CASE

EKSA

MENEngelsk

NIVEAU: C

DATO: 14. marts 2016

På adr. http://ekstranet.learnmark.dk/EUD-Eksamen2016/finder du

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Task 1 Company presentation 2Task 2 Programme 3Task 3 Advertisement 4Task 4 Business Enquiry 5Task 5 Individual project 6

JYSK is an international retail chain that sells 'everything for the home'. The retail chain is owned by the founder Lars Larsen who throughout Denmark is known as the country's leading merchant who always has a 'good deal'. Today JYSK is represented with over 2,200 stores in 37 countries

You have successfully finished your studies at Learnmark Horsens, and have now been offered a trainee position at a JYSK store in Århus, Silkeborgvej 45, - the first JYSK store in Denmark

Task 1 Company presentation

At the job interview where you got the job in Århus you demonstrated that you know a lot about JYSK.

Now you are going to tell it again at this exam. Please tell about:

Lars Larsen

A few examples from the product range

At least two of their target groups

Who are JYSK`s main competitors

Other relevant information

At the exam:Use an electronic presentation programme to present your company presentation

Task 2 Programme

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The store in Århus is planning a visit from a group of JYSK - franchisees from all over the world. The franchisees will stay for 3 days in Denmark. They are in Denmark to learn more about Danish culture

You have been asked to plan their three-day trip in Århus

Make a programme for the trip including a time schedule. The programme should include information about:

o A hotel and at least two places to eato Two tourist attractions(you decide which and where in Denmark)o A visit to the JYSK-store in Århuso Other information you may find relevant

At the exam:

Present your programme using an electronic presentation programme and explain your choice of hotel, restaurants and tourist attractions

Gloser:Franchisee Franchisetager

Task 3 Advertisement

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The franchisees would like to know how you in Denmark make advertisements for the store. Therefore, you have been asked to make an advertisement in English to show to them. You decide the product and price. Use the AIDA-model to make the advertisement

Present the target group for your advertisement

Explain your choice of colours and graphic elements

At the exam: Present your advertisement using an electronic presentation programme

Task 4 Business Enquiry

At the recent trade fair in Herning, Denmark, your manager had a meeting with Mr. Lei from a bed linen company in China.

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JYSK needs a new supplier, and therefore you have been asked to write an enquiry to the company. In your letter you should ask for prices and general terms of delivery and terms of payment.

Write a letter to the Chinese supplier.

Sender:

JYSK A/SSilkeborgvej 45DK – 8000 Århus C

Recipient: China Linen ltd.10 Chin Pai ShanghaiChina Att: Mr. Lei

The letter should be of about one A4 page in length. Use today’s date and sign with your own name.

Give examples of formal and informal language when writing letters

At the exam:

Present your enquiry electronically and explain how you have structured your letter

Task 5 Individual project

Your colleagues at JYSK know you have worked with an individual project in your English lessons at Learnmark Horsens.

You are therefore asked to present your project at a staff meeting

Present your individual project using an electronic presentation programme

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