car2go gmbh – andreas leo, february 2012 from pilots to commercialization car2go
TRANSCRIPT
car2go GmbH – Andreas Leo, February 2012
From Pilots to Commercialization
car2go
©car2go GmbH – Page 2
WHAT ISCAR2GO?
©car2go GmbH – Page 3
PERSONAL PUBLIC MOBILITY
AS AN OWN CAR
AS FLEXIBLE AND CONVENIENT
BUT WITHOUT OWNING ONE!
car2go is…
©car2go GmbH – Page 4
Social, political and economic trends support carsharing growth
Megatrend of urbanization
Cities restricting inner city driving and parking
Changing customer expectations –“use instead of own”
New technical possibilities – both vehicles and customers always online
Reduce carbon footprint
Drivers
©car2go GmbH – Page 5
MOBILITY ON DEMANDCARSHARINGRENTAL CAR PRIVATE CAR
car2go: personal public mobility
©car2go GmbH – Page 6
How it works
©car2go GmbH – Page 7
CHEAPER THAN
OWNING A CAR
INSURANCE, MAINTENANCE,
FUEL AND PARKING INCLUDED
PRICE BASED ON USED TIME
SPECIAL HOURLY AND DAILY RATES
NO MONTHLY FEE
NO MINIMUM TURNOVER
Transparent Pricing….
©car2go GmbH – Page 8
BETWEEN 26-35 YEARS OLD
29 %
31 %BETWEEN 18-25 YEARS OLD
14 %50 AND MORE YEARS OLD
BETWEEN 36-49 YEARS OLD
26 %
User Group
©car2go GmbH – Page 9
Flexibility redefined: Pick Up anywhere, drop off anywhere
©car2go GmbH – Page 10
From Pilots to Commercialization
©car2go GmbH – Page 11
Experiences and future approach
• 9 cities with more than 2,700 smart fortwo vehicles
• 60,000 customers made more than 1,000,000 rentals
• More than 10 Million kilometers have been driven (250 times around the globe)
• Full-electric fleets with 300 smart fortwo electric drive vehicles in Amsterdam & San Diego
• More cities to come this year…. (Stuttgart, Washington D.C.…)
• Good relationship and cooperations with Public Transport
©car2go GmbH – Page 12
smart fortwo electric drive: Good for the city and fun to drive!
• Li-Ion traction battery with 135 km driving range
• High level of comfort and passenger safety
• 2nd generation vehicle, proven in fleet operations
©car2go GmbH – Page 13
One of the world’s first all-electric carsharing schemes
300 smart fortwo electric drive
charging after each rental is not required
about 300 charging stations available with project start (up to 1,200 end of 2012)
car2go & Amsterdam electric….
©car2go GmbH – Page 14
Thank you for your attention!