Case Study 1: Ad-hoc Analytics and Reporting Support

Fanboys go on many social outings and purchase a lot of DVDsHow often have you done (top-4 box %)….

Changed jobs/careers

Purchased comic books

Attend conventions

Went to an outdoor concert

Went to an indoor concert

Posted blogs

Read online blogs

Seen a movie on opening night

Saw a movie with someone

Purchased a DVD

Had a social outing

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

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Love role playing & action shooter

Things you love (top-3 box %)….

Karaoke

Sports

Casual Puzzle

Music/Party

Action Shooter

Role Playing

0% 20% 40% 60% 80%

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Are huge fans of Comedy

Things you love (top-3 box %)….

Karaoke

Sports

Informational

Reality

Casual Puzzle

Music/Party

Action Shooter

Role Playing

Theatrical movies on TV

Science Fiction

Drama

Comedy

0% 20% 40% 60% 80% 100%

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Favorite formats: Movies (DVD/ Theatre) & TV Shows

Movie on DVD

TV show on TV

Movie in theater

Book

Video game

TV show online

Movie online

Comic books

Something on mobile phone

0% 20% 40% 60% 80%

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Eary adopters of new media and technology

48%

41%

9%2%

First person to discover new things

Find out about new things early on

Usually pick up things later

Don't pay attention to new media and content

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Favorites: Mystery, good/evilThemes (top box %)….

Geeks ruleCyborgs

When animals attackProdigies

Man vs. machineRobots

MutantsZombies

AliensApocalypse stories

Government conspiraciesParallel universesSpace exploration

Time travelGhosts

Fantasy worldsVampires

Mythological storiesSupernatural worlds

SuperheroesThe future

Battle for Good vs. EvilDecoding a mystery

0% 5% 10% 15% 20% 25% 30% 35% 40%

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Prefer casual fans of same interest over passionate fans of different interest

81%

19%

A casual fan of something that you are a passionate fan of

A passionate fan of some-thing that you're not that interested in

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64% spend more than 1 hour everyday on the InternetOnline Hours….

3%10%

23%

22%16%

26%Less than 1 hour

1 hour to less than 3 hours

3 hours to less than 8 hours

8 hours to less than 15 hours

15 hours to less than 20 hours

20 hours or more

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Thank You