cart deal - start up
TRANSCRIPT
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CART DEAL
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What is E - Commerce Buying and selling of product or service over
electronic systems such as the Internet and other computer networks.
Consists of 3 major types: - B2B
B2C
C2C
Barter process
Monetary Transaction
Street Vendors
Mail order Cataloguing
Teleshopping
E Commerce
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E – Commerce market worth $6.79 billion in 2010.
Around 10 million online shoppers, growing at the rate of 30%.
E - Commerce in India
80%
2% 6%
5%
6%
Market Share
Online TravelDigital DownloadFinancial Services Other online servicesE - Tailing
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infibeam.com indiaplaza.in tradus.in flipkart.com snapdeal.com cartdeal.com bookmyshow.com irctc.co.in yatra.com makemytrip.com
Top E – Commerce Websites
Multi - Product
Single Product
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Formed in the year 2012 by Rohit Dhoundiyal, alumni of PHIMSR, Rasayani.
Initial funding of Rs. 2 million, and second funding did by Venture capital Accell India of $20 million.
Sales turnover of $150 million as of 2013.
35% growth during its first quarter.
As of today, Cash deal employs 2652 employees.
Cart Deal
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Rohit. DCEO
Amey KoliCOO
Vikram BhopiHead
Operations
DevendraPresident,Technolo
gy
Ankita CPO
Organizational Structure
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Clothing Beauty & Healthcare Bill payment & recharge
Footwear Pens & Stationary Jewellery
Mobiles & Accessories Gaming Photo printing
Watches, Bags & Wallets TV & Audio Packers & Movers
Cameras Movies & Music Home appliances
Computer Baby Care & Toys Gaming
Books & Magazines Flowers & Bouquet Painting & Sculptures
Pets Sports & Fitness Furniture
Ticket & Hotel booking Chocolates & Sweets Bill payment & recharge
Product Portfolio
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Word of Mouth.
Widely used SEO(Search Engine Optimization).
Google Ad-words to reach online world.
Facebook fan page.
TV ads, banners & billboards.
Marketing Strategies
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Payment options provided by “cartdeal” are as follows: -
COD (Cash on Delivery) Credit/Debit card Internet banking Cheque/Demand draft Club card Top-up
Payment Services
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24/7 Trial purchase Refund & return Offers & discount EMI Free home delivery Reward points @ 1% Send Gifts Old vs. New Installation Facility
Add-on Services
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The company is headquartered in Mumbai, Maharashtra.
CartDeal has offices, warehouses and customer service centres across many cities in India. These cities are: -
Mumbai Bangalore Chennai Delhi Kolkata Hyderabad
Locations
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$1 billion sales turnover by 2020. Increasing number of warehouses in India. To enter into various new categories & expand new
ones. Everything will be available in future except groceries
& automobiles. Improving consignment delivery time.
Future Road Map