capitalize on the wealth of our experience

Brand Development. Strategic Counsel. Advertising. Public Relations. Design.

Capitalize on the Wealth of Our Experience.

Allegheny Financial Group

Canadian Imperial Bank of Commerce

Dollar Bank

First Seneca Bank

Integra Bank

Mellon Bank

Merrill Lynch

National City Bank

PNC

Second National Bank

Sky Bank

Smithfield Trust Company

Texas Commerce Bank

Union National Bank

Wachovia

Dymun + Company’s senior levelaccount team offers over 125 years offinancial knowledge that includes

marketing experience with the followingbanks and financial institutions:

Allegheny Financial Group Awareness CampaignWe created this campaign by asking potential clients how they saw their own financial picture.

The idea was to make people stop, think and relate to AFG in a very real way. Someone said

they saw their finances as a “garden being hammered by hail and devoured by grasshoppers.”

Others compared their financial situation to “a junkyard” or saw themselves as being “lost in

a fog” and hoping for the best. We used these real-life, gut-level visualizations throughout the

campaign to create awareness, empathy and a unique value proposition. One that is not based

on fantasy, but built on meeting customers right where they really live.

When we first meet, many of our clients haven’t the foggiest idea what

their whole financial picture looks like. In fact, no two look the same.

Yours is unique. Enter Allegheny Financial Group. Through face-to-face

meetings, a highly experienced team, and a superior standard of service,

we’ll help you see your whole financial picture with our unbiased insight.

You’ ll get a complete financial portrait of where you want to be, and the

financial guidance to get you there.

H OW WO U L D YYoouu D E S C R I B E YYoouu rr F I N A N C I A L P I C T U R E ?

Visitalleghenyfinancial.com or call 866-620-6760. And improve your picture.

Allegheny Financial Group Awareness Campaign Print Ad Number 2

Just because we live in an uncertain financial environment doesn’t mean you

have to picture the worst for your investments. Yet times like these can challenge

any person’s financial goals and tolerance for risk. That’s where Allegheny

Financial Group comes in. Through face-to-face meetings, a highly experienced

team, and unbiased insight, we’ll help identify opportunities and create a

financial plan that’s just right for you. So you’ll feel comfortable with any

financial climate that lies ahead.



Having money doesn’t always make life easier. Eventually the ever-changing

complexities of your financial questions, goals and responsibilities make you

realize that you need more than just another investment tip. You need a

real plan. And real attention. Talk to Allegheny Financial Group. Through

regular face-to-face meetings, meticulous care for every facet of your finances,

and our unbiased insight, we can act as curator of your whole financial

picture. Giving you something that transcends the dollar value of money:

Peace of mind.



Saving and investing take you a long way. And then you come to a crossroads.

The complexities of your financial success, goals and responsibilities make

you realize that you need someone to turn to for more than just investment

advice. You need a real plan. And real attention. Talk to Allegheny Financial

Group. Through regular face-to-face meetings, meticulous care for every facet

of your finances, and our unbiased insight, we can act as curator of your

whole financial picture. Giving you something that transcends wealth.

Peace of mind.



After years of saving and investing you may feel some satisfaction at having

created some wealth. But eventually, having disparate financial instruments

with disconnected strategies, or no strategy at all, will make you realize that you

need a well-orchestrated plan. And real attention. Talk to Allegheny Financial Group.

Through regular face-to-face meetings, meticulous care for every facet of your

finances, and our unbiased insight, we can act as curator of your entire financial

picture. Giving you something that transcends the dollar value of your assets.

Peace of mind.



It could usesome harmony.

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Smithfield Trust Company Capabilities BrochureThis corporate capabilities brochure reminds prospects that the story of their money transcends

a balance sheet. The story of their wealth reflects the story of their life and accomplishments.

It’s a story that reaches across generations.

t h e L i f e s t o r y o f y o u r w e a l t h

Dollar Bank Institutional AdvertisingUsing the graphics of the dollar bill as a reinforcing icon for the Dollar Bank name

and brand, this ad is part of a campaign that demonstrates Dollar Bank’s customer-oriented

mission and investment in the communities they have long served.

What’s the value of a Dollar?

Money is economic energy.

It has the power to fuel all manner of aspiration and enterprise.

Since 1855, we have invested billions of dollars in

millions of lives and thousands of businesses in Western Pennsylvania.

And because we will remain independent

and rooted in the people, commerce and values of this area,

Dollar Bank will be here to ensure that this currency of

growth and opportunity continues to energize the entrepreneurial

spirit and imagination of the region.

For many lives and businesses and generations to come.

That’s the value of a Dollar.

Copyright © 2004, Dollar Bank, Federal Savings Bank.

dollarbank.comregionalshowcase.com

1-800-242-BANK

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Dollar Bank, Federal Savings Bank.

d

Dollar Bank Private BankingThis leave-behind kit is aimed at Private Banking prospects and customers. It utilizes Dollar Bank’s

landmark building to create an image of stability and community connection.

Dollar Bank Private BankingThe kit presents Dollar Bank’s Private Banking offering in a way that reflects its 150-year heritage

and good old-fashioned service ethic.

Dollar Bank Community Message CampaignThis is one in a series of community messages differentiating Dollar Bank’s values. The series

communicates the unique virtues of Dollar Bank’s mutuality and heritage of serving

community stakeholders, not shareholders.

WHY ONE PLUS ONE DOESN’T ALWAYS ADD UP.

Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank. Inquiries: 1-800-242-BANK

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Pennsylvania. Our customer base has grown

here, not because of acquisitions, but because of

our steadfast dedication. The hard work of our

employees and that of our customers is woven

into the fabric of the region. And no matter what

shape tomorrow’s tapestry may take, Dollar Bank

will continue to be a vital and independent part of

it. Offering retail, commercial and corporate

customers a strong choice, other than just another

big bank.

We are a 5.8 billion dollar full-service bank

that’s small enough to care about regional issues,

but also big enough to do something about them.

You will not see us exchange the interests and

needs of account holders for those of shareholders.

As a mutual bank, we have no stock to sell. As a

strongly capitalized bank, we have no reason to

sell. To us, your street will always remain more

important than Wall Street.

And while our convictions may flow against the

tide of opportunistic mergers created by weakened

financial institutions, so be it. We will remain a

strong independent resource for our customers

and theregion we serve.

That is the power of one. Standing alone.

Standing for something.

ank mergers and failures touch a region’s

most basic needs and goals. A home. A comfortable

retirement. A business start-up or expansion.

What troubles us is that these consolidations

among financial institutions result in fewer

customer choices. Fewer checks and balances.

And many questions.

Some are questions of size. What are the real

benefits of bigness to a retail customer? Or a

corporate customer? At what point does the

impersonality of banking by the numbers offset

any presumed economies and efficiencies

of scale?

And how does size impact relationships?

Financial factories, by definition, cannot sit

across the desk from a customer. Or look into

the eyes of a would-be borrower and understand

unique circumstances, one-to-one.

There are questions about competition. Will the

market truly be free and open if more than half

of a region’s dollars flow through only one institution?

Will retail and commercial customers have the

choices they deserve? Will lending criteria be what

they should be and services what they could be?

For 153 years Dollar Bank has committed itself

to the people and businesses of Southwestern

B

Dollar Bank Community Message Number 2


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THE REAL FACE ON THE DOLLAR.

n a bright spring day in 1863, a

riverman wearing his “Sunday-best”

shirt, briskly walked along Fourth

Avenue in downtown Pittsburgh.

He was a man on his way to what

was for him an important event.

Inside his pants pocket,

clutched in his hand, he carried the

sum of $2.55 with which he was

about to open a savings account.With

a bank that had been chartered to accept

the one dollar deposits of people like him—

tradesmen, laborers and merchants.

And though some of his co-workers entrusted their savings

to the dubious security of their mattresses, this riverman liked

the notion of earning interest on his savings. What’s more, he

trusted this bank, called Dollar Bank, to return his money

when he needed it.

At its core, banking has always been a business of trust.

Depositors place their hard-earned dollars in a bank, trusting

that they will be paid back. With interest. A bank takes that

hard-earned money and lends it to another person or a business,

trusting that person or business to pay back the loan. So the

bank can repay its depositors what was theirs to begin with.

And while these transactions involve dollars, the real

currency we deal with is what those dollars represent. The

needs and goals of our customers. A larger home in the North

Hills. A college education for a daughter. A start up software

company in Monroeville. A grow ing communications

firm downtown.

That is why the trust we share with our customers is so

important to us. And that is why for us each dollar deposited and

each dollar lent has a face—which is not George Washington’s.

It’s the nurse saving for an advanced degree. The newlyweds

furnishing their first apartment. The English teacher finally

enjoying a hard-earned retirement.

Yes, we take banking very personally. In every sense of the

word. Which is why the growing frequency of bank mergers

and acqui sitions are of such concern to us. The trend toward

fewer and fewer banks, farther and farther away from the faces

on the dollars raises serious questions.

When decisions are made

thousands of miles away, how can

neighborhoods be anything less

than faceless areas on a marketing

dynamics map? How can

customers be anything more than

numbers? What does a New York

bank know about the proud 50 year

history of a Crafton printing company

and the work ethic of its employees?

How much can a California-based bank

really care about the economic development of the region?

The more we ponder these issues, the stronger our resolve

grows to remain an independent regional bank, true to our

roots and relationships in Western Pennsylvania. As the oldest

continuously operating bank in Pittsburgh, we feel an intense

responsibility to provide products and services that grow out

of our understanding and feel for the area, its people and their

values. This responsibility is one that extends far beyond

dollars and cents. Whether they be with individuals, small

businesses, corporations, or non-profit organizations, we

approach our relationships as a neighbor with a neighbor. And

in each case we make it our mission to see the faces, the real

faces on the dollar.

For 140 years, we have shared the good times as well as

those not-so-good. Together we weathered a Depression, and

later participated in a Renaissance. And we fully intend to be

an important and independent part of this community for the

next 140 years. We will not sell ourselves short, or sell our

customers out by being acquired. How can we be so sure? As

a mutual bank, we have no stock to offer. As a strongly

capitalized bank, we have no reason to sell.

Thus, our decisions and actions will continue to be motivated

by the region’s Main Streets, not Wall Street; by the needs of

local account holders instead of distant shareholders.

That is both a promise and a pledge. To our customers. To

our employees. To the people and businesses of Pittsburgh.

And to the great-great-grandchildren of that riverman, who

still call Dollar Bank their bank.

O

D E E P R O O T E D H E A D Q U A R T E R S

V E R S U S T R A N S P L A N T E D O U T P O S T S .


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hat’s the difference between

a bank that transplants itself

from very distant and

different soil and a bank

headquartered here

whose roots in the

Pittsburgh region go

back a century and a half?

After all, a regional outpost

is just about the same as a

headquarters. Or is it?

Banks based in a distant

city that transplant

themselves by buying other

banks simply cannot attend

to regional issues and opportunities with the care

and understanding of a bank rooted here.

The relationship these transplanted banks have

with the community is not based on shared history,

but is predicated on how much profit they can

harvest here and send back to the corporate coffers

located in another state or another country.

In contrast, each year Dollar Bank returns

billions of dollars to the regional economy. Not

New York, Providence, or Cincinnati.

Our roots go deep here. For over 150 years,

Dollar Bank has remained headquartered in

Pittsburgh and steadfastly independent.

Answerable not to the demands of

a distant corporate office or to

the dictates of Wall Street.

But only to the main streets

of this region we call home.

And because of our

longstanding headquarters

relationship, we share a

unique interdependence with

this region.

One that is based on

mutual respect, trust, and

deep local insights that guide

the decisions we make, as

well as the innovative, customized products and

services that we offer.

From the day we opened in 1855, offering the

very first savings accounts readily available to the

people of Pittsburgh, to our on-going support of

the David L. Lawrence Convention Center, we have

remained true to our roots here. Growing and

helping the region to grow.

Here is where we have been firmly planted for

a century and a half.

Here is where we will bear fruit for decades

to come.

T H E VA L U E O F I N D E P E N D E N C E I N

C U S T O M E R - F O C U S E D B A N K I N G .

n today’s world, there is one fundamental

and meaningful difference among banks.

It’s not size, or number of branches, or product

mix. This difference runs much deeper.

It centers on where a customer ranks in the

hierarchy of importance to the bank.

You have only to follow the recent

financial headlines

to see what can happen

when a financial institution

loses its focus on the

customers, and turns its

attention to shareholders.

The simple fact is that

a stock-based bank is

beholden tothe shareholder

first, and the customer

second. It is subject to the

ebb and flow of stock price.

It is not completely

free to act solely on behalf

of the customer. It is, rather, motivated

by gain on behalf of shareholders.

This is the very reason why Dollar Bank has

remained steadfastly independent of Wall Street

since 1855. And since our beginning, we have

celebrated our independence with an ongoing

mission: To focus solely on the customer and

the region we serve.

Because we are independent, we are free to

make choices that protect the interests of our

customers. We have chosen to be strongly

capitalized to give our depositors security well

beyond FDIC insurance.

We will not be pushed, prodded, or pulled

into actions that are

detrimental to our

customers. For example,

we have never issued

a sub-prime loan.

This philosophy

permeates throughout

our entire organization.

And since we are the

region’s largest mutual

bank that is independent

of Wall Street, our sense

of responsibility, civic

pride and customer

commitment will only

strengthen in the future.

If all of this sounds unusual, it is.

To us, banking has never been, and never

will be, about shareholder needs.

To us banking will continue to be about customer

needs. Period.

That’s the value of our independence.

That’s the value of a Dollar.


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If you’d like to tap into our wealth of experience,please contact us anytime.

D Y M U N + C O M P A N Y

P e t e S c a r v e l i sA c c o u n t D i r e c t o r

2OO First AvenuePittsburgh PA 15222

direct 412 281•2350 ext 218

tel 412 281•2345 fax 412 281•3493

cell 216.402.0580

pscarvelis@dymun•comwww•dymun •com


C r a i g O t t oP a r t n e r , C r e a t i v e D i r e c t o r


tel 412 281•2345

fax 412 281•8275

cotto@dymun•comwww•dymun •com


M i k e P r o v e n z a n oMa n a g i n g P a r t n e r , C OO


direct 412 281•2350 ext 212

tel 412 281•2345 fax 412 281•3493

mprovenzano@dymun•comwww•dymun •com

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