“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager

Australia has the most number of established users of social media in the world.

Followed by the USA and UK.

90%Of car buyers research online before buying, up from 60% five years ago

Of those, 31% rely on user-generated content with consumer

ratings and reviews most popular

Automotive websites have the highest conversion rate for the automotive vertical

Rich media doubles the conversion rate and triples the click through rate

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

Lady Gaga has 11,000,000+

Twitter followersMore than all the car

brands on Twitter combined… probably

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

With 5,842,093 likes, BMW is the most popular car brand on Facebook.

…just ahead of I SLEEP♥ which has 5,325,656 likes.

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

It’s time car brands had their own social network.

Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009

IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN

(Three years in the making and still as relevant as ever!)

CARMOOCH IS ABRAND COMMUNITY

CARMOOCH IS ACAMPAIGN PLATFORM

CARMOOCH IS ANONLINE LEAD GENERATOR

CARMOOCH ISREPUTATION MANAGEMENT

You have followers, now lead them somewhere.

Turn your customers and online followers into brand ambassadors and sales leads.

CARMOOCHBRAND PAGES

Main Campaign Portal

Virtual Showroom and Model Overview

Branded News, Reviews and Discussion Feed

Brand Profile Box

Customers, Owners & Fans

Main Campaign Portal

• Generously sized campaign portal spaces• Website within a website• Launch campaigns directly to an audience of

new car buyers and owners• Interactive rich media opportunities• Ad space is available exclusively for the

designated brand – no competing for ad space

Virtual Showroom and Model Overview

• Entire new vehicle range on display• Quick reference for rating and price• Link to model profile page• Simplifies the model range and divides a

model range into two separate models where appropriate

Branded News, Reviews and Discussion Feed

• Communicate with followers and visitors• Share news, updates, photos and video• Offer customer service and support• Always fresh content – populated by

community

Brand Profile Box

• Overview of site participation– Reviews– Owners– Followers– Updates

• Share your presence on other social networks

CARMOOCHMODEL PAGES

Carmooch Summary Review

Individual Model Campaign Portal

Model Review Feed

Owners

Also Consider Suggestions

Carmooch Summary Review

• Overall aggregated review based on ratings from professional journalists and owners

• Online reputation management• Index reviews from across the web in one

place• Don’t let one bad review spoil the appeal• More opinions mean more informed

consumers

Individual Model Campaign Portal

• Create custom display campaigns for individual models

• Specifically target users viewing a particular model page

• Ad space is available exclusively for the designated brand – no competing for ad space

Model Review Feed

• Displays reviews for a specific model in one convenient feed

• Help potential new car buyers discover opinions they otherwise would have never found

• Ensure car buyers are reading the latest reviews, and not content based on outdated models

• Improve user attention with video reviews embedded directly into the stream

Owners

• Displays list of actual vehicle owners of each specific model – not fans, not random reviewers – owners.

• Allows potential new car buyers to delve deeper and read individual owner experiences and ongoing updates

Also Consider Suggestions

• Displays up to four other suggested models based on rating, number of reviews, price, category and user recommendation

• Carmooch ‘SEO’ – more reviews and better ratings ensure a model is displayed more frequently throughout Carmooch

• Improves brand exposure throughout the site• Provides a more organic path through the site for

new car buyers to discover new models they may not have previously considered

CARMOOCHCONSUMER PAGES

Status Updates & Vehicle Data Logging

Targeted Campaign Portal

Personal News Feed & Car History

Individually Specified Vehicles to Consider

Crowd Sourced Vehicle Usage Analytics

Status Updates & Vehicle Data Logging

• Owners can share updates on their vehicle ownership experience including photos, links and videos

• Log fuel stops and track fuels costs and fuel efficiency

• Service interval check-ins• Odometer recording• Miscellaneous expense tracking

Personal News Feed & Car History

• Displays a public record of an owners experience and data logging

• Allows owners to keep track of their vehicle history

• Potential new car buyers can browse actual detailed ownership experiences

• Follow brands and users to keep up to date with news and updates

Targeted Campaign Portal

• Competitive ad placement available on user profiles

• Target the entire Carmooch userbase or only a specific demographic

Crowd Sourced Vehicle Usage Analytics

• Displays the most complete and accurate world representation of how consumers are using their vehicles

• Compare individual experiences to vehicle averages

• Go beyond the fuel economy rating to discover the real-world costs of owning a particular vehicle

Individually Specified Vehicles to Consider

• Displays a public record of an owners experience and data logging

• Allows owners to keep track of their vehicle history

• Potential new car buyers can browse actual detailed ownership experiences

• Follow brands and users to keep up to date with news and updates

Carmooch is live now.

Contact us to organise a demonstration.

www.carmooch.com

george@carmooch.com