cantadora: story-based marketing
Post on 21-Oct-2014
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DESCRIPTION
At Cantadora, we do story. Why? Because your logo is not your brand. “Features and benefits” are not your story. And having a great business idea does not mean having a great story. We can help. With our storytelling methodology, we take a journalistic approach to uncovering compelling stories within individuals, brands and companies and then determine how best to tell the world.TRANSCRIPT
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“Cantadora” means
“keeper of the stories”
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At Cantadora, we do story.
“Story, businesses are realizing, means BIG MONEY.”
Daniel Pink, “A Whole New Mind”
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Because as humans, we’re wired for story.
“100,000 years of evolutionary reliance on story has built into the human genetic code instructions to wire the brain to think in story terms by birth.”
Dr. Steven Pinker, experimental psychologist
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The Big ProBlem:
There’s too much NOISE.
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ONE GREAT STORY
The greAT SolUTioN:
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BeCause great story
is great business...
“stories are the single most powerful weapon in a
leader’s arsenal.”
Dr. Howard Gardner, harvard university
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great stories never go out of
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And one great story can change
“We have a saying around here…‘if you tell me a fact, i will remember. if you tell me the truth, i will believe. if you tell me a story, it will live in my heart forever.’”
The late Steve Sabol, Former President, nfL films
everything…
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“your ability to identify and communicate your story is the soul and the essence – the very character – of your business. that story should be at the
heart of, rather, it should be your marketing strategy.”
entrepreneur Editor in Chief Amy Cooper
GREAT STORIES inspire, sell, provoke, evoke, engage, motivate, empower, heal, relate, delight, inform, entertain, educate, enchant, spark, excite, convince, validate, build, elect, drive, illuminate, address, convert, activate, enliven, invigorate, transcend, challenge, save, explain, reveal, influence, ignite, revolutionize, change, connect, awaken, succeed, endear, persuade, motivate, and WIN.
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What We doIt all starts with ONE GREAT STORY.We work with our clients using our Cantadora Storytelling Canvas to identify their “story gold.” Then we identify the right communications vehicles and most effective communications channels to drive their mission. Having worked in the marketing field for years, we have a go-to team depending on your unique goals and needs, including:
STorY
story discoverystory transformationnarrativesCopywritingspeechwritingnamingtaglines
ArT
visual Brandinggraphic directionphotographyvideoLogosWeb designCollateral design
STrATegY
Brand strategymarket positioningpitch Coachingmedia CoachingCreative Concept developmentintegrated marketing
CAmPAigNS
public relationseventsproduct Launchesannual reportsChange management Workshops social media
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hoW We do itThe STorYTelliNg ProCeSS story disCovery
story Craft
story transformation
The oNe greAT STorY WorKShoP
story Craft
stage presenCe
audienCe ConneCtion
{ deLiver your Best: in this one-day session, we explore the power of story in business and teach you to deliver a unique and compelling talk that drives your mission to your key audiences. }
{ FIND YOUR STORY MAGIC: We work closely with you to find your story magic and create specific ways for you to tell it and sell it to your target audiences, whether internal or external. }
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so What’s your story?
Do tell.BeCause the Beginning is just the Beginning…
“people have forgotten how to tell a story. stories don’t
have a middle or an end anymore. they usually
have a beginning that never stops beginning.”
Steven Spielberg
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1.855.786.7987 {STORY UP} [email protected]
cantadoracommunications.com
SEATTLE - LOS ANGELES - WASHINGTON, D.C.