8/17/2019 Case Study 6_Field Analysis Framework_Retail Concept

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8/17/2019 Case Study 6_Field Analysis Framework_Retail Concept

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Nathalie RAMANANTSOA-FRAT  - -  -3-

3- Retail Store Evaluation Grid

4- Assignment focus

Your field analysis report must cover as much as possible all items presented in the above pictured

grids and frameworks.Your insights should draw as much on direct field observations as on desk research and salesassociates and clients interviews.

You should in particular:1. Deliver a documented analysis of the Retail Concept and Brand platform on the above-

mentioned items.2. Formalise the main experience scenarios that you have either gone through or observed

(please, mind to specify the associated client profile)

3. Set up and document your concept evaluation grid

4. Draw your conclusions concerning the key takeaways

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