space.

The trade show continues to grow year-over-year and sells out months ahead of time, regularly drawing more than 10,000 registrants, more than 320 exhibiting companies, and more than a dozen international delegations.

In addition to the trade show - a good place to launch a new product! - CANSEC hosts meal events featuring senior government and Ministerial-level speakers, offering a unique opportunity for participants to network with colleagues and clients.

Attendance at CANSEC is limited to CADSI members, government (federal, provincial, municipal, foreign), military and emergency responder practitioners, thereby facilitating a quality vendor-buyer participant ratio.

CANSEC 2014 SHOW HIGHLIGHTS

• 120,000: exhibition space (square feet) • 11,000: registered delegates • 4000+ tickets sold for the evening reception, breakfast and luncheon keynote addresses • 600+: Business-to-Business/Business-to-Government exchanges • 331: number of exhibiting companies • 17: International official delegations in attendance (Argentina; Bahrain; Chile; Columbia;

Denmark; Equatorial Guinea; Israel; Italy; Kuwait; Mexico; New Zealand; Oman; Peru; United States; Spain; United Arab Emirates; United Kingdom) and 13 Embassies equally 30 nations at CANSEC 2014.

• 18+ estimated: number of Members of Parliament or Senators in attendance • 7: Canadian Trade Commissioners in attendance (from Detroit, Halifax, Montreal, Ottawa,

Toronto, Washington, Winnipeg)

THE 2014 SHOW SETS CANSEC TRADE SHOW RECORDS WITH ‘THE MOST’ IN THE FOLLOWING CATEGORIES…

• exhibiting companies • international official delegations and visiting Embassies • luncheon keynote reception participants • media sponsors • Canadian trade commissioners

MORE OPPORTUNITIES TO CONNECT WITH DEFENCE INDUSTRY BUYERS

The Canadian Association of Defence Industries (CADSI) is pleased to announce the expansion of the CANSEC program to include more opportunities to increase your visibility, impact and engagement with key government, military and industry officials.

The 2014 event was an overwhelming success with over 10,000 qualified registrants. We anticipate an even better experience at CANSEC 2015 with increased participation from all stakeholders in the defence sector.

CANSEC 2015’s sponsorship opportunities offer well-rounded benefits to promote your brand and product awareness with key decision-makers in the defence industry. Sponsorship options have been designed to assist CADSI members to achieve a variety of marketing objectives. CANSEC Exhibitors will have the opportunity to extend the reach of their company message beyond their exhibit presence and CADSI members who are not in a position to exhibit will have a variety of options to secure a strong presence at this prestigious event.

Key Benefits of Participating as a CANSEC Sponsor:

• Opportunity to maximize your return-on-objectives by encouraging attendees within your target industry to visit your exhibit;

• Extend the reach of your message well beyond the tradeshow floor;

• Differentiate your company from the competition;

• Increase your credibility in the defence sector;

• Demonstrate your commitment to the Canadian defence industry by aligning your brand with CANSEC;

• Increase the impact of your message when launching a new product or service;

• Engage high-level officials by sponsoring one of the coveted networking events;

• Showcase your company not just at the event, but beforehand and long afterwards.

CANSEC 2015 SPONSORSHIP MENU Major Sponsorships Show Sponsor $ 10,500 4 of 8 available Outdoor Static Display Sponsor $ 5,500 1 available Meal Event Hall Sponsor $ 6.000 1 available Reception Hall Sponsor $ 5,000 1 available Registration Sponsor $ 7,200 1 available Business Development (B2B/G) Meeting Sponsor $ 6,000 1 available Hospitality Sponsorships Show Floor Reception $18.000 1 available Networking Lounge Sponsor (May 27-28, 2015) $ 4,500 1 available BBQ and Outdoor Lounge (May 27-28, 2015) $ 5,000 1 available Meal Events Day 1 – May 27, 2015 Breakfast Meal Event (May 27, 2015) $ 3,800 2 available Luncheon Reception Sponsor $ 3,000 1 available Luncheon Sponsor $ 6,300 2 available Networking Evening Reception Sponsor $ 9,450 3 of 4 available Networking Evening Reception Exclusive Sponsor $28,000 1 available Meal Events Day 2 – May 28, 2015 Breakfast Meal Event $ 3,800 2 available Luncheon Reception Sponsor $ 3,000 1 available Luncheon Sponsor $ 6,300 2 available Delegate Services Sponsorships Show Badge Sponsor $ 6,200 1 available Shuttle Bus Sponsor $ 4,400 1 available Lanyard Sponsor $ 3,700 1 available Floor Plan Sponsor $ 4,000 1 available Event Staff Shirt $ 3,600 1 available Information Kiosk Sponsor $ 1,750 1 available Delegate Club Car Sponsor $ 2,500 2 available Aisle Sponsor $ 1,500 13 of 15

available

Cell Phone Charging Station $ 1,250 2 of 4 available Wayfinder Signage Sponsor $ 2,500 2 available Parking Sponsor $ 3,200 2 available Parking Exclusive Sponsor $ 5,000 1 available

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Advertising Opportunities Show Guide Bookmark Sponsor $ 2,850 1 available Show Guide Post-it Note Sponsor $ 3,600 1 available Show Bag Insert $ 1,700 Limited CANSEC Publishing Opportunities Post Show CANSEC E-Newsletter $ 3,500 1 available

WiDS/CADSI Golf Tournament Sponsorships

Luncheon Sponsor $ 3,500 2 available Exclusive Luncheon Sponsor $ 7,000 1 available Luncheon Reception Sponsor $ 2,000 2 available Exclusive Luncheon Reception Sponsor $ 4,000 1 available Event Bag Sponsor $ 1,500 1 available Hole Sponsor $ 500 18 available

*Prices, areas of visibilities and availability are subject to change.


CURRENT SHOW SPONSORS CAE INC.

DCNS GENERAL DYNAMICS

THALES CANADA INC.

CANSEC SHOW SPONSOR Limited to eight (8) organizations: $ 9,900/each – 4 Remaining

CANSEC Show Sponsorship is the ultimate corporate branding and visibility package. Position yourself as a prominent supplier to the defence industries, government, military & security forces customers, setting yourself apart from your competitors. Sponsors in this exclusive category will receive the highest overall recognition, promotion and presence before, during and after the event. Pre-Show Benefits

• Prime location of company logo on appropriate printed materials promoting CANSEC, including email blitzes and print promotions.

• Prominent Company Recognition (company name in text version, company logo in html version) on reminder emails to all pre-registered attendees.

• Prominent placement of company logo and link to your corporate website, with other Sponsors of the event, on the CANSEC 2015 website.

• Recognition or company logo on all appropriate show related press releases. Show Site Benefits • Highest level visibility to all delegates entering the facility with large decals placed on the outside of the EY

Centre main entrance wall. • Your 30 second corporate video or logo on large screen monitors throughout the facility (material provided

by sponsor – to be approved by CADSI) that is played throughout the event in high traffic areas. • Prominent company logo on sponsor recognition signage at main entrance to the exhibition and primary

entrance to the registration area. • Verbal recognition during announcements made over the PA system throughout the hours of the show. • Prime location of company logo on front cover of the official show guide distributed to each delegate. • Prominent company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (200 extra words). • Two tickets to the CANSEC Networking Evening Reception. • Two tickets to each of the two CANSEC luncheons. • Two tickets to each of the two CANSEC breakfasts. • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject

to approval by CADSI 45 days before event). • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by

sponsor and subject to approval by CADSI). Post Show Benefits • Prominent company recognition on post-show follow-up email to all attendees summarizing success of the

event (company name in text version, company logo in html version). • Access to the event attendee contact information that have opted-in through a third party email house

(email development and costs not included)

OUTDOOR STATIC DISPLAY SPONSOR Limited to (1) organization: $ 5,500

Enjoy sustained visibility as a major sponsor of CANSEC by having the outdoor static display area named after your company. Your company will have visibility in all the marketing collateral where we identify the outdoor static display. Have attendees identify your Display area as an area where they view outdoor displays of interest on the grounds of CANSEC and draw attention to your outdoor display. Pre-Show Benefits

• Identification of Display area by your company name on appropriate materials promoting CANSEC, such as the website and exhibitor materials.

• Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC website (provided for up to one full year).

• Company name located on the online floor map. Show Site Benefits

• Strategic location of banner near the entrance to the Display area (banner provided by CADSI and will include co-branding with CADSI and CANSEC).

• Verbal recognition during announcements made over the PA system throughout the hours of the show. • Strategic location of your 20’ by 20’ space in the Display area, subject to timing. (Value $2,500) • Your Display area will be clearly identified by name in all on-site printed materials that include a floor plan

and/or directing visitors to the outdoor displays. • Your Display area will be identified as such by staff giving directions. • Company logo on sponsor recognition signage at main entrance to the indoor exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject


sponsor and subject to approval by CADSI). Post Show Benefits

• Company recognition on post-show follow-up email to all attendees summarizing success of the event (company name in text version, company logo in html version).

MEAL EVENT HALL SPONSOR

Limited to (1) organization: $ 6,000

Enjoy sustained visibility as a major sponsor of CANSEC by having the meal event area that is used for the Breakfasts and Luncheons and Evening Reception named after your company. Receive visibility in all the marketing collateral where we identify the meal hall area. Have attendees identify your Hall as an area where they are seated to enjoy the meal events at CANSEC. CANSEC 2014 hosted over 3100 delegates within the meal hall for the duration of the event. Pre-Show Benefits

• Identification of Hall by your company name on appropriate materials promoting CANSEC, such as the website and exhibitor materials.


• Company name on the online floor map. Show Site Benefits

• Strategic location of prominent signage at entrance to the Hall (signage provided by CADSI and will include co-branding with CADSI and CANSEC).

• Your rotating logo on four large screens within the Hall along with the meal event sponsors. • Your Hall will be clearly identified by name in all on-site printed materials that include a floor plan and/or

directing visitors to the meal events. • Verbal recognition of your Meal Hall Sponsorship by the Master of Ceremonies at the beginning of each

meal event speaking engagement. • Verbal recognition during announcements made over the PA system throughout the hours of the show. • Your Hall will be identified as such by staff giving directions. • Company logo on sponsor recognition signage at main entrance to the indoor exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject




RECEPTION HALL SPONSOR


Enjoy sustained visibility as a major sponsor of CANSEC by having the reception hall that is used for the Luncheon Receptions and Evening Reception named after your firm. Your company will have visibility in all the marketing collateral where we identify the reception area. Have attendees identify your Hall as an area where they gather and participate in the hospitality networking events at CANSEC. Pre-Show Benefits

• Identification of Hall by your company name on appropriate materials promoting CANSEC, such as the website and exhibitor materials.


Show Site Benefits

• Strategic location of prominent signage at entrance to the Hall (signage provided by CADSI and will include co-branding with CADSI and CANSEC).

• Your rotating logo on 2 large screens within the Hall OR Strategic location of 2 stand-up banners near the entrance to the Reception Hall (banner provided by sponsor – size to be approved by CADSI).

• Your Hall will be clearly identified by name in all on-site printed materials that include a floor plan and/or directing visitors to the hospitality functions.

• Verbal recognition during announcements made over the PA system throughout the hours of the show. • Your Hall will be identified as such by staff giving directions. • Company logo on sponsor recognition signage at main entrance to the indoor exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject




REGISTRATION SPONSOR

SPONSOR: NAMMO CANADA INC.

Limited to one (1) Organization: $ 7,200

Take advantage of this high profile opportunity to make a substantial first impact on all participants as they pre-register online for CANSEC 2015. Visibility at the On-Site Exhibition Registration within the Promenade area will further reinforce the initial impact and the Registration Sponsor will enjoy high visibility as attendees plan their schedule for CANSEC. Pre-Show Benefits

• Company logo on the CANSEC 2015 website registration page as Exhibition Registration Sponsor. • Company name, link to your corporate website, and brief company message featured on the confirmation

emails sent to pre-registered attendees (company message content to be approved by CADSI). • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC

website. Show Site Benefits

• Two corporate pop-up banners in the on-site registration area of CANSEC (pop-ups provided by sponsor –size to be approved by CADSI).

• Prime location of Company name/Logo and Booth number on all Registration desks (in the fascia and kick panel areas).

• Company logo on sponsor recognition signage at primary entrance to the registration area. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Two tickets to the CANSEC evening event. • Two tickets to each of the two CANSEC luncheons. • Two tickets to each of the two CANSEC breakfasts. • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject


sponsor and subject to approval by CADSI). Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event

(company name in text version, company logo in html version).


BUSINESS DEVELOPMENT B2B/G SPONSOR

SPONSOR: SUSTAINABLE DEVELOPMENT TECHNOLOGY CANADA


Enjoy sustained visibility as a major sponsor of CANSEC by having the CANSEC Business Development (B2B/G) Meeting Room named after your firm. Your company will have visibility in all the marketing collateral where we identify the CANSEC Business Development (B2B/G) Meeting Room. Have attendees identify your meeting room as an area where they meet dynamic exhibitors and executives at CANSEC and draw attention to your company. Pre-Show Benefits

• Identification of the B2B/G Meeting Room by your company name on appropriate materials promoting CANSEC, such as the website or materials marketing this area.

• Identification of Meeting Room by your company name on appropriate confirmation materials. • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC website

(provided for up to one full year). • Company name listed on the online floor plan. Show Site Benefits

• Strategic location of stand-up banner near the entrance to the Meeting Room (banner provided by sponsor – size to be approved by CADSI).

• Your Meeting Room will be clearly identified by name in all on-site printed materials that include a floor plan.

• Your Meeting Room will be identified as such by staff giving directions. • Company logo on sponsor recognition signage at main entrance to the indoor exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject





DELEGATE KIT FOLDER SPONSOR

Limited to one organization: $4,200 The Delegate Kit Folder Sponsor will receive a high level of profile as attendees make use of this kit folder to carry their event materials – over 10,000 registrants in 2014! This sponsorship is an excellent vehicle to introduce a new company name, logo, product or service. Including your exhibit number with a call-to-action to visit your exhibit is a great way to attract attendees. Imagine every attendee promoting your corporate brand as they tour the event. We will supply green or eco-friendly folders with a full 8.5 by 11 space on the back of the folder, visible to all other approaching delegates! Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC home

page (provided for up to one full year). Show Site Benefits • Company logo located on the official show delegate kit folder distributed to all attendees on-site (contents

will include the show guide, sponsors one pagers and valuable information for every delegate). • Pre-approved colour company ad on the back cover of the Delegate kit folder (exclusive). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Two tickets to CANSEC evening event. • Prime location of and opportunity to include a one-page (8.5 x 11) promotional insert in the delegate kit

folder (insert provided by sponsor and subject to approval by CADSI). Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event

(company name in text version, company logo in html version). Attendees will continue to make use of the folder following the show extending your impact after the event

HOSITALITY SPOSNOSRSHIPS

BBQ & OUTDOOR LOUNGE SPONSOR Limited to one (1) organization: $4,000

The CANSEC BBQ area is within a tent, with seating available through all hours of the event and accessible from the exhibit area and Outdoor Display area. BBQ and refreshments will be served from 11 AM to 4 PM. Visitors purchase the food and beverages from the facility staff. The BBQ and Outdoor Lounge areas are identified on pre- and show materials with the Sponsor’s name. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC website

(provided for up to one full year). • Company name on the show floor exhibitor map on the CANSEC website. • Company logo and link to your corporate website on the event schedule (2 separate locations) on the

CANSEC website. Show Site Benefits • One corporate banner in the BBQ and Outdoor Lounge area (Stand up banner provided by sponsor – size to

be approved by CADSI). • Verbal recognition during announcements made over the PA system throughout the hours of the show. • Recognition prior to and during meals by announcements on the large screen monitors placed throughout

the facility. • Company logo on signage within the BBQ and Outdoor Lounge area (22” x 28” easel signs provided by

CADSI). • Company logo on tent cards on all tables in area promoting your organization as the sponsor. • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and subject

to approval by CADSI 45 days before event). • Opportunity to provide 1000 napkins with your logo for use in the area. • Company logo on sponsor recognition signage at main entrance to the exhibition • Company logo on event schedule in the official show guide. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



BREAKFAST SPONSORSHIPS

Start your day by ensuring your company receives prominent profile with highly qualified attendees. Social events provide an effective means to build your corporate brand through company recognition and speaking face-to-face with your audience.

Pre-Show Benefits

• Company logo and link to your website, with other sponsors of the event, on the CANSEC website (provided for up to one full year).

• Company logo and link to your website on the event schedule on the CANSEC website. • Company logo on all promotions surrounding the Breakfast. Show Site Benefits • Corporate banner at the breakfast (banner provided by sponsor – size to be approved by CADSI. • Your rotating logo on 4 large screens with the other breakfast sponsor and the Meal Event Hall sponsor. • Verbal recognition during announcements made over the PA system regarding this event. • Verbal recognition of your organization by the master of ceremonies during this event. • Opportunity to introduce or thank the keynote speaker.* • Company logo on signage near stage. • Company logo on tent cards on all tables at the breakfast identifying sponsoring company. • Opportunity to distribute a promotional item to breakfast attendees (item supplied by sponsor and subject

to approval by CADSI 45 days before the event). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on event schedule in the official show guide. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Two breakfast tickets to the breakfast event you are sponsoring. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by


(company name in text version, company logo in html version). * CADSI makes every effort to secure a high profile key note speaker in advance of the event. However, CADSI cannot guarantee replacement of last minute cancellations by suitable alternate speakers despite their every possible effort.

DAY 1 SPONSORS: BOMBARDIER MICROSOFT CANADA

DAY 2 SPONSORS: SEASPAN SHIPYARDS THALES CANADA

May 27 Opening Breakfast: $ 3,800 May 28 True Patriot Love Breakfast: $ 3,800


LUNCHEON RECEPTION SPONSORSHIPS

Limited to one (1) organization May 27: $ 3,200 Limited to one (1) organization May 28: $ 3,200

The Luncheon Reception, held in our new reception tent, is a 45 minute networking event preceding the Luncheon and is ideal for a company that wishes to convey its messaging to highly qualified attendees both through personal contact and brand presence. Pre-Show Benefits


• Company logo and link to your corporate website on the event schedule (2 separate locations) on the CANSEC website.

• Company logo on all promotions surrounding the Luncheon Reception. Show Site Benefits

• Corporate banner at the luncheon reception (banner provided by sponsor – size to be approved by CADSI) OR your logo exclusively on digital signage within the area for the duration of the reception.

• Verbal recognition during announcements made over the PA system regarding this event. Verbal recognition of your organization by the master of ceremonies during the luncheon that immediately the follows the reception.

• Company logo on signage at the entrance to the luncheon reception. • Company logo on tent cards placed on all tables at the luncheon reception identifying sponsoring company. • Opportunity to provide napkins within the reception area with logo and text (napkins supplied by sponsor

and subject to approval by CADSI). • Opportunity to distribute a promotional item to luncheon reception attendees (item supplied by sponsor

and subject to approval by CADSI 45 days before the event). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Two luncheon tickets for the day of sponsorship. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



DAY 1 SPONSOR: HIS DAY 2 SPONSOR: KPMG


LUNCHEON SPONSORSHIPS

DAY 1 SPONSORS: DRS TECHNOLOGIES INC IMP AEROSPACE & DEFENCE

DAY 2 SPONSORS: AIRBUS GROUP CANADA L-3 COMMUNICATIONS

The CANSEC Luncheons in 2014 were attended by 900 registrants per day from government & industry. In response to this overwhelming success, CANSEC 2015 attendees will continue to enjoy the opportunity to network at two Luncheons. Position your company as a market leader at one of these prestigious luncheons and engage with this high-level audience. Each Luncheon will immediately follow the Reception and feature a high profile Keynote Speaker*. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2014

website (provided for up to one full year). • Company logo and link to your corporate website on the event schedule (2 separate locations) on the

CANSEC 2014 website. • Company logo on all promotions surrounding the luncheon. Show Site Benefits • Corporate banner at the luncheon (banner provided by sponsor – size to be approved by CADSI). • Your rotating logo on 4 large screens with other luncheon sponsor and Meal Event Hall sponsor. • Verbal recognition during announcements made over the PA system regarding this event. • Verbal recognition of your organization by the master of ceremonies during this event. • Opportunity to introduce or thank the keynote speaker*. • Company logo on signage near stage (supplied by CADSI). • Company logo on tent cards on all tables at the luncheon identifying sponsoring company. • Opportunity to distribute a promotional item to luncheon attendees (item supplied by sponsor and subject

to approval by CADSI 45 days before the event). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on event schedule in the official show guide. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • One corporate luncheon table of 10 located adjacent to the head table. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by

sponsor and subject to approval by CADSI).

Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event


Limited to two (2) organization May 27: $ 6,400 Limited to two (2) organization May 28: $ 6,400


EVENING RECEPTION SPONSORSHIPS

SPONSORS TO-DATE: BOMBARDIER

Limited to four (4) organizations: $ 9,450/each – 3 Remaining Make a distinct impression at CANSEC’s largest networking event.* The Networking Evening Reception Sponsors will receive preeminent profile while attendees network with colleagues. Capitalize on this opportunity for executive level profile as your company is positioned verbally as an important sponsor of this event (*Please note: For 2015, there is a possibility the Reception Hall will be climate controlled temporary shelters/tents. Confirmation of this will be made by no later than February 28th) Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2014

home page (provided for up to one full year). • Company logo and link to your corporate website on the event schedule (2 separate locations) on the

CANSEC website. • Company logo on all promotions surrounding the evening event. Show Site Benefits • Corporate Banner at the networking Evening Reception (banner supplied by sponsor – size to be approved

by CADSI). • Verbal recognition during announcement made over the PA system regarding the event. • Company logo on signage at the entrance to the evening event. • Company logo on tent cards on all tables at the networking Evening Reception identifying sponsoring

company. • Opportunity to display corporate logo on digital signage within the reception area during the reception. • Opportunity to provide napkins with logo and text (napkins supplied by Sponsor and subject to approval by

CADSI). • Opportunity to distribute a promotional item to networking Evening Reception attendees (item supplied by

Sponsor and subject to approval by CADSI). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Two CANSEC Networking Evening Reception tickets. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



DELEGATE SERVICES SPONSORSHIPS SHOW BADGE SPONSOR Limited to one (1) Organization: $ 6,200 Must be a non-competing organization to Lanyard Sponsor.

One of the security requirements of CANSEC is that attendees must wear a Show Badge at all times. Capitalize on this premier opportunity for visibility as your corporate logo is featured on all of the CANSEC attendee badges – over 10,000 registrants in 2014! Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC website

(provided for one full year). Show Site Benefits

• Company logo and exhibit number in black and white on all attendee badges. • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event


SPONSOR: FLEETWAY INC.


SHUTTLE BUS SPONSOR Limited to one (1) organization: $ 4,400

The Shuttle Bus Sponsor will capture the attention of attendees at the earliest possible moment, even before they are on-site. We promote and provide shuttle bus service for the dense attendee population in the downtown core to all registered visitors and identify the drop off zone at the event site by the sponsor’s name. Expose your corporate brand to attendees in the CANSEC pre-event marketing as well as being the first visual impression they receive immediately before they visit the show site. Pre- Show Benefits • Corporate logo and link to your corporate website on the CANSEC 2015 shuttle bus schedule page. • Identification of pick-up and drop off zone at the event site by your company name on appropriate

materials promoting CANSEC 2015, such as the website and exhibitor materials. • Corporate recognition as the sponsor in all announcements sent to attendees promoting the shuttle bus

service, both on the website and in relevant printed materials. • Corporate recognition as the sponsor on shuttle bus service page. • Corporate recognition as the sponsor in the CADSI e-newsletter when the shuttle bus service is promoted. • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

website.

Show Site Benefits • Strategic location of signage in the on-site pick-up and drop-off area

(signage provided by CADSI and will include co-branding with CADSI and CANSEC).

• The on-site pick-up and drop-off zone will clearly identify sponsor’s name in all on-site printed materials that include a floor plan and/or directing visitors to that area.

• Your on-site shuttle pick-up and drop-off zone will be identified as such by staff giving directions.

• Corporate logo on 6”x12” decals in windows of shuttles, visible to every rider within the shuttle (decals provided by CADSI).

• Opportunity to distribute a promotional item to shuttle bus passengers (item supplied by sponsor and subject to approval by CADSI 45 days before the event).

• Opportunity to provide an attendant on a shuttle bus route who will greet passengers and hand out any items to be distributed.

• Company logo on all signage specifically promoting the free shuttle. • Company logo on sponsor recognition signage at main entrance to the

exhibition. • Company logo on sponsor recognition page in the official show guide. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to

all delegates (insert provided by sponsor and subject to approval by CADSI). Post Show Benefits • Company recognition on post-show follow-up email to all attendees

summarizing success of the event (company name in text version, company logo in html version).

LANYARD SPONSOR Limited to one (1) Organization: $ 3,700 Must be a non-competing organization to Badge Sponsor

Achieve high-level visibility as attendees wear your corporate logo throughout the two days of the Exhibition. Lanyard provided must meet ease-of-break-away standards. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

home page (provided for up to one full year). Show Site Benefits • Exclusive company logo on the official show lanyard that must be worn by all CANSEC attendees (lanyard

supplied by sponsor (8000) and subject to approval of CADSI). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Two tickets to CANSEC Networking Evening Reception. • Two Tickets to the True Patriot Love breakfast. Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event


FLOOR PLAN SPONSOR Limited to one (1) Organization: $ 4,000

Make an impact on every visitor and keep your company “top of mind” as they reference the Official CANSEC Floor Plans to formulate their Exhibition tour. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

website (provided for up to one full year). Show Site Benefits • Company logo on the official floor plan in the show guide with a large arrow drawing attention to your

exhibit booth number and location. • Company logo on the on-site floor plan signs placed strategically at the show. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). • Company logo on sponsor recognition signage at main entrance to the exhibition. Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event


•

EVENT STAFF SHIRT SPONSOR

Limited to one (1) organizations: $3,600

Be highly visible throughout CANSEC 2015! All temporary event staff wear a Support Your Troops corporate shirt with your logo located on the back, front or sleeve (location subject to size and readability) with a CADSI badge to identify them as staff. Identify your company as providing timely and useful services to all show attendees. Pre-Show Benefits

• Company logo and link to your corporate website, with other Sponsors of the event, on the CANSEC 2015 website (provided for up to one full year).

Show Site Benefits • All CANSEC Staff wear Support the Troops corporate shirts with your logo located on the back, front or

sleeve (location of logo subject to size and readability) with a CADSI badge to identify them as staff. • Opportunity to brief event staff on your basic company information and how to locate your booth

(maximum 15 minutes). • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



INFORMATION KIOSK SPONSOR

Limited to one (1) Organization: $1,750

Be front and centre when visitors are seeking information. Position your company as a source of knowledge and willing to help. Sponsor the Information Booth, where baggage check and a floor plan will also be available. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

website (provided for up to one full year). Show Site Benefits • One corporate banner in the Information Kiosk area (Stand up banner provided by sponsor – size to be

approved by CADSI). • Verbal recognition during announcements made over the PA system throughout the hours of the show. • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



DELEGATE CART SPONSOR

Limited to two (2) organizations: $2,500

Be highly visible throughout CANSEC 2015! Club Carts will be available in the parking area again in 2015. This service received many positive comments in 2014 and supplies you with direct personal impact on individuals serviced as well as profile to every attendee who sees a cart. Club Carts are clearly signed with your logo and booth number and drivers receive basic directional host training. Identify your company as providing a timely and useful source of information to show attendees. Pre-Show Benefits

• Company logo and link to your corporate website, with other Sponsors of the event, on the CANSEC 2015 website (provided for up to one full year).

• Company name in pre-event information email to registered delegates. Show Site Benefits • Corporate logo on signage attached to the Golf Carts. • Opportunity to brief Drivers on your basic company information and how to locate your booth or events

(maximum 15 minutes). • Company logo on sponsor recognition page in the official show guide. • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



PARKING SPONSOR Limited to two (2) organizations: $ 3,200 Exclusive: $ 5,000

Be the one of the first and last company names our driving visitors see! For those driving to CANSEC, identifying where they will park is important. We will name the parking area after your company in all pre-event promotions and install sail signs on site to identify your company as providing this essential service. At other events hosted at the EY Centre, there is a parking fee for attendees. As the Parking Sponsor, the implication is that you have paid for their parking which is why they are receiving this service on a complimentary basis. For non-exhibitors, this sponsorship gives you the opportunity to show your support without additional costs to create materials. Pre-Show Benefits

• Identification of the parking area by your company name on appropriate materials promoting CANSEC 2014, such as the website and exhibitor materials.

• Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015 website (provided for up to one full year).

Show Site Benefits

• Strategic location of up to four sail signs identifying your company as the sponsor of the Parking area (signs provided by CADSI and will include co-branding with CADSI and CANSEC).

• Your parking lot will be clearly identified by name in all on-site printed materials that include a floor plan and/or directing visitors to the parking area.

• Your parking area will be identified as such by staff giving directions. • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). • Opportunity to distribute a promotional item to exhibition attendees (item supplied by Sponsor and

subject to approval by CADSI 45 days before event). • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided

by sponsor and subject to approval by CADSI). Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event


AISLE SPONSORSHIPS One (1) organization per aisle: Each Aisle $ 1,500 – 13 Available

This is an excellent opportunity to make multiple impressions on every show attendee as they navigate the halls of the Exhibition. The logo and exhibit number of the company will be posted on 4 floor signs, one at each end of the aisle and two facing opposite direction at the intersection. Purchase the aisle your booth is in or an alternative aisle to remind attendees to look for you. Pre-Show Benefits • Cursor will show your company name on the website floor plan in the aisle you are sponsoring. Show Site Benefits • Company logo and exhibit number prominently displayed on floor. • Company logo on sponsor recognition page in the official show guide. • Bolded mention in your show guide listing of ‘Look for us in our aisle’. Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event


CURRENT SPONSORS NAMMO CANADA INC.

ROCKWELL COLLINS CANADA

CURRENT SPONSOR PMG TECHNOLOGIES

CELL PHONE CHARGING STATION SPONSORSHIPS Limited to four (4) organizations: $ 1,250/each – 3 Available

Cell Phone Charging Station Sponsors will receive a high level of profile and recognition within the Station seating area and through the show guide and pre-promotion. Expose your corporate brand and messaging to attendees as they take a break at one of the up to four areas on the floor with a cell charging station available throughout the facility during the exhibit set up days and show hours.

Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

website (provided for up to one full year). Show Site Benefits • One corporate banner in your Cell Phone Charging Station area (banner provided by sponsor – size to be

approved by CADSI). • Company logo on signage, naming it ‘your company name’ Cell Phone Charging Station (22” x 28” easel sign

provided by CADSI). • Opportunity to provide a 30 second Power Point with logo for the screen provided with the charging station

(Power Point supplied by Sponsor and subject to approval by CADSI 45 days before event). • Opportunity to provide staff to help with charging, provide a hospitable atmosphere, and ensure the area

reflects your corporate image as organized and tidy. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). • Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by



SHOW GUIDE BOOKMARK

Limited to one (1) organization: $ 2,850 Help attendees mark their place as they navigate the CANSEC Show Guide. The Bookmark will peek out from the top of the Official Show Guide featuring your message / exhibit number and attract readers to your compelling message and to your exhibit! The recommended dimensions are 2.25”x12”. Full specifications are available upon request. Printed bookmarks to be supplied by sponsor 30 days in advance of CANSEC. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

home page (provided for one full year). Show Site Benefits • Corporate Bookmark inserted in Official Show Guide for distribution to each of the defence personnel

attending the event (bookmark supplied by sponsor, dimensions and message subject to approval by CADSI).

• Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event

(company name in text version, company logo in html version). • The bookmark becomes a handy item for personal use after the event extending the impact of your

investment well beyond the show.

SHOW GUIDE POST-IT NOTE SPONSOR

SPONSOR: DEW ENGINEERING AND DEVELOPMENT INC.

Limited to one (1) organization: $ 3,600 Ensure that your message and corporate branding are seen by CANSEC attendees and direct them to your exhibit with this eye-catching Post-it Note on the cover of the official show guide. The dimensions of the Post-it Note are 3”x3”. Full production specifications are available upon request. Printed Post-it Notes to be supplied by sponsor 30 days in advance of CANSEC. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

home page (provided for one full year). Show Site Benefits • Corporate post-it note to be placed on the cover of the official show guide for distribution to each of the

defence personnel attending the event (post-it notes supplied by Sponsor, dimensions and message subject to approval by CADSI).

• Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). Post Show Benefits • Company recognition on post-show follow-up email to all attendees summarizing success of the event



KIT FOLRDER INSERT SPONSOR Limited Availability: $ 1,700

Ensure that all attendees receive your message by inserting a one-page promotional flyer into the show bag. If your company is introducing a new name or launching a new product or service, this opportunity could be a strong vehicle to get the message out at the event as well as long afterward. This is a great way to distribute your information to this targeted audience.

Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

home page (provided for one full year). Show Site Benefits:

• Opportunity to have a one-page (8.5 x 11) promotional insert distributed to all delegates (insert provided by sponsor and subject to approval by CADSI).

• Please note that space for inserts in the bags is limited. • Pricing to insert a promotional item available upon request.



POST CANSEC REVIEW NEWSLETTER SPONSOR Exclusive to one (1) Organization $ 3,500

Take advantage of this great opportunity to be ‘top of mind’ after CANSEC 2015 and remind attendees of your company’s support and involvement with CANSEC. This electronic newsletter summarizes the CANSEC event, has a link to your website and thanks attendees for attending CANSEC 2015. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

home page (provided for up to one full year). Show Site Benefits • Company logo on sponsor recognition signage at main entrance to the exhibition. • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (100 extra words). Post Show Benefits • Company recognition (company name in text version, company logo in html version) in a prominent position

on the newsletter, identifying you as the newsletter sponsor. • One page ad linked to the newsletter to promote your new products, make a special announcement or to

draw traffic to your website or representative.

WAY FINDER SPONSOR

Limited to one (2) Organization: $ 2,250 Your company logo and exhibit number will be prominently displayed on four “You Are Here” signs. Increase mind share and traffic to your exhibit by sponsoring these frequently referenced signs. Pre-Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

home page (provided for up to one full year).

Show Site Benefits • Company logo and exhibit number prominently placed on three “You Are Here” signs (signs • supplied by

CADSI). • Company logo on sponsor recognition page in the official show guide. • Extended listing in the official show guide (50 extra words). • Company logo on sponsor recognition signage at main entrance to the exhibition.



WiDS/CADSI Golf Tournament – Tuesday, May 26, 2015 Luncheon Reception Sponsor Limited to two (2) non-competing organizations: $ 2,000/each Exclusive: $ 4,000 The Luncheon Reception is a 1 hour networking event preceding the luncheon and is ideal for a company that wishes to convey its messaging to highly qualified attendees both through personal contact and brand presence. Pre Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC 2015

golf tournament events page. • Company logo and link to your corporate website on the attendee event schedule of the CANSEC 2015

website. • Company logo and link to your corporate website on the 2015 golf tournament registration website page. • Company name/logo on all promotions concerning the luncheon reception. Show Site Benefits • Corporate banner at the luncheon reception (pop-up banner provided by sponsor – no larger than 6’ in

height and 3’ in width). • Verbal recognition of your organization by the master of ceremonies. • Company logo on signage at the entrance to the luncheon reception. • Company logo on tent card on all tables at the luncheon reception identifying sponsoring company. • Two complimentary tickets to the entire event. • One complimentary hole sponsorship - Corporate logo on hole sponsor sign strategically placed at one of

the 18 golf holes (sign supplied by CADSI). • Opportunity to distribute a promotional item to luncheon reception attendees (item supplied by sponsor 30

days in advance and subject to approval by CADSI). • Company logo on sponsor recognition signage at main entrance to the event. • Opportunity to include a one-page (8.5 x 11) promotional insert in the event bag (insert provided by



WiDS/CADSI Golf Tournament - Tuesday, May 26, 2015 Luncheon Sponsor Limited to two (2) non-competing organizations: $ 3,500/each Exclusive: $ 7,000 Building on the success of the WiDS/CADSI 2014 Golf Tournament, the over 140 attendees will enjoy a well-deserved meal after their morning of golf and have the opportunity to network with the other government and industry attendees from the defence sectors. Position your company as a market leader at this luncheon and engage with this high-level audience. The luncheon will immediately follow the reception.

Pre Show Benefits • Prominent placement of company logo and link to your corporate website, with other sponsors of the

event, on the CANSEC 2015 golf tournament events page (provided for up to one full year). • Company logo and link to your website on the attendee event schedule of the CANSEC 2015 website. • Prominent placement of logo and link to your website on the 2015 golf tournament registration page. • Company name/logo on all promotions concerning the luncheon.

Show Site Benefits • Corporate banner at the dinner (pop-up provided by sponsor – no larger than 6’ in height and 3’ in width). • Verbal recognition of your organization by the master of ceremonies. • Verbal recognition of your organization in any pre-announcements of the luncheon on-site. • Opportunity to present the memorial plaque to the family of the one being honoured allowing for brief

introductory remarks (name of presenter must be supplied in advance and approved by CADSI). • Photo opportunity with VIP’s attending event. • Company logo on signage at the entrance to the luncheon. • Company logo on tent card on all tables at the luncheon identifying sponsoring company. • Opportunity to display corporate logo on screen before and after the presentation (dependent upon room

set up requirements including a screen) and shared with other sponsor of the event. • One complimentary foursome attending the entire event – includes two power carts. • Opportunity for your two most senior people attending the event to sit at the Head Table. • One complimentary hole sponsorship - Corporate logo on hole sponsor sign strategically placed at one of

the 18 golf holes (sign supplied by CADSI). • Opportunity to distribute a promotional item to luncheon attendees (item supplied by sponsor 30 days in

advance and subject to approval by CADSI). • Company logo on sponsor recognition signage at main entrance to the event. • Opportunity to include a one-page (8.5 x 11) promotional insert in the event bag (insert provided by


(company name in text version, company logo in html version). • Two complimentary tickets to the scholarship luncheon in March 2015. • Recognition by MC in opening remarks at the March 2015 Scholarship Luncheon as major sponsor of golf

tournament.

WiDS/CADSI Golf Tournament Event Bag Sponsor Limited to one (1) organizations: $ 1,500/each The Event Bag Sponsor will receive a high level of profile as golf tournament attendees make use of this handy bag to carry their event materials as well as receive any complimentary items from the event within it. This sponsorship is an excellent vehicle to introduce a new company name, logo, product or service. Pre Show Benefits • Company logo and link to your corporate website, with other sponsors of the event, on the CANSEC golf

tournament events page (provided for up to one full year). • Company logo and link to your corporate website on the golf tournament registration website page. Show Site Benefits • Exclusive company logo and/or message on the official show bag distributed to all attendees at registration

(bag supplied by sponsor – bag and messaging subject to approval by CADSI). • Opportunity to distribute a promotional item to golf tournament attendees (item supplied by sponsor 30

days in advance and subject to approval by CADSI). • Company logo on sponsor recognition signage at main entrance to the event. • Opportunity to include a one-page (8.5 x 11) promotional insert in the event bag (insert provided by


(company name in text version, company logo in html version). • Attendees will continue to make use of the bag following the show extending your impact after the event.

WiDS/CADSI Golf Tournament Hole Sponsor Limited to eighteen (18) organizations: $ 500/each Hole Sponsors will receive a high level of profile and recognition at one of the 18 holes during the golf tournament. Expose your corporate brand and messaging to attendees as they navigate the golf course. Pre Show Benefits • Company name on the CANSEC golf tournament events page (provided for up to one full year). • Company name on the golf tournament registration website page. Show Site Benefits • Corporate logo on hole sponsor sign strategically placed at one of the 18 golf holes (sign supplied by CADSI). • Opportunity to provide a 2 person greeting committee at the hole who can provide simple hospitality

purchased from the golf course (bottles of cold water, etc.). • Company logo on sponsor recognition signage at main entrance to the event. • Opportunity to include a one-page (8.5 x 11) promotional insert in the event bag (insert provided by

sponsor and subject to approval by CADSI).

cansec 2015 sponsorship prospectus

Documents

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