carpooling testing value proposition slide, third time, interviews answers
DESCRIPTION
Results for the Value Proposition testing of the Carpool business idea of the "Car pool" team (http://venture-lab.org/teams/5608), for the "Venture Lab 2012"TRANSCRIPT
Carpooling! Testing Our Value
Proposition, third time! Interview answers!
Key value tested: Product
Key value tested: Product
Key value tested: Access
Key value tested: Customer experience
Key value tested: Value-added service (VAS)
Key value tested: Price
Dominant Key value
Differentiating Key value
The Unique Selling Proposition (USP)