capital city brewery
TRANSCRIPT
Wanted to create a local and community orientated
business
Spotlight on San Jose and its various landmarks
Target Audience:
Employees in downtown SJ
Tech Savvy People
Enjoy craft brews
Content Pillar: Winchester
Campaign Facebook
Introduction: Popular:
Reach: 40
Likes: 0
Clicks:0
Reach: 56
Likes: 2
Clicks: 9
Reach:
42
Likes: 2
Clicks: 5
Results from Campaign:
Winchester
0
10
20
30
40
50
60
Reach
Likes
Clicks
Facebook: 9 posts
Reach: 350
Clicks: 29
Likes: 6
Twitter: 2 tweets
Favorites: 1
Instagram: 2 photos
Likes: 3
OVERALL COVERAGE: April 10
Facebook April 10
Content Pillar: Beer Walk
Campaign Facebook
Introduction:
Reach: 150
Likes: 9
Clicks: 17
Popular:
Reach: 118
Likes: 0
Clicks: 13
April 16 April 23
Results from Campaign
0
50
100
150
9:30 a.m. 4:30 p.m.
Facebook April 23
Reach
Likes
Clicks13
OVERALL COVERAGE: April 23
Facebook: 2 posts
Likes: 1
Reach: 159
Clicks: 15
Twitter: 4 tweets
Favorites: 3
Instagram: 11 photos
Likes: 47
120
39
2
SWOT Analysis
Strengths
• Beer Facts of the day
• Beer Related Articles
• Bay area relevant topics
Weaknesses
• When to post so that we can get consumer engagement
• Communication between mediums
• Content that generated engagement
Opportunities
• Holidays
• Festivals/other beer related campaigns
• Live tweeting from events, hashtags
Threats
• Other brewery’s content and recognition
• Loss of engagement
Impact of CCB
0
20
40
60
80
100
120
140
160
180
Twitter Instagram
Posts
Likes/Favorites
Followers
120
44
129
38
170
3
3
Total Twitter and Instagram Stats
Impact of CCB
0
500
1000
1500
2000
2500
3000
March April
Reach
2,976
Monthly Post Reach on Facebook
1,711