cbs outdoor 3 of 5
TRANSCRIPT
Emerging Technologies
Malls Experiential Opportunities
DigitalMobile Innovations
Mobile
BlueTooth
• Bluetooth “dimensionalizes” Out-of-Home campaigns allowing commuters to take offerings with them:
– Video clips – Ring tones
– Podcasts – Graphic offers, etc.
• Ad message consumption can be 'place-shifted' to when the consumer has time to read and absorb… content can be shared and stored.
• Bluetooth messages can be updated throughout the course of the campaign.
BlueTooth: CBS
“BlueTooth Enabled” Markets
• New York, NY
• Los Angeles, CA
• Chicago, IL
• Philadelphia, PA
• Dallas/Ft. Worth, TX
• Atlanta, GA
• Minneapolis/St. Paul, MN
• Phoenix, AZ
• Denver, CO
• San Diego, CA
• Baltimore, MD
• San Francisco, CA
• Cleveland, OH
• Washington D.C.
• Miami, FL
Text Messaging
• SMS is a simple, engaging, interactive way Outdoor advertisers can connect with potential customers
• Over 190MM wireless subscribers in the U.S.
• 97% of all handsets are SMS capable – 120+Billion SMS messages sent in 2005
• 60+% of 18 – 34 year olds text message regularly
Text Messaging: Frito Lay
• Called 12-24 millennials to action with fun “text speak”
• Over 50,000 total texts received
• Over 20% of participants opted into company’s database
Winning OBIE Campaign: BBC
Digital
Outdoor: National Rollout
42nd St New York
42nd St New York
Chicago San Francisco
Atlanta
New York: The Cube
San Francisco: Bay Bridge Display
Atlanta: LED Bulletin
Atlanta: Rail Network
• 4-5 Networked Screens located throughout each MARTA Rail Car
• CBS Television programming continuously updated
• Multiple channels of FM audio to programming: Both English and Spanish
• Closed Captioning on Every Screen
• 5.8 Million Monthly Passengers
• 30+ Minute Avg. Commute
• Ride Team Available
Chicago: LED Bulletins
Clark & DiverseyClark & DiverseyOntario & StateOntario & State
Detroit: LED Bulletin
Billboards Rail & Bus Street MallsSubway Furniture
Electronic Buses
New York: LCD Urban Panels
Minneapolis: Mall of America
Los Angeles: South Bay Galleria