carpooling testing value proposition slide, third time, interviews answers

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Results for the Value Proposition testing of the Carpool business idea of the "Car pool" team (http://venture-lab.org/teams/5608), for the "Venture Lab 2012"

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Page 1: Carpooling testing value proposition slide, third time, interviews answers

Carpooling! Testing Our Value

Proposition, third time! Interview answers!

Page 2: Carpooling testing value proposition slide, third time, interviews answers

Key value tested: Product

Page 3: Carpooling testing value proposition slide, third time, interviews answers

Key value tested: Product

Page 4: Carpooling testing value proposition slide, third time, interviews answers

Key value tested: Access

Page 5: Carpooling testing value proposition slide, third time, interviews answers

Key value tested: Customer experience

Page 6: Carpooling testing value proposition slide, third time, interviews answers

Key value tested: Value-added service (VAS)

Page 7: Carpooling testing value proposition slide, third time, interviews answers

Key value tested: Price

Page 8: Carpooling testing value proposition slide, third time, interviews answers

Dominant Key value

Page 9: Carpooling testing value proposition slide, third time, interviews answers

Differentiating Key value

Page 10: Carpooling testing value proposition slide, third time, interviews answers

The Unique Selling Proposition (USP)