story telling marketing
TRANSCRIPT
- 1. Table of contents My story What is the storytelling ? What is the storytelling marketing ?
- 2. IT, , .-
- 3. Ex) 1. GDP 5% .2. GNP GNP 14%, 1
- 4. . ., . . . . . , . .
- 5. , (story)-. (telling) . , (storytelling) (story)
- 6. (STORY) , .- --> ,
- 7. + = tell (report) ()
- 8. , ,
- 9. - - ? ?.
- 10. ?(STORYTELLING MARKETING)?
- 11. ?(STORYTELLING MARKETING)?
- 12. / (story)
- 13. (rational) (emotional), (mind) (heart) .
- 14. . (sweetspot) . . . .
- 15. ? . . . , .
- 16. ? , , , , . . , 3 . .
- 17. -(EVIAN) 7 (Ferragamo) (FERRARI) (NIKE) (Maclaren) (Always)- (COCA-COLA)
- 18. [SK ] SK .SK , SK= (insight) .
- 19. (1) ,http://serviceapi.nmv.naver.com/fl ash/NFPlayer.swf?vid=73F271 8AF73FDD18BC7C909DE1F3 D56A1DE7&outKey=V1246cf0 2bb79a2c70e413454296d754 198359b44f27f4028d5223454 296d75419835
- 20. (2) ,http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=A863AC054C192688A61156E9BE4B1EE33E3D&outKey=V1242c2007317eaa0f67d5b6d9c178be30775f781e40fcfb7b7ff5b6d9c178be30775 ,
- 21. [ ] . (Beautyplex)
- 22. http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=A37CE9052E7555AFE833757BD6F9E80411AA&outKey=V1210e9052e7555afe833757bd6f9e80411aa6520d0151b8bea2e757bd6f9e80411aa ! ~ , ,
- 23. [20 20 20 - ] 20 20
- 24. . . 20
- 25. (rational) (emotional), (mind) (heart) ...(EoF)