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Page 1: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision
Page 2: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

02 THE BEACON LA COSTA

Page 3: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

01CARLSBAD, CALIFORNIA

C A R L S B A D , C A L I F O R N I A

Page 4: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

02 THE BEACON LA COSTA

Page 5: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

03CARLSBAD, CALIFORNIA

T H E B E A C O N

A gathering place for the North County Coastal community, The Beacon has been reimagined to inspire and celebrate the Coastal Lifestyle.

The Beacon is a collection of thoughtfully curated

shops, contemporary designers, cafes, independent

merchants, daily services and best in class eateries.

03

Page 6: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

04 THE BEACON LA COSTA

AVERAGE HHI

POPULATION

MEDIAN AGE

EDUCATIONAL ATTAINMENT

3-mile$154,740

97,669

42.9

62.2%

5-mile$145,820

164,682

42.7

59.9%

10-mile$122,754

600,370

38.3

45.8%

A F F L U E N T ,

D I V E R S E A N D

H I G H L Y E D U C A T E D

C O N S U M E R

04

Page 7: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

05CARLSBAD, CALIFORNIA

I N S P I R A T I O N

Page 8: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

06 THE BEACON LA COSTA

Page 9: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

07CARLSBAD, CALIFORNIA

O U R C O M M U N I T Y

N O R T H C O U N T Y C O A S TA L C O -T E N A N C Y

Located in the heart of North County, The Beacon serve a very

affluent trade area with the nearby communities of Carlsbad,

Encinitas, Rancho Santa Fe, La Costa, Del Mar and Solana Beach.

Equinox chose The Beacon for its first San Diego location.

Equinox is a leader in the fitness industry with world-class

personal trainers, group fitness experiences and luxurious spas.

4WORLD CLASS RESORTS

1 in 3RESIDENTS HOLD A POST

GRADUATE DEGREE

7MILES OF BEACHES

12PREMIER GOLF COURSES

WITHIN 12 MILES

5TH

WEALTHIEST CITYIN CALIFORNIA

Page 10: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

08 THE BEACON LA COSTA

I N S P I R A T I O N

Page 11: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

09CARLSBAD, CALIFORNIA

T H E V I S I O N

The Beacon will celebrate the coastal lifestyle and

become the centerpiece of North County. A place to

discover contemporary brands, dine at best-in-class

restaurants and engage with local tastemakers.

122,184SQUARE FEET

ACCESSTO THE 5 FREEWAY

1ST

EQUINOX IN SAN DIEGO

SPANISHREVIVAL STYLE

ARCHITECTURE WITH NATURAL LIGHT

VIBRANTOUTDOOR SEATING

AND PATIOS

Page 12: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

10 THE BEACON LA COSTA

S I T E P L A N

10 THE BEACON LA COSTA

CHARGING STATIONS

7720

7740 77507760

7770

EL CAMINO REAL43,024 VPD

LA

CO

STA

AV

E.

31,

94

6 V

PD

475 TOTALPARKING SPACES

PARKING PATIO

Page 13: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

11CARLSBAD, CALIFORNIA

Page 14: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

12 THE BEACON LA COSTA

C O N C E P T U A L R E N D E R I N G S

12 THE BEACON LA COSTA

Page 15: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

13CARLSBAD, CALIFORNIA

C O N C E P T U A L R E N D E R I N G S

Page 16: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

A B O U T A S A N A P A R T N E R S

We are Asana Partners. We create real estate value by serving as transparent, honest, and accountable agents of change and drivers of innovation.

WE STAY AHEAD OF THE CURVE.

We target dynamic and vibrant growth-oriented U.S. markets that attract people and personalities with high

levels of education and household income who crave a high quality, luxury, and early adopter experience.

WE BELIEVE IN PEOPLE.

We build teams of experienced operators and collaborators who make things happen; we’re talking people

we trust who execute asset-level business plans with accountability, precision, and a spark of ingenuity.

WE ARE LEADERS IN EFFICIENCY AND INNOVATION.

We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique

and innovative spirit and vision. That agile and forward-thinking approach is grounded in some of the

industry’s most qualified real estate experience and financial expertise.

14

Page 17: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

K ROG ST R E ET M A R K ETAtlanta, GA

DE E P E L LU MDallas, TX

15

N EW BU RY ST R E ETBoston, MA

T H E H E IGH TS M E RC A N T I L EHouston , TX

Page 18: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

T H E H E IGH TS M E RC A N T I L EHouston , TX

16

Page 19: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

17CARLSBAD, CALIFORNIA

C O N N E C T W I T H U S

CLARE WALSH

[email protected]

551.580.1927

10000 Washington Blvd.

Floor 6

Los Angeles, CA 90232

asanapartners.com

DON MOSER

[email protected]

858.523.2087

MATT MOSER

[email protected]

858.523.2096

retailinsite.net

Page 20: CARLSBAD, CALIFORNIA - RETAIL INSITE · We don’t reinvent the wheel; we invest in proven urban retail corridors that would benefit from our unique and innovative spirit and vision

THE BEACON LA COSTA

7710-7770 EL CAMINO REAL

CARLSBAD, CALIFORNIA

asanapartners.com