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THE CLIENTOur London-based client provides walk-in debt counselling and Consolidation solutions for individuals from all walks of life in four locations.

THE PROBLEMMassive AdWords and Facebook Ads spend. No organic rankings or traffic from Google due to a manual pure spam penalty after paying for budget SEO services.

They came to us looking to remove the penalty and replace expensive traffic from Google Ads and Facebook with targeted traffic from organic search.

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OUR APPROACHOur first priority was to get the penalty revoked. This included:• Create a master penalty removal sheet• Identify links that Google sees as artificial• Submission to and response from Google

Once completed, we were able to focus on properly optimizing the site and building authority in the eyes of Google:• Improved website hierarchy by organizing pages into

parent-child folder relationships, including /location/city for each local page

• Setup, verified and optimized each location page’s Google+ / Google My Business listing

• Setup outreach automation cycle to past customers for Google+ reviews (a key ranking factor)

• Implemented technical updates to website, including local schema.

• Launched link outreach and building campaign• Improved social signals to the site

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THE RESULTWe were successful in revoking the penalty on the site.

Due to the penalty, we had to be very careful about building a trustworthy, authoritative presence. After the first 120 days, we started to see significant results.

1st page for 3 of their 4 locations

The resulting organic traffic slashed AdWords and Facebook Ad spend by 75%.

Organic traffic increased 254.35%

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WE FOCUS ON BUILDING ASSETSSearch Engine Marketing is hands-down one of the best marketing and advertising channels you can invest in today. While traditional marketing will always have it’s place, online search engines like Google have provided users with a uniquely targeted form of marketing: when people search online for your specific products and services, more often than not they are hot leads, willing and ready to buy. This simply is one of the most targeted and effective ways of getting your name out there, where you KNOW the right buyers are looking.But, with most companies on the planet shifting marketing / advertising budgets into internet channels, the landscape has become highly competitive. Having a website isn’t enough – you need an online presence that consistently works to attract new business to you, as well as effectively convert visitors that visit your site…

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THAT’S WHERE WE COME IN.We show Google and other search engines, that YOU are the go-to authority in your niche. And then we take it a step further: we look at your website itself, and analyse what is costing you conversion, and what steps can be taken to convert more of that traffic into paying customers than ever before. Our strategies are driven by data, solidified by constant research and executed according to process-driven plans. This document details some recent client wins and the tactics we used to get them, as well as our process when you come on-board and enjoy our industry-leading tactics and world-class ideas.

Be all you can be, and more.Be found where people search. Attract More Customers. Grow your

Business.

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Stop Losing Customers to Your CompetitionGrow your online presence with us.

PHASE I: BREAK IT DOWNFirst step: check under the hood. SEO CONSULTING

Here we develop best-in-class strategy for search engine optimization, search engine marketing, and lead generation, and we start by isolating key terms that will empower you to dominate your competitors based on our research.

BRAND CONSULTINGBranding is fundamentally about drilling down to who you are, and the legacy you want to leave behind. We help you discover your key core competencies, core brand values, brand personality, as well as your brand hero and brand archetype. We take a fresh look at your target market and competition and how you are currently presenting your business to your audience compared to how you would ideally like to be presented.Do you have a website that is modern, fresh, informative and memorable? What state is your social presence in? Does it need a facelift and are you engaging your customers effectively. What trust signals exist online to help a new customer know that you’re the right fit?

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PHASE II: BUILD IT UP

BUILD THE BRANDNext, we build (or refresh) your brand according to the data and guidelines outlined in phase I. Generally, the process begins with your visual identity (logo design system), business cards and other necessary print collateral. We focus on how your brand is presented online and where we can improve your presence to bolster trust, conversions and - ultimately - profits. This can include creating an introductory video or implementing an email newsletter to stay in touch with clients.

ENGINEER THE WEBSITEWe then engineer your website from the core, optimized for Google search domination. You'll end up with a beautiful website that gets you compliments—and without sacrificing a stitch of search engine optimization fire power.

IGNITE THE SEO STRATEGYHaving a website is a lot like having a physical business location that people visit: it’s not worth a lot if no one knows about it or can find it.We spread the word about your business on the web, building authority for your brand so that search engines (like Google) can recognise your website as being the go-to answer for your targeted search terms.Dominate the search results with our tried and proven strategies that we combine with a tailor-made campaign made to suit your business goals, niche and competition.

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PHASE III: BLASTOFF

Our goal is to get you to a place where you can be confident that your website is working round the clock to attract more customers to grow your business. Wake up knowing that you are the solution that people find when they search online. Be proud to hand out your business card, directing people to your website because you know that they’ll like when they get there because your website and online presence is actively working to bring you more business.Most importantly: you begin to dominate search results for your key terms, attracting more new leads literally searching for products and services that you offer.We focus on providing a great ROI so that our work essentially pays for itself while you enjoy measurable growth.People are already searching online. With us, you’ll be the solution they find.And this is the point when the phone starts ringing.Your online marketing has taken off, and you’re in a space where you can grow.

The search is over. You are the solution.You are the authority.

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Ranking Samples from a Review Website

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