The Millennial Generation

Presented by Team Digby: Sam Saalfeld, John Kreul,

Jessica Jennings, Eddy Acevedo

Key Findings Millennials are forcing companies to adapt to

them Millennials are the largest generation so far

in history Millennials are burdened by debt more so

than previous generations Millennials have been greatly effected by

social media

Can the millennial generation be considered a microculture?

Millennials can be considered a micro culture

A micro culture is a group of people who share similar values and tastes that are subsumed within a larger culture

The smaller group can be quite distinct from the larger group or overall culture

Support

Millennials memberships are from many different cohorts

Cohorts, are groups of people who have lived the same major experiences in their lives

What type of social power, if any, does the Millenial generation hold?

Millennials hold social power They embrace technology more than any

previous generations before them

http://asmarterplanet.com/blog/2013/09/the-power-of-social.html

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Millennials generations imitate their peers Social networks have become an important

part in many Millennials "social" life This allows Millennials to have strong social

power Social Networks have great power (Paris

Terrorist Attacks)(ALS Ice Bucket Challenge) (KONY) (Civil Wars in Middle East)

Voice opinions to the world via status updates, pictures, and tweets.

http://blog.wcgworld.com/2015/08/millennials-unplugged-the-power-of-social-media

How has social media and group influence helped to define the Millennial generation?

Brought up using technology and mass media

Always connectedSmartphones have enabled this ability

to be constantly connectedEasily distracted generation that lacks

ability to focus

SupportGenerational shift where people maintain

a virtual image of themselves onlineNarcissism/social online imageTeam players participation is often enough for rewardCivic-minded

sense of community both local and global

What Generation Has Been Called The Boomerang Kids?Boomerang kids are young adults who

go back to live with their parents typically after college

Goal is to eliminate student loan debtAged 20-34Large portion of the middle-class

Millennial generation

Share of Total Population

Tough economic situation could be part to blame

High cost of college has grads returning home

What Makes The Millennial Generation So Much Different Than Generations Before?

Millennials believe in instant gratification

Access to everything at the tip of their fingers

They are able to multi-task

Largest group since the baby boomer generation

The Workforce & Social Media

Millennials make up the largest portion of the labor force

Unencumbered access to social media like Facebook and Twitter

Recommendations Employers should consider the mindset of the

Millennial when designing workplace strategies Millennial's should continue to use their social

internet presence to make a positive impact Millennial's should work hard to fight narcissism

and take time to step away from the phone

The Millennial Generation May Need a Reality Check

Questions?