case spring eng
TRANSCRIPT
Reference in business mobility solutions in Latin America 75% market share in Brazil Over 220 large clients Operations in 20 countries Project presented at Comunique-se Cases 2008
Launch and build the brand in the market using only Media Relations strategiesand tools
Strategic communication planning focused on the company’s business needs, on an annual basis
Program of continuous success cases Relationship actions with opinion makers Customized agendas for all actions Minimum use of press releases
In eight years 67% of articles in business media Company has become a hallmark of business
(corporate) mobility