Utkal University, Bhubaneswar requires77 Professor, Reader, LecturerLast Date : 20.07.2015 (pg 34)

UTKAL UNIVERSITY

Border Security Force requires 136 AssistantSub Inspector and Head ConstableLast Date : 30 days after publication (pg 36)

BSF

National Institute of Open Schooling requires72 Secretary, Director, EDP supervisors etc.Last Date : 04.08.2015 (pg 22)

NIOS

NMDC Ltd. requires about 262 JuniorOfficers Trainee, HEM OperatorGrade-I Trainee, Junior AssistantGrade-III Trainee etc.Last Date : 25.07.2015 (pg 20-22)

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I f the student in you thinks that you arenot meant for fixed timing jobs of 9 am

to 5 pm, looking at computer screendoing strategies and instead believe thatdriving social change and bringing smileson faces of underprivileged is whatmakes you happy, then here isyour chance. Even though notpromoted much as a popularcareer choice but social sectorjob opportunities are silentlybooming in our country.

India is fast emerging as asuperpower, however, it hasstill not joined the league of thedeveloped nations. The rea-sons are simple -poverty,hunger, unemployment, lack ofaccess to basic amenities suchas clean water, electricity, san-itation and healthcare still con-tinue to be challenging issuesfor India. However the govern-ment with support from socialand development organizations are fastbridging the gaps.

Helping and trying to solve the puzzlesof these complex social and economicproblems, there are social sector profes-sionals who are working in villages, townsand even metropolitan cites of India andcarrying out interventions towardsimproving lives of people. Often alsoreferred as 'social workers', these profes-sionals are, however, trained and drivenby a strong commitment of driving socialtransformation and beyond the popularperception that these workers are oftenworking as volunteers, the fact remainsthat the main streamed jobs in this sector

are both mentally and financially reward-ing.

The social sector professionals as isself-explanatory are employed in Non-Government Organizations (NGOs),Development and Funding agencies,

Civil Society groups and even with theGovernment agencies implementingdevelopment programs. The work prima-rily revolves around responding to thesocial needs of people leading to overallsocial development. Based on theirexpertise and education background,these professionals are involved in a vari-ety of interventions. While you could beteaching kids in a slum while working fornational level not for profit; you couldhave friends who might be working toimprove sanitation condition for tribals insome remote Indian village. Similarlysome of your colleagues in the sectormight be working to preserve some

indigenous varieties of butterflies in anational park as they face extinction. Andyet not all professionals in this sector areworking in remote lands. There are alsopeople who do research and write aboutthe work that their organizations are

doing and hence communicatethe change stories to the worldoutside. The researchers work-ing in this sector generateresearch data that helps in bet-ter policy formulation or betterimplementation. They work inboth government and non-gov-ernment agencies.

Experts believe that apartfrom engagement of millions ofvolunteers every year, thesocial sector often also termedas 'development sector' oreven 'not for profit' sectoremploys more than two millionprofessionals, a figure that isset to only rise. Senior profes-

sionals who are working with national andinternational NGOs believe that enor-mous opportunity awaits in the areas ofhealthcare, education, skills develop-ment, civil rights, water and sanitation, cli-mate change and advocacy. With theCompanies Act, 2013, even corporateshave begun to kick start new corporatesocial responsibility (CSR) activities orscale up and augment existing ones,leading to a massive increase in suchcareer opportunities.

Talking about the skills required for get-ting into the social sector, Sharda

CAREER IN SOCIAL WORKA. S. Raha

VOL. XL NO. 14 PAGES 40 NEW DELHI 4 - 10 JULY 2015 ` 8.00

DIGITAL EMPLOYMENT EXCHANGE TO BOOST MSMEsDivyanshu Kumar

I ndia is one of the youngest nations ofthe world brimming with confidence

and hope. Two-thirds of its population isbelow 35 years of age, giving it immenseopportunity to it to become prosperous byproviding employment opportunities to itsunskilled, semi-skilled, skilled and highlyskilled workforce. We have been predom-inantly a service based economy. ServiceSector contributes around 60 per cent toour GDP. However, the new governmentplans to improve the sluggish manufac-turing sector as its labour intensive indus-tries have potential to create more jobsfor youth of the country.

With this in mind, Prime MinisterNarendra Modi launched 'Make in India'global initiative programme on 25thSeptember last year on the occasion ofbirth anniversary of Pandit Deen DayalUpadhyay to promote investment in man-ufacturing sector. He said on the occa-sion, "We need to bring some changes inIndian economy. In this change, on theone hand, manufacturing growth is to bepromoted, at the same time we need toensure that direct benefit goes to theyoungsters of India. He should getemployment so that there is improvementin the economic situation of even thepoorest family. These poor should movetowards middle class and their purchas-ing power should improve."

He added, "If industrialists feel thatindustry needs certain type of trainedmanpower, we will say that take this ITIand train the manpower locally accordingto your needs. You will get a good worker

for your industry and our ITI will start run-ning. Our youngsters will get employ-ment, his family will be strengthened and

better purchasing power will help theeconomy. We need to push such a cycle."

This initiative has now started bearingfruits. The manufacturing sector grew by7.1 per cent in the financial year 2014-15against growth of 5.3 per cent in the pre-vious fiscal. Finance Secretary RajeevMehrishi said, "The encouraging part isthe growth in manufacturing, which wouldalso mean that we are also creating jobs

in our growth path." As far as white collar jobs are con-

cerned, there are many avenues avail-

able for not only employers but also forprospective employees. There are thou-sands of placement agencies. In additionto that, there are many digital platformsalso available for the purpose, includingnukari.com, mosterindia.com, jobsa-head.com, shine.com. However, when itcomes to blue and grey collar job open-ings for semi-skilled and skilled work-force, there are employment exchanges

run by the governments at state level forprimarily government jobs. However,there is hardly any platform or avenueavailable for these youngsters to meettheir prospective employers in the privatesector, especially in small scale industriesas these are mainly unorganised or semi-organised.

The scenario has, however, changedrecently when Union Minister of Micro,Small and Medium Enterprises (MSME),Shri Kalraj Mishra, launched DigitalEmployment Exchange for Industries.During the launch he said that throughthis, job seekers could find employersand vice-versa. Recalling his interactionwith the industry stalwarts, Mr Mishrasaid that industrialists have raised con-cerns about lack of skilled workforce notonly for them but also for their suppliers,which are usually Micro, Small & MediumEnterprises. Through this digitalEmployment Exchange, skilled youthhave got a platform where they could getemployment for themselves. It wouldalso provide industrial units the opportu-nities to find suitable manpower. This isalso in sync with government's 'DigitalIndia' campaign. How it works

Take for an example, a person in thename of Debjyoti Saikia, born andbrought up in Silchar, Assam; has donetwo-year certificate course in machinistfrom Tool Room and Training Centre inGuwahati. He wants to work in the field of

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Skill development being taken up in bigway for employability through initiativeslike Make in India

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Continued on page 40

Continued on page 40

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40 www.employmentnews.gov.in Employment News 4 - 10 July 2015

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automobile component manufacturing.Apart from getting opportunities throughplacements in his institute, he also hasoption of registering himself on the portalof digital employment exchange to get hiskind of job. For this, he has to first visitMinistry of Micro, Small and MediumEnterprises (MSME) run websitehttp://www.eex.dcmsme.gov.in and regis-ter himself on the link of 'I am job seeker'.He will then fill up the job registration formon this highly dynamic website. Mr Saikiahas to furnish his essential personaldetails, including, date of birth, mobilenumber, e-mail id on the website. Aftercompleting this, he would instantlyreceive login id and password on hismobile as well as on e-mail.

Mr Saikia is now allowed to login on thewebsite and provide further details abouthimself. He would then fill up resume andupload the form carrying details of hiseducational qualifications, specialisationin relevant field, work experiences, train-ing as well as miscellaneous details. Hewould also have to provide two refer-ences that can authenticate his

antecedents. He also has the option ofchoosing his preferred place of employ-ment. Since he has done his course foremployment in automobile sector, hefilled Pune as his preferred place of work.By doing this, he is now a full member ofthe website and any registered employercan access his profile for recruitment.

Employers also have to registerthemselves on the website toaccess this talented workforcethrough 'I am an employer' win-dow. The organisation wouldalso have to provide all the vitalinformation about itself to getlogin and password on regis-tered e-mail id and designatedcellphone number. Employer is nowempowered to search resumes ofprospective employees. Authorised per-son from the organisation would feed allits requirements and its place of manu-facturing unit on the website. Forinstance, the prospective employer is fromMaharashtra auto hub Pune city and wantsto employ a mechanic matching the expec-tation of Mr Debjyoti Saikia. The employerthen calls Mr Saikia for the interview anddemonstration of his skills in Pune. He goesto Pune and does a good job on these and

gets selected. A senior official in the Ministry of MSME

while speaking to Employment News saidthat they were doing 'match making'between prospective employees andemployers. He said there are around 2.5lakh students registered on the website.

Mr Saikia now starts working inPune and stays there for almost

five years. He is a hard work-er but he is not satisfied withhis job alone. He wants torealise his dream as he hasan entrepreneurial mind.Now, he wants to go back to

his state Assam and start asmall manufacturing unit of an

automobile component inGuwahati. He has taken all the requi-

site clearances from the governmentagencies there to start his manufacturingunit from a rented garage in the city withinitial manpower of five. For that purpose,he has taken loan from a scheduled bankto manufacture a component of gear boxfor sports car, which his current employerproduces. He has also entered an agree-ment with his current employer whowould buy his product, which would be ofvery good quality with competitive pricing.

Suddenly, he becomes employer from anemployee. While doing so he generatedemployment opportunity for this under-developed state. He would follow thesame route of his earlier employer toappoint workers in his newly formed firm.If this idea succeeds, that would be aboon for not only youth of urban areas butalso less developed areas of North-East. The road ahead

A senior official in the ministry said thatthey were working on a format so that theindustry can upload jobs and seekers cansee these on the website. He informedthat they were getting very good respons-es from the industry, some of these areoffering fee for these services. He alsosaid, "We are offering free services toemployees and employers at the momentand if everything goes right, we wouldcharge minimal fees from the employersin the long run so that the website is notdependent on government funds for itssustainability. However, there would nocharge from job seekers." Both Job seek-ers and employers may visit the websitehttp://www.eex.dcmsme.gov.in and takebenefit out of it. (The author is Editor of Employment News.E-Mail : kumardivyanshu@gmail.com)

Gautam who is currently working for liveli-hoods and micro-enterprise developmentof rural non-farm producers in CentralIndia says, "The generic abilities neededin these jobs include all the managementeducation which any prestigious institu-tion provides plus empathy to use thiseducation for best interest of community.Specific skills, to quote few, are projectmanagement, fund raising & proposalwriting, monitoring and evaluation."Summing up beautifully he adds, "All youneed is an average brain and goldenheart because beyond formal education,social sector professionals remain life-long learners as it is the community whichteaches them new perspectives to solvebig problems in very simple ways."

But then there are challenges as well.The notion of converting social work intoa full time job is still not a very popularlyaccepted idea in India. Drawing lessonsfrom his own diverse experience, SatyaPrakash, Program Manager, FXB IndiaSuraksha, a non-profit company focusingon child rights and protection, access toquality education, poverty and livelihoodand improved health status says, "Theopportunities in the development sectorhave gone up immensely. But for majori-ty of us coming from middle class family,professional engagement in the develop-ment sector is unfortunately not acceptedas right choice as compared to an engi-neer, doctor, government servant, corpo-rate employees etc. But times havechanged. It is no more a jhola-chaap(haversack) job and for those profession-ally involved, there are job securities andgrowth as compared to any other job sec-tor in the country".

What is equally interesting is the initia-tives taken by government of India toengage with social work and rural devel-opment professionals in acceleratingdevelopment processes in most back-ward districts of India. Prime MinisterRural Development Fellowship, an initia-tive of Ministry of Rural Development(MoRD), Government of India (GoI) incollaboration with State Governments in2012 is one such example. The

Fellowship has the twin objective ofengaging young professionals to workwith District Collectors in improving thedevelopment programmes as well as tobuild them as a cadre of developmentfacilitator.

Sharing his experiences, SourabhBhattacharjee who completed his PostGraduation in Rural Development fromXavier Institute of Social Service inRanchi and is currently a RuralDevelopment Fellow, based in Purulia inWest Bengal says, "PMRDF is an amal-gamation of professionals from variousfields of study viz. engineering, socialscience, doctors etc. The kind of expe-rience one gathers from being a PMRDfellow opens up many career options infront of him/her. One can start his/herNGO and work on a particular area ofinterest whereas one can also con-tribute through consultancy in a specif-ic area. Now a days, CSR could be aninspiring sector to experiment one'smanagerial potential and skills in thesocial sector."

Making broader observations fromhis familiarity of the sector, Sourabhadds, "It is inevitable that the thought ofchoosing the social sector as a careeroption would though require sincereefforts and dedication initially but inlong term definitely would lead to greatercontentment and satisfaction. There isample scope of intervention in this sectorranging from agriculture, skill, livelihood,etc."

The job satisfaction in this sector isperhaps the biggest attraction for youngprofessionals. Sharda Gautam who wasan engineer working with an automobilegiant and quit his job to study rural man-agement in Institute of RuralManagement, Anand says, "Earlier myinteraction was with cars, now I my inter-action is with human beings and myactions influence their lives - that's the dif-ference. Social sector these days offersdecent pay structures vis-a-vis cost of liv-ing at the locations where field implemen-tation projects are. However this definite-ly cannot and should not be comparedwith corporate salaries. In other profes-sions success might mean leaving ones'foot-mark' behind, but in social sector it's

the 'mark in hearts' which you leavebehind. The satisfaction which everysmile you create gives has no parity withmoney."

The bottom-line therefore is if you wantto make an earning out of your desire todrive social change then here is yourcareer option. And like any other sector,even here sky is the limit for hard work.

In order to step into the sector, thebasic courses that students can pursueand further specialize include:1. Bachelor in Social Work

(B.S.W)/Bachelor of Arts Social workB.A (SW): Class XII pass students areeligible.

2. M.S.W/M.A (SW): Any graduate stu-dent is eligible but preference given tosocial sciences graduates.

3. M.Phil, Duration: Candidates withmaster graduation degree of M.S.Wcan apply.

4. Ph.D., Eligibility: Candidates withM.S.W or M.Phil degree can apply.

However there are courses for ruralmanagement, rural development andeven NGO management that pave wayfor interesting and rewarding jobs in thesocial sector.

A list of institutes where students canexplore such courses include:1. Tata Institute of Social Sciences,

Hyderabad, Guwahati and Tuljapur -Offers Bachelor in Social Work, MA inSocial Work, Integrated BA -MA andMasters Social Entrepreneurship.

2. University of Delhi, University Road,Delhi- Offers BA and MA Social Work.

3. Panjab University, Chandigarh offersMA in Social Work

4. Madras School of Social Work OffersMA in human resource management,M.Sc. counseling psychology, MA inNGO Management, MA in HR andorganizational Development.

5. Jamia Millia University Jamia Nagar,New Delhi: BA and MA Social Work.

6. The Indian Institute of Social Welfare& Business Management (IISWBM)Management House, College SquareWest, Kolkata: MBA, MPSM.

7. Dr. Babasaheb Ambedkar Institute ofSocial Sciences Agra

8. University of Rajasthan JLN Marg,Jaipur

9. University of Mumbai M.G. Road,Fort, Mumbai - Offers Bachelor andMasters in social Work.

10. University of Calcutta, KolkataThe above mentioned list is however

an indicative list as there are many otherprestigious institutes which are providingsimilar specialized courses.

(A S Raha is a development writer whohas worked with media and 'not forprofit' sector both in India and in theregion. His expertise lies in usingcommunication for social change. Youcan contact him atasraha@gmail.com)

DIGITAL EMPLOYMENT..Continued from page 1

CAREERS IN...Continued from page 1