1. Where to Focus your Marketing Effort If youre smart

2. WHAT ARE THE OPTIONS ANYWAY?

3. Internet Marketing Search Engine Marketing Content Marketing Email Marketing Social Media Marketing Affiliate Sales Display Advertising

4. WE SAY ITS SEARCH ENGINE MARKETING SEO (Organic) PPC (Paid Search) the databacks this up

5. ALMOST EVERYTHING IS MEASURABLE ONLINE So no need for guessing

6. Introductory NoteWe looked at over 3.2 million* visits to Irish websites over the first half of 2012. 88% of the traffic is Irish based and this is a cumulative measure of unique monthly visitors. *a U.S. equivalent would be approx 280m (Ireland is small)

7. SEARCH TRAFFICMeat and Potatoes

8. Whos looking? 63 % Average per site64 %of total website traffic

9. ORGANIC SEARCHThey come to you from Google without you paying for it

10. Well Actually82 %of total search traffic(53% of total traffic)76 %average per siteStill organic though

11. PAID SEARCHGoogle Adwords and other PPC programs.

12. Who are you paying for?18 %of total search traffic-average per site is thesame.

13. DIRECT TRAFFICBut direct from where?

14. Direct Traffic: is it from space? The problem with direct traffic is that we dont really know where it comes from or what affects it. A large percentage of it is company employees. We attribute the rest to Extra Terrestrials

15. How many space visitors? 23 % of total website traffic 19 % average per site

16. REFERRAL TRAFFICWho sends people your way?

17. Referral: Who sent who? 1.3%11 %Total website traffic 0.01% of Referral 0.001% of Total of Referral 1.8% Total visits = 3 avg per site18Avg per site % 0.2% of all visits 3.3 % 0.4 % of Referral of all traffic

18. More Aliens? Nope On average 17 % of total referral traffic came from non social sources. Industry specific search and listings accounted for a good portion also.

19. BOUNCE RATES

20. 73% TwitterWho bouncesthe most? 66% 60% LinkedIn 43% Facebook Other Referral 38% Search

21. MOBILE OR PC?

22. Were still and smug PCs Still87 % Dominateof the Market Were just And youre both PCs by 13 % the way #justsayin For now Anyone seen BB?

23. FIRST OF ALLYou have to be ON the internet

24. THE PROBLEMWith Internet Marketing

25. How it often happens Buy a domain and hosting. Build a lovely looking website. Why arent the customers here? Internet marketing doesnt work??

26. WEBSITE IS NOT INTERNET MARKETING Website is only your store sort of

27. Lovely shop front but 80% never see it

28. They might see the shelf

29. Most likelytheyll arriveon the thingthey werelooking forand thenleave straightaway.

30. INTENTION DRIVEN MARKETING People are looking to have their problem solved

31. Do you have the answer? Its not about displaying your wares. People dont care about your product Only that it solves there problem What are people searching for that you could be a solution to? Use that as your guide for internet marketing

32. CONTENT MAY BE KING Context is Queen

33. Site Structure &Conent Must reflect what people are looking for? For Paid and Organic Search Use the Keyword Tool to see real searches around your industry Check the search volumes

34. Blogging Article writing Not about your lunch Solving problems of interest to your target market NOT just about you. If you work in Disaster Recovery solutions. Hurricane Sandy is of interest Changes in Cloud Computing are of interest too

35. Other Forms of Marketing Email Dependent on having a list Use it to drive people to website Affiliate Marketing Display Advertising CPM Same principle as Print

36. THE RISE OF SOCIAL MEDIA

37. Referral: Who sent who? 1.3%11 %Total website traffic 0.01% of Referral 0.001% of Total of Referral 1.8% Total visits = 3 avg per site18Avg per site % 0.2% of all visits 3.3 % 0.4 % of Referral of all traffic

38. Social Media Not as simple as it seems Publisher model Content Quality is vital Earn the right to advertise/pitch

39. Social Media Facebook Consumer Linkedin Professional Twitter Both Engagement is difficult

40. FOCUS ON THE GREATEST GAINS

41. Getting Started Focus on SEM Greatest benefit Do your research Get your site structure and content right Write quality targeted content Supports SEM, Social and everything else

42. BE PREPARED TO INVEST Time, Energy & Resources In your Digital Marketing

43. David & AntonDavid founded Primary Position in 2004 Anton joined Primary Position in 2011after running one of Irelands largest as a partner, having previouslysoftware development houses for several launched and grown several techyears having previously worked for DELL. startups an international eventsDavid is recognised as one of one of the business and a local newspaper. Antonforemost Search Marketers in Ireland brings considerable strategic experience to the team.

44. WE DO THIS STUFFDigital Marketing Agency

45. What Primary Position Does Digital Strategy Search Engine Optimisation (SEO) Pay per click Advertising Management (PPC) Content Marketing Online Branding, PR and Reputation Management Social Media Strategy + Management

46. Well, get in touch thenwww.primaryposition.comInfo@primaryposition.com