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TRANSCRIPT
MEDIAKIT
car magazine RUBurdaInternational
MEDIAKIT
Published in russia since 2006
circulation 100 000
copies/month
Editorial
Quattroruote is one of the oldest car magazines in Europe, which story began in 1956 in Italy. Today Quattroruote is a part of the most influential publishing houses Domus, which is headquartered in Milano (Italy), specialized in publications about motorcycles, cars & trucks, transport, aviation, travelling and lifestyle.
Quattroruote of the 21st century is more than a magazine, it’s an actively developing multimedia brand, represented in Europe and Russia on various platforms, such as printed publications, Internet portals, mobile applications, etc.
Regional editions of Quattroruote magazine are published in China and in most countries of Southern and Eastern Europe.
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The specifics of Russian edition of Quattroruote
Russian edition doesn’t «copy» the articles of the Italian issue, but Russian editors maximize the use of the opportunities of the transnational brand with a 50-year history.What are these opportunities?
l Direct access to unique information channels and sources, disposed for the international network of Quattroruote editions: statistics and realistic market forecasts, informal and insider information about the plans of automotive groups.
l Conducting of independent and objective tests of all kinds of transport in magazine’s own test center in Italy: motorcycles and scooters, cars, SUVs, trucks.
l A complete and constantly updated database of all cars, currently represented on the market.
l Original system of used car market valuation, taking national specifics of a particular country/region into account.
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Reader
Our readerl Likes his car
l Chooses his car intelligently
l Calculates the cost of ownership of a car in the future (operating costs, maintenance, insurance, loss of value for re-sale)
l Considers “price – quality” as a key parameter
readership for one issue 406 900 people
readership for a half-year 1 017 500 people
Source: TNS Russia / NRS-Russia May - October 2014
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Information about the magazine
8 years in the market
average issue readership 406 900 persons
Half-year audience 1 017 600 persons
exclusive audience 89 900 persons (among all car magazines)
Loyal audience 129 800 persons(they read all, nearly all issues)
(half-year audience)
Source: TNS Russia / NRS-Russia May - October 2014
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Reader’s portrait
men 20-45 276 500
persons
men with above average income
228 600 persons
Top-managers 106 100
persons
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Main headings of Quattroruote magazine
«What to expect»a detailed analysis of what will happen tomorrow.
l Market forecasts, considering the interests of an ordinary buyer: development of new models, sales start, price.
l Image reconstruction of future models (exterior and interior), based on insider information, official forecasts and data.
l Official information from automotive manufacturers: announcements of new products, price changes and modifications of equipment, sales start, withdrawal from manufacture, etc.
l Reports from official presentations of new models, international auto shows and exhibitions.
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«First try» emotions and impressions
l Reports on test drives and impressions from driving new models.
l Comparative tests of competitive models..
l Long-term tests and reports on a prolonged use of a car by editorial staff.
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«Test track» and «Special test»maximum objectivity.
l Results of new cars’ tests, carried out on Quattroruote’s own test track in Italy.
l Objective results of comparative tests of several cars, conducted with help of high-accuracy technics in laboratories of the test track.
l Special instrumental study of dynamics, ergonomics, acoustic comfort, efficiency, active safety systems, brakes systems, etc.
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«What to do»Tips for drivers. A detailed research on the most important, popular and interesting topics for drivers:
l How to make an insurance company observe the obligations?
l Who offers the best credit program?
l When it makes sense to assert your rights in court?
l How to get rid of collectors?
l Where to go on a car journey and how to organize it?
l Where to fix a car, without extra paying?
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Buyers’ guidea complete picture of the market
The most complete database of Russian automotive market:
l Passenger cars, officially represented in Russia: all brands, all models, all modifications. In each issue.
l Commercial vehicles: special unit with prices and performance characteristics of trucks and vans, officially represented in Russia. Quarterly.
l Used passenger cars: the most popular models, which realistic price for the secondary market is calculated by specialists of Quattroruote’s analytical group by a unique system, developed by magazine. Quarterly.
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A unique offer of Quattroruote
Own test track
Quattroruote is the only Russian car magazine, which
possesses its own test track (certificate of ISO 9001-2008). It is located in Italy, near Milan ( Wairau
Province of Pavia ). The Quattroruote’s test track was built by Domus publishing house in 1995. On the area of 17 000 sq.
m are laid 8,5 km of various roads. The longest of them - ring highway (2.65 km) is used to assess car’s controllability. The 2 km
long high-speed track is used for acceleration and braking tests. Features of ride comfort are determined on humps. Moreover, the
test track includes a special area for testing SUVs. Test results are processed in the laboratory of the test track.
On closed roads of the test center can be tested all driving types. Different road conditions can be created all year around by using special
pavements and developed system of water supply.High-accuracy professional equipment is used to measure the parameters of the vehicle’s motion during the test. Detailed results of measurements are published
in constant headings «Test track», «Sprint», «Special test», accompanied by necessary comments.
During the seven-year history of the Russian edition of Quattroruote, the most interesting models of Russian market were sent from Russia to Italy for testing: Lada Kalina hatchback, Hyundai Solaris sedan, Ford Focus, Hyundai Elantra, Opel Astra,
Toyota Camry, Nissan Teana, Kia Mohave, Tagaz Tager, Tagaz Roadpartner, Hyundai i40 wagon...
Furthermore, by request of the Russian edition, specialists of test center can carry out almost all high-precision studies or trials, test certain modification of vehicle or test the
functioning of its individual units.
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Additional features of Quattroruote
Special sections in the magazine.Each event, which is important for the target audience, finds reflection on the pages of the magazine. For this purpose editorial staff can work out a thematic special section, in coordination with department of advertising sales. It can be a one-time or a periodic section.For instance, the special section of №6/2012 was devoted to the UEFA European Championship.
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Periodic thematic headings
commercial transport
Quarterly Quattroruote publishes a thematic unit devoted to commercial vehicles:
l Driving and instrumental, single and comparative tests of commercial transport (including test on the test track of Quattroruote)
l New items, presentations and official releases of manufacturers
l Database of prices and performance characteristics of trucks and vans, currently represented in Russia.
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Special issue.
Special issue of Quattroruote is a unique collection edition:
l The most interesting tests on own test track in Italy
l Exclusive cars: sport cars, premium SUVs, iconic models.
l Unique content: not less than 30% of the material is created solely for the special issue.
The special issue is published two-three times a year, includes 212 pages with circulation 65,000 copies
*Official media project celebrating the 50th anniversary of Porsche 911 in Russia
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More opportunities of Quattroruote
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Audience reach of one issue (thousands)
and regional distribution based on TNS Gallup Media
Source: TNS Russia / NRS-Russia May - October 2014
Southern Federal District
central Federal District
northwestern Federal District
Volga Federal District
Ural Federal District
Far eastern Federal District
Siberian Federal District
37,9
34,1
23,9
9,1
56,324,3
180,1
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Advertising rates
Deadlines
Size Clean size Rates (RUR) *1/1 page 204х270 mm (+5 mm - bleed) 280.000First adv. page 204х270 mm (+5 mm - bleed) 300.000First spread 408х270 mm (+5 mm - bleed) 700.000Gate-folder 392(200x192) x 270 mm (+5 mm - bleed) 750.000Back cover 204 х 270 mm (+5 mm - bleed) 600.000Inside cover 204 х 270 mm (+5 mm - bleed) 450.000Inside back cover 204 х 270 mm (+5 mm - bleed) 400.0001/2 page 100 x 270 mm (+5 mm - bleed) 150.0001/2 page (horiz.) 204 x 133 mm (+5 mm - bleed) 150.0001/3 page (vert.) 70 x 270 mm (+5 mm - bleed) 110.0001/3 page (horiz.) 204 x 90 mm (+5 mm - bleed) 110.000
Special placement +15%. Ad specials – by request
* without VAT
Issue Booking/cancellation deadline Materials deadline On sale
02/2015 31.12.14 12.01.15 30.01.15
03/2015* 29.01.15 05.02.15 27.02.15
04/2015 05.03.15 12.03.15 03.04.15
05/2015 01.04.15 08.04.15 30.04.15
06/2015* 30.04.15 07.05.15 29.05.15
07/2015 28.05.15 04.06.15 26.06.15
08/2015 25.06.15 02.07.15 24.07.15
09/2015* 29.07.15 05.08.15 28.08.15
10/2015 27.08.15 03.09.15 25.09.15
11/2015 01.10.15 08.10.15 30.10.15
12/2015* 29.10.15 05.11.15 27.11.15
01/2016 26.11.15 03.12.15 25.12.15
* Section: „Big wheels“ / Commercial transport
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Addresses and contacts
Publisher: Publishing House «Burda»
Russia, 127018, Moscow, ul. Polkovaya, 3, bld. 4
advertising Director:
Alexander Rudnev ([email protected])
advertising managers:
Vyacheslav Breev ([email protected])
Ruslan Irtuganov ([email protected])
Sergei Verbitsky ([email protected])
Vera Semenova ([email protected])
Tel.: +7 495 797-9844, 787-9422
Fax: +7 495 797-9842