cariparma-credit agricole branch design by dinn!
TRANSCRIPT
MY HOUSE BANK HIGH RELATION-CASHLESSBRANCH CONCEPT
THE CHALLENGETo create a new branch concept that has to become a real competitive and branding tool able to:
\ Communicate a strong impact and a sense of change
\ Complete the implementation of a new service model to get more leeds and to delight existing customers
\ Create a warm, simple and relational customer experience
\ Define a unique brand style to differentiate Cariparma from competitors
\ Be flexible and modular in order to be applied in different locations and formats and to be coherent with costing budget goals
NEW BRANCH DESIGNA revolutionary bank branch design where you can feel at home and that innovates the customer service model, by giving more competitiveness to Cariparma Crédit Agricole.
DINN! has been engaged to create a new concept design innovation which improves the retail branches formats of Cariparma Crédit Agricole, one
of the leading banks in Europe.
The most innovative aspect is the innovation of the traditional banking customer service model. Indeed. The space is 100% available for customers, in order to allow them to choose the service they want.
PROJECT INSIGHTDINN! wanted to dramatically change the retail banking in order to be more customer-centric, by planning a warmer and cozier environment. The "My House Bank" concept reinvents the banking experience through the innovative design and the leading-edge digital technologies, aiming to create a retail environment like no other.
Designed by DINN!Team of the project:
Concept supervisor and strategy director| Massimo FabbroDesign Director | Elena PronteraSenior Designer | Claudio Viscardi, Sara RiminiGraphic Designer | Paolo ZaamiProject Engineer | Matteo Lugli
Design headquartersVia Morimondo, 26/16b20143 Milanot. +39 02 [email protected]