case study seo internet marketing
DESCRIPTION
SEO Case Study with Freeman Schwabe and Proteus Internet Marketing. Significant increase in qualified visitors, more RFQ's and more sales leads.TRANSCRIPT
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
Case Study SEO Internet Marketingwith
Case Study of the Freeman Schwabe Machinery
SEO Internet Marketing Implementation
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
The Company Website is the Hub of B2B Marketing
Company Vision and Positioning
Image Branding
Competitive Advantage
Current CustomersRelationship Building
Sales Leads Potential
CustomersWWW.yourwebsite.com
Internet Marketing
and Sales
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
Benefits of Internet Marketing in a FLAT WORLD
Global Reach
Specific Customer Targeting Low
Entry Cost
FlexibilityMeasurableROI
Niche ProductAdvantage
Image Technology
Competitive Advantage
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.
Internet Marketing Strategy - Website Marketing R.O.I.FOCUS ON VISIBILITY / IMPROVE RANKINGS on SELECTED KEYWORDS
Links Strategy Business Goals Keywords& Content
CompetitorsSWOT
Competitive Positioning
VisibilityImproved Rankings
Sales Leads RFQConversion
METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS
METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS
METRICS METRICS METRICS METRICS METRICS METRICS METRICS
METRICS METRICS METRICS METRICS METRICS
Web Site Marketing
R.O.I.
BUILD KNOWLEDGE
BASE
WORK WITHCURRENT
SITE
2 -3 MONTHSBUILDING & LEARNING
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
Developing a Web Site to Drive RFQs and Sales
Core Company Skills & Unique Proposition Objectives
Target Keyword Research & Analysis
Research Competitors sites
Links Analysis and Action Plan
Design Site Architecture & Rich Content
Customers, Geography, Language, Data, Ease of Navigation, Solutions, Testimonials Submission to Directories & Search Engines
Target Potential Customers
Set Targets and Metrics Profile, Search Needs, Priority Products
Call To Action / Landing Page Measure and Improve
Ongoing Improvement Programs Monitor Results and Adjust, Add Links, Promotion
Improve Conversion Pathways, New Copy Invest in Search Engine Marketing
By Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
Developing a Web Site to Drive RFQs and Sales
Core Company Skills & Unique Proposition • Objectives • Target Keyword Research & Analysis • Research Competitors sites• Links Analysis and Action Plan
Design Site Architecture & Rich Content
• Customers, Geography, Language, Data, • Ease of Navigation, Solutions, Testimonials
Submission to Directories & Search Engines
Target Potential Customers• Set Targets and Metrics
Profile, Search Needs, Priority Products Call To Action / Landing Page Measure and Improve
Ongoing Improvement Programs• Monitor Results and Adjust, Add Links, Promotion• Improve Conversion Pathways, New Copy• Invest in Search Engine Marketing
ATTENTION
INTEREST
DESIRE
ACTION
By Applying Proven Marketing Skills applied to the Latest Internet Marketing ToolsPROVEN
MARKETING & SALESSTRATEGIC MIX
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
Developing a Web Site to Drive RFQs and Sales
By Applying Proven Marketing Skills applied to the Latest Internet Marketing ToolsCore Company Skills & Unique Proposition • Objectives • Target Keyword Research & Analysis • Research Competitors sites• Links Analysis and Action Plan
Design Site Architecture & Rich Content
• Customers, Geography, Language, Data, • Ease of Navigation, Solutions, Testimonials
Submission to Directories & Search Engines
Target Potential Customers• Set Targets and Metrics
Profile, Search Needs, Priority Products Call To Action / Landing Page Measure and Improve
Ongoing Improvement Programs• Monitor Results and Adjust, Add Links, Promotion• Improve Conversion Pathways, New Copy• Invest in Search Engine Marketing
ATTENTION
INTEREST
DESIRE
ACTION
Point of DifferencePositioning
Google / YahooRANKING
Competitive AdvantageCONTENT
Ease of Navigation
Qualified Customers
FIT CUSTOMER NEEDS
RFQ and
Sales PipelineCONVERSION
PROVEN MARKETING & SALES
STRATEGIC MIX
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools18
Freeman Schwabe Machinery - Case Study Example
Freeman Schwabe required
BETTER Internet VISIBILITY
and
IMPROVED SEARCH RANKINGS
with Google & Yahoo.
www.FreemanSchwabe.com
The Goal set was to:
At minimum: DOUBLE the NUMBER RFQs being RECEIVED
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.
The Main Activities Implemented for Freeman Schwabe
1. Analysis of 5 Competitors - website, links, keywords, rankings
2. Agreed Strategic Positioning of FSM - Developed Key Heading for Home Page
3. Questionnaire results from all management and meeting to agree focus
4. Developed New Links from Competitors, Industry Knowledge, Directories etc
5. Index with Google, Yahoo and MSN and used 2 Web Site Trackers
6. Results took 4-6 months (Proteus retained by Freeman Schwabe since Feb 2008)
7. New Site launched November with New Content, Better Tagging, Better Copy
8. Implemented 2 Google AdWords Test Campaigns
Visits to FREEMAN SCHWABE SITE
Visits 3 Month Moving Average
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.
Freeman SchwabeLinks & SEO Front Page
Freeman Schwabe
Ad Words Europe Campaign
Visits to Freeman Schwabe Site
+282% Increase
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.
GOOGLE Keywords / Phrases - Ranking Position # Begining 2009
KEYWORD SEARCH RANKING POSITIONS Google YahooOEM die cutting presses # 1 # 1
schwabe presses # 1 # 1
abrasives die cutting presses # 1 # 2
packaging cutting presses machines # 1 # 1
gaskets die cutting presses machines # 2 # 4
auto interior cutting presses # 1 # 1
receding beam press # 2 # 1
traveling head press # 1 # 5
die cutting automated systems # 1 # 4
high speed cutting presses and machines # 1 # 6
www.freemanschwabe.com
http://www.proteusinternetmarketing.com
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to latest Internet Marketing Tools.
Summary
“The quantity of RFQ’s being received byFreeman Schwabe
direct from the company website increased by 600%,
and it continues to increase”..............Greg DeFisher (CEO & President of Freeman Schwabe Machinery)
2009 Greg DeFisher
President & CEO Freeman Schwabe Machinery
www.FreemanSchwabe.com
For FREE Internet Marketing assessment & proposal Contact John Cullen
Developing a Web Site to Drive RFQs and Sales
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Tools
John Cullen - Core Skills & Knowledge
• Traditional & Internet Marketing and Sales
• Strategic Planning / Brand Marketing Planning- Brand / Company Positioning- Competitive Analysis- SWOT Analysis
• Marketing & Sales Experience and Success in B2C and B2B email: [email protected]