95%

95% use digital channels to research.

Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013

4 OUT OF 5 shoppers use a smartphone as part of their auto research process.

Placed, Inc., January 2014

BY THE NUMBERSCar sales are booming and the SAAR continues to reach new highs. The opportunity for dealers is huge. How are you staying in front of customers and ahead of the competition?

CAR SHOPPING HAS GONE DIGITAL

REACH CAR BUYERSAt any point, only 11% of households are shopping for a car. Unlike media aimed at a general audience, Cars.com

targets in-market shoppers and puts you in front of them precisely when they’re making their buying decisions.

Cars.com Omnibus, Harris Interactive, September 2013

As many as 58% of all vehicles sold in the U.S. between January and June of 2014 were to shoppers who visited Cars.com. Based on a custom analysis of new and used sales provided by Datalogix

Independent research sites like Cars.com are the MOST CITED SOURCE of influence among in-market car shoppers.

C+R Research, Digital Influence in Automotive 2014

FASTEST GROWING brand awareness among

its competitive setCars.com Brand Tracker, Millward Brown, 2010-2013

30 MILLION visits each month and growing

Cars.com Internal Data, Monthly Average September 2013 - September 2014

80% +6%

24%

80% in market to buy a car

Cars.com Demographic Survey, April 2014

Cars.com traffic is up 6% YOY, while the

category is down 24%.comScore Media Metrix, Cars.com vs.

Automotive Resources Category Total Visits (PC Only), August 2013 - August 2014

30MILLION

Put your brand and inventory in the spotlight where shoppers are deciding what and where to buy. Shoppers use Cars.com to decide which dealers are in their consideration set.

INFLUENCE DECISIONS

The impact of digital research on key decisions is on the rise.

Impact on make/model decision is up 25%Impact on dealership of purchase is up 75%

J.D. Power 2014 New Autoshopper StudySM, 2008 - 2014

Reviews fuel decisions.

91% of car shoppers use online review

sites in their dealership selection process.

More car shoppers turn to Cars.com

THAN ANY OTHER REVIEW SITE.

Digital Air Strike, 2014 Automotive Social Media Trends Study

Cars.com shoppers are open to influence.

91% haven’t decided on make/model

95% haven’t decided where to buy

Millward Brown custom analysis, 2013

Compared to its competitor set, Cars.com site visitors are more open to any make/

model when they first begin to shop.

J.D. Power 2014 New Autoshopper StudySM; Competitive Set Average includes: AutoTrader.com, Edmunds.com,Kelley Blue Book and TRUECar

At Cars.com, we know your business can’t run on leads or impressions alone. Sales are what

drive your dealership, and many key decisions are being made long before a customer steps on a lot.

And that’s why we have built our brand to be the highest quality destination for car buyers.

And, in turn, the highest quality investment for you. To learn more, visit dealers.cars.com.

CONNECT WITH MOBILE SHOPPERS

More than half of all traffic to Cars.com is now from smartphone and tablet users. Cars.com internal data, August 2014

>50%Placed Inc., January 2014

Cars.com is one of the most used sites by shoppers on the lot.

#1

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