Capabilities

a) Core capabilities: Jet : They are capable of providing full service facility to passengers. They were able to be punctual in their service. It received a rating of Good and Excellent from 95% of its customer King fisher : The core capability Kingfisher also lies in providing full service facility and aviation hospitality to its passengers IndiGo: Their core capability is providing service at low cost to customers

b) Growth Opportunities: The deregulation of the international air traffic and open skies policies had helped Jet to expand and Kingfisher has the capability to expand to international market in near future provided it can overcome the Indian Civil Aviation Ministrys prerequisite. The increase in the airport landing and navigation charges which are much higher than the international benchmarks, restricted availability of airspace for civil aviation and the increased price of ATF are all barriers to the growth of these airlines.

c) Strengths:

a) Jet Airways : A collection of the following gave Jet an advantage over its competitors Excellent service: Passengers were impressed by its punctuality and excellent service. It received a rating of Good and Excellent from 95% of its customer. Jet had been benefited from the distribution network of its parent company that had been the General Sales Agent in India for many foreign airlines. A good top management who are expatriates and industry veterans is a makor strength of Jet Airways They had good financial planning

b) Kingfisher: After acquiring Air Deccan synergized its aircraft maintenance and spares as both of them had similar fleet of aircrafts. License to operate in international routes which is only available to a few airlines

c) IndiGo:

Top management which is highly expertised functionally and having sound financial strength Ability to provide low cost service