Download - Case Discussion: British Airways
British Airways case
DG 6Albert Endi, Audria Praweswari, Mitsalina Shafwa,
Laudita Larissa, Yosua Danny, Karina Aldilla
Organization Development
• The top management of British Airways is committed to
the process of change by doing the changing in absent
system using swipe-card system.
• In order to improve the effectiveness of the organization,
British Airways establish the swipe-card system.
Sense-Making
• To acknowledge the advantage and disadvantages, British
Airways establish the pilot test in 6 months
• Lack of delivering the change in sense-making even if
British Airways has a good idea or concept, so there is a
misunderstanding in employees perception
Change Management
The change on the technologyManual Swipe card
Contingency
• Development Transition where the leader acts as a coach
shared commitment from organizational members.
• But the British Airways' stakeholders fail to build the
transparency of relationship and it’s affecting workers’
condition in which the respect is declined.
Processual
Processual approach has 5 stages:
Problem-sensing
Development of concern
Understanding of the importance of the problem
Planning and acting stage
Stabilizing change
Question 1
The Key Issues:
the failure of implementation of swipe card
Question 2
To avoid the same situation:
• Spread the rumors and ask for feedback first
• Make the front-liners realize that they are participating in the changing process.
• In a complex company, like British Airways, they should have an understandable steps
in their management
Recommendations:
• Communicate the change to all stakeholders to get transparency and understanding
among them
• Choose the low season, to avoid the negative public perception
• Make a steps to change, do not change suddenly
Question 3
The best way to solve this swipe-card issue is to change the
perspective towards it within the management so that both of
top management and the labors understand its benefit
Question 4
The conclusion from this situation is the British Airways should
have a better communication