case study: story telling for meeting planners · case study: story telling for meeting planners....
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Case Study: Story Telling for Meeting Planners
Going (Way) Beyond Floor Plans and Capacity Charts
Presented by Andressa ChapmanDirector of Marketing, Wild Dunes Resort
Requirements
• Cost-effective• Comprehensive• Fall-back PDF• Tell our story• People had to want to use it
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Results To Date
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I JUST GOT A LEAD FOR FEBRUARY FROM OUR EBLAST!WHOOT, WHOOT!!!!
- Eric
This is so cool!- Meeting Planner
Wow, I never knew you had all this to offer.
- Meeting Planner
I love my toolkit – thank you!- Kinsey
I’ve already gotten 4-5 likes to my LinkedIn post.
- WillWe’ve already seen 3 people Favorite it on Twitter – and one of them was a DMC!
- Daisy
Show me that smile again
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