case study - marfeel.com · given its clear goals and vision for its mobile website, brasil 247...
TRANSCRIPT
[email protected]: + 34 93 178 5950
us: 917 341 25 40
Contact us
“We have had a very good experience with Marfeel.
We always get a fast response whenever we contact Marfeel,
and we consider ourselves friends. I highly recommend
Marfeel to my friends in the publishing market in Brazil.
Leonardo Attuch
CEOBrasil 247
FEATURES
In-cloud website updatesDynamic ad insertion
Supply Side Platform (SSP), aggregating millions of premium advertiser ads
Dynamic social sharing capabilities State-of-the-art Progressive Web App
Brasil 247’s mobile website and cutting-edge PWA were key to achieving the
project’s goals. In fact, Brasil 247 become a trailblazer by becoming one of
the first news websites in Brazil to introduce a PWA, inspiring other
publications to follow. This technology played a part in almost doubling the
amount of daily traffic. Marfeel’s cutting-edge ad configuration and
placement tools meant that Brasil 247 felt the full benefit of this surge in
traffic, significantly boosting their monetization results: Brasil247’s average
revenue per user almost tripled, meaning that its average revenue per day
grew proportionally.
THE RESULT
THE SOLUTION
Offer a smooth and“beautiful” mobile
experience to all users.
Boost speed to offer the fastest experience on all
connection types.
Increase ad revenues by implementing a cutting-
edge approach to monetization.
The goal for Brasil 247’s mobile website included
While in recent years Brazil’s mobile operators have been hard at work improving 4G
infrastructure which has led to significant improvements to mobile internet speeds, availability
remains an issue across the world’s fifth largest country. As an important source of
information for Brazilians across the country, Brasil 247 needed to offer a fast and smooth
mobile experience to readers while improving its monetization efforts.
THE CHALLENGE
Owned and published by Editora 247, Brasil 247 is one of Brazil’s leading news
websites that focuses on politics, economics, and issues of national interest.
Since its launch in March 2011, the publication has grown to become a go-to
resource for Brazilians across the country searching for cutting-edge analysis and the
latest news. Responding to a demand for video, Brasil 247 recently launched TV 247
which is quickly becoming one of the most influential political
YouTube channels in Brazil.
CASE STUDYwww.brasil247.com
Given its clear goals and vision for its mobile website, Brasil 247 identified Marfeel as a natural partner for its project.
Marfeel implemented its solution for Brasil 247, which ticked many of the publication’s speed, UX, and monetization goals out-of-the-box.
A Marfeel Progressive Web App was also chosen as a key technology to dramatically reduce loading times while forging deeper connections with engaged and new readers alike.