British Airways case

DG 6Albert Endi, Audria Praweswari, Mitsalina Shafwa,

Laudita Larissa, Yosua Danny, Karina Aldilla

Organization Development

• The top management of British Airways is committed to

the process of change by doing the changing in absent

system using swipe-card system.

• In order to improve the effectiveness of the organization,

British Airways establish the swipe-card system.

Sense-Making

• To acknowledge the advantage and disadvantages, British

Airways establish the pilot test in 6 months

• Lack of delivering the change in sense-making even if

British Airways has a good idea or concept, so there is a

misunderstanding in employees perception

Change Management

The change on the technologyManual Swipe card

Contingency

• Development Transition where the leader acts as a coach

shared commitment from organizational members.

• But the British Airways' stakeholders fail to build the

transparency of relationship and it’s affecting workers’

condition in which the respect is declined.

Processual

Processual approach has 5 stages:

Problem-sensing

Development of concern

Understanding of the importance of the problem

Planning and acting stage

Stabilizing change

Question 1

The Key Issues:

the failure of implementation of swipe card

Question 2

To avoid the same situation:

• Spread the rumors and ask for feedback first

• Make the front-liners realize that they are participating in the changing process.

• In a complex company, like British Airways, they should have an understandable steps

in their management

Recommendations:

• Communicate the change to all stakeholders to get transparency and understanding

among them

• Choose the low season, to avoid the negative public perception

• Make a steps to change, do not change suddenly

Question 3

The best way to solve this swipe-card issue is to change the

perspective towards it within the management so that both of

top management and the labors understand its benefit

Question 4

The conclusion from this situation is the British Airways should

have a better communication