case study: regional dairy cooperative in jasienica rosielna

1

Module 3Case study II

Regional dairy cooperative in Jasienica Rosielna

On 16 April 1927, was registered in the Magistrates court in Sanok, "Dairy Cooperative in Jasienicy Rosielna limited" first of its founders were priest Joseph Królicki, Count Stanislaw Wysocki and director of the school Henryk Kraus.

Building dairies were built on estates parish taking credit in Lviv Agricultural Bank in the amount of 5 thousand PLN guaranteeing him his property. Further expansion of the plant followed by purchasing plots around the 1st of the dairy building.

In the years 1992 - 2002 definitely improved conditions of production and labor by building a new production hall with waterworks, sewage treatment plant boiler room and where these facilities meet the requirements of environmental protection both in the field of water treatment, air quality, noise, and workstations meet the standards of health and safety and production lines and production processes comply with the requirements of the European Union, where in May 2004 the plant was allowed to trade to all countries of the European Union.

2


HISTORY AND COMPANY DESCRIPTION

3


4


DATA & FIGURES OVERVIEW

Production takes place on modern production lines and high quality of products ensures experienced staff and introduced and certified by HACCP 2003r. System and its products are labeled EU, on the whole territory of the European Union. The cooperative produces over 40 assortments of different kinds of dairy products according to the own recipes as regional products without preservatives and ecological packaging are:

* Kefir from Jasienica,* Cheese fromage from Jasienica,* Thin and vanishing quark country from Jasienica,* Cottage cheese,* Yoghurt natural and fruit,* Buttermilk of fruit,* Rural drinking milk jug-type and bottle* Cream 12% 18% 30%* Extra butter, Subcarpathian

5



Products of the cooperative are popular with consumers as evidenced by awards and prizes awarded by consumers, among other things: The title "Our good Subcarpathian" received in 2004 extra butter, 2005r.- Subcarpathian milk - the "Tasty Because Subcarpathian" the title of the Most Popular of Podkarpacie food product:

* In 2003. - Obtained country cottage* In 2004. - Cottage cheese* In 2005. - Milk Subcarpathian* In 2006. - The most popular product of Podkarpacie - Kefir from Jasienica and Natural YogurtFromage cheese was awarded at the XVI Krosno Food Fairs - CONTACTS 2000.It is a dietary product produced by the traditional method, with a reduced content of cholesterol by replacing fat curd cream cheese curd thin and replace animal fats, vegetable fats.

6

http://www.osm-jasienica-osielna.pl//3/strona/o_firmie.html

In a few municipalities, of which the cooperative began to receive milk, were exists organic farms rearing dairy cattle. At the beginning of the milk collected from

certified organic cows was not separated from the milk from the conventional farms.

At the beginning of organic milk accounted 10 percent. what has raised cooperative, in the first half of 2013. it was already 17 percent.






7


Each organic farmer receives about 10 percent. more one liter of than conventional farmer . The number of organic farms during those four years has not increased, became fused with some number of cows, and above all, improved milk production of cows.

After start-up organic line OSM Jasienica was producing organic milk and

butter, now came to the cottage cheese. It is planned to extend the range of natural yoghurt. Products are distributed primarily through a network of stores belonging to the Cooperative in the Podkarpackie voivodeship. Ecological dairy is more expensive by about 15 percent. by conventional.

8


9


Small margins, the cooperative could get, as has its own logistics and organic products are shipped to stores around the region together with conventional twice a week.

The cooperative owns 15 stores and several warehouses across the Podkarpackie Voivodeship. The network was based on the old points of sales. They have been renovated and adapted to the needs of trade. Thanks to that the cooperative costs amount to about 5 percent., and now is the annual turnover of 100 million PLN.

10


11



YEAR OF OBTAINING HACCP

2003

PRODUCTIONOF MILK PRODUCTS

92 – amount of vilages from where the milk is bought;małopolskie and podkarpackie – voivodships where cooperative works;40 - kinds of products of cooperative;14 – wholesales in whole Poland;40 - flagship store;41 – amount of specialized trucs for transporting milk and milk products

12


PROCESS GRAPHIC REPRESENTATION

Producer of the milk Transport of the milk Processing in The cooperative

Ready products Distributing points Happy customer

13


KEY PROCESS DESCRIPTION

Process Description Competence Description Level

The origins of organic farming To be able to understand the basis of organic farming and main differences from conventional agriculture

2

Organic farming – how it works To be able to recognize the procedures for organic farming and related transition

2

EU regulations and policies on organic farming

To be able to get at a glance meaning and consequences of the regulations and policies on organic farming and related certification

2

14


KEY PROCESS DESCRIPTION

Process Description Competence Description Level

Economic impact of organic farming in Europe

To be able to know economic relevance and consistence of organic farming in EU

3

Livestock production To be able to understand and manage organic livestock production

3

Organic and conventional feed To be able to understand and manage organic and small portion of conventional feed for organic livestock

3

Animal health and welfare management

To be able to understand principles and manage health and welfare of organic livestock

4

15


INNOVATION & SWOT ANALYSIS

KIND OF INNOVATION STRENGTHS &OPPORTUNITIES

WEAKS &THREATS

Regional dairy cooperative in Jasienica Rosielnait is the middle size of the milk company which is producing organic dairy products basing on the raw products south part of Poland.

It has wide offer of organic milk and dairy products in various forms.

Increasing of the amount of the customers in Poland and close abroad.

Decreasing of the interests of organic food

Increasing types and amounts of offered products

Decresing of the quality of offered products because of low quality of delivered ware and decreasing amount of producers

16

36-220 Jasienica Rosielna 208tel (13) 43 09 410fax (13) 43 09 411

email: [email protected]


mailto:[email protected]

case study: regional dairy cooperative in jasienica rosielna

Small Business & Entrepreneurship