case study - the donut baker
DESCRIPTION
#DonutHunt - Campaign Details & AnalysisTRANSCRIPT
CASE STUDY: #DONUTHUNT
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Campaign Study & Analysis
Campaign Name: #DonutHuntCategory: Food & BeveragePlatform: FacebookDuration: July 14th 2012
Campaign Objective
To familiarize customers with our Menu which consists of wide range of donuts.To increase views on Menu & Store
Locations Tab.
The Challenge
It was important to spread the word about the Facebook Event and to encourage fans to participate.
Encouraging customers who have never taken part inany online promotion earlierto participate in our event.
Campaign Concept
Three donuts were to be found. Two clues for each were given for participants to find them.
A participant could answer only once after every clue. So you a maximum of two guesses were valid for each donut.
Participant to answer first would will win a box of donuts as prize.
Campaign Performance
136 people attended the Facebookevent.
Almost all answers were given right after we gave the first clue.
Viral reach of our page increased by 2 times.
Campaign Performance
Snapshots
What Participants Had To Say
Learnings
Strong Brand Connect via Facebook Event that becomesvery viral for the brand on Facebook works.
Generate traffic by creating awareness among non-usersthrough newsfeeds and updates by existing users.
Thank You
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