Women in Nonprofit LeadershipThe Center for Nonprofit

CommunicationPage 26

The Importance of NonprofitCommunication and

Educationby Amy Michael

Page 28

Not for Profits and Marketingby J.W. Gibbs

Page 29

Dan PraterFounder and Directore Center for NonprofitCommunication at Drury University

Dan PraterFounder and Directore Center for NonprofitCommunication at Drury University

Photo by: Kathryn Whitney Photography

Membership Directory

American Red Cross:Southern MissouriRegion1545 N West BypassSpringfield, MO 65803417-832-9500www.redcross.org

Bass Pro Outdoor FitnessFestival1935 South Campbell AveSpringfield, MO 65807417-891-5334www.fitness.basspro.com

Big Brothers Big Sisters(BBBS)3372 W Battlefield StSpringfield, MO 65807417-889-9136www.bigbro.com

Boy Scouts of AmericaOzark Trails Council1616 S Eastgate AveSpringfield, MO 65809P 417.883.1636 x233www.ozarktrailsbsa.org

Breast Cancer Foundationof the Ozarks (BCFO)330 N Jefferson AveSpringfield, MO 65806417-862-3838www.bcfo.org

Giving Help & Hope to FamiliesImpacted by Breast Cancer

Bridges for Youth1039 W NicholsSpringfield, MO 65802417-864-4167www.bridgesforyouth.net

Care to Learn411 N Sherman ParkwaySpringfield, MO 65802417-862-7771www.caretolearnfund.org

Alzheimer’s Association1630 West ElfindaleSpringfield Mo 65807(417) 886-2199alz.org/greatermissouri

Council of Churches ofthe Ozarks627 N Glenstone AveSpringfield, MO 65802417-862-3586www.ccozarks.org

Developmental Center ofthe Ozarks1545 E PythianSpringfield, MO 65802417-892-0896www.dcoonline.com

The Doula Foundation1111 S GlenstoneSuite 2-101Springfield Mo 65804(417) 832-9222doulafoundation.org

CARES Magazine would like to introduce the following Members of themagazine. Members must have nonprofit status and provide services to ourcommunity. If you are interested in becoming a member, please call us at417-849-2273 for more information.

Volunteers Needed!!!Want to Volunteer but just don'tknow where to go, who needs you,and if you will fit with theirschedule and skills needed? Log onto www.goicare.com and navigateto the Springfield location. Go toVolunteer and register for FREE!You can create a profile, select yourskill set, choose which nonprofitsyou want to work with and evenput in your availability! Visit oursite now to register as a volunteerfor FREE!!!

Boys and Girls Club1410 N Fremont AveSpringfield, MO 65802417-862-9249www.bgclubspringfield.org

Community Partnership330 N Jefferson AveSpringfield, MO 65806417-888-2020www.commpartnership.org

Children’s MiracleNetwork3525 S National Ave Suite 203Springfield, MO 65807417-269-5437www.coxhealthcmn.com

GYN Cancers Alliance(GYNCA)3023 S Fort, Suite BSpringfield, MO 65807417-869-2220www.gynca.org

Drury University900 N Benton AveSpringfield, MO 65802417-873-7879www.drury.edu

Equi-Librium TherapyCenter8710 E State Hwy ADRogersville, MO 65742417-830-1409www.etctherapy.org

Female Leaders inPhilanthropy (FLiP)320 N Jefferson AveSpringfield, MO 65806417-863-7700www.uwozarks.com/flip.asp

Foundation forSpringfield PublicSchools1131 BoonvilleSpringfield, MO 65802417-523-0144www.supportsps.org

Girls on the Run1722 S Glenstone, Suite JJSpringfield, MO 65804417-763-3646http://gotrswmo.org

The Hamels Foundation425 W McDaniel, Suite 164Springfield, MO 65806417-988-2369www.thehamelsfoundation.org

Great Circle1212 West LombardSpringfield, MO 65806417-865-1646www.greatcircle.org

Habitat for Humanity2410 S Scenic AveSpringfield, MO 65807417-829-4001www.habitatspringfieldmo.org

Consumer CreditCounseling Service1515 S GlenstoneSpringfield, MO 65804417-889-7474www.cccsoftheozarks.org

ONSUMERREDIT

OUNSELING

ERVICEof Springfield • JoplinWest Plains

First Baptist Church525 South AveSpringfield, MO 65806417-866-7202www.fbcspringfield.com

Green CountyExtension2400 S Scenic AveSpringfield, MO 65807417-881-8909www.extension.missouri.edu/greene

2

Harmony House519 E Cherry StSpringfield, MO 65806417-837-7700www.myharmonyhouse.orgHarmony House

The Humane Societyof Southwest Missouri3161 W Norton RdSpringfield, MO 65803417-833-2526www.swh.org

Junior AchievementDrury University- Lay Hall900 N. BentonSpringfield, Mo 65802417-873-6989www.jamvi.org

Killuminati Foundationwww.killuminatiFoundation.org

Republic Paw PantryP.O. Box 670Republic, MO 65738417-893-0086www.republicpawpantry.org

Southwest MissouriOffice on Aging Foundation1735 S Fort AvenueSpringfield, MO 65807417-862-0762800-497-0822www.swmoa.com

The Victim Center819 N Boonville AveSprinvgfield, MO 65802417-863-7273www.thevictimcenter.org

Are you interestedin a membership or sponsorship?

Call 417-849-2273for details.

Ronald McDonald House949 E Primrose StreetSpringfield, MO 65807(417) 886-0225http://www.rmhcozarks.org

Springfield Regional ArtsCouncil411 N Sherman PkwySpringfield, MO 65802(417) 862-2787http://springfieldarts.org

Ozarks Area CommunityAction Corporation(OACAC)215 S Barnes AveSpringfield, MO 65802417-862-4314www.oac.ac

Women in Need (WIN)P.O. Box 4626Springfield, MO 65808417-234-7338www.womeninneedoftheozarks.org

Youth of the OzarksThrift Store(YOTO)1731 N Glenstone AveSpringfield, MO 65803417-890-7283www.yotothriftstore.org

Victory Trade School1715 N BoonvilleSpringfield, MO 65803417-864-2221www.victorytradeschool.edu

Wish I May1700 W. WalnutSpringfield, MO 65806417-844-6195www.wishimay.org

Women Connect4GoodDrNancy@womenspeak.comTwitter.com/womenspkwww.Facebook.com/WomenSpkwww.Womenspeak.com/connect4good

SponsorsThe following persons or businesses have sponsored our members:Women Speak, William H Darr, Tom Slaight, Tom & Judy Jowett andSouthwestern Womens Health

"I read CARES Magazineevery month, when I sawthe July issue honoringVeterans I felt compelled todonate to a Veteransnonprofit. CARES providessomething this communityhas been in need of, acentral place forphilanthropists to learnmore about howorganizations are making adifference, how they areusing their funds and whatthey need to keep servingthe community.-Jack Stack

HOME CARE & HOSPICE

3

Helping you create the future you envision.

Penney, Murray & Associates

Ameriprise Financial Services, Inc.

Licensed to provide service in thefollowing states:

AL, AR, AZ, CA, CO, FL, GA, IA, IL IN, KS,MN, MO, MS, NE, NY, OK, PA, SD, TN, TX, VA,

WA, WI, WY.

Broker, investment and financial advisory services aremade available through Ameriprise Financial Services, Inc.Member FINRA and SIPC. Some products and services may

not be available in all jurisdictions or to all clients.

1342-E East KingsleySpringfield, Missouri 65804

(417) 881-9200

Ron PenneyCFP®, ChFC® Private Wealth Advisor

130179MR0112

Letter from the Publisher

Greetings!

We are very excited to welcome MissouriExtension Services to our nonprofit memberbase. You can learn more about this greatorganization and what they do on page 7 ofthis months issue. A wonderful organizationwith a great mission, so check it out!

We also have a great article on the importanceof nonprofit marketing by J.W. Gibbs (page 29).Making sure your voice is heard is imperative

in generating support. Dan Prater shares insights onWomen in the nonprofit sectorand how important they are, you'll be surprised by the stats and impressed by thehard work they accomplish each and every day (page 26).

Of course there are many great events as we get further into the year and youwon't want to miss them! Check out the Show Me pages to find an event you canattend to show support.

If you missed our February 28th CARES TV show we featured Dan Prater and theDrury Center for Nonprofit Communication, how it came about and how his pro-gram helps create great nonprofit leaders. You can view the show atozarksfirst.com/carestv or CaresMagazine.com.

If you're interested in volunteering, we are making April our CARES VolunteerEnrollment month.Visit our website and register to be a volunteer (it's FREE!) youcan sign up to volunteer with as many of our member organizations as you wouldlike, all in one easy step. For questions about the program, please call us417-849-2273 or email questions to info@goicare.com.

As always, thank you for caring about the community!

Amy MichaelPublisher

4

2Membership DirectorySpringfield CARESmembers listing

4Letter from the publisher

contentsMarch 2015

staffAmy MichaelPublisher

Cara TraskEditor

Phil DellasegaCreative Director/Lead Designer

advisory panelKen Childers

Kirk Elmquist

Rebbecca Fenton COTA/L

Marilyn Nolan

Nancy O’Reilly

Chris Shaefer

Tony Shalloup

Jack Stack

Robert Stoops

Cara Trask

our missionCARES Magazine is committed to providing our nonprofit communitywith a resource to inform and educate the public about their organiza-tions. It is our goal to create awareness of charitable giving in the areaas well as give to individuals and businesses that show they CARE.

©2014 CARES Magazine. All rights reserved. Contents of thismagazine may not be reproduced in any manner without writtenconsent from the publisher.

1740 S Glenstone, Suite PSpringfield, MO 65804

417.849.2273www.CaresMagazine.com

.com

[Teach Me]Introduction............................................25

Women in Nonprofit Leadership .............26The Center for Nonprofit Communication

The Importance of NonprofitCommunication and Education ...............28by Amy Michael

Not for Profits and Marketing .................29by J.W. Gibbs

CARES TV................................................30Watch us in March!

[Inspire Me]Introduction..............................................6Welcome New Member!...........................7Greene County Extension Council

It Takes a Village to Change aFamily’s Future..........................................8Harmony House

Great Circle ..............................................9Become a SoleMate! ..............................10Girls on the Run of Southwest Missouri

Introduction............................................11

Calendar of Events.............................13-18Rock 4 Kids Paint the Run .......................12Bass Pro Shops Fitness Festival

Women Build 2015 .................................14Habitat for Humanity/Junior League of Springfield

Highline Run for Scouting .......................15Ozark Trails Council-Boy Scouts of America

The Color Run Shine Tour........................16Equi-Librium Therapy Center

The Longest Day.....................................17Alzheimer’s Association

Springfield Little Theatre .........................18Rock ‘n Ribs BBQ Festival........................19Ronald McDonald House Charities of the Ozarks

[Show Me]

Introduction............................................20What is a Doula? ....................................21The Doula Foundation

Make Money Make Sense.......................22Guaranty Bank

Subscriptions to Your Door......................22Cares Magazine

Take Control Today .................................23Consumer Credit Counseling Service

Sunday Nights @ First.............................24First Baptist Church

[Guide Me]

5

Let's face it, the news can be depressing. People being hateful, naturaldisasters, car accidents and more. This section is dedicated to inspiring you to

help bring change, with stories of hope. Read about how a nonprofit hashelped a child find a reason to learn, live and be happy. Learn about the

women that are being helped to fight disease and the sisterhood they build.See photos of those that have been helped and those that are helping. We

hope you will be Inspired to show you CARE.

6

welcomes new memberCares Magazine

www.extension.missouri.edu/greene

1. What is your mission?

2. What kind of volunteer opportunities do you offer?

3. How can someone get involved?

5. Could you tell a short story of someone you have helped?

University of Missouri Extension has a statewide mission to usescience-based knowledge to engage people to understandchange, solve problems and make informed decisions. MU is aland-grant university, meaning it is a part of a federally mandated mission to carry the benefits of university research beyond campus. Today, through statewide offices, publications and Web-based services, extension faculty in every county ofMissouri continue to carry the benefits of MU researchthroughout the entire state. The Greene County ExtensionCouncil’s mission is to govern operations of the local office,secure revenue, give input on programs and county staff, andpromote local educational efforts conducted by MU Extension.The vision of the local Extension Council is to create an atmo-sphere in which Extension programs can flourish in GreeneCounty.

Many of our named programs – like 4-H, Master Gardeners,Master Naturalists, Family Nutrition Education Program,Missouri Historic Schools Alliance and the Greene CountyExtension Council itself – need active volunteers to work withcounty residents on different projects or various learning environments. Each of these programs have different volun-teer requirements and needs but most often, MU Extensionprograms follow a train-the-trainer type of format which means the volunteer is educated and then they get to helpeducate others.

Our website has a wealth of information or you can call ouroffice to get connected with the MU Extension specialist thatoversees the area with which you would like to volunteer.http://extension.missouri.edu/greene.

4. Specifically, who/how do you help in the community?

At this point, one of our greatest needs is corporate sponsorswho can help keep our programs being offered to the public byproviding funds. Another need is people in the county who areconnected and want to be an involved member of our exten-sion council. We also need volunteers in 4-H and with someprojects at the extension center, like researching our historyback to 1960 or helping with media releases.

6. If you could thank one person/business in the community that has shown that they CARE, who would it be and why?

We have many great volunteers but our outgoing Greene County Extension Chairman George Deatz has been super. He has been involved, he helped start our Friends of Greene County Extension campaign, and he is an active Master Gardener. George works very hard at developing partnerships and we are a better organization because of his involvement.

Since Greene County Extension programs cover such a widevariety of topics, quotes from individuals who are part of MUExtension programs tell our story the best. Each of theseindividuals are able to speak to the value of Greene CountyExtension programs.

“Here’s the beauty in 4-H – it’s not always about the awards,but the hard work, life skills learned, the laughs, the memories,and the personal victories, like believing in your own ability,that makes everything worthwhile.”Greene County 4-H member

“Pregnancy Care Center clients are typically high risk... so the clientele we bring into the MU Extension program are at highest risk for problems within the family and future health problems. One hundred percent of newborns born to womenwho have attended the program have healthy birth weight babies. In 10 years that program has never failed to create a healthy birth weight baby. That is significant when you think of the average cost of a baby in ICU for just a few days is a $150K.”Cindy Boston, Chief Executive Officer, Pregnancy Care Center “Greene County Extension is a great place to learn about gardening!”Jane Reynolds, Springfield, Mo. “I'm taking Extension’s MoGardens classes on Monday nights. All I can say is, Oh my, good!” Sherry Haney, Springfield, Mo. “I just called the local extension horticulture specialist. He was very helpful and gave me the information I was needing. No other agency or businesses could help but he knew exactly the right answers to my questions. The Greene County Extension service is irreplaceable.”Brian Welch, Ash Grove, Mo. “I saved money with Greene County Extension soil testing services.”James Brown, Republic, Mo.

Upcoming EventsOur website (http://extension.missouri.edu/greene) has the most up-to-date calendar and program information. There is always something new.

Potting Shed University classes at The Botanical Center on March 9, 16, 23 and 30

92nd Annual Greene County Soils and Crops Conference is Monday, March 16

Master Gardener Plant Sale is April 25 at The Botanical Center.

7

8

Together we are changing futures one family at a time!

Harmony House Program Services include case management, support groups,life skills and parenting classes, childcare, referrals, legal advocacy and transportation.

F i f t t H H t 417 837 7700

It Takes a VillageTo Change a Family’s Future!

It truly takes a village to make Harmony House a safe haven for the women and children fleeing abusive situations. We rely on the generosity of people like you to donate their time and talents so we may provide shelter, advocacy, and education to over 700 women and children each year.

Available volunteer positions include:

Jack of all Trades – painting, cleaning & small repairs

Front Door Angel – reception & clerical duties

Gift Official – sorting items & stocking donations area

Personal Stylist – assisting clients in shopping & selecting attire

Chef Du Jour – food preparation & meal service

A desire to make a difference in the lives of domestic violence survivors is the only qualification you need.

For more information about these and other volunteer opportunities with Harmony House, please contact us Felicia Rose phone at 417-837-7700 or visit us online at www.myharmonyhouse.org

We invite you to learn more about our therapeutic care and how you can !"#$%!&#$ ()"*$%+#,-. /0112$*!3 4*!& 5 /&5"*!56,# %*7!8 9,#5 # /0$!5/!:#5!&#" ;5$-4#"< =#%*0$5, >*"#/!0" 07 ?-@5$/#1#$!< 5! ABCDE FDGHDIDG !0/&5$%# 01#0$#. ,*7# !0-53J

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10

Glorious spring running weather is upon us. It’s a great time to share yourpassion for running, get out and enjoy the warmer temps and sunshine, andsupport the development of girls in your community by becoming a Sole-Mate or Running Buddy for Girls on the Run.

You’re probably not a stranger to charity running; thousands of athletes allover the country complete endurance events to raise funds for charitiesclose to their hearts every year. Girls on the Run is one of those charities,and our SoleMates have completed more than 250 events, raising over$650,000 for our councils.We cannot accomplish our mission of reachinggirls all over 417-land without SoleMates to help carry our fundraising load.Students at Title I schools — schools with a high percentage of students ineconomically-challenged homes — pay only $10 of the $150 program fee,and many other families rely on scholarships we provide so their girls cancomplete our program.

In Southwest Missouri, we’re recruiting SoleMates who will raise money thatwill stay right here in the Ozarks.Whether you’re a first-time half marathoner,a veteran cyclist, or anything in between, we want to partner with you.

Running buddies are personal cheerleaders who are assigned to run with a specific girl during ourcelebratory 5K. Girls are encouraged to ask a family member (at least 16 years of age) or a familyfriend (at least 18 years of age) to be their running buddy, but if someone close is unavailable; weassign community members to our girls. (Community members are required to complete a back-ground check.) This role is perfect for anyone who wants to encourage and run with a girl duringour celebratory 5K.

Head to www.gotrswmo.org and check out our “SoleMates” and” Volunteer” sections to find outmore and sign up. Let’s hear from some of our SoleMates and Running Buddies on their experiences:

“As a Running Buddy, I personally get to see the trials of a young girl as she attempts to reachher goal and the exuberance once she reaches it. There are few things better in the world thanknowing that this girl, many of whom have other difficulties in life, just achieved a goal thatmay give her the confidence to set her next target on one of those other difficulties she faces.”

---Nick

”Being a running buddy for a GOTR is so much fun it hardly feels like volunteering. Just imag-ine the energy of two hundred little girls and put yourself in the middle. It's contagious! I'vebuddied two girls on their first races. Both needed as much cheering as I could muster and I won-dered if we would ever make it to the finish line, but they finished! Being a small part of thataccomplishment - one they can keep their entire lives - is pretty special.”

---Sarah Jo

“Many of the girls in GOTR have the mental strength to reach the goals they set for themselves,it just may be buried under the surface. As a Solemate, by helping provide the financialstrength that many of these girls lack, you are helping uncover the mental strength these girlshave and may just provide the boost to these girls that carries them to success throughout theirlives.” ---Nick

Become a

SoleMate!

Girls on the Runis looking forSoleMates andRunning Buddies

This is after all, the show me state! This section is where you will findall of the events that are happening in the area. We will have ALL ofthe events in this section so when you are ready to show you CARE,you can take a look at what's happening and show your support by

attending an event! Take some photos while you're there and we mayshare them in the Show Me section as well!

Bass Pro Shops | 1935 S Campbell Ave, Springfield, MO 65807 | fitness@basspro.com

R4 OZARK CLASSIC FOR KIDS

Saturday, April 25, 2015McBride Elementary 5005 S Farm Road 135, Springfield, MO8:30am Check-in Time | 9:00am Race Start Time

Packet Pick up on Friday, April 24th, 11-1 and 3:30-6:30 PM, Bass Pro Shops; nopacket pick up morning of event. $18 for age 14 and under; $20 for age 15 and up

NOTE: Paint used in this event is non-toxic, corn-starch based, food-safe coloring. However, washability is not guaranteed. Please dress accordingly.

Shirts and medals included; Late registration doesnot guarantee a shirt or medal. For more information visit fitness.basspro.com or contactMelissa Bondy at mlbondy@basspro.com

Make a note of our other events!!

Rock4Kids Polar Bear RunJune 20

Outdoor DaysSeptember 5 & 6

Tour De BassOctober 4

Note: that this is a Sunday

Dogwood Canyon Trail RunsOctober 17 & 18

Rock4Kids Zombie RunOctober 24

Wellness ConferenceOctober 29

Marathon Weekend ExpoOctober 29-November 1

Camo Fun Run/WalkOctober 31

Marathon, Half, 5K, RelayNovember 1

2ND RACE IN THE 2014-15 ROCK4KIDS SERIES PRESENTED BY BASS PRO SHOPS OUTDOOR FITNESS FESTIVAL

Register online: fitness.basspro.com

12

Mission:Our distinct land grant mission is to improve lives, communities and economies by producing relevant,

reliable and responsive educational strategies that

enhance access to the resources and research of the University

of Missouri.

2400 S Scenic Ave Springfield, MO 65807

417-881-8909www.extension.missouri.edu/greene

MarchFarmer’s Market of the Ozarks4139 S. Nature Center Way Road

The Farmer’s Market of the Ozarks combines farm-fresh goodies, hand crafted products, and local eateries all in one location easily accessible to our community. Shop for groceries, find unique gifts, have breakfast or lunch, enjoy local music in our brand new pavilion in the Ozarks. The market accepts SNAP, debit and credit cards. Open every Saturday, 9:00 am to 1:00 pm all winter.

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Fish FeedingBass Pro Shops Outdoor World

Watch as skilled divers feed the fish in the freshwater aquarium at Bass Pro Shops® Outdoor World® in Springfield.This event is free and happens daily. Al

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First Friday Art WalkDowntown Springfield

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First Friday Art Walk offers original art, live music, art demonstra-tions, food, fun and more in 27 participating venues. Enjoy the art, meet the artists and experience Springfield's favorite free artsevent.

Made to WorkConvoy of Hope

What truly sets us apart is an emphasis on personal connections. We invite you to embark on a journey with job seekers just like you, supported by people who care. On the 2nd and 4th Tuesday of each month you can be Made to Work! Call Ryan Rust at 417-851-4510 for more information.

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Do you have an event you’d like added to the calendar?Contact us at events@goicare.com for more information.

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St. Patrick’s Day GalaHickory Hills Country Club

5:30 pmAn evening filled with Irish cheer to raise funds for the Council of Churches of the Ozarks and the Foundation, Council of Churches. An elegant evening at Hickory Hills featuring amazing vacation getaways, Irish games, and live Irish music.All proceeds will benefit the Council of Churches of the Ozarks and the Foundation, Council of Churches to provide services for the most vulner-able in our community including the Council of Churches agencies of Crosslines, Safe to Sleep, and Ambassadors for Children. Call417-862-3586, email cmoses@ccozarks.org, or visit www.CCOzarks.orgfor more information.

Mar

ch14

Lucky PawsUniversity Plaza

6:00 pm-10 pmLucky Paws 2015 is shaping up to be bigger and better, all to benefit the homeless dogs and cats at the Humane Society of Southwest Missouri.This traditional Irish dinner along with live and silent auctions will be held on Saturday, March 14, 2015, at University Plaza in Springfield. There are going to be some fabulous auction items this year that you won't want to miss. Come enjoy a fun evening and help the animals of the Humane Society at the same time!For more information call 417-447-9567 or visit www.swh.org.

Mar

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10th Annual Tool Belts and Bow Ties

White River Conference Center

6:00 pmThe 10th annual Tool Belts & Bow Ties will be at Bass Pro’s White River Conference Center on Friday, March 20, 2015. Friends of Habitat gather with the goal of raising enough money in one night to fundan entire home for a local family.Our 1920’s themed event features live music from the Ernie Biggs Roadshow, dinner, open cocktail hour and great fun! For more information or to buy tickets go to: http://habitatspringfieldmo.org/get-involved/tool-belts-bow-ties

March 20

14

HighlineScoutingfor

Half Marathon/5K

Jackie Stiles is the former MSU Lady Bear Hall of Fame standout and holds the title of All-time Leading Scorer in Division I women’s basketball. She is currently an assistant coach with the MSU Lady Bears.

Ned Reynolds retired from KY3 as a sportscaster, but continues to do special sports projects and broadcasts of the Springfield Cardinals games. His 48 years of experience have made him a legend in the Ozarks.

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Springfield Symphony OrchestraPresents “European Treasures”

7:30 pmClassical music is an essential part of the European culture—it is in their history and in their daily lives. We take a little European tour in this concert with favorite light classical and Baroque works, and hear Ravel’s classical-inspired Tombeau de Couperin, one of the most-requested pieces of the European repertoire. Enjoy an evening in Europe with us!505 John Q Hammons Pkwyhttp://springfieldmosymphony.org/

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Highline Run for ScoutingFrisco Highline Rail Bed

8:00 amJoin us for a Half-Marathon/5K on the scenic and historical paved Frisco High Line Rail Bed, flat and fast with chip timing. Technical running shirts who those who register early. Awards for overall winners and 1st - 3rd in multi-age classes. Premium finishers medal for all Half-Marathoners.

Post race participants will enjoy food, refreshments, and entertainment.

All proceeds benefit over 13,000 youth and adults participating in the Scouting program through 31 counties in Southwest Missouri and Kansas.

For more details or to buy tickets go to: www.highlinerun.com or call 417-883-1636

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The Color Run Shine TourApril 25th-Downtown Springfield Equi-Librium Therapy Center has

been named local Charity Partnerfor the 3rd year in a row!

There are Two Ways to BenefitEqui-Librium Therapy Center:

Runners:When registering for the Springfield Color Run, use the coupon codeETCTHERAPY for a $5 off coupon, as well as to donate $1 ofyour registration cost to the local programming of ETC. Register atwww.thecolorrun.com/Springfield.

Volunteers:ETC is looking for ~200 fun loving volunteers who are ready to helpSpringfield SHINE! With each ETC volunteer, The Color Run will do-nate a portion of the proceeds from the event back to ETC! Volun-teers are needed to assist with registration, packet pick up, and ofcourse to throw some color! To reserve your spot, please contactetctherapy@gmail.com for more information. The entire experienceis a blast and you will not be disappointed!

or visit our websitewww.etctherapy.orgfor updates andmore information!

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CORPORATE TEAMShow those facing Alzheimer’s disease thatthey are not aloneFrom sunrise to sunset, form teams with your co-workers, friends, andfamily and do something you love to make a difference. Whether it’scycling, playing bridge, exercising or playing a team sport, yourcompany can be part of The Longest Day® to raise funds andawareness to advance the care, support and research efforts of theAlzheimer’s Association.®

For people facing Alzheimer’s disease, this challenge is every day.For you and your colleagues, it’s just one. Will you join us?

ENHANCED REPUTATIONHEALTH AND WELLNESSEMPLOYEE ENGAGEMENT

The Longest Day offers:

• Ultimate flexibility. Select an activity that appeals to your team —or ask each team member to choose what they love. Employees don’thave to work in the same office or location to be a team.

• Camaraderie. From sunrise to sunset, employees can be creative inhow they cover the day as groups and individuals.

• Team-building activities. Employees can join together to achieve acommon goal.

• Networking. Employees with similar interests can connect and formnew relationships.

• Philanthropic engagement. Each team raises funds to advance themission of the Alzheimer’s Association.

• Health and physical activity. Encourage employees to participateas part of your company’s wellness initiative.

SUNDAY, JUNE 21, 2015

What is The Longest Day®?The Longest Day is a team event to raise funds and awareness for theAlzheimer’s Association.® Held annually on summer solstice, the duration ofthis sunrise-to-sunset event symbolizes the challenging journey that so manyliving with the disease and their caregivers are asked to endure. Teams areencouraged to create their own experience as they fundraise and participatein an activity they love to honor someone facing the disease.

How Do I Parcipate?1. GRAB YOUR FRIENDSGrab your friends, family and co-workers and form a team. You don’thave to live in the same city or state — or even the same country! Don’tbe nervous to ask others to get involved – you’ll be surprised how manypeople have been affected by Alzheimer’s and want to join the fight.

2. PUT YOUR PASSION TO GOOD WORKOn The Longest Day, select an activity you love — or honor a caregiver,or someone living with or lost to the disease, by selecting his or her fa-vorite hobby. You’re limited only by your imagination.

3. RAISE MONEY AND MOVE THE CAUSE FORWARDEvery team is asked to register and raise a minimum of $1,600 to furtherthe care, support and research efforts of the Alzheimer’s Association.Fundraise leading up to and on The Longest Day. We’ll help with coaching,tools and advice!

4. PLAN YOUR DAYFrom sunrise to sunset, The Longest Day stretches 16 hours. Divide theday into segments and ask teammates to cover a portion. If you live in thesame area, host an all-day event to cheer each other on. If your teammembers are in different locations, stay in touch with texts, tweets andFacebook posts.

5. CELEBRATE AT SUNSETGather your team — whether in person or virtually — and celebrate youraccomplishments while recognizing the strength of those facingAlzheimer’s.

To start or join a team, contact

Nate ReedDirector of Special EventsAlzheimer’s Association-Greater Missouri Chapter

1630 W. ElfindaleSpringfield, MO 65807

417-886-2199

For more information, visitalz.org/thelongestday

Sponsored by

2nd Annual FootPursuit 5k

2541 East Southern Hills Boulevard

3:00 pmThis is an exciting fundraising eventfocused onimproving thecommunity safetyof Springfield. This fun, one-of-a-kind event will benefit

the Missouri Fraternal Order of Police (FOP) Foundation and Greene County Sheriff's Depart-ment Special Programs. One of the specific groups that will benefit from Foot Pursuit 2015 is the D.A.R.E. Program of Greene County. Foot Pursuit 2015 invites participants to dress as either a cop or a robber to participate in the costume contest.Registration begins at 12pm, 5K begins at 3pm.

Go to http://www.footpursuit.org/ orhttps://runsignup.com/Race/MO/Springfield/FOOTPURSUIT5K for details.

March 28

Red Ball Gala: Paint the Town RedUniversity Plaza Hotel & Convention Center

6:00 pm (VIP) 7:00pmThis event will be hosted at University Plaza Hotel Convention Center featuring entertainment by DR ZHIVEGAS and will include a Vegas Style Casino & Wine Pull.For tickets please visit www.diabetes.org/redballgala or call 417.890.8400 ext. 6854M

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9th Annual Charity Run 5KJunior League of Springfield, MO

Activities: Timed 5K race with prizes. Fitness, family fun, prizes and more. We believe "Healthy People Build Healthy Communities." The Junior League’s 9th annual Charity Run 5K will be Saturday, March 28, 2015, at The Fieldhouse Sportscenter. This year, we are partnering with 417 Magazine Live Well Fitness Fest and Expo. Proceeds from the race help the projects of the Junior League of Springfield including its signature project, Isabel’s House, the Crisis Nursery of the Ozarks. Join the fun helping prevent child abuse

and neglect in the Ozarks. Contact Alyea Alldredge, Charity Run 5K Chair, for more information at 314-323-9579 or alyeaalldredge@hotmail.com. Race route sponsor and packet pick up vendor opportunities still available!M

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Thanks to Rotary andRock’n Ribs for supportingsix local children’s charities, alongwith the Tooth Truck (our RonaldMcDonald Care Mobile®). We’re dedicated to ensuring that kids havethe right tools to maintain healthy smiles, providing $10 million indental treatment for nearly 18,000 children since 2002. We empowereach and every child with the knowledge and resources to keep theirteeth sparkling clean and their self esteem flying high. Take a videotour of the Tooth Truck at the website below!

www.ToothTruck.org

AT THEOZARK EMPIRE FAIRGROUNDS

rocknribs.com

APRIL 24 & 25, 2015

i d i h kid h

Sponsored by

We all need some guidance sometimes. This section is to inform you ofhow the nonprofits are spending their donor dollars to help the com-

munity. They will share their statistics with you, the programs andservices they offer and why you should continue giving or start giving,to them. The information you find here will help guide you to volun-

teer or donate to the wonderful nonprofits in the community.

20

WHAT IS A DOULA?

OUR CERTIFIED DOULAS

Pregnant? We are here to support you.

The Doula Foundation

Doula is a Greek word for a lay woman caregiver who provides continuous physical, emotional, and informational support to the mother during labor and delivery. She “moth-ers the mother.” Community-based doulas are trained community health workers with skills in home visiting and family support. Doulas provide culturally sensitive pregnancy and childbirth education, early linkage to health care and social services, labor coaching, breastfeeding education and counseling and parenting skills while fostering parental attachment. Research shows the time immediately surround-ing labor and delivery is a critical period in the development of a young family. The heart of the doula model is to create change by providing young mothers with social support,practical assistance, and knowledge that will increase mater-nal emotional well-being, which will in turn enable them tobe better parents and support the development of theirinfants. Programs that use doulas for support in childbirth have demonstrated fewer labor and delivery complications, fewer medical interventions, and increased well-being for both mothers and babies.

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MoneyIslandª is an exciting online game that teaches your kids to ! #$%$&'%( )*+*,- ./!0 )1 1$ %23!$4*+1*, 5*!,4,6 (!%+$'$) /1741 ,%3! 81$!06 '$3!,4 81$!0 %$2 *,! &+!2'4 7',!(0- 9(*,6 4/!0 !%+$+!%(:(';! +!7%+2, '$&(*2'$) <=> 41 ,4%+4 %$ %&&1*$4 1+ %22 41 %$%&&1*$4- ?4%+4 @(%0'$) 412%0 %4gbankmo.moneyisland.com-

We can also bring MoneyIsland™ toyour school with fun lessons to help students

achieve the financial skills they’ll need.

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We know that the magazine wouldn't be complete without a section thatthe nonprofits can refer to and learn from. In our Teach Me section we will

share articles from Dan Prater of Drury on Nonprofit Communication, as wellas articles on the subjects of fundraising, sustainability and marketing. We

know that nonprofits work hard and are always looking for ways to improvetheir operations, communicate better and operate more efficiently.

25

WomenNonprofit Leadership

in

The importance of women inthe nonprofit industry cannotbe overstated.

Throughout the past 30 years, womenhavemade significant strides in the sector.In fact, women now fill the majority ofnonprofit jobs. A recent study by theWhite House Project shows nearly 75percent of all workers in the nonprofitindustry are women.

Even with impressive gains over the past few years,

women — especially those in leadership — still face is-

sues unlike their male counterparts.

This article is the first in a two-part series, examining

some of the various challenges women leaders in the

nonprofit industry are facing.

Leadership BiasThere is no question that women are strong leaders;

their presence is clear in organizations throughout the

nation. About two-thirds (65 percent) of nonprofits with

budgets under $1-million are led by women (2014 Board-

Source annual report).

Despite the large percentage of females heading up

nonprofits, men still dominate the top leadership

positions in large organizations. The same report

says among groups with budgets of $10-mil-

lion or more, only 37 percent of chief

by Dan PraterThe Center for Nonprofit Communication

at Drury Universitydprater@drury.edu

26

executives are women. Among the nation’s top-10 organi-

zations, women comprise only 11.76 percent of leadership

roles.

Some hiring professionals believe this underrepresentation

is due to gender bias at the board level. Jan Masaoka, chief

executive of the California Association of Nonprofits, says

since boards are mostly men, they tend to choose leaders

who are men.

This is supported by research (Spector and Jones, 2004),

which shows that men have an initially higher level of trust

for other men than for women.

“Boards will often spend a lot of time on the desired pro-

file of the type of person they want in terms of skills and

professional background,” says Masaoka. “Then they’ll turn

around and hire the people they like and they ignore the

profile.”

Gender RolesThere has been great discussion regarding gender disparity

in all sectors, including the nonprofit industry.

Women in volunteerism and philanthropy have deep roots.

In 17th century churches, women were meeting community

needs while men worked. Throughout the years, women

in these “do-gooder” roles have been expected to balance

these activities with the domestic responsibilities of raising

children, supporting a husband, and overseeing the home

(including cooking, cleaning, etc.).

These stereotypes, though diminished, still exist in the

workplace and influence leaders and employees. These

models make the assumption that men are more dedicated

to their careers, and are willing to spend longer hours at

the office than women. They also assume (and perpetuate)

the cultural expectation that women should care more

about their families than their occupations.

Salary GapThe Glass Ceiling — where professional women struggle

to advance and be paid at the rate same as men — is

alive and well in the nonprofit sector.

The 2014 GuideStar Nonprofit Compensation Report found

that for the 14th year in a row, women were lagging behind

their male counterparts. Female CEOs made 11 percent less

on average at organizations with budgets of $250 thousand

or less, and 23 percent less at organizations with budgets be-

tween $25 million and $50 million.

Quite simply, female leaders aren’t paid as much as men. This

shows that the industry has a long way to go to meet gender

equity in executive compensation.

Gender TraitsA final aspect of women in nonprofit leadership is tied to gen-

der traits, or how the behaviors of men and women are

viewed differently.

Women with strong personalities are often considered

“pushy” or “controlling,” an assumption that is usually not

made about their male counterparts. In fact, men may be re-

warded for such behavior.

In a Pepperdine University study of female executives, one

woman said that successful women seem “soul-less” when

trying to take charge.

One study (Eagly and Karau) found that men emerge as lead-

ers based on their task oriented behaviors, whereas women,

who tend to be more people oriented, are viewed as good

social facilitators, but are not seen as leaders. For this reason,

some women feel pressure to work more like men, showing

less emotion and being more analytical.

Studying these issues must be a priority for all nonprofit

stakeholders – leaders, board members, and funders.

Next month, we’ll continue our look at women in

the nonprofit industry by interviewing seven local

women who head up organizations, sharing their

insights and perspectives.

www.Drury.edu/Nonprofit

The Center forNonprofitCommunica�on

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I met Dan Prater almost five years ago when I approached himabout CARES Magazine and wanted CASA to be one of our firstfour organizations. I was completely new to the nonprofit world,I only knew that I wanted to get involved by sharing informationabout the great work being done in the community. Dan waswonderful, he embraced the concept and has been a mentor forme since then.

From there, Dan and I kept in touch and on June 1, 2011 he real-ized his dream when the Drury Center for Nonprofit Communi-cation was opened. I sat down with Dan recently to talk about theCenter, its successes and where he sees it heading in the future.

When the Center first opened it offered one undergraduatecourse that connected students with nonprofit organizations, al-lowing them to assist with the groups’ PR and communication.On the graduate level, there were no courses that were specificto nonprofit work.

Since then, the Center has grown to now offering a Master'sdegree with an emphasis in Nonprofit Communication. On theundergraduate level, Drury University has an Arts Administrationdegree that focuses on art, music, dance, theatre, or writing.Many of these fall into areas that help operate a nonprofitorganization. The university is currently exploring options for anundergraduate degree that focuses on nonprofit leadership.

Drury Nonprofit Center for Communication has worked withmany different kinds of nonprofit organizations. They givepriority to groups that are involved in addressing Red Flag issuesas identified by the Community Focus Report. Although that istheir focus, they help other groups as well. Most of theorganizations that need help are small, with only a handful ofemployees, or in some cases, no paid employees at all. Danexplains,“ The largest nonprofits have the resources to hire full-time staff to assist with PR, marketing, writing, fundraising. It’sthe small ones that lack the resources”

The Center has continued to evolve and grow through Dan’s hardwork and vision. Dan shared with me, “When we started theCenter, our initial focus was on communication for the nonprofits.

What we found is that, while PR and branding was essential,the most pressing communication need was in the areas offundraising and governance. We began offering workshopsand training in these areas and in leadership.”

Today, their training comes in various forms. They still do atleast one conference per year, which has been a huge success.They also offer several workshops throughout the year onvarious topics such as accounting, volunteer management,fundraising, and leadership.

“I have made an intentional effort to lock arms with as manypeople and organizations as possible. The nonprofit sector isvast, and in order to really be effective, we must work side-by-side whenever we can. In addition to my Drury Universityclasses, I speak frequently at nonprofit classes at Evangel andMissouri State. And I join with other organizations to do in-dustry-specific events. Example – we are working with NorthPoint Church to organize the 2015 Springfield KidsFest, whichis really a nonprofit awareness event.” says Dan.

The Importanceof NonprofitCommunicationand Educationby Amy Michael

Dan Prater and the Evolution ofthe Center for Nonprofit

Communication at DruryUniversity

Some of the groups that wereassisted in the past year:

Springfield Urban Agriculture Coalition (SUAC )

Builders International

The Kitchen, Inc.

Springfield Community Gardens

Laura Ingalls Wilder Association

CASA

The Doula Foundation

Ozarks Food Harvest

NAMI

SWI (Springfield Sheltered Workshop)

Ozarks Counseling Center

Isabel's House

Lighthouse Child & Family Development Center

Least of These

North Springfield Betterment Association

Safe at Home

Teen Challenge

Minorities in Business

Continued on page 30

29

Like many of you, I am passionate about the community we live in

and want to see our future be bright and continue to grow.

Recently the Center for Nonprofit Communication at Drury

University, published several critical studies indicating how

important Not for Profits are to the local economy. If you have not

seen it, you need to, it’s stunning.

Most not for profits struggle each year simply to meet their budget

requirements and one of the smaller line items is marketing and

advertising. From the perspective of the not for profit and the various

missions they serve this is understandable. However, from a for profit

business perspective we understand the relationship of “if the buying

public does not know you are there, they will not buy from you”.

The excerpt below is the best definition I have found as to why not

for profits as well as their community leaders should have an annual

marketing plan that is funded so they can invest in activities that will

extend the brand recognition, awareness, and credibility of not for

profit organizations.

EXCERPT FROM: Sobel & Co, LLC by Bridget Hartnett, CPA &Ron Matan, CPA - 2011 White Paper

“It is the objective of every nonprofit to use marketing to turn

slacktivists into activists, building a cadre of passionate supporters,

nonprofits need to use various marketing approaches to gain mind

share, heart share and wallet share of their current and potential

volunteers, donors, and clients.

Marketing is NOT a capital campaign. Marketing is NOT donor

development. Marketing is NOT the “ask.”

Marketing IS the process by which nonprofits combine a range of

strategies that work together to create awareness, generating a

positive image by communicating effectivelywith a targeted audience.

Under this definition, marketing provides the structure and discipline

for continuously demonstrating the group’s value to the community it

serves. Further, we believe that organizations that embrace a formal

marketing process have a distinctive advantage over those organiza-

tions that prefer to take a less structured, less organized approach.

Having a well-thought out marketing plan is like having a blue print,

or a map, for guidance in gaining the credibility and loyalty they need

to succeed at their mission.

Our experience with nonprofit organizations for more than

50 years has shown that, no matter what the size of the

group, nor how extensive its budget, those nonprofits that

clearly and consistently share their vision with the community,

enjoy these added benefits:

They gain credibility while building loyalty

They can more easily distinguish their organization’s purposefrom other nonprofits

They enhance their reputation as leaders in the nonprofitcommunity

They build membership / gain volunteers more quickly

They have more opportunities to strengthen existing donorrelations and build new ones“

One final thought to share, not for profits are critical to our

local economies, our long term success and health, and our

quality of life. What can you do to help?

Not for Profits andMarketingby J.W. Gibbs

30

One area where the Center has evolved is in the area of research.

Very few nonprofits have the time or resources to conduct

studies, yet all of them need data that is local and timely. In 2013

the Center conducted a study of nonprofit employees salaries

and benefits. Last year, they completed a 2-year study of local

nonprofit 990s. From that, they published the 2014 Springfield

Nonprofit Impact Report. That report brought about significant

media attention and helped bring nonprofit awareness to the

general public. More than 750 printed copies of that report have

been distributed, and the PDF report has been downloaded

from their website more than 250 times from people

representing 22 states and 4 countries.

Of course, Dan has many future plans for the Center in terms of

research as well. I asked Dan to share those with us. “Right now,

we have two concurrent studies. We are working with the

Missouri State University Sociology department to conduct a

study of churches/religious congregations in Greene and

Christian Counties. We want to learn more about local

churches/congregations and the great work they are doing. Our

focus is not so much about their services, as much as it about the

things they do in the community to address issues like hunger,

homelessness, and similar problems.

The other research is a study of volunteerism in Springfield area.

We will seek to answer the following questions:

• How do nonprofits and civic groups utilize volunteers toaccomplish their work?

• What is the value of their contribution?

• How do for-profit companies/groups encouragevolunteerism and civic engagement?

• What compels individuals to be volunteers? Familyhistory, personal experience?

The Center has a bright future. As we grow and add new train-

ing programs and expand our outreach, we are helping to build

strong organizations and helping to build strong current and

future leaders.”

Certainly, the Drury University Center for Nonprofit Communi-

cation continues to be a positive resource in the community be-

cause of the passion and hard work of its founder, Dan Prater. For

more information about the Center, its research studies or the

program please visit Drury.edu/nonprofit or call 417-873-7442.

The Importance ofNonprofit Communicationand Educationcontinued from page 28

Are you a nonprofit? Are you looking for ways toincrease your marketing and communication,create more awareness and receive more donorand volunteer support?

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