SEO-SEARCH ENGINE OPTIMIZATION

• SEO is an act of to make a website rich for Search Engines and Visitors.

• SEO simply get the Website Ranking Higher.

IM- INTERNET MARKETING

• Internet Marketing is the area where you can add or place yours ad’s on the website.

• Here you can create cache words and banners for promoting yours website or campaign.

Scope of SEO

SEO

Web Developers Content Writers PPC Web Master Net Marketing

Robots- Robots.txt• It is the automatic program which

traverse on the web using hyper linking environment.

CachingCaching is the process Reading and

Updating of Database or WebPages.

IndexingStoring of Web pages into Search Engine

By crawler.

CRAWLER

Google BOT Yahoo Slurp MSN BOT

All the Search Engines have its own Crawler

Search Engine Relation Chart

• Google

Google

i-wonAsk jives

Hot bot

Netscape

D-moz Go AOL Search

Main Search ResultSecondary SearchDirectory ResultFor Paid List

Key Word Research

Content Optimization

Keyword Density

Keyword Proximity

Keyword Prominence

Semantics

Tools Google Ad words Toolbar

Net Tracker

Key Word Discovery

On-Page Optimization

• Title Tag• Meta Tagging• Page Emphasis• Flash

Optimization Off-Page OptimizationLinking One Way

Reciprocal

3 Way

Multi-lingual

Web Analytics

Log Based Approach Page Tagging

Software Related

Robots Information

Net Tracker

Urchin

Automatic Visitors

Automatic Visitors

Google Analytics

Web Trends

OMNITURE

Browser Base

Google Webmaster Central

• Shows the Statistics of Automatic visitors.

• Robots/Crawler information.

Configuration

Create Sitemap.xml

Verification Code

Upload

About 50,000 Url are placed in 1 page

SEM

Email Marketing

Affiliate Marketing

Banner Marketing

Google Ad words

Email

Banners

SMS/Affiliate

Visitors Behavior

Bidding/PPC

Market Plan

Google Ad wordsCreate Account

Create Campaign

Pay Billing/USD 5

Fix the Bid

Target Your Ad

Live Your Ad

Google Analytics

It shows the Statistic of Real time Visitors

Create Account

Enter Site Url

See the Statistics

Benchmarking

Map Overlay

Bounce Rate

Unique Visitor

Know about SEO & I.M

• For any queries please contact

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