c&c social media presentation

Social MediaFacebook & Twitter

SOCIAL MEDIA IS NOT JUST A WEB SITE.

“Social media is a category of online media where people are talking, participating, sharing, networking, and

bookmarking online.”

Or Better Yet:

The “Social Media Concept” has transformed the way we

communicate with everything.

The “Social Media Concept” has transformed the way we

communicate with everything.

• Product recommendations and reviews

• Instantly allows us talk to people in our past

• Brings us closer to celebrities and companies

• Cause items to go “viral”

• Allows us to find information based on common interests

• Allows people to showcase their talents or opinions easier

• Makes people feel part of a group

The Facts

3 Out of 4 Americans use Social Technology

2/3 of the Global Internet Population Visit Social Networks.

Visiting Social Sites is Now the 4th Most Popular Online Activity—Ahead of Personal Email.

3,600,000,000 images

3,000,000 tweets/day

1 Billion content/week

13 Hours video/minute

More Facts

Facebook

• Geared toward friend-type communication

• Place to share photos, personal thoughts and other communication between a chosen circle of friends

• You can control who access your profile

• Engage in conversations with your friends and their friends

Getting Started

• Provide basic information

• Your name is your account name

• Its free...and always will be?

• One account per e-mail address

Profile Information

Lets Be Friends

• Build your base with people you know and want to converse with

• You can reach out to people or they find you

• You can accept or ignore requests and delete people off of your list.

Be Safe• You can control who sees your information, photos, posts, etc.

• Use the recommended setting or create your own

Be Safe

Lets Be Friends...Sort of....

Friend Lists

• Organize your friend list by categories

• The same people can be in multiple categories

• Will help you control who sees what you post and photo albums

Found at:Account > Edit Friends > Create List

Posting—The whole idea behind social media

• Social media would not exisit with out people “Sharing”

• You can share text, photos, links, video or other social media applications (i.e. Farmville, ESPN U, Mob Wars, etc.)

• By sharing items, you post them on your “Wall” as well as your friends “News Feed”

Commenting—The whole OTHER idea behind social media

• Commenting on posts is part of the “Social” side of social media

• You can see posts by others not in your network

• “Liking” is a way to comment without actually writing anything.

Posting—Using lists

• This will determine what groups can and cannot see your posts

Tagging Photos

• Allows you to identify people in the photo.

• Person has to be one of your “Friends”

• You can comment on photos the same way as your wall

• You can “Un-Tag” yourself if you want

Pages: The Other Facebook

Pages: The C&C Page

• Gives us a presence in the space and gives us another good communication channel

• Messaging and content is geared toward the personality and employees of C&C

• If you “Like,” the C&C page updates will appear on your Wall

• You can comment on any items on the page.

Pages: The C&C Page

• Use your personal information to drive traffic to the C&C page.

Worlds Collide

If you are posting on the C&C page, please keep this in mind

• Use common sense, clients may be viewing this page

• Keep your personal privacy settings updated

• If you have any doubt about what you are posting on your personal page, use the friend list features

• As of right now, we do not have any C&C SM Guidelines, but we are looking into them

Twitter

• Shorter messaging

• Less control over who “Follows” you

• You follow others because you want to hear what they have to say.

• Tweets are sent with the goal to have your followers “re-tweet” it—send out to their network

• Usually more frequent posting—you can get overwhelmed by an active poster

• Content tweeted properly can be searched and indexed

• Can be used to directly communicate with someone

Getting Started

• Provide very basic information

• Create a screen name

• Its free

• One account per e-mail address

Finding people to follow

• Twitter will give you suggestions based on:

• Your interests

• Popular members

• People you already follow

• You can search for accounts you may know

• You can easily follow and un-follow people until you find your right mix.

• Following too many people can cause too much noise and make you feel overwhelmed

Twitter is basically a 2-lane highway

Neither way of using is wrong.

• Don’t post often or at all

• Be a “Consumer”—a Listener

• Get information from those you follow

• Post quality content regularly

• Be a “Contributor”

• Have your tweets re-tweeted by your followers

• RT posts of those you follow

• Grow your network

Slow lane Fast Lane

What Makes Up a “Tweet?”

• 140 Characters

• Content made up of:

• Text • Links—Sites/Photos/Videos • Mentions • Hash Tags

• Re-tweets (RT)—Passing along someone else’s tweet to your followers


#Hash Tag• Noted for indexing

• Helps in user searches

• Defines the content of the tweet

• Clickable so user can see other tweets about that topic

@Mentions• Calls out a particular twitter

account

• Name is clickable so user can visit tweeter’s profile

• Shows up in that persons “Mention” filter so they know they were ‘Tweeted about’

The Re-Tweet

RT Re-Tweet• CGraves is not in my network, but OgilvyWW is.

• They felt this tweet was important enough to share with their network

• CGraves will get a notification his Tweet was RT’ed by Ogilvy.

Tracking all of this

• Tabs allow me to see where my tweets and mentions are happening.

• It is good Twitter etiquette to thank those for their mentions and RTs

So, if it is really that simple.....

What’s the Big Deal?

Through using Twitter’s built in tools, users and companies can actively track their Twitter presence.


What’s the Big Deal?Through using Twitter’s built in tools, users and companies can actively track their Twitter presence.

• Reputation/Customer Service: Companies can track what is being said about them and head off any potential PR nightmares




• Promotion: Companies can offer exclusive benefits to their Social media followers to entice them to follow




• Promotion: Companies can offer exclusive benefits to their Social media followers to entice them to follow

• Transparency: Give followers almost real-time updates to corporate initiatives. No need to wait for a report to come out.

So what does C&C need us to do?

• Follow C&C

• Re-Tweet any Tweets you may think helpful to

your followers.

• With enough quality information, we hope that they

follow C&C directly and then have them sending our

content to their network

We need to you be a spoke for us.

c&c social media presentation

Design