carte blanche - creationbaumann.com architectural window treatments. however, what if the rooms...

CARTE BLANCHE

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Naturally urbane. Elegantly extravagant. Timelessly bold. SILK & SPICES by Création Baumann pays homage to the textile tradition, beautifully juxtaposing fascinating contrasts. The collection confi-dently harmonises the cultivated splendour of days gone by with the demands and expectations of the present. With sophisticated fabrics that lend metropolitan flair and studied refinement to stylish homes. With premium materials, restful colours and a distinctive style. For timeless rooms that will withstand all ephemeral trends.

To illustrate the variety of textiles in the SILK & SPICES collection, we gave “Carte Blanche” to three renowned interior designers – based in Zurich, Paris and New York – and invited them to put their own stamp on a property of their choice. To dramatic effect: Iria Degen, Elliott Barnes and Erik Bruce gave us a peek behind the scenes – and explained what role our fabrics play in their work.

I wish you inspiring reading.

PHILIPPE BAUMANNOwner

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INTERVIEW:HOW FABRICS TURN DREAMS INTO DESIGN REALITY.

IRIA DEGEN “TIMELESS RE-LOOK”

ELLIOTT BARNES “VIVE LA CRÉATION”

ERIK BRUCE “THINK BIG APPLE”

“SILK & SPICES” BY CRÉATION BAUMANN

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Iria Degen knows exactly what she wants to achieve

with her work: for the interior designer, a compelling

master plan is the most important feature of success-

ful spatial planning. This is also one of her personal

strong points – something that this citizen of the

world and happy working mother has already prov-

en on an international scale with numerous beauti-

ful public and private spaces, including a detached

house on Lake Zurich that she has re-interpreted for

“Carte Blanche” using SILK & SPICES fabrics.

WHY DID YOU CHOOSE THIS

SPECIFIC PROPERTY?

This detached house on Lake Zurich, which I had

the honour of designing back in 2003, excellently

balances function and aesthetics. It is quite a typical

example of fine, modern architecture in these parts.

To create a new look for this property and replace

textiles after 14 years made sense from a sustaina-

bility point of view, and was very exciting for me.

WHAT DO YOU LOOK OUT FOR WHEN YOU

ENTER ROOMS YOU WILL BE FURNISHING?

Their spatial dimensions, the flow of the rooms,

and, in general, their qualities and distinctive fea-

tures. Good interior design can strengthen positive

features and play down the negative ones.

WHAT DO YOU APPRECIATE ABOUT

THE SILK & SPICES COLLECTION?

Time and again, I am amazed at how Création

Baumann manages to surprise me with every

new collection. I like the choice of colours in

SILK & SPICES, its finishes – generally, the beautiful

contrasts between matte and shiny textures. The

fabrics are very complex, even if they seem simple

at first glance. SILK & SPICES is textile quality of

the highest order.

WHAT DOES CRÉATION BAUMANN HAVE

THAT OTHERS DO NOT HAVE?

It must be the very distinctly creative and dynamic

Baumann family. Création Baumann is a family

company that is committed to special values – in-

cluding, apart from its ingenious products, continui-

ty and reliability.

WHAT TEXTILE TRENDS WILL LEAVE THEIR MARK

ON TODAY’S INTERIOR DESIGN?

The market and the range of textiles on offer have

grown considerably. There are now many more

textures and motifs, and we can custom-design and

custom-print fabrics. Today’s textiles are technically

very demanding. One example is acoustic fabrics.

WHAT IS CHARACTERISTIC OF IRIA DEGEN’S

HOME ENVIRONMENT?

I live and work under the same roof, in a 1930s

building. My environment is timelessly modern. And

of course, there are a great many fabrics.

IRIA DEGENInterior designer

Iria Degen designs private residences, hotels, offices, restaurants, and much more besides. She has managed her own interior design agency since 2000,

with offices in Zurich and Majorca.

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“Time and again, I am amazed at how Création Baumann manages to surprise me with every new collection.”

Marion Porro and her assistant Flo dress the sofa.

Styling checked in for transport.

Re-look in progress: The spatial dimensions, flow, qualities and special characteristics of the rooms are the decisive factors.

SILK & SPICES – also an inspiring eye-catcher outdoors.

Critical appraisal: Is everything in place for the photo shoot?

Textile matchmaking: Sibylle Aeberhard and Iria Degen choosing fabrics in the Langenthal studio.IR

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Clearly, if there is one thing that Elliott Barnes does

not stand for, it is one-sidedness. It therefore comes

as no surprise that he has a professional background

that covers almost every aspect of shaping living

environments. Elliott Barnes started his career in

architecture and urban design before becoming a

furniture and interior designer. Based in Paris, the

American designer founded ELLIOTT BARNES

INTERIORS, (ebi) in 2004. ebi focuses on high-end

residential, boutique, hotel, spa, and institutional

interiors. For “Carte Blanche,” Elliott Barnes

chose a luxurious private apartment located near

Place Vendôme.

WHAT WAS INSTRUCTIVE TO YOU ABOUT

THIS PROJECT?

I furnished this apartment ten years ago. It’s in-

teresting to come back and see what I did. I now

feel much more comfortable with what I did back

then. Today, my visual identity is quite established,

which means that I’m also able to be much more

experimental.

WHAT WERE THE SPECIFIC INTERIOR-DESIGN

CHALLENGES INVOLVED?

SILK & SPICES offers a great deal of choice. The real

challenge was to find the fabrics that work together

very well, either in contrast or in coherence, within

the collection. We cross-referenced fabrics that I

think Sibylle (Aeberhard, textile designer for the

SILK & SPICES collection, editor’s note) probably did

not imagine could live together.

FOR WHAT STYLES AND APPLICATIONS IS THE

COLLECTION PARTICULARLY USEFUL?

SILK & SPICES is very home-oriented. That’s one

of the things I like about it.

WHAT IS MORE IMPORTANT: EMBRACING THE

ZEITGEIST OR TIMELESSNESS?

Both are important. Timelessness, because as

humans with an ego we like to stay around. The

zeitgeist, on the other hand, keeps us moving

forward. It is an energy that makes us do things.

But everyone is looking for timelessness.

OLD BUILDINGS OR MODERN ARCHITECTURE:

WHICH IS MORE EXCITING?

There is no difference. When working on projects,

I get excited all the time. To me, the project itself and

the people I work with are what’s exciting.

AND WHAT IS CHARACTERISTIC OF ELLIOTT

BARNES’S HOME ENVIRONMENT?

I live in a very nomadic way. Currently, I am staying

in a hotel suite that is connected to my office. I like

to reduce the space between my work and my

personal life. I like simple spaces and objects, and

I need room for art and books. A fireplace is also

important.

ELLIOTT BARNESInterior designer

Architectural Digest France describes Elliott Barnes as one of the most talented

interior designers of his generation.

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“SILK & SPICES offers an incredibly wide range of options.”

Art direction on set: Elliott Barnes orchestrates his creation.

Artistic making-of: taking the design a step further.

Designing with the imagination.Interior design on camera.

From Haussmann to Baumann: SILK & SPICES meets 19th-century

Parisian architecture.

Small details take centre stage.

Textile inspiration unveiled.

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In his projects, Erik Bruce usually adopts a consistent

approach to the windows, with a view to highly

architectural window treatments. However, what

if the rooms being furnished are so different in

scale that this isn’t an option? Erik Bruce’s “Carte

Blanche” for Création Baumann in New York City

offers an inspiring and astounding solution. For the

living room and master bedroom of a modernised

townhouse in Gramercy Park, the designer and

creative director of Erik Bruce Fabrik developed an

entirely different programme for each, achieving

this with a clear vision, sophisticated textiles – and

by breaking a few rules.

WHAT INSPIRED YOU TO CREATE CRÉATION

BAUMANN’S “CARTE BLANCHE”?

I’ve been working with Création Baumann for quite

some time now. I appreciate their creative process

and, having visited their facilities in Langenthal,

I’m also very impressed by how they operate. Their

textiles represent the same quality and innovation

that we at Erik Bruce Fabrik find so important in

window treatment design. The fact that Création

Baumann designs and makes its own products is

directly aligned with our approach to design and

manufacturing.

HOW WOULD YOU CHARACTERISE

THE PROPERTY YOU FURNISHED?

All the windows in this project face north and yield

low light. The spacious master bedroom has a very

low, wide window. We chose to focus on the hori-

zontal feeling of that space by using a dark, sophis-

ticated colour palette. In the living room, there is a

window over six metres tall, so we wanted a pattern

in a scale appropriate for the room.

WHAT DO YOU APPRECIATE ABOUT THE

SILK & SPICES COLLECTION?

There is a richness and elegance in both the textures

and colours. I love the jewel tones and the use

of technology, such as in the luxurious ARTEMISIA

jacquard.

WHAT IS YOUR FAVOURITE FABRIC

IN THE COLLECTION?

GINGER, the linen we used in the master bedroom,

because of the way it diffuses the light.

HOW SIGNIFICANT ARE THE BRAND’S SWISS

ORIGINS TO YOU?

We think of the Swiss as reliable, punctual, innovative,

and creatively inspiring. All of these factors play a

role in defining the Création Baumann brand for me.

HOW WOULD YOU DESCRIBE ERIK BRUCE’S

HOME ENVIRONMENT?

Organised, minimal. No curtains yet – only roller

blinds!

ERIK BRUCEInterior designer

Erik Bruce, who started his career with Mary Bright Inc. designing for the Mercer Hotel, has been devising,

crafting and installing unique, custom window treatments since 1998.

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“I appreciate the wealth of sophis-ticated structures and colours.”

The workspace – distraction-free.

Made to measure: The cushion covers are made from several different fabrics.

Once cut, the fabric is stitched.

Interaction of forms and colours.

Individual textiles, sewn by hand:Welcome to Erik Bruce Fabrik.

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SILK & SPICESCollection by Création Baumann

The SILK & SPICES collection gives stylish homes a timeless yet unexpected touch –

with premium materials, restful colours and a distinctive style.

THE SILK & SPICES COLLECTION COMBINES

CLASSIC ELEGANCE WITH FRESH IDEAS.

HOW DID THIS TEXTILE COLLABORATION

WITH THE CRÉATION BAUMANN STUDIO

COME ABOUT? TEXTILE DESIGNER SIBYLLE

AEBERHARD KNOWS THE ANSWER.

Curiosity, open-mindedness, pleasure in experiment-

ing, and of course, when time allows, the willing-

ness to break new ground – for Sibylle Aeberhard,

these are key to developing a new collection.

However, for the textile designer, it all starts with

the brief. “This is when I do my research; initially it’s

very analytical, covering the market, sales and our

competitors.” It’s also about adopting an intuitive

approach to the concept: “I explore what I find

fascinating about the brief and what is in the air.”

The textile designer, who already made clothes for

herself and her dolls as a child and has worked for

Création Baumann since 2004, condenses her ideas

into mood boards – including colours and styles.

During the design phase, she selects materials,

assembles colour palettes, defines the stylistic idiom

and researches technical feasibility.

“Ultimately, what matters is to put everything in

a nutshell,” says Sibylle Aeberhard. “Doing so

requires a balancing act between having clear ideas

and an open-minded creative process, and having

the technical expertise and infrastructure to turn

ideas into textiles.”

FASCINATING INTERACTION BETWEEN

CONTRASTING TEXTILES

When creating the SILK & SPICES collection, the

designer focused on the interaction between con-

trasting textiles. What was the designer’s inspi-

ration? “For me, a desire for variety is always

important. Differences create tension and make

a collection more attractive. These range from

the materials to textures and the design language.”

One objective was that the fabrics should work

independently within the collection, yet also result

in a consistent overall picture. Despite its variety,

the entire collection should remain harmonious. To

achieve this, Sibylle Aeberhard took trouble to en-

sure that the contrasts were stylistically compatible.

“Whether it’s about materials, the interplay be-

tween matte and shiny surfaces, the design state-

ment or choice of colours, you always have to ask

what goes with what. If, for example, I want to

include some bright colours, I have to see how they

will harmonise – and in such a way that they work

both on their own and within the collection.” For

the textile designer, this is always also an intuitive

process involving trial and error, combining, letting

go of and discarding ideas.

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UPDATED HOMAGE TO TRADITION

As far as textile technology is concerned, the

SILK & SPICES collection also stands for traditional

expertise. However, for Sibylle Aeberhard, paying

homage to the past by using warp prints, jacquard

weaves, embroidery and so on is not merely an end

in itself: “It’s always a matter of knowing which

technique we can use to achieve precisely the crea-

tive expression we’re looking for. That’s what gives

SILK & SPICES its modern edge.” For the textile

designer, bringing together technology and creative

imagination means combining respect for tradition

with the aspiration to break new ground.

TECHNICAL REFINEMENT

FOR SOPHISTICATED CREATIONS

One of the highlights of the SILK & SPICES collec-

tion in both technical and design terms is the

sophisticated ARTEMISIA fabric. “With this fabric,

we had to ensure that the warp print and jacquard

weave didn’t overlap for as long as possible,”

explains Sibylle Aeberhard. For her, it is essential

that the pattern repeat should tally: “There mustn’t

be any accumulation of flowers in one part of the

design while other sections are empty.” According

to the textile designer, such sophisticated products

require technical finesse, and this has to be well

planned in order to achieve an optimum result in

production. “The finishing has an influence on vari-

ous characteristics, including how the fabric feels.”

For Sibylle Aeberhard, the fact that not all such

high standards can always be met is inherent to her

craft. For this reason, she has a relaxed attitude:

“As textile designers, we’re often confronted with

limitations, for example, when for technical reasons

ideas can’t be implemented the way we would like.”

Sibylle Aeberhard doesn’t find that limitations are

necessarily a bad thing. They give her guidance and

offer a framework within which she can look for the

best results: “As time goes by, you find out what

works and what doesn’t.”

CONFIDENTLY TURNING INSPIRATION

INTO DESIGN REALITY

For the textile designer, not only feasibility, but also

the quality of teamwork is paramount to the success

of her work. Ideally, this is “a ping-pong effect be-

tween people who inspire and support one another

because they enjoy and are passionate about what

they do, with the shared goal of making a product

a success.”

This begs the question as to whether the SILK &

SPICES collection lives up to expectations. “From

the very beginning, I wanted the collection to

make reference to the textile tradition, but at the

same time to stand very assertively in the here and

now. From that point of view, it’s a success. There

is something bold and fresh about it, and that was

important to me,” she adds with pleasure. The

SILK & SPICES collection offers everything needed to

turn dreams into design reality – be it an exquisite

upholstery textile, a decorative curtain fabric, or

functional anti-glare or thermal insulation products.

The greatest compliment for the textile designer

is if fabrics are favourably received on the market

and sales are good. “But that comes right at the

end, and by then I’m always already working on

the next project.”

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Kissen: DAPHNE 7, RAINA 507/526,RAMIN 406, DALIA 2Vorhänge: TURMALIN 224/227/ 253/254/256

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Kissen: DAPHNE 7Sofa: VELLING 363

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Bettüberwurf: RAMIN 404, RAINA 515Kissen: MAIRA 21, RAMIN 404Raffvorhänge: GINGER 7Vorhänge: VICTOR 608

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Vorhang: DAPHNE 4

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Kissen: RAMIN 418, RAINA 505Sofa: VASCO 705, DANDY 64Vorhänge: RAMIN 425

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Kissen: RAINA 507/526, RAMIN 406, DAPHNE 7Sofa: VELLING 363

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Kissen: DANDY 63 Vorhänge: TURMALIN 227/253

Detaillierte Informationen zu unseren

Stoffen finden Sie mit dem Produktfinder

auf unserer Website.

www.creationbaumann.com

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Raffvorhänge: GINGER 7

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Kissen: RAMIN 419, DAPHNE 14Sessel: MAIRA 25, VICTOR 601

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Pouf: DANDY 66Roman blind: ESTRAGON 91Curtain: SOLEA 110

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Cushions: LEONE 91Armchairs: VASCO 703Curtains: LENTA 361, MAIRA 23

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Cushions: RAMIN 418, RAINA 505Sofa: DANDY 64, VASCO 705Roman blind: TURMALIN 253Curtains: ORFEO 41

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Poufs: DANDY 67, 66Cushions: LEONE 91, MAIRA 23,ORFEO 49, VICTOR 611, LEONE 73 Sofa: VASCO 709Curtains: LENTA 361, MAIRA 23

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Poufs: DANDY 66Cushions: CHESS 1, LEONE 74, VICTOR 611,ORFEO 49, LEONE 91, MAIRA 34Sofas: VASCO 709Curtains: LENTA 361, MAIRA 23

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Cushions: TOBAGO 84, PARAGUAY 154,TRINIDAD 77, TOBAGO 87Sunbed: TRINIDAD 74

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Headboard: LEONE 79Cushion: ORFEO 43Roman blind: ESTRAGON 91

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Chairs: DIORA 301Curtains: LENTA 361, MAIRA 23

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Curtains: RAMIN 425

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Roman blinds: PYRIT 411

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Cushions: DAPHNE 14, RAMIN 419Armchair: MAIRA 25, VICTOR 601

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Cushion: RAMIN 419Armchair: VICTOR 601Roman blinds: TURMALIN 253Curtains: ARTEMISIA 52, DAPHNE 4

As a leading textile manufacturer, Création Baumann designs, pro-duces and distributes high-quality fabrics for interior decoration. The Swiss family-owned company works to the highest standards of craftsmanship, quality of materials and timeless design, and adheres to strict criteria in terms of economic, ecological and social sustainability. The fabric specialists from Langenthal are worldwide leaders in innovative functional textiles and interior shading systems, as well as creative interior design. 600 designs in 6,000 colours speak for themselves.

Let us help you turn your dreams into design reality. For more inspiration and further information on our extensive range, please visit our digital showroom or make an appointment with one of our specialist retailers for a personal consultation.


CRÉATION BAUMANNTextile inspiration since 1886

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Hocker: DANDY 66 Raffvorhang: ESTRAGON 91Vorhang: SOLEA 110

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Kissen: LEONE 91Sessel: VASCO 703Vorhänge: LENTA 361, MAIRA 23

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Kissen: RAMIN 418, RAINA 505Sofa: DANDY 64, VASCO 705Raffvorhang: TURMALIN 253Vorhänge: ORFEO 41

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Hocker: DANDY 67, 66Kissen: LEONE 91, MAIRA 23,ORFEO 49, VICTOR 611, LEONE 73Sofa: VASCO 709Vorhänge: LENTA 361, MAIRA 23

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Hocker: DANDY 66Kissen: CHESS 1, LEONE 74, VICTOR 611,ORFEO 49, LEONE 91, MAIRA 34Sofas: VASCO 709Vorhänge: LENTA 361, MAIRA 23

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Kissen: TOBAGO 84, PARAGUAY 154,TRINIDAD 77, TOBAGO 87Sonnenliege: TRINIDAD 74

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Betthaupt: LEONE 79Kissen: ORFEO 43Raffvorhang: ESTRAGON 91

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Stühle: DIORA 301Vorhänge: LENTA 361, MAIRA 23

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Vorhänge: RAMIN 425

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Raffvorhänge: PYRIT 411

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Kissen: DAPHNE 14, RAMIN 419Sessel: MAIRA 25, VICTOR 601

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Kissen: RAMIN 419Sessel: VICTOR 601Raffvorhänge: TURMALIN 253Vorhänge: ARTEMISIA 52, DAPHNE 4

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Cushions: DAPHNE 7, RAINA 507/526,RAMIN 406, DALIA 2Curtains: TURMALIN 224/227/ 253/254/256

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Cushions: DAPHNE 7Sofa: VELLING 363

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Bedspread: RAMIN 404, RAINA 515Cushions: MAIRA 21, RAMIN 404Roman blinds: GINGER 7Curtains: VICTOR 608

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Curtain: DAPHNE 4

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Cushions: RAMIN 418, RAINA 505Sofa: VASCO 705, DANDY 64Curtains: RAMIN 425

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Cushions: RAINA 507/526, RAMIN 406, DAPHNE 7Sofa: VELLING 363

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Cushion: DANDY 63Curtains: TURMALIN 227/253

For detailed information about

our fabrics, please use the product

finder on our website.


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Roman blinds: GINGER 7

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Cushions: RAMIN 419, DAPHNE 14Armchair: MAIRA 25, VICTOR 601

IMPRINT

We would like to thank all involved for their inspirational work on “Carte Blanche.”

Zurich

Iria Degen, interior designSibylle Schaller, project management

Marion Porro, curtains and upholstery, sewing studiotheroomers.com, accessoriesRainer Schär, photography

www.iriadegen.com

Paris

Elliott Barnes, artistic directionAurélie Prost, design

Victoire Blocman, project managementSergio da Silva, styling

Didier Delmas, photography

www.ebinteriors.com

New York

Lucho Marcial, architectureErik Bruce/Anna Marra, window treatments and accessories

Michael Moran, photography

www.erikbruce.com

Concept and design

Festland AG, St.Gallen/Zurich

www.festland.ch

Création Baumann AGBern-Zürich-Strasse 23CH-4901 Langenthal

Phone +41 (0)62 919 62 62Fax +41 (0)62 919 62 63

[email protected]

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carte blanche - creationbaumann.com architectural window treatments. however, what if the rooms...

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