G7

Navin Ashna

AlvinMichael

SaleshniVasitia

Sandeep

Session 7 Case Study - Presentation

RECRUITMENT ISSUES AT OZ INTERNATIONAL

a) Which manager(s) do you agree with and which do you disagree with? Why?

b) Identify the various stakeholders involved and their likely stances.

QUESTIONS

Agenda

• Intro - Navin

• Oz international Background - Sandeep

• G7 perception of the case study - Saleshni

– Issues at hand– HR concerns– The direction forward

• Requirement Process – Ashna / Va

• Training & Development - Mike

• Summary / our response - Alvin

• Reference• Question

G7

2

Oz International Background

G7

3

• What is OZ International

• Who is who- Kieran Mathesion (Managing Director)- Stan Vines (Marketing Manager)- Bill Armstrong (Operation Managers)- Linda Church (Human Resources Manager)

Important dialogs of the case study

G7

4

Kieran Mathieson – “We need to change” “We have a problem and we have to do something. We are losing market share and money. There is also a matter of cost”

Stan Vines – he was worried about “we are losing market share. The competition is killing us”

Bill Armstrong – He agreed with Stan and said “Our present cabin crew are not with-it, they are too old. They don’t present modern image. Its no wonder we cant compete with Virgin and Singapore”

Linda Church – She disagree with Bill and Stan and argued “That this sorry state of affairs is a reflection of our bad management” She also argued about the union that Union will not accept to change cabin crew on the basis of Age Discrimination

• Issues at hand Losing Market Share / competition is killing them Safe but boring Not service orientated / not competitive Ageing staff / they don’t present a modern image Customer Service Survey – cabin crew complaints top

of the list Low staff moral Reflection of bad management High salary cost

G7

5

Our perception of case study

• HR Concerns Changing aging staff – age discrimination

Trade Union Comparison of Singapore Airline icon – (Marketing

concept – Singapore Girl, can be criticised as being Sexist

Recruitment

G7

6

Our perception of case study cont.

• The direction forward Recruitment

clear and concise recruitment process To be Australianness – Young, Confident, Progressive Communicate cultural diversity Aim to be the fasted growing, most profitable airline in

Asiapac region Define the type of people they need Need people who are motivated

G7

7

Our perception of case study cont.

• The process and it’s importance

Strategic Recruitment: Linking recruiting activities to the organisation’s strategic business objectives and culture.

Recruitment: The process of seeking and attracting a pool of qualified applicants from which candidates for job vacancies can be selected.

G7

8

Recruitment Process

G7

9

Strategic Recruitment

Stone, 2010. pg: 196

G7

10

Training & Development• It’s importance

Optimum Utilization of Human Resources Development of Human Resources

• The Training and development process– HRD can be a platform for organisational transformation and renewal: Implementing a new policy Implementing a strategy Effecting organisational or cultural change Changing an organisation’s culture Meeting a major change in the external environment or solving particular problems.

• It is essential to consider: the scope of training programs training beyond just the immediate job requirements a systematic approach to training and development, including

• assessment• activity• evaluation.

G7

11

Training & Development c0nt.

Training & Development

G7

12

• Some reasons for the absence of strategic human resource development

Organisations lack or have ill-defined strategic objectives.

Top management views training and development as a necessary evil.

Organisations neglect long-term considerations.

Organisations do not analyse training and development needs.

Evaluation of training is ignored.

G7

13

Summary

G7

14

Summary We agree that in line with the leading airlines of the world, the

cabin crew need to be attractive, cheerful and dynamic. Customer service is of the utmost importance in any service industry.

Oz International firstly needs to improve and lift their service standards to a level higher than that offered by their competitors to attract their customers back to their airlines for eg. Singapore Airlines, Emirate Airlines, Quantas, American Airlines, etc.

The Age Discrimination Act 2004 Australia forbids discrimination of any kind based on age. In this regards, mutual discussion with the various stakeholders need to be initiated to bring about the necessary changes legally.

Oz International to develop their corporate image in conjunction with the relevant stakeholders, for eg. Singapore Airlines CI is the “Singapore Girl”.

G7

15

Summary

Singapore Airlines' hospitality and cabin service has been recognized with awards from magazines, travel and tourism industries, including the 'World's Best Cabin Crew Service' by the Business Traveller Asia-Pacific Awards for 17 consecutive years.

http://www.singaporeair.com/en_UK/about-us/

Summary cont.

Older cabin crew could, on the grounds of passenger safety, be redeployed (gradually) to other areas within the company and replaced with younger cabin crew. Presentation of the cabin crew to be spot on.

Air Pacific was taken to Court in 2005 by the Fiji Transport Workers Union over the Compulsory Retirement Age of 45 and staff been dismissed on being overweight. In a “mutual” agreement with the union, the compulsory retirement age of 45 was removed for staff at all levels from the collective agreements.

More detailed research techniques need to be employed to specifically iron out the root cause of their problems. Is it just customer service, communication issues or management techniques?

G7

16

Other stakeholders

G7

17

Employees (informal leaders) Trade Union(s) All Senior Managers (including Financial Controller and

Manager Legal) Recruitment Agency Marketing Agency Research Agency Board of Oz International/ or owner(s) PR Agency

References

G7

18

Textbook – Stone, R.J., Managing Human Resources , Third Edition

PPT Presentation – Stone, Chapter 6

Questions?

Thank You