carpooling testing value proposition slide, third time, interviews answers
DESCRIPTION
Results for the Value Proposition testing of the Carpool business idea of the "Car pool" team (http://venture-lab.org/teams/5608), for the "Venture Lab 2012"TRANSCRIPT
![Page 1: Carpooling testing value proposition slide, third time, interviews answers](https://reader038.vdocuments.net/reader038/viewer/2022100523/554a0749b4c905557a8b5632/html5/thumbnails/1.jpg)
Carpooling! Testing Our Value
Proposition, third time! Interview answers!
![Page 2: Carpooling testing value proposition slide, third time, interviews answers](https://reader038.vdocuments.net/reader038/viewer/2022100523/554a0749b4c905557a8b5632/html5/thumbnails/2.jpg)
Key value tested: Product
![Page 3: Carpooling testing value proposition slide, third time, interviews answers](https://reader038.vdocuments.net/reader038/viewer/2022100523/554a0749b4c905557a8b5632/html5/thumbnails/3.jpg)
Key value tested: Product
![Page 4: Carpooling testing value proposition slide, third time, interviews answers](https://reader038.vdocuments.net/reader038/viewer/2022100523/554a0749b4c905557a8b5632/html5/thumbnails/4.jpg)
Key value tested: Access
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Key value tested: Customer experience
![Page 6: Carpooling testing value proposition slide, third time, interviews answers](https://reader038.vdocuments.net/reader038/viewer/2022100523/554a0749b4c905557a8b5632/html5/thumbnails/6.jpg)
Key value tested: Value-added service (VAS)
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Key value tested: Price
![Page 8: Carpooling testing value proposition slide, third time, interviews answers](https://reader038.vdocuments.net/reader038/viewer/2022100523/554a0749b4c905557a8b5632/html5/thumbnails/8.jpg)
Dominant Key value
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Differentiating Key value
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The Unique Selling Proposition (USP)