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Simplifying interfaces.
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www.netway.eu
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Landing page review with Netway
February 2010
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Vente-‐Exclusive.com in a nutshell
4 to 7 private sales per week, with discounts up to -‐70%
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Now with more than 600.000 members
... and growing fast (60.000 new members per month) and growing very fast
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To sustain our growth, we’ve rebuild our site from scratch
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Some landing pages also changed because of this
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...which had a negative impact on conversion
This is why we contacted Netway
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Understanding user behaviour
Who is target audience
What’s the user moEvaEon
Flow analysis
Behavioural recommendaEons
Netway took us through an iteraEve process
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We A/B tested the outcome
50%
50%
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...with a very satisfying impact on conversion
+142%
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Simplifying interfaces.
Having the right elements is not enough …
TMexcept where otherwise noted, content on this presentation islicensed under a Creative Commons Attribution 3.0 License
®