case study transportation network company · 2019-01-08 · transportation network company rapidly...
TRANSCRIPT
Goals:In 2013, the customer selected Ampush to begin Facebook
advertising campaigns to recruit drivers. That’s because
managing and scaling Facebook campaigns in-house beyond
the 10 cities being served at the time is very difficult.
Achieving dramatic scale while tightly controlling costs
was also a primary goal of the customer. 100k+driver applications (recent quarter)
300%+ growth in signups quarter/quarter
4Xgrowthmobile share of traffic
CASE STUDY
The Ampush Advantage:Ampush offers three unique advantages critical for the customer’s
rapid growth:
TransportationNetwork CompanyRapidly Scaling Driver Signups on Facebook
Their Story:In just six years, the ridesharing customer has grown from its roots
in Silicon Valley to serving riders in over 300 cities across 58
countries. To fuel such disruptive growth, it must attract and retain
hundreds of thousands of drivers from Akron, Ohio
to Yuma, Arizona; Azerbaijan to Zurich.
Highlights:
A deep bench of quantitatively-minded analysts armed with a
fully fleshed out go-to-market strategy that adapts to the
unique driver subcultures of each region and who know how to
tailor the right messages and calls-to-action to exactly the
right audience.
A creative team that can create a large number of engaging
image variants and adjust them rapidly based on real-time
audience feedback.
The AMP marketing software, which provides the customer
with full-funnel capability, from ad creation to capturing and
measuring the first ride delivered by a new driver.
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San Francisco | New York | Los Angeles | Chicago | Boston 1.877.AMPUSH.1 www.ampush.com
Execution:The detailed reporting of the AMP platform enables Ampush to quickly identify the highest-value
ads and audiences.
Ampush recruits new drivers using Facebook advertising tailored to individual markets and
audiences. Ads attracting drivers in major urban centers differ from those recruiting in small
towns; ads for college students are different than those addressing baby boomers.
Ampush analysts track dozens of Facebook lookalike audiences for the customer and regularly
provide insights that are used to inform the customer’s cross-channel creative and targeting
strategies.
The AMP platform reveals exactly what works, and at what cost, to get potential drivers all the way
to their first ride.
The AMP platform manages and tracks both offline and online aspects of a campaign to ensure
ROI, including the completion of an application to become a driver and a driver’s first trip.
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Results:Facebook advertising by Ampush delivered over 100,000 applications from potential drivers in a
recent quarter. This submission rate is up more than 300% over the previous quarter, even as cost per
acquisition dropped. Ongoing work to optimize the mobile experience for potential drivers has
increased the share of mobile traffic by 4X during 2015.
Contact us at [email protected] for information.ARE YOU READY TO PUT FACEBOOK TO WORK FOR YOUR BUSINESS?
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Sign Ups