car2go GmbH – Andreas Leo, February 2012

From Pilots to Commercialization

car2go

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WHAT ISCAR2GO?

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PERSONAL PUBLIC MOBILITY

AS AN OWN CAR

AS FLEXIBLE AND CONVENIENT

BUT WITHOUT OWNING ONE!

car2go is…

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Social, political and economic trends support carsharing growth

Megatrend of urbanization

Cities restricting inner city driving and parking

Changing customer expectations –“use instead of own”

New technical possibilities – both vehicles and customers always online

Reduce carbon footprint

Drivers

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MOBILITY ON DEMANDCARSHARINGRENTAL CAR PRIVATE CAR

car2go: personal public mobility

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How it works

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CHEAPER THAN

OWNING A CAR

INSURANCE, MAINTENANCE,

FUEL AND PARKING INCLUDED

PRICE BASED ON USED TIME

SPECIAL HOURLY AND DAILY RATES

NO MONTHLY FEE

NO MINIMUM TURNOVER

Transparent Pricing….

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BETWEEN 26-35 YEARS OLD

29 %

31 %BETWEEN 18-25 YEARS OLD

14 %50 AND MORE YEARS OLD

BETWEEN 36-49 YEARS OLD

26 %

User Group

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Flexibility redefined: Pick Up anywhere, drop off anywhere

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From Pilots to Commercialization

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Experiences and future approach

• 9 cities with more than 2,700 smart fortwo vehicles

• 60,000 customers made more than 1,000,000 rentals

• More than 10 Million kilometers have been driven (250 times around the globe)

• Full-electric fleets with 300 smart fortwo electric drive vehicles in Amsterdam & San Diego

• More cities to come this year…. (Stuttgart, Washington D.C.…)

• Good relationship and cooperations with Public Transport

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smart fortwo electric drive: Good for the city and fun to drive!

• Li-Ion traction battery with 135 km driving range

• High level of comfort and passenger safety

• 2nd generation vehicle, proven in fleet operations

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One of the world’s first all-electric carsharing schemes

300 smart fortwo electric drive

charging after each rental is not required

about 300 charging stations available with project start (up to 1,200 end of 2012)

car2go & Amsterdam electric….

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Thank you for your attention!