ccim-cire media planner 2013...3. financing 4. appraisal 5. title insurance top reader business...
TRANSCRIPT
2013Connect with a Committed AudienceMore than 15,000 elite members of the commercial real estate industry read Commer-cial Investment Real Estate magazine, the fl agship publication of the CCIM Institute. Of this select audience, 98% are involved in commercial real estate and average nearly 20 years of industry experience.
CCIM members are the deal makers, game changers, and go-to experts in their local markets. They are the gateway to a national and international network of clients, professional contacts, and industry colleagues, conducting business in 1,000 markets in 30 countries. To reach this infl uential market, advertise in Commercial Investment Real Estate magazine, and target an even wider audience by taking advantage of CCIM Institute’s online opportunities and industry sponsorship packages.
What Is the CCIm Institute?For more than 50 years, CCIM Institute has been building opportunities in commercial real estate through its respected CCIM education program. CCIM members either have earned or are obtaining the Certifi ed Commercial Investment Member designation. An affi liate of the National Association of Realtors, CCIM Institute is the world’s largest com-mercial real estate brokerage network.
Advertising OpportunitiesAdvertise in CIRE magazine’s six yearly print issues, which are read nearly cover to cover by members and other industry professionals. CIRE is also distributed at CCIM meetings and respected industry and brokerage events.
Advertise on CCIM.com, the go-to site for commercial real estate professionals online. You can also reach a large audience of industry professionals who read CIRE online at CCIM.com/cire. And advertise in CCIM Insider, an e-newsletter delivered directly to CCIM members’ inboxes twice a month.
media planner
Contact Rich Rosfelder at 312.321.4507 or [email protected]
2013Readership Facts
CIRE Magazine
Readers who refer to CIRE ads when making purchase decisions
Readers who refer clients to business services
Top Services Referred by Readers1. Financing2. Legal3. Appraisal4. Construction/design5. Title insurance
Top Services Used by Readers1. Legal2. Accounting3. Financing4. Appraisal5. Title insurance
Top Reader Business Activities1. Brokerage2. Investment3. Leasing
Top Reader Property Sectors1. Office2. Retail3. Industrial4. Land5. Multifamily
Financing Decision Makers: Nearly 80% of CIRE readers help clients obtain financing by:• Contactingcapitalsourcesdirectly• Referringcapitalsourcestoclients• Helpingselectfinancingproviders• Evaluatingfinancingoptions• Determiningfinancingneeds
Readership Profile
98%Involved in commercial
real estate
19.5 yearsAverage years of experience in commercial real estate
52Average age
67%Owner/partner/principal, president, vice president,
or broker
17Average number of
transactions in 2011
Readership Habits
71%Read every issue
60%Spend 45 minutes or more
with each issue
53%Pass each issue along to
one or more people
Contact Rich Rosfelder at 312.321.4507 or [email protected]
Source: 2012 National CIRE Reader Survey
91%
86%
In Every Issue• Market trends: News that real
estate professionals can use Contact [email protected]
• CCIM Q & a:Deal-makingstrategiesfrom the industry’s most recognized experts Contact [email protected]
• FInanCIng FoCus: Practical financing strategies Contact [email protected]
• LegaL BrIeFs: Issues affecting commercial real estate Contact [email protected]
• InvestMent anaLysIs:Expertperspectives on investment and brokerage topics Contact [email protected]
• teChnoLogy soLutIons: Tips for improving business with technology tools Contact [email protected]
For More Information to advertIse:
Commercial Investment Real Estate istheaward-winningmagazineoftheCCIM Institute, an affiliate of the National Association of Realtors. CIRE magazine reports on current developments and successful business strategies in commercial real estate. Interested in writing for Commercial Investment Real Estate? Send editorial [email protected].
Log on to CCIM.com/cire to read the current issue.
Visit CCIM.com to find out more about the CCIM Institute and the industry’s best education program.
ContactRichRosfelderat312-321-4507 or [email protected].
EditorialCalendarJanuary/FebruaryAd insertion deadline: Dec. 4, 2012Submit editorial proposals by: Sept. 1, 2012Cover story:
2013 Market Forecast InvestmentNiche:Self-Storage
Small-BuildingPropertyManagement
CCIM Live! Conference Recap and 2013 Preview
BusinessDevelopment:CRECareerPlanning
March/AprilAd insertion deadline: Feb. 5, 2013Submit editorial proposals by: Nov. 1, 2012 Cover story:
Property InvestmentBrokerageNiche:Tourist-OrientedMarkets
Financing: Who’s Lending in Smaller Markets?
WorkingwithRealEstateLawyers
Tips from a New Generation of CCIMs
May/JuneAd insertion deadline: Apr. 2, 2013Submit editorial proposals by: Jan. 1, 2013Cover story:
What’s Ahead for Retail?Investment Niche: Medical Office
Technology:CRE’sBestApps
Asset Management in Smaller Markets
BusinessRelationships:ContactingDecisionMakers
July/AugustAd insertion deadline: June 4, 2013Submit editorial proposals by: Mar. 1, 2013Cover story:
Office Market TrendsSpecial Section: Midyear Market AnalysisBrokerage Niche: Land Sales
Valuations in Secondary Markets
PropertyDevelopmentTrends
september/octoberAd insertion deadline: Aug. 6, 2013Submit editorial proposals by: May 1, 2013Cover story:
Today’s Leasing StrategiesInvestment Niche: International Property
Leaders in Corporate Retail
Industrial Property Outlook
CCIM Compensation Trends Survey
November/DecemberAd insertion deadline: oct. 1, 2013Submit editorial proposals by: July 1, 2013Cover story:
Multifamily FocusBrokerageNiche:Fast-CasualRestaurants
Top Technology Tools
Capital Markets Update
SmallbutSignificantDeals
2013CIRE Magazine
• regIonaL outLook: Local market trends Contact [email protected]
• InternatIonaL Beat: A look at the global markets Contact [email protected]
• Buyers guIde: Products and services that help commercial real estate pros work smarter Contact [email protected]
• deaL Makers: CCIM transaction highlights Contact [email protected]
• CCIM ConneCtIons: Insights from influential professionals in commercial real estate Contact [email protected]
(subject to change)
1 page
1/2 page
1/3 page
1/4 page
1/6 page
1X
$4,900
$3,680
$2,760
$2,240
$1,580
Cover 2
Cover 3
Cover 4
1X
$5,400
$5,230
$5,540
3X
$4,740
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$2,160
$1,870
$1,540
6X
$4,580
$3,470
$2,090
$1,820
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12X
$4,430
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$1,770
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3X
$5,150
$4,640
$5,290
6X
$4,920
$4,600
$5,050
12X
$4,700
$4,560
$4,830
Issue
January/February
March/April
May/June
July/August
September/October
November/December
space Closing
12/4/12
2/5/13
4/2/13
6/4/13
8/6/13
10/1/13
Materials Due
12/14/12
2/13/13
4/16/13
6/18/13
8/13/13
10/15/13
Mailing Date
1/10/13
3/7/13
5/8/13
7/11/13
9/5/13
11/7/13
UNITS
ADVERTISING CLOSING DATES
ADVERTISING DImENSIONS
SpECIfICATIONS
COVERS
All rates are color.
Various digital sponsorships are also available. Contact us for details.
1 page
1/2 pg island4 7/8" x 7"
1/2 pg horizontal7 1/2" x 4 5/8"
1/2 pg vertical3 5/8" x 9 1/2"
1/3 pg square4 7/8" x 4 5/8"
1/3 pg vertical2 3/8" x 9 1/2"
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1/6 pg vertical2 3/8" x 4 5/8"
Overall trim 8 1/2" x 10 3/4"
Bleed 8 3/4" x 11"
Live matter 3/8" from trim edge
Spread trim size 17" x 10 3/4"
Spread bleed size 17 1/4" x 11"
Printing method Web offset
Binding method Perfect bound
rates & specs Advertising
Contact Rich Rosfelder at 312.321.4507 or [email protected]
2013CIRE Magazine
Blue Ribbon Package• Limited to 10 companies• Cost: $20,800 net•Sixfull-pagecolorads•Guaranteedplacementwithinthefirst10right-handpages•Two-monthadonCCIM.com(a$1,300value)•Two-timetileadplacementinbiweeklyCCIM Insidere-newsletter(a$1,500value)•One-timeuseof10,000contactsfromCCIMmembershiplist(a$1,700value)
Red Ribbon Package• Limited to 10 companies• Cost: $11,700 net•Threefull-pagecolorads•Two-monthadonCCIM.com(a$1,300value)•One-timetileadinbiweeklyCCIM Insidere-newsletter(a$750value)•One-timeuseof5,000contactsfromCCIMmembershiplist(an$850value)
CCIM Institute also offers Industry Partnerships to select companies, as well as conference and meeting sponsorship opportunities. Contact CCIM’s Corporate Outreach department at 800.621.7027, ext. 4492.
Contact Rich Rosfelder at 312.321.4507 or [email protected]
September | October | 2012
COMMERCIALIN V ES T MEN T
DEPARTMENTS 4 In This Issue 6 Market Trends 42 Regional Outlook 44 International Beat 45 Buyers Guide 46 Deal Makers 48 CCIM Connections
COLUMNS 2 President’s Desk 12 CCIM Q&A 14 Financing Focus 16 Investment Analysis 18 Legal Briefs 20 Technology Solutions
September.October 2012 Vol. XXXI No. 5
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COVER STORY
Industrial Stacks UpSecondary and tertiary markets benefi t from key demand drivers.
by Matt Hudgins
CENTURY 21 COMMERCIAL PROFESSIONALS.
© 2012 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® and CENTURY 21 Commercial® are registered trademarks owned by Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each office is independently owned and operated.
FROM APARTMENT BUILDINGS TO RETAIL TO INDUSTRIAL SPACE, YOUR CENTURY 21 COMMERCIAL® PROFESSIONAL HAS THE EXPERIENCE, NETWORK, AND FOCUS TO MAKE YOUR COMMERCIAL TRANSACTION A PIECE OF CAKE.
Visit C21.com/commercial /cireor call 800-577-1634 to connect to a CENTURY 21 Commercial office near you. FEATURES
Hotel ReservationsInvestors remain cautious about lodging assets in small markets.by Sara Drummond
Fast PitchLearn how to create more-effective property presentations.by Rich Rosfelder
Not Easy Leasing GreenLEED certifi cation affects both landlords and tenants. by Eric A. Altoon, JD, LEED-AP
Donations Demystifi edReal estate gifting offers CCIMs new business opportunities.by Duncan Patterson, CCIM
Dock your iPad.
packagesAdvertising
2013
CCIM Institute also offers Industry Partnerships to select companies, as well as conference and meeting sponsorship opportunities. Contact CCIM’s Corporate Outreach department at 800.621.7027, ext. 4492.
CCIM.com homepageThe homepage is the first stop for many site visitors and a first choice for many advertisers. Two stand-alone ad units offer high-demand sizes and positioning.
Category sponsorshipsExclusive ad placement on Newscenter, Networking, and Education category landing pages and on all additional category pages:
• Custom unit on homepage• 180 x 150 on right column of category pages•300 x 250 on left side below the fold of
category pages
CCIM.com/CIREThis is the online home for Commercial Investment Real Estate magazine. Choose CIRE for your brand message or, better yet, combine it with homepage advertising for maximum impact.
HOmEpAGE INVENTORy AND pRICING1
month3
months6
months12
months
Homepage
300 x 250 above the fold $ 1,500 $ 1,250 $ 1,050 $ 850
728 x 90 below the fold $ 1,300 $ 1,050 $ 850 $ 700
rates & specsAdvertising
2013Online
Contact Rich Rosfelder at 312.321.4507 or [email protected]
CATEGORy SpONSORSHIpSChannels (includesHPunitplus300x250and180x150)
1 month
3 months
6 months
12 months
Newscenter N/A $ 3,000 $ 2,600 $ 2,100
Networking N/A $ 3,000 $ 2,600 $ 2,100
Education N/A $ 3,000 $ 2,600 $ 2,100
As the online face of the CCIM Institute, CCIM.com is the go-to destination for commercial real estate deal makers nationwide. This site is rich with content and is your chance to position your brand in front of this highly valued audience. CCIM.com offers three advertising opportunities.
CIRE (ALL pAGES)1 month 3 months 6 months 12 months
300 x 250 Top position $ 1,200 $ 1,000 $ 850 $ 700
300 x 250 Lower position $ 1,050 $ 850 $ 700 $ 575
CIRE Discounts when purchased w/Homepage unit 30%
CCIM INSIDER BIWEEKLy E-NEWSLETTER1 month 2 months 3 months 4 months
728 x 90Top banner $ 2,500 $ 2,400 $ 2,300 $ 2,200
180 x 150Top rectangle $ 2,000 $ 1,900 $ 1,800 $ 1,700
728 x 90Lower banner $ 1,200 $ 1,100 $ 1,000 $ 900
rates & specsAdvertising
Contact Rich Rosfelder at 312.321.4507 or [email protected]
CCIM Insider e-newsletterThe CCIM Institute’s biweekly e-newsletter, CCIM Insider provides CCIM members with timely information about CCIM events, programs, benefi ts, and services, as well as updates on important commercial real estate industry news and events.
With a circulation of approximately 15,000, CCIM Insider provides a proactive opportunity to send your message straight to the inboxes of the elite members of the CCIM Institute on a biweekly basis.
2013insidere-newsletter
Single Ad FormatsStandard ad file types: GIF, JPG, PNG•Filesizenottoexceed40K•AnimatedGIFpermissible,animationlengthnotto
exceed 15 seconds•URLmustbeincluded
Rich Media (Flash) ad file types: SWF •Filesizenottoexceed40K•Runlengthnottoexceed15seconds•MustbecompiledwithActionscript2(AS2)•Clicktrackingmaybeaccomplishedeither
with hardcoded URLs or clickTAG •OneclickTAGperfile:multipleURLsmust
be hardcoded•MustprovideURLforclickTAG•clickTAGformat: on(release){ getURL(clickTAG,“_blank”);
Clicktag tutorial can be found at http://www.openx.org/docs/tutorials/using+Flash+with+openX •SourceFLAfiles,destinationURL,andallcomponents(fonts,etc.)shouldbepackagedwithad•Noexpandingorfloatingads
newscenter Channel = sold as a Package•Homepage=234x60•Newscenterpages=300x250(leftsidebar afterselector)and180x150(ontheright afterthefirstpod)
networking Channel = sold as a Package•Homepage=468x60•Networkingpages=300x250(leftsidebar afterselector)and180x150(ontherightafter thefirstpod)
education Channel = sold as a Package•Homepage=86x31•Educationpages=300x250(leftsidebarafterselector)and180x150(ontherightafter thefirstpod)
homepage Big Box ad = 300 x 250homepage Leader Board ad = 728 x 90
CIRE1=300x250(abovethefold,ontheright)
CIRE2=300x250(belowthefold,ontheleftonthemagazine and issue page, on the right after All CIRE topicsonthestorypage)
digital specsAdvertising
2013CCIM.com
Contact Rich Rosfelder at 312.321.4507 or [email protected]