career and practice development: effective use of social ......network & cv . @iamritu . why use...
TRANSCRIPT
Career and Practice Development: Effective Use
of Social Media
3rd Philadelphia Cardiovascular Summit
November 1, 2019 Ritu Thamman MD FACC FASE
@iamritu University of Pittsburgh School of Medicine
Social Media Editor Circulation: CV Quality and Outcomes &
Journal of American Society of Echocardiography
Main Points
WHY CHOOSE TWITTER AS A SOCIAL MEDIA PLATFORM?
“SOME” KEY CONSIDERATIONS
WHEN COMMUNICATING
HOW TO MEASURE YOUR EFFICACY
ON SOME
USE OF SOME IN ENHANCING YOUR
REPUTATION, PROFESSIONAL NETWORK & CV
@iamritu
Why Use Social Media?
@iamritu
2009
Twitter is Instant
2006
@iamritu
Why choose Twitter as a SoMe platform?
Healthcare Using Twitter “modern” journal club
#ASEchoJC
Diving Deeper
Why choose Twitter as a SoMe platform?
75% advocacy organizations are on twitter
Why choose Twitter as a SoMe platform?
@iamritu
Build connections Create network Moving information Share your expertise
2019
Mamas
Why choose Twitter as a SoMe platform?
@iamritu
Seeing Is Believing @susieQP8
Examples
Why choose Twitter as SoMe platform?
@iamritu
Twitter flattens hierarchies
Polling feature for Assessments & Education
Public peer review
Patient engagement
Patients on diet study
Social health media …. #omg
@iamritu
My patient found a live donor on
Facebook (clinic Nov 2018) (Twitter Dec 2018)
How to Measure your Efficacy: Symplur
@iamritu
Impressions= How many times your tweet seen
How to Measure your Efficacy: Altmetrics
@iamritu Images from Patty Smith @altmetric
@iamritu
How to Measure your Efficacy: Twitter Analytics
How Does This Apply to You
Key Considerations when communicating on SoMe
Conversation, NOT a lecture Listen before you try to persuade Mind your tone
What’s the Story?
@iamritu
Who’s telling your story online?🙄🙄
Newsjacking
• newsjacking is commenting on current events in order to add your expertise to the public conversation to advance your mission & message • Substantial % of content is misleading (BMJ) • False content liked/shared more than accurate posts • People need trusted medical information-need more heart care experts online • Be a
contentpreneur
@iamritu
Key Considerations when communicating on SoMe
Get the Facts Out
Key Considerations When Communicating on SoMe
Perception versus Reality R P P P
@iamritu
Implications
follow
retweet
Lurker
Use of SoMe in enhancing
your reputation
professional network &
CV
(no new job until twitter)
tweet
@iamritu
Your SoMe CV
CV Educator’s portfolio
Digital Scholarship podcasts, SoMe Journal Editor
Service-managing professional twitter accounts, communication committees Teaching-Tweetorials TweetChats, #ASEchoJC
@iamritu
Thank you Riti Patel MD For inviting me!
@iamritu