cca home working webinar
DESCRIPTION
Overview of resultsTRANSCRIPT
Richard Kenny, Contact Centre Segment Manager
The state of home working, 2013
• 75 participants from UK & Ireland
• Surveyed in June 2013
• Supplemented by meeting with key CCA members to derive interpretation
• These slides are a snapshot of key results
• Added interpretation from different angles and industry sources
Survey details
Main Benefits - Results
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What do you think are the main BENEFITS of implementing home-working for your organisation? (Please select as many as
you think are relevant.)
• Lots of benefits!
• All highly scored
• Flexibility is the key benefit
–Micro-shifts
–Split shifts
–Zero commute time
• Disaster recovery?
Main Benefits - Interpretation
How are Cost Reductions Achieved
*At Home Customer Contacts
• If home working takes away the limits on where your staff are, can you route calls to an advisor who lives somewhere in the area of customer?
• Geographic matching
• If home working changes the age & type of person you recruit, can you route calls to an advisor of a similar demographic?
• Demographic matching
Questions
Main Barriers - Results
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What do you think are the main BARRIERS of implementing home-working for your organisation? (Please select as many as you think are
relevant.)
• Connectivity/technology– Perception or reality?
• Security & Compliance– % of fraud within home working is the
same as or lower than in-house
– 42% of companies reporting fraud actually lower than in house
• H&S not a high priority?– Initially the main concern for companies
investigating home working
– Companies transition once they establish a position
Main Barriers - Interpretation
What is the scale of homeworking - results
Do you currently have customer service staff working from home?
Yes
No
Trialling at the moment
Investigating
Planning to implement within the next 6-12 months
• 59% have implemented, or are trialling/investigating or planning home working
• 61% plan to increase this number
• Almost all are <20%– Expansion– Trial
• Very quick transition from trial to implement– Once trust established– Once companies establish that
it works
What is the scale of home working - interpretation
Technology Choice - Results
14.8%
40.7%
44.4%
What do you use for telephony for your home-workers?
Analogue line with phone
PC-based soft-phone (connected through broadband)
IP/TDM desk-phone (connected through broadband)
• Does not immediately tie in with Q2 where technology was cited as main barrier
• For those who are implementing, broadband is a reliable option
• Companies copying in-house technology for at home advisors
• Do not want expense of putting phone line in?
• Do not want to tie up advisor phone line?
Technology Choice - Interpretation
Equipment responsibility - Results
81.5%
18.5%
Who is responsible for providing hardware such as phones, computers and headsets for your home-workers?
The company provides the full set of hardware for our home-workers
Our home-workers provide their own hardware to a certain specification as agreed by the organisation
• Equipment responsibility was initially a big barrier to home working adoption
• Companies now taking responsibility for all aspects of at home advisor equipment
• Again, copying in house architecture out to home workers
Equipment Responsibility - Interpretation
• Employment status– 58% have a mix of full time and part-time
– No one model of employment is dominant
• Anyone at home?– 43% planning mixed model of some
working at home, some in-house
• Training & Coaching– Over 50% train in-house
• Is it cloudy?– Approx 11% use cloud based software,
50% use thin client
Selected other results
Global airline, 2 year study, 50% of US
workforce
10% increase in calls per hour
12% increase in revenue per hour
Reduced CC budget by 15-20%
Work from home case study*
*At Home Customer Contacts
• Joint benefits of environment and person
• A new environment– Background noise cited as significant
dissatisfaction
– Home is a much quieter environment
• Recruiting a new demographic– Average age in-house – 23
– Average age at home – 38
– Average education in-house – 30% have college level education
– Average education at home – 80% have college level education
Why home working works
Why home working works
• Significantly increased employee satisfaction
• Some increase in customer satisfaction
• It depends…
• …What are your priorities or challenges?
• There isn’t one model that works for everyone
• Increase flexibility or extend availability– Mix part-time & full-time, at home & in
office
• Decrease cost– Close and sell your building & send everyone
home!
• Increase employee satisfaction & retention– Employee advisors directly
What is the right model for you?
• Twitter– @contactcentred
– #athomecctr
• Slideshare– http://www.slideshare.net/plantronicsea
• Blog for interpretation– http://blogcentral.plantronics.com/contact-
centered/
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