case study of high engagement: treasure hunt & fanclubs - tradestable.com.ng
DESCRIPTION
New Eskimi case studies shows how Eskimi users spent 16+ years of collective user engagement time playing TradeStable Treasure Hunt this year. TradeStable reached more than 450’000 fans on Eskimi fanclub and becomes one of the highest engagement fanclubs on Eskimi.TRANSCRIPT
TRADESTABLE.COM.NGCASE STUDY OF HIGH ENGAGEMENT: TREASURE HUNT & FANCLUBS
TREASURE HUNT
Hurry! You just found TradeStable Treasure! Click and get 50 Eskimi coins. Search for more TradeStable.com treasures to get more coins. Click here to redeem your 50 coins!
HOW IT WORKSEngagement, interaction and viral spread
USER STARTS
PLAYING
FINDS A TREASURE
POSTS AN AUTOMATIC
MESSAGE
NEW USER STARTS
PLAYING
RECEIVES A PRIZE
+ message with product benefits
VIRAL SPREAD
TRADESTABLE MOBILE TREASURE HUNT CAMPAIGN
22’000’000 impressions of the TRADESTABLE treasures
1’500’000+ people played the game
13’500’000+ Eskimi coins given as prizes
250’000+ people won Eskimi coins
~9 minutes spent per game per day
years of collective user engagement time on
Treasure Hunt campaign!
26+
FANCLUBS
450,000 fans
Average single post reached 15-20% of the audience, up to 40% with multiple posts
... which is up to 8 times better reach than on same pages on Facebook
... and the posts got up to 5 times more engagement on Eskimi
100% OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 FAN CLUBFANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION
WITH A BELOVED BRAND
USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK
No Yes
FANCLUB IS SOCIAL
76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family
of ESKIMI users do not reccommend any fanclubs to their friends
KEY MARKETING TOOLS
DISPLAY
+ INCENTIVIZED,USING VIRTUAL CURRENCY
LEADS DATA
FAN CLUBS
APPS GAMES
RESEARCH
FOCUS
ENGAGEMENT
+ INCENTIVIZED,USING VIRTUAL CURRENCY
PERFORMANCE CUSTOM
PERFORMANCE
CUSTOM
CRITICAL DIFFERENTIATION OF DIGITAL & SOCIAL MEDIA
INFLUENCES BUYING DECISIONS
HARD TO DO ELSEWHERE
ENGAGEMENT
THANK YOUVytas Paukstys [email protected]+234 813 6707269vytasx2