Career Services/Professional Success

Provide a comprehensive program of support for alumni, including career services, professional education and access to an alumni network that works for them.

Hail It Forward

Hail It Forward Vision

Meet our outcome expectations for Career Services/Professional Success. • The engaged UM network is robust and alumni are successfully using it. • Alumni demonstrate the value of their UM degree. • Alumni/students help each other and the University community.• Provide alumni/students access to career development tools and relevant

resources.

Demonstrate power of the U-M network.• Closed U-M community network• Guaranteed response within 14 business days• Actively documenting the results (Watch it Grow)

Reinforce the culture of supporting fellow Wolverines. • Give, Receive, & Grow Your Michigan Community • Accountability when asked to Hail It Forward• Recognition for participation

Be impactful in a good or bad economy across all markets. • Variety of categories to request help.• Everyone has something to give.

Supportive Research

Concept Survey 730+ Students (7.3% response rate)•68% Responded favorably to new product description•Facebook site of choice for online professional networking•Job Postings, Professional Referrals, Insiders Perspective (interest in receiving)

330+ Alumni (3.5% response rate)•68% Responded favorably to new product description•Facebook site of choice for online professional networking •Professional Referrals, Job Postings, Career Advice (interest in receiving)•Insiders perspective, Career Advice, Mentoring (interest in giving)

Age demographics of AAUM Facebook Wall (33,000 Total) •45% 18-34 •40% 35-54 •8% 55+

What is Hail It Forward?

Web application found in Facebook where Wolverines can give/receive career help.

Facebookwww.facebook.com/Michiganalumni

First 10 Days of Hail It Forward

25 Requests for help 16 Offers for help

1 Documented Success Story

“Thank you for putting together Hail it Forward. It seems like a great idea, and I am all for efforts to strengthen the Michigan community.” A. Jonas LSA “03

“The new Hail it Forward platform looks good. It is easy to navigate and easy to search through the few young alums who have signed on so far.” J. Igawa LSA '85, '86

“Congratulations and thanks; this is very cool! I have already logged in and submitted my first offer to help.” D. Zikakis, BBA '79

AAUM College Pilot Program

• U-M is one of 10-12 universities invited to an exclusive 12-month pilot program with LinkedIn (MSU, Stanford, Illinois, Northwestern, Syracuse, Toronto, Carnegie Mellon)

• LinkedIn is developing a suite of services/products for higher ed and AAUM will have beta access

• LinkedIn Goals are to help engage alumni, target markets and develop leads

Pilot Program Details

1. LinkedIn Research access. Provide AAUM with license create deeper search queries to analyze current alumni trends

2. Database Matching. Create a unique URL matched to AAUM’s data for alumni contact management system

3. Coauthored email campaigns. Emails from LinkedIn and AAUM to increase Group members, LI users

4. Technical Support. Direct access to LinkedIn technical support and training

Alumni Association Feedback

1. Testing. First access to LinkedIn’s TBA suite of services for colleges and universities

2. Meetings. Monthly meetings with pilot universities for best practices

3. Marketing. Participation in case studies or press releases

4. Reporting. AAUM will share results from the licensed Researcher searches and email campaigns

Next Steps with

• Further develop existing LinkedIn Group with regular communications and engagement

• Communicate with alumni, clubs, students via LinkedIn Group and select pilot projects TBD by LinkedIn

• Roll out program participation to targeted campus units when new services are introduced

• Research and share best practices with pilot program group

FAQ

Why the Alumni Association? With close to 200,000 LinkedIn users self-listed as having attended U-M, AAUM has a built-in audience.

What happens to AAUM’s data?LinkedIn does not retain or share AAUM data. It is used for one-time matching purposes only.

Who uses the LinkedIn Group?Currently, AAUM verifies the alumni or student status of each request to join the group.

How does this fit in with AAUM’s social media strategy?AAUM’s goal is to connect with alumni where they spend their time.

Club Career Involvement

Career Focused Committee •Champion for programing

Career Focused Events 20+ Events FY 2011/2012•Power Networking Breakfasts •Industry Specific Panels•360 Roundtables

Online Professional Networking •AAUM Official LinkedIn Group •Hail It Forward •inCircle/Job Board •Interact With Content

Communications •Promote AAUM Career Programing